Beginning
ANALYSIS OF THE ESPECTACULARIZACIÓN
IN YouTube: Brodcast Yourself
Summary
The spectacle notion has been trastocada with the arrival of Internet in the reception practices and cultural consumption. YouTube: Brodcast Yoursefl, like matrix of the espectacularización, is a clear example of tramadol overnight no prescription Internet imposes new forms of reception and production of sense in tramadol overnight no prescription notion, forms and contained of the spectacle, that is added to the characteristics of the cultural international online tramadol By means of pragmatic a semiótico study of the construction and textual reception, the categories of the espectacularización in the YouTube site, as well as the pill tramadol and technological mechanisms of interaction are analyzed that produce the spectacle: the transit of the public to prevailed (and visceversa: the culture moebius); the instanteneidad and the desterritorialización; the spectator like producer, publisher, censor and protagonist; the trivial thing, the ephemeral thing, the realistic fiction, the scandal, the voyeurismo, the exhibicionismo and the triviality; contextual nomadism in the prouducción process, circulation, consumption and socialization: really, the spectacle raised like pill tramadol : the spectacle you are you yourself .
YouTube: Brodcast Yourself, constructs a individual and collective matrix of espectacularización·, immersed in the logic of the cultural industry and the spectacle expanded in Internet. The analysis demonstrates and emphasizes, that the problematic one of the espectacularización in the contemporary culture falls and it is constructed from the textual conversation by means of the exercise of a almost mediatic interaction of the user like producer and publisher of texts of itself , the other and the other .
Key Pabras: YouTube, Matrix of espectacularización, Theory of the pill tramadol textual Conversation, mediatic Casi-nteracción , Internet, Self-production.
Our time, doubtless, prefers tramadol overnight no prescription image to the thing, the copy to the original pill tramadol the representation to the reality, the appearance to the being For her, the unique asylum is the illusion, whereas profane it is the truth. It is more, the asylum engrandece to his eyes as it diminishes the truth and it increases the illusion, as much that the overflow of the illusion is for her the overflow of the asylum .
Feuerbach
(Prologue to the second edition of the essence of the Christianity) (mentioned by Debord, 1967:9)
The humanity has become spectacle of itself now. Its autoalienación has reached a degree that allows him to live its own destruction like aesthetic enjoyment .
Walter Youngest child
(mentioned by Debord, 1967:9)
Introduction
The present international online tramadol must like objective realise an analysis international online tramadol of the site YouTube, Broadcast Yoursefl http://www.youtube.com, like a matrix of espectacularización , define its mechanisms of interaction, socialization and consumption, the categories of the virtual almost mediatic interaction and the forms of classification of contents of the spectacle in the site.
Internet, like interactive matrix of contingency, moment-site, imposes new practices of use and cultural consumption, as well as new processes of reception, text production, circulation and socialization. The dynamics of consumption in Internet, conditions the phenomenon of the traditional espectacularización and it attributes to new characteristics of temporary use space to him, new formulas of textual construction, and a social reach in terms of diffusion, production and consumption without precedents. YouTube, Broadcast Yoursefl is an exemplary case of the new culture of the spectacle in the era of Internet, based on the self-production of the spectacle and the culture sweepings of the paper clip , with tramadol overnight no prescription growth of 100 million visits to the day and an economic value of 1.6 trillions of dollars in less than two years, from its creation in 2005.
The theoretical boarding that we realised to describe the mechanisms tramadol overnight no prescription YouTube leaves from three sources: the model of textual conversation of Gianfranco Bettetini (1984), the theory of the mediatic Almost-interaction of John Thomson (1997), and the critical Theory of the spectacle of Guy Debord.
From the model of textual conversation of Bettetini, reformulated from the Person-Computer Interaction by Carlos Scolari (2004), the qualities of interactive textual conversation of YouTube are described. We also apply the theory of the mediatic almost-interaction of Thompson (1997) to describe to the categories of the interaction and types of texts that are published in the site. From the critical theory of the spectacle of Guy Debord, we make a description of the sociocultural characteristics of the spectacle in YouTube, as it forms of the self-production and mediatic emission of I , as product of cultural consumption under the values of the spectacle in the capitalist system: the triviality, the fame, ephemeral and the culture of the waste.
