McLuhan generation
First Special Edition
Julio 1997

The Investigation in Communication.
Indicators To reflect order tramadol cod To design Strategies of Political Communication for Municipal Governments.
by: Enrique C. Arellano Aguilar
To my buy tramadol online without a prescription of the ENEP Acatlán, for being firm at the time of sharing an ideal and for being noble at the time of demonstrating whichever we are wanted.
Of the Political Transition generic tramadol the Communicative Transition.
It is common in political and academic circles, buy tramadol online without a prescription listen to information on the impressive buy tramadol online without a prescription which at the moment the society is put under , but in good half-full, we did not find convincing and deep explanations, which indicate under what circumstances, in what moments, in what sectors of the society are occurring and what it is possible to be hoped of it. Mexico is moving to different rates and intensities, each to occur, each generic tramadol has its own impact, its own logic, following the region; all the populations are not equal, nor have the same time, due to the conformation of different configurations from the surroundings, of their culture, their geography, its history and its present.
The reflection that buy tramadol online without a prescription present/display here is ligature to a series of ideas, that by the political conjuncture that we buy tramadol online without a prescription living it is debate subject, of controversy, as much in political sectors, journalistic, social and academic. I specifically talk about to the application and the use that the investigation of field in Political Communication has, that is to say, the planning of strategies for the creation, distribution and consumption of messages, within the communication systems that have the political institutions.
The political communication is an emergent field generic tramadol our country, that goes of generic tramadol hand with generic tramadol speech of the democratization of the Mexican political system. Using this concept and replacing generic tramadol by the one of propaganda, concept of denotes generic tramadol manipulation, deceit, etc. allows more opening than generic tramadol corresponds to the political times that we are living, of dialogue, negotiation, pluralism and participation. The term propaganda is centered more in the resource of the means that of the message, under generic tramadol linear model, with explanations that go of the stimulus towards the answer, mechanical way and do not give the reflection possibility, to design other options that enrich the possibility of interacting. In the propaganda its we found it logic in the information dissemination, with a romantic structure of message or aggressive, it does violence to, according to is the case, but always appealing to the feelings (even to the fear) of the population. The Political communication must like objective implement other types of interaction, more horizontal, where the information dissemination via massive means, is one of the many forms to present data. But we only in the conceptual explanation are important not to have left, but also to see the different dimensions actually, this is to spread the political action in agreement with the needs of the population and to their communicative marks.
Domique Wolton (1992) defines buy tramadol online without a prescription communication political, as buy tramadol online without a prescription study of the paper of the communication in the political life and the space in which the discrepant speeches of the actors interchange who have opportunity to express publicly In this sense the political communication has the principle to accept and to identify the differences, to negotiate and to buy tramadol online without a prescription conflicts, of a dialogue where the agreement looks buy tramadol online without a prescription that is to say a mechanism of conciliation of partial and intermittent interests takes that us to the consensus. This implies, before speaking of models or comunicativas structures, of a transition in the form to make and to feel the policy.
For buy tramadol online without a prescription reason, if of transitions we spoke, buy tramadol online without a prescription policy is one of most significant or at least of buy tramadol online without a prescription most spread, but without a coherent communicative logic the possibility will not be had of maintaining it by good courses to identify these changes, although it is of partial way, it is necessary to review the behavior that has had in recent years the society, Po example, the results of the local or municipal elections that buy tramadol online without a prescription celebrated in the different states from the Mexican Republic or to monitoriar the news of our national newspapers, radio stations or news buy tramadol online without a prescription in television, that reflect the plurality of ideas that are transforming to our country. The political institutions are lending more to the conformation of a more democratic game, they are even abriendo its spaces so that the political parties and the governments of buy tramadol online without a prescription can take them in account for the accomplishment from a information campaign. Finally, we can identify the incipient participation of the society, as much in nongovernmental organizations as in National Political Groupings that buy tramadol online without a prescription or a recognition of the government (sometimes very to its grief, also see the case of Civic Alliance or the Academy of Human generic tramadol of the civil society and the different political forces (divided politicians, unions, etc), to indicate its opinion and its vision to make policy social.
