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Julio 1997


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Institutions and Communication

Like the Pigmalión Effect:
Of the Construction and Symbolic Of-construction of AIDS in Guadalajara

by: Ma. buy hydrocodone without prescription Collignon Goribar
Depto. of Sociocultural Studies ITESO

In the case of AIDS, the metaphors and myths they kill. Susan Sontag

What next one appears is an investigation pre-project to work in hydrocodone without prescription cod next years. As so it has still without defining some methodologic elements, nevertheless part of hydrocodone without prescription cod first work that has been developed two year and a half in the last directed to the pursuit of press with regard to AIDS. Tapatía worked in the storing of press information (Century 21), presses national (the Day and Process) and presses Spanish (the Country), of 1994 to the date.

The work that it precedes to this project allowed to obtain a relatively ample body of information to identify some aspects related to the social AIDS, its attention and speeches that have been handled in Mexico (concretely in the city of Guadalajara) and Spain. This body of notes and journalistic articles (approximately 900, of which around 60% tapatía corresponds to the press, a 25% to the national press and a 15% to the Spanish press), has been organized chronological and thematically. This organization allowed, at first, to begin to identify the symbolic elements of the diverse speeches that have surrounded to AIDS, their relation with social institutions (family, church), minority groups, governmental organizations (especially those of health and education) and civil organizations (NGOs), as well as the basic elements that offer each of these instances with regard to the disease and its prevention.

From buy hydrocodone without prescription appearance and the appointment of AIDS in the world, in 1981, until now, this disease has been reconstructed from diverse hydrocodone without prescription cod positions. The world-wide, national and local statistics hydrocodone without prescription cod speeches in themselves), that presents/displays diverse organisms and institutions, show the information like a data more than buy hydrocodone without prescription maintains the expansion of the disease to such degree that some agents have gotten social it to badly denominate the pandemic of the century and the devastating one of this millenium.

The referring present statistical data to the disease in the world, Mexico and Jalisco, offer only one numerical vision of the same:

About three million people in the world suffer AIDS and other 29 million have the virus HIV that causes the disease (the digital Country, 19 May 1997).

According to the Secretariat hydrocodone without prescription cod Health in our country (Mexico) it hydrocodone without prescription cod have around infected 200 thousands of AIDS; hydrocodone online free consultation statistics mainly affect to the population in hydrocodone online free consultation age, that is to say, people between buy hydrocodone without prescription and 44 years of age. (The Day, 3 April 1997)

Jalisco is the second organization (national) in cases of AIDS. More than 3.500 jaliscienses they have acquired the disease. (Century 21, 14 February 1997)

Beyond the disease like so, buy hydrocodone without prescription its scientific hydrocodone online free consultation biological elements, AIDS has become subject of study, discussion, reflection and physiological proposal that buy hydrocodone without prescription ideological fight puts into play buy hydrocodone without prescription reconstruct the disease from a perspective of public health and buy hydrocodone without prescription only; the same statistics show that the efforts to buy hydrocodone without prescription the march of this disease have not been sufficient or, in the worse one of the cases, been properly they have not endorsed by multidisciplinary studies that allow to the change of behaviors and attitudes against the exhibition of the virus (VIH) cause of AIDS. This pandemic has happened to hydrocodone online free consultation a social problem that involves aspects of public health and that incorporates constituents of morality, health, tolerance, death and discrimination.

The existing bibliography on the subject, from diverse fields of science and the humanities, is truly shattering. hydrocodone online free consultation Internet they exist to the date (May of 1997) near 6 thousand 500 electronic pages (without considering the discussion forums) related to this disease: health, medicine, minority attention to patients, hydrocodone without prescription cod groups, human rights, campaigns of prevention, advanced training courses, sexual hydrocodone online free consultation et cetera. The subject of hydrocodone online free consultation has been retaken not only by diverse scientific areas but also by Literature, the cinema, the video, music. The fragmentation of speeches as well as the amount of information and electronic spaces reveal that this subject has buy hydrocodone without prescription if we see its repercussions in the physical health, psychological and perhaps lamentably social that entails, a space of important social relevance for the symbolic construction that it has been realised on this evil, on the part of diverse institutions, groups and civil society generally.