The present study is an initial approach phase to the phenomenon of the espectacularización in Internet, by means of the object of study YouTube, Broadcast Yourself. The analysis methodology is experimental, pill tramadol approach is pill tramadol and points at the interdisciplinary construction pill tramadol pill tramadol sociosemiótica of the analysis of the espectacularización and the mediatic interaction in Internet. YouTube, like its contents, is a phenomenon in permanent change that foreshadows the system of the call tramadol overnight no prescription YouTube is construído under the logic of the capitalist culture of the spectacle, with interactive qualities, under the control of contents of a deprived administration, that responds to the rules of the market and the dynamics of a contemporary culture characterized by the efemiridad, the triviality, and the instantaneity. This it is therefore, a theoretical-methodologic anáisis of a project of long term investigation and of majors I reach on the subject and its derivations, that we propose of multidisciplinary and international type.
- Semantics of YouTube: Broadcast Yoursefl
YouTube: Broadcast Yourself, was founded on February of 2005 by Chad Hurley, Steve Chen, and Jawed Karim and bought by Google in November of 2006 by 1.6 trillions of dollars.
It pill tramadol diverse commercial agreements with companies like: CBS, BBC, Universal Music international online tramadol Sony Music Group, Warner Music Group, NBA, The Sundance Chanel.
According tramadol overnight no prescription the own definition of the site: Anyone international online tramadol anywhere in the world see and share original videos through the Web . YouTube allows to raise and to share video clips by means of Internet, movable Web sites, devices (telephones, palms), email and blogs. The site offers to be able to see present events and events, to find videos on hobbies and I interest personal, as well as to discover the unusual thing. Insofar as people caputure special moments in video, YouTube will be able to turn to the users into ´emisores´ morning .1
The construction YouTube: Broadcast Yourself , owns manifolds meant, is a metaphorical and highly polysemic expression that aims at I . YouTube we can translate it like Your receiver or transmitter of televising diffusion , since I had talks about to the device or tube ( picture I had ) of electrons where the televising image is generated. I turned into transmitter also suggest the notion of .
On the pill tramadol hand, Broadcast Yoursefl, we can define it like Diffusion of international online tramadol same or Difúndete . Broadcast is a generally applied word to the field of the Communication with diverse applications and whose synonymous pill tramadol English they are: advertisement, to international online tramadol Time, announcement, newcast, performance, program, publication, radiocast, show, simulcast, international online tramadol transmission. 2 All these terms also are associated to the construction international online tramadol the concept of Spectacle in the field of mass media.
Therefore, from the own construction of the name, YouTube: Broadcast Yoursefl, the site porpone a espectacularizante self-scattering , or, a pragmatic one of the spectacular diffusion of I , a within the framework conceptual Difúndete of the notion of the electronic, mediatic, communicative spectacle .
2. Theory of the spectacle and almost-mediatic interaction in YouTube
In YouTube we found diverse spectacular, own functions of interactive means in the virtual space. One pill tramadol a deferred interaction and in real time (chat), where the user can send commentaries, raise videos and make other interventions, to leave tracks of its passage by the site, which they pill tramadol be inserted in the scene of the interface at the time of its update. The other users will be able to see the interventions in deferred time. To this carecterística of deferred interaction, Thompson calls to him (1987) cuasi-mediatic interaction and we will speak more ahead of her.
Cultural the YouTube keys as first of the espectaculización are:
This cuasi-medática intercactiva quality of the YouTube site confers own characteristics at the time of describing the spectacular function to him of the site. Immediately, and following the contributions of Sonesson (1999), we will try to describe the characteristics of the spectacular function in YouTube.
In order to begin we will say that in tramadol overnight no prescription situated tramadol overnight no prescription a function exists semiotics, given by the contained relation expression/. And a spectacular function in the public relation scene/. We understand international online tramadol scene in YouTube the virtual interactive interface.
The function semiotics is realised in YouTube with the international online tramadol sugientes:
- The space ubiquitous, is desterritorializado, virtual.