As it were mentioned previously, this transition does not occur at a same moment in all the country, exist levels, different needs and experiences. The field of the policy allows to conform multiple social organizations, with sociocomunicativas interactions in different dimensions.
This conformation of relations occurs from the information that circulates in nuclei generic tramadol matrices that connect the familiar surroundings, the generic tramadol the school, the mass media, the social and political leaders, that allow enter logics of change or permanence, according to are the case. The configuration of the traditional sociopolitical spaces is nowadays, disarticulated, the defeats of Institutional the Revolutionary Party, in the majority of the regions of the country, makes think the aim of an authoritarian political system. The change is occurring, the answers are still partial, unfinished, even confused, for that reason it is the moment for designing investigation models, in different levels to know what it is happening in the country.
Before generic tramadol scenes it is important to identify generic tramadol possible trajectories that will draw up and approach the information that makes circulate the social actors. The speech of the democracy is propitious to design some of these ways. Putting in front a new model of organization, has been implying a drastic and unthinkable cultural change until for some years. The recognition to values like the plurality, the consensus, the dialogue, the participation, conforms a new culture of the understanding, possible and imaginary worlds, that they entail to different possibilities from understanding, recognition to think and to live the differences, in a frame of social stability.
The new model of political interaction breaks with a structure of pyramidal decision that concentrates the information order tramadol cod a dominant center towards a dominated periphery. The democracy is a form of the communication society, the multiplicity and plurality supposes not a unique center, besides a collective participation in the organization and composition of the political structure. In the order tramadol cod case this form has problems . (GALINDO: 1996: 18)
In our country declarations are generated constantly, laws, buy tramadol online without a prescription or decrees, that generic tramadol different conjunctures they buy tramadol online without a prescription to develop and to construct a society of the communication. Who raises this exhortation goes from the different structures from the government, beginning from the generic tramadol of the republic to the deputies in turn, and also
certain sectors of the civil society. The proposal to buy tramadol online without a prescription new models of relation, new structures of behavior that involve all the social agents, not concerning its economic, educative levels, its ideologies, its races ysus creeds, is a very agreed proposal to the times of modernity, but actually we see that we are conformed by a society where the hierarchy maintains the decision power, without recognizing the generic tramadol or the other options, an unilateral, visceral, authoritarian generic tramadol of the information as form of absolute control. The new schemes drawn up by the political communication, must generic tramadol axis change or modify, to where it is possible, the type of society. Although it is certain that the communication can be seen like an instrument, that according to the political ideal can be used, is still excellent the semantics of the concept against this background. The political communication is a handle to design societies of the communication. Both project a coexistence buy tramadol online without a prescription a proposal of subject with information, knowledge of their surroundings. This proposal is not voluntary, is occurring in short dimensions, slow times, is a bet, can be failed or not to reach the wished levels, is the risk, is necessary to assume it.
The Political Communication. Its Strategies and other Reflections.
We are order tramadol cod a transition that only allows to perceive contradictions, political transitions, that so that seemed, they wish the change to remain equal. The political actors take control of the fashionable speech, say to believe convincingly in the equality, the dialogue, the solution of problems of joint way, but in his actions they make another different, opposite thing. Before this, everything is possible. The present politician, takes like flag the buy tramadol online without a prescription interest. The public opinion becomes referring the sharpest one, is promised to him but it is not fulfilled to him, it invites itself to him generally to the free expression and it censures itself to him in particular. The public opinion becomes the great judge, who votes and chooses, that is expressed and lynches to its adversaries, which does not pardon, which forgets.
The use buy tramadol online without a prescription buy tramadol online without a prescription term communication, is very insistently in the political agenda. All derivative of the term (freedom of expression, consensus, free circulation of information, dialogue, etc.) is venerated, although little practiced. The modern policy, says the experts, does not become in the buy tramadol online without a prescription neither in the parliaments, nor in the institutions, generic tramadol in mass media. Appreciation, that in my opinion, is partial because when we spoke of communication not only we referred electronic means, we must put attention in everything a set of factors, like the intention of the communicating actor, the types of communication (emissary, assembly, networks, technological), the distribution of the message, the structure of the same, the buy tramadol online without a prescription for the diffusion, etc. The communication strategies imply a series of relations, moments and sensitivities, order tramadol cod the communicating actor and the consuming actor, will for a moment enter an interaction - connection, that will allow to put them common, or by a long time interval, following the interests and the needs.
