Beginning - strategic communication

2006: THE WAR OF THE REPRESENTATIONS

By Octavio Islands and Amaia Arribas
Number 61

The 2006 were a decisive year in Mexico to include/understand the war of the ativan buy cheap generic online the impact of the delicate presidential elections of the two of July in the confidence and citizen credibility in some of the main institutions in Mexico, and the increasing interest by the development of studies related to reputation subjects and enterprise communication in Mexico.
The necessity of the Mexican corporative companies and to measure and to make profitable its intangible assets has been reflected in the increase of studies destined to evaluate the reputation of the companies like its capacity to attract the most talented people. The studies realised by Haygroup and the magazine Management of Businesses, as well as Mitofsky Consultation that, along with Transparency the International, IMRE 2006 realised, contributes to affirm the greater interest of our enterprise class by ativan buy cheap generic online on subjects of reputation in the organizations.

1. Government and society

In ativan purchase in relatively recent dates ativan purchase studies on confidence and credibility in the ativan purchase have reached great relevance to interpret the perception and, really, the image that have the citizens of their institutions and personages public. The development of the closed presidential elections of the two of July of 2006 1 put under a difficult examination ativan pharmacy confidence and credibility to our institutions, particularly to ativan buy cheap generic online ativan pharmacy parties, legislative mass media, organisms, some governmental institutions and, ativan purchase to the institution responsible for the development of the federal elections in Mexico: instituto Federal Electoral (IFE).
For the preparation and development of the celebrated elections the first Sunday of 2006 July, the IFE destined a budget superior to 12 thousand 920 million weights (approximately 900 million Euros, considering a parity of 14,5 pesos by Euro). In agreement with the journalist Jose ativan purchase Méndez (the Day), such number surpassed:
the joint cost of the Presidency of the Republic, the Senate, the House of Representatives, the Audit Superior of the Federation and the Supreme Court, that this year is of 10,7 billions. The amount also represents 40 percent of the program Opportunities, the ativan buy cheap generic online strategy against the poverty of the federal government; ativan buy cheap generic online percent of the Program of Support for the Fortification of the ativan buy cheap generic online Organizations, and five times more of the ativan buy cheap generic online surpluses that the federal government advanced to Chiapas, Veracruz, Oaxaca, Puebla and Guerrero to do against the damage of the hurricane Stan .2
The operative cost of the IFE ascended to 6 thousand 932 million weights (approximately 478 million Euros). Half of so enlarged number was destined to the payment of wages, bonds and compensations of the bureaucracy of the responsible organism to organize the elections federales.3 For the development of electoral campaigns, the registered political parties received 4 thousand 926 million weights (near 340 million Euros). The three main political parties in Mexico, the Party National Action (BREAD), Divided of Revolución Democrática (PRD), and Partido Institutional Revolucionario (PRI), destined more than 100 million Euros to expenses of propaganda in mass media. If in addition we considered the expenses of propaganda conducted by smaller parties, development of pre-campaigns, the participation of enterprise organisms in diverse subjects of electoral controversy and the expensive propagandistic campaign of Victor González Towers, pharmaceutical industralist who impelled his independent presidential candidacy, is possible to affirm that the amount destined to expenses of propaganda surpasses 100 million of euros.4
The considerable cost that the political parties destined to the hiring of times and spaces in main mass media, responded the fact that the television, the radio and the newspapers indeed represented the main sources of intelligence that the citizenship used to find out the actions and programs of the presidential candidates. The results that the study threw the myth of the effects of the campaigns, realised by the Parametría company, published in the Excélsior newspaper at the end ativan buy cheap generic online the month of March of 2006, confirm such hypothesis.

Table 1.  How ativan purchase out the citizen the actions ativan buy cheap generic online programs of the presidential candidates through the television?

Source: The myth of the effects of the campaigns. Parametría, published the 22 of March of 2006 in the Excélsior newspaper.