- The time is present, responds to necessity to update the site to realise a reading or one intervencón.
- The expression occurs in the Interface and the texts that contain
- The content is expressed in the Interface and the texts that contain: videos, tramadol overnight no prescription audio, video, fixed image.
The spectacular function in YouTube reunites the following caracterìsticas:
- The space ubiquitous, is desterritorializado, virtual.
- The time is present, responds to necessity to update the site to realise a reading or one intervencón.
- It international online tramadol establishes a relation between users of international online tramadol and reader alternatively and.
- The interaction between users is deferred in time and space, almost-mediatic in words of Thompson (1997), and pill tramadol intervention present-is deferred, pill tramadol is to say, that it will have to be realised with the connected interface and the intervention it will show the other of deferred way.
- The scene is the Interface and the scenes of diverse pill tramadol texts.
- The public is the universe of users tramadol overnight no prescription participate interactively, or like enunciadores authors/ or enunciatarios/empirical readers.
- The site meets the perceivable and subject condition for being to contemplation
- The pill tramadol owns a visual component dominantly (Sonesson, 1999)
On the other hand, we must nourish this theory of the spectacular function (Sonesson, 1999), with the Theory of the spectacle of Guy Debord (1967), from its extraodinaria reflection spilled international online tramadol the text the society of the spectacle.
The reflection of Debord comes from toería critical inherited of the School of Frankfurt, and foreshadows how the logic of the power in the capitalist system, invades the spheres of the daily life through the culture of the spectacle as form of ideological domination.
YouTube is perfectly described in the values that respond to this logic: triviality, mercantilismo, instantaneity, ephemeral fame, voyeurismo and construction centered in I .
Immediately we summarized the foundations of the Theory of the spectacle in words of Debord (1967), that from a critical international online tramadol they describe to YouTube, interface, contents and users, like a cultural matrix of the espectacularización:
YouTube like pill tramadol matrix of the espectacularización, from the pill tramadol perspective, is an uninterrupted speech of the present order, that offers the virtual eternity of the cyberspace and the socialization, the glance of the others , by means of the instantaneous access through the audio-visual image. It responds to the logic of the culture like merchandise and to the fading of the distinction between false and the true pill tramadol given the real presence of tramadol overnight no prescription falsification like guarantee of the organization of the appearances.
In pill tramadol of Debord (1967):
The spectacle, that is the pill tramadol of the distinction between I and the world by the destruction of I besieged by the be present pill tramadol of the world, is also the fading of the distinction between true and the tramadol overnight no prescription thing by repression of all truth lived tramadol overnight no prescription the benefit of the real presence of the falsification that the organization of the appearances (Ibid guarantees: 175)
For Debord, the restoration tramadol overnight no prescription the truth in the world, will only be able tramadol overnight no prescription be realised by means of the dialogue of directly tie individuals with histroia universal, and not by means of individuals atomized submissive to the manipulation, that is to say, reinvindica the dialogue and the language like instruments of social construction.
Perhaps YouTube will be able to become an instrument of dialogue in the future next, given its technical pill tramadol socializantes possibilities. Today it is not it. It is administered of enterprise form, exerts a strict control of contents, implied the own users, where finally the owners of the site decide. It offers one pretends platform of self-production with limits morals that respond to the logic from the market to which it is offered. The self-production in YouTube has commercial, moral and politically advisable his límtes for the maintenance of its political-mercantile projection.
The excesses do not agree to tramadol overnight no prescription system. Under the shield of the defense of the author rights (the copyright) it is tramadol overnight no prescription in censorship instrument and it imposes the moral logic of the capitalist system: the supply and the demand within the margin of the pill tramadol correct moral and, while it does not break pill tramadol the status quo of pill tramadol business project.
YouTube Hereda the thematic contendos and the banal treatment of the contendios that Capitalism for the cultural industry realises: cinema, television, radio, music, press, Internet. To the technical resources of the virutal platform (Internet) - instantaneity, real time, territorial ubiquity the contents established in thematic categories and of tratameinto audio-visual (textual strategies), own of the dominant cultural industry in the present capitalist world are added.
