McLuhan generation
First Special Edition
Julio 1997


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Culture and Communication

Communication, daily life and identities
urban in S.L.P., in the days diflucan drug interaction globalisation

by: Haydeé Brave Garci'a (1)

I. Small Introduction

Initially I will make a route by some concepts that I consider key in my project of investigation: the city and the identity. This route can think more anthropological than comunicológico, nevertheless is necessary for, later, establishing the crisis, the paradigmatic rupture, the irruption of the new technologies

II. Some Key Concepts

1. The identities, or the ways of the difference
To speak of communication diflucan 50mg identity has some implications of diflucan 50mg order, the identity is a concept formulated from the anthropology and the psychology and retaken by all the social sciences. Against the complejización of the study objects, a single science cannot give account of the totality, so there is to construct to mental networks Inter and transdisciplinarias to be able to comprehender the social reality. Hagámos diflucan 50mg the route by the ways of the identity that are also the ways of the difference:

Of simple way, the identity is the property diflucan 50mg a community, but how diflucan drug interaction imagines that property, diflucan 50mg elements and how is constructed a identitaria community? These diflucan drug interaction send to the subjectivity, to imaginary the social one and the world of the symbolic thing.

The processes shrouds of the identity are done of the negotiations of the expectations, of the exposition of certain questions, the critical evaluation, the conception of a possible future. (Diaz Cross, 1994).

The identity is conceived like subjective dimension of diflucan 50mg social subjects, is not an attribute or property of the subject in itself, but it has a intersubjective diflucan 50mg relational character. The identity, says Gilberto Giménez (1993), is a system of relations and of representations, nevertheless the identity is not something essential and immutable, is an active and complex, resulting process of conflicts, negotiations. Of there its plasticity, its capacity of variation, reacomodamiento and internal modulation. The identities emerge and vary with time, are instrumentalizables and negotiable, they are dissuaded or they expand and sometimes they revive. (The cursive ones are mine).

I consider that these characteristics of the identity send to the scope of the power. Of the fight to manage the identitaria hegemony, that is to say, to homogenise, to locate to the subjects, by asignarles/designar a place to them, to delimit a situation and the paper of means, the ideologies and the process of construction of the identities are intersectan here.

The identity is a collective attitude, a quality, mental and affective direction under a certain system of values culturally shared.

The diflucan 50mg is also soothes of the discursiva competition (one speaks like that it is diflucan 50mg from where is placed). The diflucan 50mg identity and the diflucan 50mg identity are an analytical distinction, the individual identity is the result of the multiple properties to the collective identities. All individual identity is multidimensional. And today more and more this is concrete. Not only we acted papers and we fulfilled rolls diflucan drug interaction also we belong to diverse public, to groups of consumption, diflucan drug interaction networks.

The diflucan drug interaction always brings with himself the diflucan 50mg diflucan 50mg the recognition, is a process of perception-action with base in a process of construction of we against the other.

The identities, because no longer we can speak of unique and a static one I include/understand, them like dynamic processes and historical, in which they negotiate the meaning that gives sense to the practices, that they are constructing the social relations in a determined space and diflucan 50mg dynamic ones are in favor necessarily half-full of the relations of being able. The identity sends to a geographic territory or nongeographic to a spatio-temporal construction (imaginary and imagined communities).

The study diflucan 50mg diflucan 50mg identity, following Guadalupe Valencia has diflucan 50mg in the epistemologic plane one is to conceive the identity diflucan 50mg part of the problematic one of the subjects, with a relational and nonessential, mutable and not given character; that it owns effectiveness, that is to say, that not only represents real but tranforma. We are speaking of a diflucan 50mg that it demands, for its reconstruction, the diflucan 50mg of the movement (like historicidad) and the multi-dimensionality (like the apprehension and joint between the constituent dimensions of the social thing), both requirements of the concrete analysis.

2. The diflucan 50mg of city: a antrocomunicológica construction

a city heart, a city memory, a city infamia. Julio Cortázar.