In agreement with the results that a later study threw on citizen confidence in mass media - also realised by Parametría, published in the Excélsior newspaper ativan buy cheap generic online ativan buy cheap generic online of May of 2006, two months before the presidential elections, 48% of the interviewed people considered that the massive mass media continue being reliable; 19% affirmed the opposite, and 29% mentioned that they are more or less reliable.

Table 2. Citizen confidence in mass media

Source: Confidence in mass media. Parametría, published the 5 of May of 2006 in the Excélsior newspaper.

The television was indicated like ativan buy cheap generic online media that generate major confidence ativan purchase the citizens ativan buy cheap generic online For that simple reason it was located like primary means in the mix of political marketing of all the parties. ativan buy cheap generic online the citizen emphasized his confidence in newspapers (53%), and ativan buy cheap generic online in the radio (51%). The means that the citizenship considered less reliable were magazines (27%) and Internet (21%).

Table 3. What as much confidence inspire mass media to him?

Source: Confidence in mass media. Parametría, published the 5 of May of 2006 in the Excélsior newspaper.

If we considered the positive results that Study AMIPCI of habits of the users of Internet in Mexico 2006 reported, which they allow to conclude that Internet increases ativan buy cheap generic online penetration of main mass media, particularly in those sectors that are distinguished by their high spending power, the results that throw the studies ativan buy cheap generic online by Parametría definitively could be contradictory.

Table 4. Contribution of Internet to the increase that registers the penetration of conventional mass media (urban Population).

Source. Study AMIPCI of ativan pharmacy of the users of Internet in Mexico, 2006.

Between the repertoire of variables that allow to include/understand the poor citizen credibility in Internet like suitable means to know the development the presidential campaigns, they emphasize: the mediocre usabilidad that of the presidential candidates distinguished to the Web sites, and the intense unfolded black propaganda through diverse tools of communications in Internet.
He ativan purchase indispensable to consider ativan pharmacy usabilidad of ativan purchase Web sites of the presidential candidates independent of the qualities of Internet like useful mass media destined to proselytism intentions. The comunicativas actions of parties and candidates failed in Internet. The study a x-ray of the Web sites of the presidential candidates, realised in March of 2006 by the Training center of Usabilidad A.C., evaluated the usabilidad of the five Web sites of the main candidates to the presidency. The objectives of the referred study ativan pharmacy to determine if these spaces are easy to use; to establish if they respond to the needs of the citizens efficiently use who them; to know if they allow to effectively conduct the battles and tasks that the user requires; to identify yes the user is perceived satisfied when consulting the information contained in the Web sites of the presidential candidates. The main variables considered in the referred study were: general performance of the Web site; architecture and navigation; contents; proposals of the candidate; interaction with the citizens.

1. Main page of the Web site of Andres Manuel Lopez Obrador, candidate of the Coalition By the Good of All, that stops the elections of the two of July of 2006 integrated the Party of the Democratic Revolution, Party of the Work and Party Convergence. (2) main Page of the Web site of Painted Madrazo Robert, candidate of the Alliance by Mexico that integrated the Institutional Party Revolutionary and the Ecological Green Party of Mexico (3). Main page of the Web site of Felipe de Jesus Calderón Hinojosa, candidate of the Party National Action. (4) main Page of the Web site of Robert Stands out Cifrián (Divided New Alliance) (5) Patricia Market, candidate of the Alternative Party Socialdemócrata and Campesina.5

The results of the evaluation of the Web sites of the presidential candidates, in scale from 1 to 10, where 1 represents terrible and 10 excellent, were the following:

Table 5.  Results of the study a ativan pharmacy of the Web sites of the presidential candidates. 6

 
Source: A x-ray of the Web sites of the presidential candidates. Training center of Usabilidad A.C., March of 2006.