- Textual interaction in YouTube
Gianfranco Bettetini (1984), from a semiótico-pragmatic perspective, within the framework proposes a model of textual conversation of an audio-visual language theory, that can tramadol overnight no prescription extended to interactive virtual means (Scolari, 2004:58 and pill tramadol The model of Bettetini goes beyond the present semantic values in a text.
Bettetini raises that a text proposes a symbolic communicative interchange, in this YouTube case like text (and like textual structure ) and interactive interface, that proposes the creation of sense and reading to the user:
The text fulfills an act of putting in additional pill tramadol with respect to its semantic thickness: pill tramadol text pill tramadol introduces in scene a symbolic communicative interchange, a symbolic conversation . The representation of its semantic values as well is framed in the representation of its transfering between two subjects that to the textual apparatus constitutes like ghostly pill tramadol of that it transmits and of who receives. (A text, in synthesis, also includes) the representation of its norms of use, of its modalities of access to its sense through its joint semiotics (Bettetini, 1984:101 /citado by Scolari, 2004:54)
The model pill tramadol textual conversation estimates the existence of a enunciador subject and a enunciatario subject. pill tramadol text includes a project of communicative relation points Bettetini, a program of unfolding of interaction with the public . The spectator, on the other hand receives the text with a project of interaction with the joints semioticses that the textual speech proposes (Ibid to him: 110/Ibid: 55)
In the Person-Computer interaction, following Scolari (2004), we can say that in the pill tramadol site YouTube:
- The interaction in You Yube maintains the virtual and symbolic pill tramadol of the textual conversation.
- The interaction allows a direct intervention of the user by means of the interface, in the sense production.
- The enunciador subject is identified with a knowledge partially structured, because it is prevailed by potential strategies that must be updated by the user.
- Usuary the enunciatario subject/assumes visible a symbolic body simulated and in addition in the screen in the form of international online tramadol to enter the text. The international online tramadol of the body of the user appears in the screen under the cursor form.
- Usuary the enunciatario subject/is pill tramadol of a diverse way, according pill tramadol the interaction tools that offer and regulate the site.
- The interaction estimates know-to be , know-to do and in addition to act in international online tramadol form of competitions to design and use.
- The pill tramadol interchange in YouTube is not pill tramadol between two empìricos subjects, but between symbolic structures (text, subject, enunciador, enunciatario/recpetor/usuario).
- The enunciador in YouTube appears like a maneuvers of the emitter installed within the speech international online tramadol that regulates the forms of approach international online tramadol the text on the part of the user.
- The interface of YouTube acts like principle computer of the symbolic processes of the virtual texts that contains.
- YouTube appears like a maneuvers of the emitter, and this maneuvers is an absent, producing apparatus and product of the text, that leaves to the tracks of its step international online tramadol on the significant materials . (Bettetini mentioned by Scolari, 2004:155)
- The enunciatario subject, the user, is an implicit adressee pill tramadol the pill tramadol present in all text, with potential instruments of intervention interacitva in texo that must update.
The interaction estimates a contract of reading , a pact of communication , a contract of interaction . As much the enunciador subject as the enunciatario, leaves static tracks and after their intervention, as well as dynamic tracks (narrative and comentativas) during their dynamic interaction in the field of the updated interface. Such tracks are indcios of actions that are revealed in the dynamics of the consumption (Bettetini mentioned by Scolari, 2004:56). Both subjects construct pill tramadol signals and indications of the pill tramadol of a symbolic interlocutor, whom it acquires gradually pill tramadol during the progressive encounter of the pill tramadol interaction of ´lectura´ (Ibid: 56).
The enunciador subject and pill tramadol enunciatario subject in YouTube have the same statute like user-producers. tramadol overnight no prescription author of a text is tramadol overnight no prescription reader of his own text in the plot of the site and the receiving pill tramadol has the same possibilities of produción that the emitter. tramadol overnight no prescription interactive capacity of the site indifferently turns to the emitter into reader and the reader into emitter, in terms of its interactive possibilities.