The existing bibliography could be divided in thematic or approaches that buy hydrocodone without prescription the problem: medical health, sort, advances, sociology, buy hydrocodone without prescription rights, Literature, education, mass media, to be able institutions.

In the national and local written press the daily news related to the subject can be identified at least: medical advances, tolerance, marginalization, attention to patients, statistics, control of the pandemic, positions of social institutions hydrocodone without prescription cod government, health); the speeches that appear published and their hydrocodone without prescription cod analysis allow an approach to the production of a diversity of senses strengthened in ideologies that are constructing not only the heterogenous symbolic perceptions on AIDS (like the tolerance, fights, opposition, resignation, commitment, proposals, etc.) but also the reconstruction of social occurring.

It is necessary to say that although they exist and subjects buy hydrocodone without prescription identified that have and exhibit ideological social speeches on AIDS, these can or not buy hydrocodone without prescription published in the press, and not necessarily they are journalistic note. These considerations will be retaken when to present/display the part of methodologic sustenation of the investigation project that now appears.

AIDS has shown not only hydrocodone online free consultation fragility and scientific insufficiency to attack it but also the elements that constitute our social values, since to this disease it is related to him especially to the sexuality, aspect that cultural and historically been has surrounded by myths, taboos, fear and buy hydrocodone without prescription to the confrontation and the public discussion. The sexuality (its education, its learning and its exercise) been has relegated to the scope of the private thing; nevertheless the appearance and the fight to stop the propagation of AIDS have implied to remove the subject from the sexuality to the scope of the public and are there where the social speeches acquire their importance: from the public one discusses and sexual preferences are legitimized (or they deslegitiman) practical and, they are judged and those are rejected that are against the public morality, is what means this expression.

One of buy hydrocodone without prescription strongest aspects of the project is centered buy hydrocodone without prescription giving account how the passage of the private thing to the public is realised; how it is transferred, through the social speeches, the sphere of the private thing. buy hydrocodone without prescription immersion in the public space is dyed of symbolic speeches that power spheres construct which they try to affect the deprived scope of the exercise of the sexuality.

To AIDS it is associated to him with perversion and promiscuity, for that reason the groups attacked by certain sectors of the public buy hydrocodone without prescription are the related ones to those buy hydrocodone without prescription practices cultural and morally, in a social dye context moralist-monks, like abnormal, dissolute perverts and; so it is the case of prostitution, the drug addiction and homosexuality.

Lamentably the advance of the pandemic has shown that does not exist groups of risk or groups preferred by the disease but practical of risk; nevertheless the speeches socially constructed and legitimized, in the defined context previously, foment that the members of a society, that are known (rationally) susceptible of infection, buy hydrocodone without prescription imagining themselves like immune subjects the contagion buy hydrocodone without prescription If the subjects are not perceived as pertaining to stigmatised groups (as the case of homosexuals, sexual workers, drug addicts, bisexuals), is considered to immune themselves to the infection, in spite of the information that organisms of health, governmental or no, they provide almost daily on the real possibility of contagion.

The most recent statistics, one of the symbolic representations that enjoy certain veracity to consider them objective, show an alarming increase of cases of contagion in women, specifically hydrocodone without prescription cod and children. These cases have been hydrocodone without prescription cod innocent victims, which indicates a social position (nonhomogenous) of how it is hydrocodone without prescription cod and constructed the disease, since if there is innocent victims necessarily exist guilty victims; what there is behind these affirmations is one (between many) symbolic construction of the disease: punishment for being what it is (homosexual), punishment to do what become (sexual workers, drug addicts), punishment to think as think (liberal), punishment to want what it is wanted and become (homosexual, working sexual).

It will be necessary to consider the importance of the relation buy hydrocodone without prescription the facts that are impossible to buy hydrocodone without prescription meet on the part of the investigator and the data on the disease. This means that it is necessary to construct to the conceptual and methodologic bridge between the social reality and the symbolic representations on AIDS, object of the present investigation.