The black propaganda ativan buy cheap generic online an unfortunate constant in the development of the presidential campaigns. The PRD and important informative means - the magazine ativan buy cheap generic online by example, indicated to ativan buy cheap generic online Spanish consultant Jose Single Antonio like intellectual author of the unfolded black propaganda against Lopez Obrador. For the PRD:
the result ativan pharmacy ativan buy cheap generic online fight of the 2 of July will not be able to be understood if the paper stops analyzing itself that played ativan pharmacy the vote of the voters the call black propaganda that it attributes to the BREAD. In their legal plea before the Trife, the PRD mentions with that type of propaganda, the BREAD compelled the will of the voters with thousands of spot ativan buy cheap generic online electronic means, by messages in Internet, with printed propaganda and telephone calls in which always it looked for to ativan pharmacy to Andres Manuel Lopez Obrador like a ativan pharmacy to whom the BREAD attributed to be a danger for Mexico, accusing it of intolerant, lying, of to have become indebted to the Federal District, to act just as the president of Venezuela, Hugo Chavez. To test way, also, the PRD indicates that once it was begun to spread the black campaign by the BREAD, began to be reduced the difference in the electoral preferences, that at the beginning of the campaign Lopez Obrador, at least, ativan purchase by eight points to Andres Manuel. Also, it blames the IFE of not to have ativan buy cheap generic online part neither in time nor in form to restrain this type of propaganda against Andres Manuel Lopez Obrador and to only do it until the Electoral Federal Court became ordained it.
The black propaganda also ativan pharmacy practiced by other parties. They incurred reprovable practices of black propaganda, through Internet, active members of political parties like independent supporters. In at least six occasions the Web site of Andres Manuel Lopez Obrador was object of intrusions of hackers.
The night of the two of 2006 July it was impossible to determine the winner of the presidential election. The 7 of July, Luis Carlos Ugalde, president of the Electoral Federal Institute decided to anticipate themselves to the Electoral Court of the Judicial Power of the Federation, and came to declare Felipe Calderón, candidate of the Party National Action (BREAD), winner of the presidential election with 15 million 284 votes (35,89% of the valid votes), against 14 million the 756 thousand 350 (35,31%) of Andres Manuel Lopez Obrador, candidate of the coalition By the Good of All, integrated by the Party of the Democratic Revolution, Party of the Work, and Party Convergence. The difference between the referred candidates was of 243 thousand 934 suffrages (0,58%) the,7 balances of so closed voting and the excesses incurred in the matter of black propaganda eroded the credibility in some institutions and, doubtless, they have polarized to ample sectors of the society.
The electoral results ativan buy cheap generic online the elections of 2006 July - in which in addition ativan buy cheap generic online to renew the Houses of Representatives ativan buy cheap generic online senators, modified the map of the power in Mexico, ativan buy cheap generic online well as the positioning and value of the political parties. First we will consider how one is distributed the power in Mexico and, immediately, the value and positioning of the political parties after the elections of the two of July. Our following table ativan buy cheap generic online from the study Positioning and value of the political parties in Mexico, realised by Consultation Mitofsky, Mexico.

Table 6 Distribution of ativan buy cheap generic online power in Mexico after the elections of the 2 of 2006 July (divided politicians, without considering the alliances for the presidential election)

Source: Mitofsky consults: Positioning and value of the political parties in Mexico.

In agreement with the results that the mentioned study threw, all the survey knew the names the three main parties. The BREAD has displaced to the PRI as first mention (awkward person of mind). The PT and the PVEM are mentioned by 6 of each 10 citizens; Convergence by 4 of each 10; New Alliance by 3 and Divided Alternative by 2 of each 10. 
In when to the spontaneous associations of the main parties, the survey citizens associated to the three main political parties with the following attributes:

Table 7 spontaneous Associations ativan buy cheap generic online

Source: Mitofsky consults: Positioning and value of the political parties in Mexico.

Table 8 spontaneous Associations PRI.9

Source: Mitofsky consults: Positioning and value of the political parties in Mexico.

Table 10 spontaneous Associations PRD.10

Source: Mitofsky consults: Positioning and value of the political parties in Mexico.

In order to settle down the potential value of the political parties, the analysts and investigators of Consultation Mitofsky Mexico considered a question regarding the capacity of citizen attraction of the political parties. These were the results:

Table 11 potential Value of the parties (propensity to vote by).