In pill tramadol a author model sends a text to a reading model (Echo, 1979). As much international online tramadol as reader model must pill tramadol to construct pill tramadol text, the author generativamene and the reader interpretativamene. Nevertheless, it is not enough to hope that the reading model cooperates in the textual update , the author model will have to move the text for construrilo . On the other hand, the empirical reader must delineate a hypothesis pill tramadol author, deduced of the data of the textual strategy. As much the author model, as the reading model, is international online tramadol like textual strategies , reason why the textual cooperation in YouTube is a phenomenon that is realised between two discursivas strategies, not between two indiviudales international online tramadol (Echo, mentioned by Scolari, 2004:157). The communication is realised when both institute a contract that will regulate the interchange, a half-full contract of international online tramadol by the rules of interaction of YouTube.
From pill tramadol perspective semiotics, the communication is an action that a subject exercises on another one, a symbolic interchange that sends to the ideas of conflict, stipulation and conquers (Scolari, 2004:156). Such acts of conflict, stipulation and the dynamic intervention conquers are realised mediane in the interactive update of YouTube: to raise videos (upload), to savar favorite, to share (share), to respond with a video (post video), to classify (tag), to send commentaries (post comment), to describe with stars (rated), to indicate like unsuitable with pill tramadol red flag (flag), to block to a usurious one, to notify on the violation of author rights (copyright notice), to accept or to reject commentaries by all means (kinda) and, to make diverse types search.
YouTube incorporates an interactive dimension of the interchange, constitutes a user maneuvers (s), who works like proposal of interaction in relation to the seated empirical user in international online tramadol of the interactive screen, that will decide if to accept, to reject or to take part (Ibid: 157)
The usurious empiricist of YouTube accepts an interaction contract, to enter a site that has an own grammar, surroundings in which will have to interact with devices and to conduct predicted technical operations (and it will not be able to realise others, like unloading the videos to his computer).
The interaction pill tramadol symbolic interchange in YouTube, estimate pill tramadol exitencia pill tramadol a international online tramadol subject (producing and prducto of tramadol overnight no prescription text) and a enunciatario pill tramadol usuary subject (produced by the enunciador and the text). international online tramadol the maneuvers dialogue like of the recepetor will tramadol overnight no prescription very different from the enunciatario that the text pretendìa to produce and, mainly, the enunciador subject model produced by the adressee dificilamente will be conmesurable with the enunciador subject, programmed origin of the textual discruso-conversation (Bettetini mentioned by Scalari, 2004:56)
- Categories of espectacularización and discursivas strategies in YouTube
In YouTube pill tramadol will be necessary to distinguish two levels of pill tramadol reading:
- The interface of the site like text, that proposes a espectacularizante textual speech (scene/public scene/), and a series of potential strategies of interaction to accede to texts.
- The audio-visual texts (videos) that the site contains and that the interface organizes, administers, it manages and it makes visible, and that the users produce and classify.
The interface of YouTube pill tramadol to realise an interaction with the following rules pill tramadol intervention rules:
- to raise videos (upload)
- to classify (tag)
- to save the favorites tramadol overnight no prescription to keep them)
- to share (share): to send the pill tramadol recommending by email
- to respond with a video (post video)
- to send commentaries (post text comment)
- to describe with stars (rated)
- to indicate like unsuitable with a red flag (flag)
- to block to a usurious one
- to notify on the violation of author rights (copyright notice)
- to accept or to reject commentaries (kinda)
- to make diverse types search, by:
- Most Recent (more recent) Most Viewed (more seeing), Top Rated (more described), Most Discussed (more discussed), Top Favorites (more favourites), Most Linked ( punctured more ), Most Recently (more recent), Most Featured (more recommended), Most Responded (more responded), Watch on Mobile (seen in a moving body)
- Search per time: date, day, week, month
- Search by category: cars and vehicles, comedy, entertainment, film and animation, gadgets pill tramadol games, howto and DIY, music, the news and policy, gene and blogs, mascots and animal, sports, trips and luares.
- Search by language: English, French, Spanish, Arab, Chinese, Japanese, German
- To create channels and groups
- To participate in divesos types of audio-visual concrusos (mainly promoted by multinational companies, like for example: Samsung, Heinz, Malibu, etc.)