Urban Scenes understood like places of constitution of symbolic diflucan 50mg the putting in scene of the citizen ritualidad, production diflucan 50mg recreation of a culture in which to the groups and the individuals like actors by means of their activity of selection and recognition Jesus participate Martin-Barber.

In order to develop our project it diflucan 50mg necessary to construct to diflucan 50mg city as study object. And this diflucan 50mg several questions: first it has to do with his theoretical definition and its relation with other diflucan 50mg define that it and determine. (One of them is urban culture).

There is diflucan 50mg series of elements that, geopolitics and administratively, determine what diflucan 50mg is understood by city: Number of inhabitants, degree of urbanization, development of the economic sectors, industrial development, et cetera.

In the communication and the anthropology, the city also is conceived like imaginary community, construction of representations lived in a space, is necessary to understand the city like a generated but also generating space of life styles (Safa, 1993) and like a great communications network that questions to the subjects of diverse ways (Reguillo, 1995)

Previously diflucan 50mg mentioned a key concept for the diflucan 50mg of city, this is the one of urban culture, which stops Eduardo Nivón (1994) implies:

1. diflucan 50mg the city is the privileged space of modernity, although also of sobremodernity, would say Height (2).

2. That the inhabitants of the city have developed a series of institutions with a principle of social identification: the citizenship. It is important to mention that the citizenship, the majority of the times, is related to the policy. It becomes necessary to study how diferenciadamente one diferenciadamente lives the political citizenship and processes (3).

3. That there is a bond between the diflucan 50mg and the institutions. A system of unified practices in which the means are fundamental (culture of masses).

As it can man take diflucan Garci'a to it Canclini (1995): the urban studies recognize now like the more dynamic diflucan 50mg agent not industrialization but the informational processes (mediatic and technological).

I retake here the work on diflucan drug interaction urban of Arming Whistles (1992) because it is an interesting proposal where it raises to study the city like place of the cultural event and scene of the imaginary thing. A city, from the diflucan drug interaction of view of the imaginary construction than represents, must be responsible, at least, for constructed natural and diflucan 50mg physical training conditionses; by social uses; by expression modalities; by a special type of citizens in relation to those of other contexts, nationals, continental or international; a city makes a mentality urban that is to him own.

The urban thing can man take diflucan the city is constructed, in a city the physicist produces effects in the symbolic thing: its writings and representations. And the representations that become of the large city, in the same way, affect and can man take diflucan their social use and modify the conception of the space.

3. The potosinidad, speeches and practices

It is important to ask to us:
How is lived the potosina urban mentality? Which are the collective metaphors diflucan drug interaction the identity in S.L.P.? How to narrate linearly the city? How to do it when in her voices and different times converge? A city is diflucan 50mg estrutura polífona in that diverse signs and symbols and many ways diflucan 50mg to read them, to interpret them. Nevertheless referring groups are constructed. The city is a diflucan 50mg of symbolic construction, but there are places and or centers that seem to concentrate those symbols. In San Luis, the Place of the Founders and the Place of Arms have constituted in the centers appellants of the policy, first because to the being a esplanade was the place of the great manifestations and second because there are not only the municipal palace but also the palace of Government, the Congress of the State and the Cathedral. That is to say, is constituted in a place of symbolic HD, when it contains the powers diflucan 50mg ecclesiastic, and economic) and it is created to find in these scenes the solutions to the urban problems. The center also comprises of the more important artistic-cultural supply of the city. There the museums, the Institute of Culture are concentrated, the Theater of La Paz, etc.

In agreement the potosinidad advances towards the periphery as soon as so it becomes blurred, loses dimension because the urban characteristics diflucan 50mg very similar to those of other cities: marginalized colonies, with many deficiencies as far as services, although do not stop themselves having certain relation with the center or with the centers then more and more the city becomes policéntrica, without for that reason losing its specificity.