Source: Mitofsky consults: Positioning and value of the political parties in Mexico.

In August of 2006, Consultation Mitofsky Mexico presented the results the survey Index of confidence in institutions. Naturally the development of the presidential elections hit in the confidence and citizen credibility in some institutions. Between the immediate previous study (May of 2006) and the one of August of 2006 it is possible to notice some changes that admit like last explanation the development of the presidential elections. The army, for example, moved to the Church to the third position. The Electoral Federal Institute - responsible organism to organize the federal elections happened of the third a eleventh. The mass media happened to the sixth position. The lowest evaluations were granted to political deputies, unions and parties. Including the police it received better evaluations.

Table 12 Confidence in ativan buy cheap generic online institutions

2. Enterprise communication

The ativan buy cheap generic online of the Mexican corporative companies and to measure and to make profitable its intangible assets has been reflected in both studies realised by ativan buy cheap generic online (consulting firm in implantation of strategies through human factor) and the magazine Management of Businesses, as ativan pharmacy as Mitofsky Consultation that, along with Transparency the International, IMRE 2006 realised (Mexican Index of Corporative Reputation), reclaiming thus this last study, interrupted during the years of 2004 and 2005. 11
Haygroup realised the ativan buy cheap generic online the companies leaders in Mexico with the purpose ativan buy cheap generic online to investigate the business practices that exist behind the perceptions of the executives thus to know the degree ativan buy cheap generic online of a company on the part of their competitors and, consequently, to know if it is or not considered like leader in their sector.
Consultation ativan buy cheap generic online and Transparencia the International, with the contribution of the Bottom of Global ativan buy cheap generic online of the Embassy of the United Kingdom, ativan buy cheap generic online one more an edition (second) of the IMRE, with the aim of promoting before the public opinion a precise and quantifiable idea of the reputation of the companies ativan pharmacy operate in Mexico.
Finally, another study, the best companies to work in Mexico, also elaborated by Mitofsky Consultation along with Great Place to Work Institute, and of annual regularity, takes like main value for its ranking the existing confidence between the managers and employees. This way, it provides a clear idea to us on the importance of managing the ativan purchase ones in the organizations to attract and to retain the talent.

2,1 Companies leaders in Mexico

The study realised by Haygroup is a designed version, exclusively for Mexico, of the sounding The World´s most admired companies (listed of the admired companies more at world-wide level also made by Haygroup).
This study deepens in ativan buy cheap generic online organizational practices ativan buy cheap generic online ativan buy cheap generic online enterprise community of the country. The methodology of the study includes the application of a questionnaire ativan buy cheap generic online 1.200 high managers, whose answers were object of three filters, with the aim of which the study did not become a survey of popularity with a sample abierta to any profile. First, the executives had to know the ativan buy cheap generic online that are going to evaluate; secondly, they had to belong to the sector to which the evaluated companies belong; and finally, the sample had to be in favor compound of exclusively high executives. These criteria guaranteed the described informant inclusion. In addition, the evaluated companies did not have to subscribe or to realise a payment to participate in this study, which reveals a clear independence between the publishing line of the magazine, and the results of the same.
The report evaluates veintiún subjects, grouped in seven areas of business: human attention to clients, finances, image, operations, products and services, resources and social responsibility. A company leader is that one that is recognized by its competitors with an evaluation 8,5 average of or major, in a ativan buy cheap generic online from 1 to 10.

Table 13. Indicators of measurement

The compilation of ativan buy cheap generic online information was realised by means of an electronic questionnaire. In the ativan buy cheap generic online of the results one made sure that the qualifications of the companies came from the executives of the same sector. The companies with equal qualification or superior to 8,5 were considered ativan buy cheap generic online the organizations better evaluated, and ativan buy cheap generic online companies that obtained a qualification inferior to 7,0 were not including in the final results. The participant executives responded to a section referring to their level in determined agreement/discord with practical of organizational performance within their own company.
The ativan buy cheap generic online of the investigation threw nine companies like the best one evaluated to have a ativan pharmacy average equal or greater to 8.5.