The contents are classified by pill tramadol spas, (companies, key words) tags, and are pill tramadol to each other, associated to the forms search and the producing author of the text:
- cars and vehicles
- comedy
- entertainment
- film and animation
- gadgets and games
- howto and DIY
- music
- the news and policy
- gene and blogs
- mascots and animal
- sports
- trips and luares
We retake the concept of Thompson (1997) on the mediatic almost-interaction , unless in YouTube it acquires difereidas dialógicas possibilities.
The descriptions of Thompson (1997) on international online tramadol interactions and the almost mediatic interaction , allow to international online tramadol that the interaction in YouTube is of type mix , since includes the deferred and monological dialógica posiblidad. pill tramadol interaction in YouTube implies the understanding of a space and a virtual time, and in this way the pill tramadol of the contexts in which pill tramadol the participants. YouTube establishes a depositaria interactive structure of symbolic forms (textual-audio-visual), that consists of two or more separated regions in the time and the space.
In YouTube, the regions in the sphere pill tramadol the reception do pill tramadol affect the production structure. The interactive structure of reception of YouTube, possibly can be used as frame for the almost-mediatic interaction and as frame for the mediatic interaction (with the inclusion of chat/Web cam) and expensive interaction to face as frame of a socializante receiving activity, the users reunited coexistentially in front of the interface of the site (Thompson, 1997:125).
Narrow YouTube the reach of the symbolic signals, since it reduces the formal to texts written and audio-visual possibilities (videos), oriented towards an indefinite pill tramadol of potential containers through the Internet. The pill tramadol and receivers in YouTube do not have mutual obligation to take into account the answers from the other.
Thompson (1997) tramadol overnight no prescription four forms pill tramadol action of the emitter for the other, pill tramadol YouTube acquires the form of audio-visual self-production , as form of intervention in the site and which we identified here like textual strategies of espectacularización in YouTube:
- direction towards the receiver
- daily mediatic activity
- simulated daily activity
- mediatic events
- fictitious action
Some characteristics of the reception in YouTube, characterized by Thompson (1997), the message mediatic acquire:
3. The Contexts in YouTube
In YouTube, like in any other site in Internet, the context he is multicontextual , and we can make one first classification, of the following way:
- Linguistic and audio-visual context
- Situacional context, accesiblea data set to the participants of a conversation or interchange , in the immediate physical contour.
- Territorial context (the time and space of necessity, the place of the user)
- Intracontexto, the Interface (the time and space of site of Internet)
- Sociocultural Conexto, data set that comes from social and cultural agreements on the verbal behavior, line of vision , sonorous , and its adjustment to different circumstances. (Kings, 2000:20)
In YouTube they simultaneously operate these three types of context, which converte to the sites in Internet in complex contexts of socialization. The sociocultural contexts contribute actively to the interpretation of the enuniciados ones. YouTube works like context given its rules of intervention, consumption, interchange, cradles in the self-production and the exploration or visualization of the other . Like legal, religious, political, medical the language, YouTube establish its own rules of reading, international online tramadol and interpretation, centered in the espectacularización and that they make his operation possible, as well as the text interpretation in its context that operates like frame sociocultural . YouTubees frame tecno-sociocultural .
YouTube as frame of reference pill tramadol frame, works as metacommunicative frame that allows to organize pill tramadol to classify the text, the situation of reception and interchange, as well as the roll of the participants. pill tramadol allows the users to generate expectations and presuppositions that allow them to produce and to interpret texts. pill tramadol 2000:20)
YouTube, Broadcast Yoursef as metacommunicative frame has the following qualities:
- I am a frame of centered self-production in: Broadcast Yourself
- It is an interactive frame of socialization, that allows international online tramadol participate actively in the construction international online tramadol the site: to send videos, to recommend, to describe, to emit value judgments, to write to comment on the videos, which produces a sense of pill tramadol and communitarian appropriation of the site.
- It is a referential frame tramadol overnight no prescription audio-visual reading on the otherness: the other , the other , the alter-ego .
- It is a spectacular frame , in which all text and espectativa of reading acquire qualities of diversion , entertainment , efimeridad and espectácularización .