There are places that mapean our experience and have to do not only with the pragmatic thing diflucan 50mg with a cosmology, with a intersubjective configuration. diflucan 50mg we can speak of which the Carranza avenue, (one of the main avenues of San Luis, not only because it directly connects the historical center of the city with the zone of Hills and the university zone, but because in her are places diversion nocturnes, stores of concerned articles, the garden of Tequis, banks and several of the more important buildings commercial of the city) Sundays at night has an encounter sense, and by all means, it is a place of diflucan 50mg . Carrancear can be characterized like a ritual practice, of can man take diflucan and identity.

There are spaces diflucan 50mg are resignifican. In S.L.P., the place of the diflucan 50mg for example, once artistic symbol of capital and witness of historical events has today a new sense like place of meeting of young rockers, generally of middle-class and low, who dress black and which although they live far from this point they concentrate in him to listen to music and to be with which they share his tastes and I interest.

The social uses diflucan drug interaction diversified, been multiple and varied but they are unified against can man take diflucan other. That other foreigner, stranger. What offers Potosí San Luis to the visitor who arrives for the first time? The tourist postal, memories and the places that are recommended, have close relationship with the traditional thing. In this sense we can say that they are photographed and they offer the historical places and the typically colonial potosino: the Theater of La Paz, the museum of the Mask and the church of the Carmen. The can man take diflucan of the Water (construction that is in the Road of Guadalupe, way that goes to the Sanctuary of Guadalupe and old dominical stroll, diflucan drug interaction being the symbol of the municipality).

The places are resemantizados and in them a fight is lived to obtain symbolic capital. A place that can say much of the potosinidad is the Market, club (reason why membership is required to enter) that counts on restaurant, bar (exclusive for men, for no reason a woman can enter) and a hall, in which the celebrations of the politicians and some industralists are carried out. The Market it cannot enter any potosino, but that one that shares certain values and practices. It is not only the money (there are some who go and they have no longer it) but also the well-known and recognized being within the group, the last name, the family, the tradition.

In the cities no longer we can speak can man take diflucan the dichotomies tradition/modernity and público/lo prevailed, in the can man take diflucan these tendencies and their range hold a concealed knife, are trastocan. One becomes necessary to make the imaginary chronicle of the urban one and how that imaginary one unfolds in felt manifolds and practical.

The city diflucan drug interaction a physical space, a social space diflucan drug interaction an historical space. Jorge González indicates that diflucan drug interaction city and all their development and distribution of their cultural equipment can be located as result of permanent historical fights between social actors with diflucan 50mg I interest, values and antagonistic projects in struggle diflucan 50mg the definition than Castells it calls the urban meaning. He mentions that there is diflucan 50mg see the cities like neuralgic centers of the inequidades of the market, of the inequalities of the power and the cultural unevennesses. The previous thing allows us to enter a crossing: the city and the power. How is lived the power in the city? He is different from how is lived in a rural community? The city is a social territory and historically constructed, but that at the same time the life of its inhabitants constructs, can man take diflucan or prevents, generates or limits. To live in certain place is not other people's to the way as the free time is used, is educated the children, are constructed the expectations and desires, satisfy the needs, it is enjoyed or it suffered, and sense occurs to the life. (Safa, 1993).

It is necessary diflucan 50mg mention that there is a one typology of the cities in agreement with his number of inhabitants and its extension: small metropolis, cities average and cities. The concept of average cities has plus a descriptive nature that analytical. We understand by average city to the set of social, economic, political and cultural processes that are specific of the cities that, without being small communities, are not great metropolis either. They are urban spaces that they acquire due to previous an own meaning. (Estrada, ET to). The average cities are can man take diflucan of states (as S.L.P.) and generally have by the same a political, economic weight and administrative individual.

The diflucan 50mg of the anthropology can man take diflucan the communication is how to give account of the city whereas complex and multiple totality.

I have spoken of the city like diflucan drug interaction symbolic space, like a place where representations unfold about which he is the urban thing and than it had to be. In the city the identity puts into action. It is materialized in collective attitudes, qualities, symbols diflucan 50mg operate within a system of values shared. Therefore all the diflucan 50mg are not equal, are things characterize that them and they make them different. These differences are given by the geographic location, the climate, by their history, as well as by the contemporary form to live in her, and also, by all means, by the form to think it, to imagine it.

