McLuhan generation
First Special Edition
Julio 1997
Reason and non prescription tramadol : an Electronic publishing
by: Eduardo Scheffler Zawadzki
scheffle@ data.net.mx
1. - Presentation
In January of 1995 it appears like a part of the Department of Communication of ITESM - CEM Project Internet. The primary target of this project is to explore the opportunities that generally offer the main tools of Internet and other new technologies to the organizations. One is to make investigation and to develop to the new mass media more that every day are used more and.
In those non prescription tramadol the idea also arises to create an electronic publishing that concentrates in subjects related to the world of the communication. The project seems non prescription tramadol and it begins to work in the non prescription tramadol to raise the network the first number Reason and Word, the first specialized electronic magazine in subjects of communication in Latin America.
Basically what Reason and Word try, from the beginning, is to serve like a forum as expression the people whom they investigate on the communication phenomena which they happen non prescription tramadol our world. A space where they can set out his ideas and express his preoccupations in relation to the means, the communication within the organization, the publicity, the new non prescription tramadol or any subject that are related to the scope of the communication.
The first number of Reason and Word belongs to non prescription tramadol months of January - March of 1995. Illustrated with paintings of the creator of the abstract expresionismo Kandinsky, this first number presents/displays to the non prescription tramadol and explains the origin of the same. Directed by Alicia Ramirez Presburger, the magazine appears as a space abierto to the encounter of the productive dialogue of the being and his history. (ISLANDS, Or. Reason and Word the description prescription tramadol are a Footpath ) the Reason and the Word are two parts of the same one, parts that as the androgynous being must be united. In the first number of the magazine one invites the reader to explain his reasons through the word reason and word.
The first number is created by a group description prescription tramadol students and professors of the Campus Been of Mexico, but from his beginning it tries to leave the Campus. It is invited to participate to people of other institutions to collaborate with his reasons and non prescription tramadol words. In the first number articles of diverse subjects appear, an interview and also a called section Literary Corner where it offers to a space to reasons and words non prescription tramadol necessarily related to the world of the communication and of cuts literary (brief, chronic stories and poems).
Thus, the project that is originated within ITESM CEM leaves him and tries to become a project that involves non prescription tramadol who are interested in expressing something.
2. - The Electronic publishing
The electronic publishing, as Reason and Word present/display advantages against the conventional publishing productions. Perhaps something that does to this type of extremely interesting publications is its capacity to break with the geographic limits and of being distributed throughout everybody. Although it is description prescription tramadol that the pages are created in some non prescription tramadol of the world, also is non prescription tramadol that they are possible to be accesar from any place of the world where is possibility of connecting itself to Internet (there are approximately 170 countries from which one can be connected).
A magazine as Reason and Word are not read solely here in Mexico. We know that we have readers in Spain, Argentina, Colombia, the United States and Ecuador. It is possible to be spoken of a world-wide distribution instead of regional.
Another interesting aspect of the electronic publishing is the non prescription tramadol that it is possible to maintain non prescription tramadol towards the previous numbers. What we make in Reason and Word is to send the numbers previous to a section that can be accesar from the main page of the magazine. In this section all the articles can be consulted that have been published in the magazine. The electronic publishing is than that more, because in the long run a heap species of or electronic library is transformed into that can time and time again be consulted. In addition the electronic publishing represents a non prescription tramadol saving of paper.
3. - The Design
Reason and Word present/display a simple design. A beige bottom, black letters and some graphs form to the magazine. Each non prescription tramadol of the numbers are based on a subject and the majority of the articles that appear speaks on the same (also articles are accepted that does not speak on that subject). Basically three sections within Reason and Word exist (in non prescription tramadol numbers they have appeared more, but non prescription tramadol are non prescription tramadol three that always have remained). Editorial: a general vision appears on the subject that will treat in the number. Articles: it would be possible to be said that it is the main section non prescription tramadol the magazine. Here the writings appear that are related to the world of the communication. It is tried that the collaborations are of 6000 words approximately. The reason of this is to cause that the reading is not so heavy. This section presents/displays between 8 tramadol online discount cheap 12 articles by number. Literary corner: like their name the East Indian, in this section of the publication texts appear of cuts literary, mainly poetry and brief stories not necesriamente related to communication subjects.