The campaigns of prevention of AIDS have been insufficient, not buy hydrocodone without prescription far as the number and diffusion only, but as far as its impacts and results. The Dr. Juan Ramon of the Source, director of Conasida (one of the legitimized social institutions for the combat to AIDS in Mexico), in their speech delivered in the inauguration of the symposium buy hydrocodone without prescription in Mexico and the world, an integral vision, declared:

We buy hydrocodone without prescription not know with sufficient depth because the human beings hydrocodone without prescription cod continued incurring attitudes frequently and behaviors that expose to us to as serious risks as the exhibition to HIV. Consequently we do not have either buy hydrocodone without prescription strategies more effective than they allow us to modify as we buy hydrocodone without prescription this type of behaviors These strategies have buy hydrocodone without prescription insufficient to modify certain landlords of behavior mainly in the populations that now we know and we identified like of greater risk

All hydrocodone online free consultation campaigns (of any sector or social group) leave from a certain always fragmented buy hydrocodone without prescription fragmentary construction of senses that base a vision ideologically, of the disease; this fragmentation is cause of the heterogenous symbolic constructions, therefore the impact of the same only registers in certain groups or sectors, in those in hydrocodone online free consultation the symbolic schemes and systems are convergent, and at the same time the impact is null or minimum in those in buy hydrocodone without prescription valoral convergence does not exist. Before the meaning proposed buy hydrocodone without prescription all these campaigns of he cuts ideological diverse and incompatible in some cases, the social actors put into hydrocodone online free consultation play their meaning and values that hydrocodone online free consultation in one first instance, raincoats to those proposed divergent of the system of values that sustain the interpretation of the reality that buy hydrocodone without prescription one of the agents it establishes with respect to the disease. Of such luck that although the preventive campaigns offer information that the actor-emitting recognize like objective, this one always is framed in valoral and symbolic a system which it can enter conflict with the valorales and symbolic systems of the actor-receiving and take to these to a rejection, but total, at least partial of the change proposals.

The hypothesis of buy hydrocodone without prescription investigation is centered in the negotiation of meaning, which is only possible when the meaning proposed has convergent, evocative and provoking elements for the buy hydrocodone without prescription that are allowed abrir themselves to them, to review the own ones and to identify possible advantages of a change in the meaning. The construction of new meaning implies a possible of-construction of previous and/or a valuing reconstruction hydrocodone online free consultation certain schemes of interpretation.

Following with this idea, it is possible to be affirmed, by hydrocodone without prescription cod realised previous studies, that the legitimized campaigns of prevention which they have spread in Mexico, and concretely in Guadalajara, are designed, they produce, they spread and they value from certain social schemes of interpretation. These social and valorales schemes are objetivan and they are reconstructed in hydrocodone without prescription cod social speeches that daily the institutions of being able exhibit and propose the society; so it is the case of the religious speech (catholic church), of the political speech (government) and of the speech of the sector health (governmental or not). It is against this background in that are immersed all the subjects, receivers and emitters.

Within the context of the campaigns of information and education against AIDS the paper of mass media in the society is significant and buy hydrocodone without prescription had stages; basically we can speak of three, that buy hydrocodone without prescription is not necessarily excluding as far as the periods in which they hydrocodone without prescription cod been satisfied, yes they have marked differences as far as its relation with the forms to understand and to present the disease:

1) In the beginnings of the programs of education on AIDS (between 1985-1986) the mass media, especially the Mexican press, was characterized buy hydrocodone without prescription publish articles sensationalists, estigmatizadores and antihomosexuals, and presented/displayed to these last ones like the unique people affected by the new disease.

2) In hydrocodone without prescription cod second phase (1987-1988) the press published major amount of articles, less buy hydrocodone without prescription and the type of information changed. They began buy hydrocodone without prescription offer information on transmission forms, biomedical methods of prevention and elements. The discussion between preservative government and groups was emphasized (1).

3) In a last stage (of 1990 to the date) the press publishes variety of articles buy hydrocodone without prescription biomedical aspects, of human rights, forms of prevention and, mainly, social speeches of diverse organisms and actors buy hydrocodone without prescription show to the polarity of constructions with buy hydrocodone without prescription to the disease and its effects in our society.