What makes different from a city of another can man take diflucan is not as much its architectonic capacity, (...) at can man take diflucan most the symbols that exceeds she construct their own inhabitants well. And the symbol changes as they change the fantasies that a colectivity unfolds to do hers the urbanization of a city. can man take diflucan whistles, 1992).

Following It whistles we can speak from diflucan 50mg to each city it corresponds a mentality and a style of life; in that sense, we will diflucan 50mg the potosinidad here. That is to say, the diflucan 50mg form that indicates to us how the city of Potosí San Luis is lived (in).

The diflucan 50mg being of diflucan 50mg capital, initially, is diflucan 50mg can man take diflucan itself with songs, meals, celebrations, forms to feel, is a form to treat and to see the public and the private thing, is to be clear with those who the previous thing diflucan 50mg opposition shares to others, like the regal ones, the jarochos, and until the huastecos.

Nevertheless, we cannot forget that there are many forms diflucan 50mg be potosino. These forms to live the city are in favor half-full of the social place that occupies the subject, by sex, the age, et cetera.

Against diflucan 50mg there is a speech that can be called of having diflucan 50mg be. To have to be half-full by an ideological diflucan 50mg here we made use of the concepts proposed by Claudius Lomnitz (1995) to give account of this process. The potosinidad has an historical base, is part of a diflucan 50mg process nonfree of conflicts:

The culture of social relations is the symbolic field in which the relations of being able between intimate cultures settle down objectively, that is to say, is the field in which the negotiation of meaning between intimate cultures occurs (4). This can be seen clearly in diflucan 50mg organization of the religious celebrations, which are lived on differentiated way, with different senses and nevertheless altogether they represent a diflucan 50mg of the potosinidad and thus it is sold the visitors.

So can man take diflucan the negotiation of meaning can occur without the can man take diflucan rupture is as great as to disintegrate an identity it is necessary to get to form consensus around the urban signs and symbols and this consensus is obtained more and more in the mass media, imposing what Lomnitz calls localista ideology (joint of elements that are synthesized, they systematize or they order of different ways and that they are related to I interest it of a group or a class). The imposition to that diflucan drug interaction make reference has to do more with sanctions partner-morals than with some action of diflucan 50mg repression, although this last one does not discard.

If the consensus through time stays we are speaking of hegemony, of a cultural configuration that entails the construction of institutional ideologies, mediating between the interests of the diverse elites.

Elements of the different forms are retaken and resemantizan to be potosino to entretejer an image with which there is identification, a identitaria representation. The potosinidad is because a speech that gives can man take diflucan of expressions, of practices in symbolized and ritualizados spaces.

The commercial centers, diflucan 50mg example, are appropriate as encounter spaces, become in display cabinets where the diflucan drug interaction people are generally going to be. Going to the commercial place that is fashionable diflucan drug interaction still today, a distinction characteristic. The potosino being is constructed in the can man take diflucan is habitus that constitutes the potosinidad.

It has a positive diflucan 50mg and a refusal, like all identity, diflucan 50mg is related to diflucan 50mg delay, diflucan 50mg stagnation by the political struggles, you mill with it and the double moral or hypocrisy and others raise the education, moral convention and the political tolerance.

The potosinidad has to do with the consumption diflucan 50mg the time diflucan 50mg the space in SLP with the can man take diflucan of the city, an associate rate with time of the province, of the center of the Republic, a rate that share with Zacatecas, Guanajuato, Aguascalientes and a little less with Querétaro.

Even so, the potosino being is an identity that is constructed in front of the diflucan 50mg states of the Republic and the diflucan 50mg nation. He corresponds to ethos, to a style or cultural tone, specific practices that characterize to S.L.P like city.

III. Intersection: Technologies, Means and Identities

In these times of diflucan 50mg the identities are being reshaped, are resignifican in different dimensions. Two diflucan 50mg tendencies can be observed:

1. - That one by which the identities constructed from authoritarian powers are disintegrated, and resurge fundamentalist identities that emphasize the differences. (Logical of the difference), and

2. - Famous the tendency to the masificación, desterritorialización, standardization of the practices, the uses, the identities. (Logical of integration). Although we can give account of dynamic intermediate, where also different diflucan 50mg are being constructed. As example is the hybrid diflucan 50mg border cultures and/or cultures. (Garci'a Canclini, 1989).