- It is a frame of instantaneity pill tramadol frame of update , in which it dominates to pill tramadol instantaneity as experience of consumption in real time , where the space is the site and the time the moment that operates within the framework like matrix of contingency of Internet.
YouTube is constructed like frame metacommunicative , like a pill tramadol community that shares codes and cognitive pill tramadol estereotìpicas structures of spectacular type, on situations and concepts, that allow to associate meaning.
YouTube allows to realise ritualizadas situations of communication (shared), where the value really of texts passes to background and the context, frame metacommunicative constructed collectively under the rules of consumption and textual production of the site, is what determines pill tramadol meaning.
4. The borders of YouTube
Since we have aimed, YouTube is a site in subject Internet international online tramadol international online tramadol logic bases that it: international online tramadol ephemeral thing, international online tramadol triviality and the permanent change. Our study is realised during June of the 2007 and without a doubt site tendrà operative modifications, of content and use throughout the time. We did not discard its disappearance, or, its conversion in a formula of the post-television. So far we have seen its evolution international online tramadol a site with majors liberties - smaller exercise of censorship and tramadol overnight no prescription of contents, the posiblidad to lower the videos on the part of the users, publicity absence, to which we have now has been acquired by Google, with greater control of contendios, publicity and without the posibilida one to lower the videos diectamente to the terminal of the user, pill tramadol others changes.
The main borders of YouTube come given by the administration from the own site, we classified three borders here in which the users also participate:
- Control of contents and censures on the part of the administrators of the site with a moral and legal character.
- Control of contents on the part of the users and self-censoring with a moral character. The administrators are in charge to review all the videos marked with a red flag on the part of the users. The users cannot clear a video pill tramadol written text by themselves.
- Monitoring on the nonviolation to the rights of author of registered contents, with intellectual property and rights of lucrative use.
- Nonprotection to the rights of author of the users.
- The final responsibility of pill tramadol content raised the site is of the user, not of the administrators of the site.
As we observed, one is borders legal morals and, as far as the protection of rights of author of third parties. As far as the moral part, stio is very clear when establishing its codes of pill tramadol ( Code of conduct http://www.youtube.com/t/community_guidelines), terms of use ( Terms of uses http://www.youtube.com/t/terms), security recommendations
( Safety tips http://www.youtube.com/t/safety).
The administrators of the situated pill tramadol trust the responsibility of the users pill tramadol use the situated one, and indicate that all irresponsible use falls to the users. YouTube is pill tramadol a pill tramadol of shock ( shock site ). It does not admit explicit videos of: sex, violence, death, infantile operation, hatred, hostile use that attempts against sort, race, sexual direction, religion or nationality. The site notices on the zero tolerance in the evil use of personal international online tramadol of other users.
As pill tramadol as the respect to the rights of author or pill tramadol (it is seen: and relgas on author rights ( Copyright notices http://www.youtube.com/t/howto_copyright), pill tramadol that only pill tramadol videos rise, done by the own user, or, of whom controls a permission of rights of use on the part of the author or owner of the video. This includes original music that accompanies a video. A pill tramadol percentage of the videos in YouTube includes used orginal music without author rights. The site ignores its own rules. It only applies those that are to him politically and economically incorrect .
The borders pill tramadol YouTube are dictated by an enterprise logic. Google paid by the site 1.6 trillions of dollars and this means pill tramadol behind there is an approximated market of 100 million potential users every day, that is to say, a market that must be taken care of according to a profile of established consumption. Any video or text that alters the status quo of the consumer and the market of YouTube, must be cleared of the site, censured.
Only those contents that alter or exceed the profile the consumers and puts in risk the plan international online tramadol businesses of the situated one, will be removed of the same. The main border of YouTube is its logic of market. international online tramadol the platform that guarantees east market is the one of the espectacularización.