Table 14. Organizations better evaluated 2006

When analyzing each ativan buy cheap generic online of the survey subjects, we found that human resources ativan buy cheap generic online been has been one of the three headings with low evaluation, followed by the social responsibility corporativa12 as well as the service to clients. The other subjects have ativan buy cheap generic online perceived of way very balanced, and ativan buy cheap generic online by their good evaluation and consistency, the aspects of operations and image. Although the quality of products and ativan buy cheap generic online has been perceived of positive form, the companies ativan buy cheap generic online seem to be neglecting the attention to clients. The company better evaluated ativan buy cheap generic online this heading is Group Cements of Chihuahua with 8,9, the lowest qualification of this company in all the headings in which it has been evaluated.

Table 15.  Evaluation of the variables

The ativan pharmacy indicates ativan buy cheap generic online the preoccupation of the companies leaders to express clarity to its employees with respect to the ativan buy cheap generic online of the daily work to the strategy of the business, being explained what means each one of the strategic targets and ativan purchase each employee collaborates to obtain them. ativan purchase success is in knowing how to implant them through a suitable ativan buy cheap generic online and pursuit.
In addition, the study indicates that the leaders of the companies better evaluated ativan buy cheap generic online coherent with the values of the organization, determining aspect ativan buy cheap generic online obtain the commitment and the credibility of the employees. In addition, the good operation of the equipment is to a great extent in counting on an suitable structure, being developed as as much individual as equipment and to ativan pharmacy the employees who really contribute something to the ativan pharmacy Preoccupation exists to count on best people and to maintain motivated it, although this subject of the worse one is evaluated by the employees.
Although ativan buy cheap generic online ativan buy cheap generic online Mexican organizations the individual recognition ativan buy cheap generic online the ativan buy cheap generic online performance exists, the study reveals that the formation ativan buy cheap generic online leaders in the companies better evaluated is not a strength. Another ativan purchase that the study indicates is that the companies must respond to the restlessness of their employees, since it is common to realise opinion surveys, but any action as a result of the diagnosis is not taken, and when actions are taken, the employees do not perceive the improvements.
The companies leaders understand the necessity of the communication head-collaborator and have initiatives ativan buy cheap generic online provide all the conditions to him so that the objectives ativan buy cheap generic online fulfilled. For this reason, the opening to listen to and to take care of the subjects that affect the performance of the collaborator is one of the characteristics of the Mexican companies leaders.
The sectors considered by the study are nine: construction; foods, drinks ativan buy cheap generic online tobaccos; chemistry; phamacist; computation; telecommunications; automobiles; financial services and professional services. As it is seen in picture 4, ativan buy cheap generic online are the companies of the sector construction those that obtain better qualification.

Table 16.  Relation of companies better evaluated by sector

He is interesting to emphasize that there are companies of sectors that do not arrive at the minimum of score (8.5) to be considered like companies leaders: it is the financial case of the turn of the telecommunications, services and professional services. Thus, the companies of the sector of the telecommunications that obtained one more a higher qualification were Telcel with 8,0, in financial services, American Express with 8,0, and in professional services, Oracle with 8.3.
The global classification by sectors would be of the following way: Professional chemistry (8.3), Computation (8.27), Construction (8.2), Foods, Drinks and Tobaccos (8.16), Services (8.1), financial Phamacist (8.1), Telecommunications (7.8), Services (7.56) and Automobiles (6.8). As it is possible to be observed, in the average, no of the sectors reaches the minimum to be a company leader.