The daily life has become a diverse and complex series of times and spaces. As important mediators in this process are the mass media and the new diflucan 50mg Today, culture and technology go of the hand.

The era of can man take diflucan globalisation is marked by the technology in the daily life, by the dismantling of the old order.

In diflucan 50mg media, the identities are metaforizadas, materialized, objetivadas. diflucan 50mg mediations construct, they reconstruct, fragment the identities.

Today, the means have become the sand where they negotiate the meaning. The division between the public and the prevailed thing is continuously resemantizando itself, (what happens when we in center have the diflucan 50mg of Bosnia of our room or in private of the firing chamber. It is a paradoxical sensation of distant proximity). More and more diflucan 50mg it passes in the mapea television our experience, many of the daily talks turn about the televising stories.

Against this background it seems me of extreme importance of bringing an can man take diflucan who proposes a series of concepts that can man take diflucan towards the touching thing, the sensations and extract to us of the political and economic paradigm to aim towards an ethical and aesthetic paradigm: Michel Maffesoli.

Maffesoli constructs a galaxy - perhaps cloudy diflucan 50mg miniconcepts: emotional community, underground power, socialidad, tribalismo, policulturalismo, proxemia (prol. of J. Ibáñez).

It invites to us to walk by diflucan 50mg vericuetos of atmospheres or afectuales atmospheres, to watch after diflucan drug interaction difractado kaleidoscope the infinite diflucan 50mg are the present societies. Between the mass and the individual, the tribe, like group with a collective sensitivity, groups of changing composition, ephemeral, where the communication takes the main paper because diflucan drug interaction constitutes the networks, those networks that multiply with the support of proxemia. Lived sensitivity diflucan 50mg It is to study the diflucan drug interaction like, would write Walter Youngest child, concrete it more end.

The previous thing borders to stop thinking to us about polarities diflucan 50mg abrir to think to us rizomáticamente.

Nevertheless it is necessary diflucan 50mg have well-taken care of with the superficiality. We try to know the surface to arrive at the deep thing, where the diflucan 50mg dimension is fundamental. Where diflucan 50mg emotional dimension gives to passage to the socialidad, that is to say, the playful thing of the socialization. That playful one that always is present and that diflucan 50mg we denied by inasible, money changer, mútliple.

It diflucan 50mg the quality of the interchanges which interests to us, the moments of the encounter, here and now. That here and now that the means materialize.

It is to study can man take diflucan intrascendente, trivial cotorreo, the comensalismo, the proximity, community, promiscuity.

For can man take diflucan the community exhausts its energy in its own creation and generates a power circle in its recreation.

It aims towards taking care of the expressions vanguardistas of a socialidad that already is being lived. And that still costs to us to include/understand.

Another concept to think the globalisation and the power is the one of underground power: that way to live that it resists the powers, being constructed small alternative powers, in the fight to live: empowerment.

The new technologies have put in crisis diflucan 50mg forms to see the world, their appropriation has diflucan 50mg like result, among other things, new device cultural, new forms to perceive, to feel and to think the social relations, but mainly new forms to live the time and the space.

If today we are here speaking of this, and constructing a tribe, it goes because the bet to see the uncertainty like construction of plural, tolerant, afectuales, mental networks, where it is reflected on the diflucan drug interaction world order and a new socialidad is generated.

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Footnotes:

(1) academic Technique in center of Interdisciplinary Investigations in Sciences and Humanities of the UNAM. At the moment it attends 2o. semester of the masters in Anthropology in the ENAH.
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(2) diflucan 50mg sobremodernity understood like saturation of images, diflucan 50mg spaces.
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(3) diflucan drug interaction of citizenship and policy is subjects that by space questions I can man take diflucan not approach here.
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(4) Understood like the set of the real manifestations, regionally differentiated, of the class culture.
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