The proposal buy hydrocodone without prescription this pre-project is to discover, buy hydrocodone without prescription a discursivo analysis, the elements that construct the hydrocodone online free consultation images that on AIDS take hydrocodone online free consultation and which they permean social dynamics in Guadalajara for, from it, to contribute to social actions directed to the historical and symbolic understanding of proposals of campaigns of prevention of the disease you take care of in it.

To buy hydrocodone without prescription buy hydrocodone without prescription social speeches, legitimized or not (minority institutions and groups), identifying the valorales-ideological constituent elements of the same and their relation with its actor-emitting, would allow to include/understand, in first instance, the construction and the symbolic representation of the buy hydrocodone without prescription in relation to the attitudes and sexual practices of the members of a society and, in second instance, and only from first, could contribute elements for the deliberate transformation of the meaning of the actor-receiving with the intention of obtaining safer sexual practices and restraining therefore the propagation of this disease.

The study object is the discursivas productions buy hydrocodone without prescription institutions and social groups of the city of Guadalajara, with regard buy hydrocodone without prescription the buy hydrocodone without prescription AIDS (catholic, conasida church and buy hydrocodone without prescription intellectual, political parties, civil organizations of homosexuals and sexual workers, NGOs like Being Human A.C.), as well as same social actors like agents related to the actions of prevention of this disease.

The discursivas productions objetivan buy hydrocodone without prescription symbolic representations that the diverse organisms construct, handle and propose the population, hydrocodone without prescription cod such form that the official hydrocodone without prescription cod (church and government specifically), the campaigns of information and hydrocodone without prescription cod (of NGOs, sector health concretely), manifestos and alive speeches of minority groups (homosexual, working of sex, drug addicts) are the body-objects of discursivo analysis. From these texts and of the work hydrocodone without prescription cod social actors it is tried to buy hydrocodone without prescription to a map of representations and symbolic constructions of the disease, his manifestations, origins, causes, prevention and treatment; buy hydrocodone without prescription it he is indispensable to retake the social hydrocodone without prescription cod of the actors, his social relation with other groups and institutions and the impact of his proposals before groups heterogenous and opposed in terms of values and social representations of the disease.

Mark buy hydrocodone without prescription says that

A way buy hydrocodone without prescription which the deepest values of a society buy hydrocodone without prescription shown is its form conceptualizar a disease like AIDS, its form to include/understand it; and a way in which this is shown is their proposals to try to control the propagation of the disease (2).

Some groups and associations identify preservative groups as buy hydrocodone without prescription buy hydrocodone without prescription obstacles for the success of the prevention campaigns (some journalistic articles illustrate: Pressures of preservative groups, enemy to win, agree hydrocodone without prescription cod (3); Integral of the National buy hydrocodone without prescription of People Affected by VIH (Frenpavih) buy hydrocodone without prescription indicated that the unique sectors that in truth are against all prevention of the buy hydrocodone without prescription are: the Archbishopric, panistas and Provida (4)), whereas these alluded to groups and institutions consider buy hydrocodone without prescription speeches of those buy hydrocodone without prescription liberal and promotional of the buy hydrocodone without prescription and establish ecological criteria morals and/or against the buy hydrocodone without prescription of prevention of AIDS, especially those related to the use of condón (press articles illustrate again: good, after all this one - AIDS is thing of joteretes (5); Condoecológicas Reflections (6)).

One of the most famous cases, lamentably, is realised by Pro-life, the catalogued group of right, that presented/displayed a demand against the Conasida to promote the promiscuity when recommending you reduce like preventive measure against AIDS. Pro-life also summoned to a massive march to protest by the campaign against the AIDS which would culminate with an act of burning fire of you reduce (7).

Returning to the project, this one will have to be sustained theoretically in social aspects of sense production, speeches and the perspective of the Educative Communication, to include the diverse symbolic constructions and mental maps that orient the representation and the action of the social actors who take part, as well as its symbolic universes. The emanated articuladores axes of the conceptual discussion will allow to construct the study object theoretically and will articulate the methodology, cradle mainly in the calls cultural studies.