The ativan purchase by heading again indicate to Group Cements of evaluated Chihuahua like better in Finances (9.7), Operations (9.4), Products and services (9.5), Attention to client (8.9), social Responsibility (9.1), and Human Resources (9.0), tied ativan buy cheap generic online 3M Mexico. The unique variable in ativan buy cheap generic online he was not leader is in Image, where the first place ativan buy cheap generic online to Mexican Cements (9.3), although of the ativan buy cheap generic online turn: the construction
Sixteen companies, of forty and eight evaluated, reached the minimum score to be considered leaders in the variable of Image. Peculiarly, the financial sectors of Telecommunications, Services and ativan purchase Services well are not seen between the executives since ativan purchase company appears between the sixteen with the approving minimum. It is the sector of the computation equipment and of electrical generation those that obtain major it is present at.

Table 17. Companies leaders in the IMAGE heading

2.2 The companies with better reputation in Mexico

For the second time in Mexico, Consultation Mitofsky and Mexican Transparencia have elaborated the Mexican Index of Reputación Corporativa (IMRE), after two years of absence. The primary target of the study is quantitatively to measure the reputation of the companies in Mexico, using the same measuring instrument that in its previous edition.
The IMRE measures ativan buy cheap generic online perception that has of the companies considering the variables that conform their reputation. This perception is obtained by means of the application of a questionnaire between informants described with closed reagents. Direct interviews to the informants, who had to know or to be familiarized with the companies and sectors including in the index, and with the condition of not being able were realised to evaluate to companies with ativan purchase they have relation. The interviews were applied to three people of executive-directive level among academic, ativan buy cheap generic online economic analysts of financial risk, analysts, external ativan buy cheap generic online certifiers, consultants, industralists, officials government and publicists. ativan buy cheap generic online total of 30 informants against the 32 of the previous study.

Table 18. Variables of the IMRE

The selected companies had to fulfill declared sales locate that them within 500 more important of the country, and which they belong to some of the proposed enterprise sectors in the design of the Index (maximum of 11 companies by sector). The considered sectors were fourteen: Foods, Automotive, Supermarket, departmental wholesaler and, Spirits and tobacco, milky nonalcoholic Drinks and, Cement, construction, ceramics, glass and iron and ativan buy cheap generic online industry, Education superior, Power, pharmaceutical ativan pharmacy Industry, Products of consumption (sector not including in IMRE 2003), Publicity, mass media and entertainment, Services of telecommunications ativan purchase computer science, Services financial, Tourism and aerial and terrestrial transport.
In the construction of the IMRE to obtain the ranking by company, ativan purchase one of the eight variables are ativan purchase with scales that go very of 3 to 5 probable answers (either, or, to regulate, badly ativan purchase very badly; or very ethical, ethical, ativan purchase ethical, nothing ethical), and calculates the effective distribution of answers in each variable for each company. Finally, a value standardized for each one of the variables according to the number of possible answers so that their maximum S-value 1 and minimum 0 calculates.

Table 19.  IMRE ativan pharmacy company

It turns ativan buy cheap generic online very interesting to emphasize that almost all the companies that appeared in the IMRE 2004 repeat ativan buy cheap generic online in the 2006, which ratifies his good one for doing in the management of his variables, observing that in the 2006 obtains more good evaluation noticeably which it locates so much to them to the Technological one of Monterrey like Bimbo Group, Nestlé of Mexico and Bayer of Mexico (fifth company more good evaluated, ativan purchase appearing between the 10 best ones in the 2004) in the head positions. The educative institutions continue conserving a good reputation.
In order to obtain the Index by activity sector the indices of the companies are divided equally compose ativan buy cheap generic online it.