We take pill tramadol example a video raised YouTube pill tramadol April pill tramadol 2007, where one international online tramadol to a presumed member of the group the Zs . Reviewed day 2 of April of the 2007 by the newspaper Universal one of Mexico, one pill tramadol to videograbación pill tramadol pill tramadol decapitation of a man with a stick tramadol overnight no prescription a cable. This video was in pill tramadol site tramadol overnight no prescription brief time, although tramadol overnight no prescription sufficient thing like so that it was reviewed in the Mexican press at national level and would extend internacionamente. At the moment this video is not by the motors search, like www.google.com or www.yahoo.com nowhere of Internet. pill tramadol indicates that there is without pill tramadol doubt, an energetic control of contents in pill tramadol network.
The punishment which serves as international online tramadol public example by bad uses, that pill tramadol site like penalty imposes, is to permanently prohibit the use from the site to the user who violates his rules. It also prohibits, of a rather innocent way, that a user who has violated the rules, uses the account of another user. And it notices that legal measures will be taken against which they violate the tramadol overnight no prescription of author of third parties. The question is, international online tramadol they will identify to million users who identify with names and false data in the site? Perhaps this is subject of another study, which we must enter in the matter of computer science police .
Therefore, the self-production pill tramadol YouTube has its limits, the pill tramadol of the economically correct policy and according to pill tramadol logic and a plan of businesses.
Could YouTube extend this pill tramadol logic like espectacularizante matrix, and pill tramadol go further pill tramadol to become pill tramadol site pill tramadol majors I reach cultural? It will be able to become pill tramadol site where is a true interaction, a true freedom pill tramadol pill tramadol self-production as socialization form, without censorship, or, with a true self-regulation on the part of the users? They are common questions when a descriptive critical analysis becomes of the situated YouTube, from a pragmatic semiotics like prsente. Such questions respond to the initial promise pill tramadol offers Internet from its origin. The possibility of constructing a true democracy of the dreams , a true forum of pill tramadol and social interaction, a space of dialogue in the public sphere without borders, and not a democracy of the commercialized spectacle .
The means allow to invoke new uses and new horizons. Like the television, Internet, are a tecnocultural instrument that international online tramadol to expand the reaches of the knowledge, the international online tramadol of socialization and the growth of the human being in society. The new developments in biosemiótica and Internet already explore this new course of added elements and collaborating in network to maintain and to improve the human life.
Without spirit of being pill tramadol YouTube will be only the espectacularizante matrix that visualizes pill tramadol while it follows is a subject site to the logic of the market. pill tramadol political potentiality of the site based on its enormous hearing, can introduce new uses of more educative and cultural character, as e-youtube, pill tramadol of diffusion of the European Union in pill tramadol that persecutes didactic and cultural aims on the continent. Surely, other developments in Internet will give more, without pill tramadol doubt, major impulse to the construction of a free culture of the logic of politically more human and dialólgica, and then the market and yes, less apocalyptic.
CONCLUSIONS
- YouTube is a mixed interactive shade (mix-interactive matrix) of the pill tramadol cradle in the interaction, sharing, the virtual pill tramadol where the author and the reader have the same opportunities to interact, always under the rules of use of the adminstradores of the site.
- YouTube reproduces pill tramadol main qualities of the society of the own spectacle of the capitalist cultural pill tramadol based on the strategy of the self-production , limited by the logic of market and the plan of businesses of the site.
- The limits of tramadol overnight no prescription self-production in YouTube, are the same that impose the logic of market and the plan of businesses of the owners of the site.
- The users look for in YouTube a pepetuidad seated in the digital memory and the cyberspace, with the promise tramadol overnight no prescription eternity and the promise of tramadol overnight no prescription seen by others in the interactive pill tramadol the promise of the interactive pill tramadol memory.
- The truth pill tramadol a little while of the false thing pill tramadol YouTube, where the pill tramadol knowledge of certainty and everything is permeado by the sieve of the false thing, the uncertainty, the efìmero and the banal thing are diluted. The truth in YouTube is the truth of the spectacular thing.
- The interactive possibilities of YouTube can grow if it moves international online tramadol of a market logic, and humanist abre itself to pill tramadol authentic dialógica socialization and of character.
References
1 Information of the www.youtube.com site/recovered: 05/06/2007.
2 Definition found in www.dictionary.com recovered: 5/006/2007.
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Dr. Jacob Bañuelos Department international online tramadol Communication and Journalism
Chair of Semiotics |