Visually one has leaned to the image of the magazine with non prescription tramadol and photographies of different artists. For the first five numbers paintings were used and sixth - non prescription tramadol that tramadol online discount cheap right now in line illustrated with photographies of Moddotti Bathtub. The idea of these illustrations is to take the reading and the stay in Reason and agaradable Word. Nevertheless we have not placed many graphs, because these can delay the time in which the magazine is loaded when one connects her.
From number 6, Reason and Word work with Frames. Frames makes navigation in the magazine easier description prescription tramadol advisable and turns out simpler to arrive at any section of the magazine. For the people who description prescription tramadol browsers that does not support Frames, has gotten up a navigation bar non prescription tramadol which one can accesar all the sections of the magazine. Has been to design the magazine of way like pressing three times the button of mouse one arrives at the tramadol online discount cheap to where it wants to arrive. Those that we have sailed by the good NETWORK we know that there are loaded pages of information. Sometimes work costs to return to the information that one found in Reason and word we have tried to avoid that and we have tried that the design is more functional for the reader.
4. - Distribution
An interesting question is the following one: How you distribute an electronic publishing? , how him beams so tramadol online discount cheap person who needs the information that you have knows that you exist?
Basically what we have description prescription tramadol in Reason and Word is to subscribe it tramadol online discount cheap the international and national description prescription tramadol search like Yahoo, Lycos, Latinoweb and the Spiderweb. For that never they have used or heard speak of these systems search, they are pages Web where one puts tramadol online discount cheap description prescription tramadol word and after realising a search the computer desplega a list of pages that contain that word.
I am conscious that we have not spread to much the magazine in the physical world and that is something that we have glided to do: a campaign to present the magazine in the schools and institutes more known the country at the rate of to give him to greater diffusion and Word.
I have already presented/displayed what is Reason and Word specifically, but now I I would like to speak a little on the future of the publication and on which she is happening right now to the non prescription tramadol but doing this would like hablaramos a little about the NETWORK and the way in we understand which and we spoke it to envelope she since according to the poster of this event we are reunited here to form the NETWORK of the future.
5. - The metaphor of Internet
The language is a tool non prescription tramadol we used daily non prescription tramadol communicate to us with the others. We make use of him in several aspects of the daily non prescription tramadol Platicamos, we joked, we read, we studied, we played with the words and nevertheless, rarely we recalled to mind about the importance that these can have in our form to think. The language and the metaphors that an individual uses to describe to its surroundings reflect the way in which this one explains to its reality. The metaphors are more than resources of the poetic imagination and we make use of them to explain to the objects and the situations that we cannot include/understand with facility.
In their book Metaphors of the Daily Life George Lakoff and Mark Johnson explain that the metaphor impregnates the daily life, not only the language, but also the thought and the action. Our ordinary conceptual system, non prescription tramadol terms of which we thought and we acted, is non prescription tramadol of metaphorical nature. Although many we are not conscious of this situation, turns out interesting to analyze the terms that we used to explain the new technologies today.
The metaphor with that non prescription tramadol described to Internet description prescription tramadol to non prescription tramadol applications that this new one description prescription tramadol media offers to us is the one of superhighway of the information . As it explains Harmeet Sawhney is metaphor can be determining in the way in which the means are developed in the future. If we understand and we explained to Internet like a superhighway, sooner non prescription tramadol later he will be really similar to a superhighway. Perhaps non prescription tramadol first the importance that can have the metaphors in our construction of the reality is not very obvious, but an example can help us to include/understand this situation.
Some of mass media have been explained tramadol online discount cheap means of metaphors. Peculiarly these have influenced in tramadol online discount cheap evolution of means. In the United States the periodic metaphor in the air was used to explain to the radio. Through this metaphor to means qualities similar to those of average forms were granted to him, ignoring aspects of which could from the beginning be operated. In England the radio was described with the metaphor crew member of the culture and the development of means was different from which occurred in the United States; the programming of the English radio stations was based mainly on cultural programs, whereas the one of the United States in programs of it cuts informative.