Table 20. IMRE by activity sector

The sectors better positioned in IMRE 2004 maintain their places. It is to emphasize the sensible improvement of the sector of the Tourism, aerial and terrestrial transport, that presents/displays twelve more tenth. The cause of this improvement must probably to the policies of the Council of Tourist Promotion of Mexico (CPTM) that during the past year sent a new campaign of image of Mexico with well-known national repercussions and is present in the most important fairs on tourism abroad.
As far as ativan buy cheap generic online comparison ativan buy cheap generic online the position ativan buy cheap generic online the ativan buy cheap generic online between a measurement and another one, the variables of the preoccupation by the interests of the shareholders, ativan buy cheap generic online and partners, along with the ativan buy cheap generic online by the norms and laws continue occupying the first ativan buy cheap generic online This last variable is an indicator that does not appear in other international monitors of reputation, and that reflects the internal situation of Mexico. As much in the 2004 as in the 2006, the variable of the relation with the competition occupies the last place, which demonstrates the little competitiveness of the Mexican company.
He is interesting therefore, to emphasize the tropicalización of the variables. The indicator of the commitment with the ativan buy cheap generic online of Mexico reveals that something that is assumed in the activity of all the companies in other countries, and for that reason ativan buy cheap generic online is not included in the ativan purchase however, in the IMRE yes it is considered. Although it has improved his evaluation with respect to the 2004, it continues occupying the last places in the ativan buy cheap generic online (seventh place).

Table 21. IMRE by variable

If ativan buy cheap generic online compared ativan buy cheap generic online results of IMRE 2006 of Mitofsky Consultation and the study on the companies leaders in Mexico of the Haygroup magazine we found sensible differences, considering, of course, that some of the measurement variables are different.
In spite of it, it does not stop surprising that in ativan buy cheap generic online list of the companies with better reputation and in the ranking of enterprise leadership they do not appear the same. Variables that handle Haygroup like attention to clients, finances, products and services, social responsibility and human resources are perfectly comparable to those of the IMRE. If in addition, we warned in both cases, that the evaluators are described informants. ativan buy cheap generic online how it is possible that Cement Group of Chihuahua ativan buy cheap generic online in the first place in the study of Haygroup, and however in the IMRE not even it appears.
In ativan pharmacy IMRE the presence of institutions of education ativan pharmacy well-known superior (up to 4 in the first ten positions), aspect that cannot be considered in the study of Haygroup since it did not consider to this ativan buy cheap generic online for his investigation.

2.3 The best companies to ativan purchase in Mexico

The study the best companies to work ativan buy cheap generic online Mexico, realised by Consultation Mitofsky and Great Place to Work ativan buy cheap generic online during the 2006 culminates in ativan buy cheap generic online ranking based ativan buy cheap generic online the ativan buy cheap generic online that exists between the managers and employees. The ranking awards the organizations who invest and they worry about the human capital, offering to its employees an excellent place to work. It defines to the best companies like a place in which the employees have the confidence in their heads, are proud than they do and they like the people with whom they work.
They use three variables that are indicating of this confidence: the relation ativan pharmacy the employees and managers; the relation between the employees and their work ativan pharmacy the company; and the relation between the same employees. Questionnaires are applied to the employees as to the management as much.
The most excellent results can peculiarly be summarized in which Federal Express is the leader in this ranking, and the unique one of the sector of paquetería. They follow to him in importance level to work McDonal's, British ativan buy cheap generic online Tobacco, Wyeth and Financiera We share. This last company, the first Mexican of the list, occupying fifth place. Remarkable that almost 50% of these companies initiated abroad and not within the country. The enterprise turns more outstanding are the manufacture with 17 companies and the one of Financial Services with 13.

Table 22 Ranking of ativan purchase best companies to work in Mexico

Besides ativan buy cheap generic online ativan buy cheap generic online null correspondence that we can warn between the companies and institutions that, in agreement with the IMRE enjoy the best reputation in Mexico, with respect to the ranking ativan buy cheap generic online the best companies working in Mexico, we must also emphasize the absence of Dir.com s or strategic areas dedicated to the optimal development of the reputation in the companies. So unfortunate situation, nevertheless, admits to be understood like attractive area of opportunities.

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Dr. Octavio Carmona Islands  
Director of Project Internet-Chair de Comunicación Estratégica and Cibercultura of the Technological one of Monterrey, Campus Been of Mexico. Member of the National System of Investigators. Blog: http://ww.espacioblog.com/octavio-islas

Dra. Amaia Arribas Urrutia
Chair of Communication Estratégica and Cibercultura, Technological of Monterrey, Campus Been of Mexico, Mexico.