The act buy hydrocodone without prescription investigate allows to give account and explanation buy hydrocodone without prescription a hydrocodone online free consultation object, nevertheless this to give account and to construct knowledge on the same can create the paradox of the buy hydrocodone without prescription since when doing we immobilized buy hydrocodone without prescription the buy hydrocodone without prescription of investigation in a time and defined social space, which buy hydrocodone without prescription is opposed the same social dynamics, which changes and it modifies constantly; for that reason he is indispensable that during the investigation stays a constant buy hydrocodone without prescription to the ways in which it is taken place knowledge about the social object that is investigated.

The sociocultural studies recognize the culture like a Co-constituent hydrocodone online free consultation of the social order, which allows to include the society in movement where the subjects constitute that it adapt, they transform and they propose of meant constant way social diverse.

The meaning is buy hydrocodone without prescription center of the project, understood this one as the process of production and simbolización through what the diverse buy hydrocodone without prescription subjects equip with sense to the reality that live and perceive, of intersubjective way, that is to say, in relation to other social actors, by divergent who these are to each other.

The hydrocodone online free consultation strategies chosen hydrocodone without prescription cod work the hypothesis of this investigation, being understood them like the mechanisms necessary to demonstrate it, will allow to articulate the conceptual frame and the constructed data. The object (social speeches) is hydrocodone without prescription cod in two great scenes: hydrocodone without prescription cod the one hand the social hydrocodone without prescription cod published in press and Literature, and on the other, those texts that will hydrocodone without prescription cod to take place through the interviews to depth with those selected actors (for example religious, political leaders, leaders of homosexual hydrocodone online free consultation leaders of NGOs); therefore the speech analysis is essential methodologic strategy (for published speeches and texts to produce) as well as the ethnography, the observation, the video for registry in situ and groups of discussion conformed specifically to have a discussion on the symbolic reconstructions that hydrocodone without prescription cod in Guadalajara with regard to AIDS.

The title of this presentation retakes the myth of Pigmalión, that created a statue of so perfect woman that it got hydrocodone online free consultation fall in love with her. Aphrodite feels sorry itself of him buy hydrocodone without prescription it prints life to him to the image in fact, thus turning his dream. The buy hydrocodone without prescription is source of creation and this buy hydrocodone without prescription him bet to create dynamic sculptures that allow to stop the expansion of AIDS in Guadalajara, being included/understood the symbolic mysteries of the effective social speeches. Because the truth of the metaphors (to give to a thing the name of another one) and the myths (expression of the collective mentality) that has been constructed buy hydrocodone without prescription AIDS is not in their buy hydrocodone without prescription but in the fact of to be beliefs accepted by several sectors of the society. The validity and effectiveness of the metaphors and the myths do not reside in their veracity, but in its credibility. Thank you very much.

Footnotes:

(1) Jaime Sepúlveda. Prevention through the INFORMATION AND the EDUCATION: experience in Mexico in Jaime Sepúlveda ET to, AIDS, its prevention through the education: a world-wide perspective, the Modern Manual, Mexico, 1993, p.143.
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(2) Mark Platts. AIDS: buy hydrocodone without prescription approaches, FCE, Mexico, 1996, P. 8
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(3) the Day, 7 April 1997
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(4) the Day, 8 buy hydrocodone without prescription 1997
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(5) Carlos Monsiváis. AIDS buy hydrocodone without prescription the emergency sense in Mark Platts buy hydrocodone without prescription AIDS: ethical approaches. FCE, Mexico, 1996, P. 79. Del makes reference to a meeting buy hydrocodone without prescription Diego Fernandez de Cevallos - buy hydrocodone without prescription National Action with journalists before the question by its political one on AIDS.
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(6) Carlos Peraza Castle - del Party National hydrocodone online free consultation Process, 30 March 1997 Jaime Sepúlveda. Prevention through p.125.
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(7) Jaime Sepúlveda. Prevention through p. 125
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