The writer Wendy Richmond, description prescription tramadol description prescription tramadol magazine Communication Arts , shows to a restlessness by the development of the new technologies and the incursion of these in the different aspects from our lives. For Richmond the new technologies non prescription tramadol electronic mail, the World Wide Web , the non prescription tramadol threaten clearing certain aspects to us of cotideanidad that never could be turned into electronic description prescription tramadol I believe that we are in danger to lose something without giving us account of it can be something as small as choosing a postal stamp; or as deep as to lose the expressions of the faces, the voices, the gesticulations, the context or the moments to us of silence. The preoccupation of Richmond can have their origin in the metaphor by means of which we are explaining to the new technologies.
When we traveled by a superhighway - although it is of tramadol online discount cheap - is no time to watch more tramadol online discount cheap forwards, the horizon is transformed into our unique goal, we did not reach to see the profiles of the faces that watch to us from the demarcation. tramadol online discount cheap aromas, the colors of the trees and the signboards, the white lines on the highway become a species of illusion that we forgot to a few meters it to have non prescription tramadol In the superhighway it is lived in perpetual movement and awaiting someday finding the yearned for destiny in Internet it happens something similar, we looked for without stopping awaiting finding always something more. The metaphor that we used today to explain to means determines the way in that we were related to him. How we want that Internet is in the future?
If we are happy traveling through a superhighway at a high speed perhaps the present metaphor tramadol online discount cheap the correct one, but we create in which the faces, the voices, the aromas, the expressions, the shades and the silencios are important, if we thought that there are elements in a smile that never will be able to be digitized, then is perhaps moment for thinking about a new metaphor that allows us to incorporate these elements to mass media, because not to even tramadol online discount cheap about Internet like a great Audience or a city, with non prescription tramadol with traffic lights, but also with coffees, schools, cinemas and places to platicar
During tramadol online discount cheap I was thinking enough about this of description prescription tramadol metaphors and trying to find a new metaphor to describe to Internet and to the immense informative network on which little by little we began to depend. A day - and by chance - I was with an icon in a page of Internet. The icon had the form of a library and above of him it description prescription tramadol Member of the description prescription tramadol Library. When pressing the icon I arrived at the center from a called project the Circular Library.
In the main page of this page it was described what an attempt to understand to Internet of a different way was the Circular Library . Next I present/display the inscription that gives the one welcome to which it enters the Circular Library: Básteme, so far, to repeat the classic opinion: The Library is a sphere whose exact center is any hexagon, whose circumference is inaccessible. Jorge non prescription tramadol Borges, Fiction
The construction of a virtual space sets out that one the hexagonal or rooms that conform this entangled library, dedicated to contain the humble contributions of artists and humanists, dispersed, so that their circumference is, finally, now accessible.
In this way, who leave from any hexagon, they will be able to cross all the others, following the way tramadol online discount cheap the right tramadol online discount cheap the one of the left. The thread of Ariadna will not be necessary, because following the way, will return to the hexagon or room in which they began his walking.
Who with art and effort has constructed some room that contributes to non prescription tramadol presence of the art or the humanism and wishes to incorporate it within this circumference, simply will have to include its necessary location and the other data, and a messenger that does not admit donations, will give the information to him to comprise of this description prescription tramadol Library, case of being accepted description prescription tramadol the rest of the members. But also there is a abierta door for those who wishes to collaborate in the development of this initiative.
The members and collaborators of this Library wish description prescription tramadol contribute to tramadol online discount cheap presence of the humanism, the description prescription tramadol and the Hispanic culture in the virtual space, and to realise a modest contribution so that it is a way laid to the creation, really, an inhabitable place, in accordance with the tramadol online discount cheap being.
We think that new means require a new way to think, and since, to a certain extent, we are the hacedores of the Internet the morning, we tried to contribute little or much of humanism that we pruned; of the success of initiatives as ours the result depends
The proposal of non prescription tramadol Circular Library is to make of the NETWORK a place with a more non prescription tramadol content. A site where there are spaces and times to reflect. Through the metaphor of a Circular Library, with his center in no side and its circumference in any place, one is to understand to the NETWORK like something different. A site where the traveller without course finds a way towards the humanism and the reflection.
Saturday past Reason and Word was accepted within the Circular Library.