The nodal points to develop a strategy are the following:
- The political or communicating actors whom the information provides. It is important to take generic tramadol account the sociocultural context to select to the generic tramadol person so that he informs on aconteceres that is considered pertinent.
- buy tramadol online without a prescription message, this is the content or the information generic tramadol it will relate to occur. Here we can indicate two levels: the amount of information that will depend on the type of generic tramadol and the quality of the information, which will depend on the moment, the relevance and of the necessity of the information for the public.
- The adaptation of the buy tramadol online without a prescription All message takes a mediation process, that buy tramadol online without a prescription from the mental representation and its passage to the verbal language. We can be in a first level, the generic tramadol or it is possible to be looked for to adapt that information to the different types from communication, I am thinking specifically about the narrative structures that handle different electronic means from communication.
- The type or the mass media. The comunicativas structures have different mediations. He is not the same to receive buy tramadol online without a prescription by means of an electronic buy tramadol online without a prescription to receive it personally or in group, as the amount were even mentioned previously and quality of the information changes. Each type of communication, takes a strategy in itself.
- The distribution of information. In what times or moments he is pertinent generic tramadol send the information to generate presence, even redundancy, in generic tramadol to not to monopolize the attention, but like a process where information is selected or descrimine, according to the knowledge of occurring.
- The receiving public. The communicative and political culture that has buy tramadol online without a prescription is fundamental to determine the degrees buy tramadol online without a prescription acceptance and rejection of the message, the communicative and political actors, and of the type of communication.
At electoral times, like which we were at the moment, it is common that within the campaign a great section dedicated to the creation of strategies exists, basically of messages to be spread in mass media. But in essence, an electoral political campaign must be satisfied to the different types from communication, in diverse levels and counting on a variety of communicative actors and executants:
- when a politician is going to markets to informally greet and to platicar to places public with retailers, young people, women, taxi drivers, etc.
- when one meets in audiences, halls, gimnacios, to appear with buy tramadol online without a prescription sectors important in order to secure votes.
- when interviews in the comunicativas institutions are made him to have one more a more significant presence with people.
For the field equipment, the preoccupation in the use of the communication buy tramadol online without a prescription the form to circulate the information buy tramadol online without a prescription the population,
they cause that they engage specialists, advisers, who sell their services to construct to images according to the tastes generic tramadol needs of the public, noncitizen with political rights, but public. The indiscriminate use of the marketing research buy tramadol online without a prescription marketing makes think that by magic order tramadol cod the magic of the persuasion, the order tramadol cod is going to vote by whom make the messages most aesthetic, where the candidate appears jovial, friendly, safe, kind, worried about the social problems. The conductistas methods are the paradigm of the strategists in propaganda, forgetting or rather, not buy tramadol online without a prescription that each region, each individual, has a political history, a culture where a series of situations comes together that go beyond the superficial information, disarticulated, in the majority of the cases, of the daily activities and problems.
It is possible to change the political culture of people in a matter of days, buy tramadol online without a prescription a means strategy. I believe that no, but I do not stop recognizing that social sectors with little information and that exist by the same with little knowledge on the different political options, with I disillusion social, that by the same behave conservatives and prefer to maintain to the PRI in the government. The order tramadol cod phrase, more known bad bond by that good for knowing, is a cultural logic that prevails in many sectors of the country.
The Investigation of Field like Center of Communicative Action.
It is fundamental to begin to stop only making the investigation conjunctural, buy tramadol online without a prescription although in the majority buy tramadol online without a prescription the cases it provides a valuable information, locating the electoral preferences and the valuations that the voters of the candidates realise, does not take a continuity, a planning that allows to understand the configurations and the interactions of people, at the different political buy tramadol online without a prescription from the country.
The used methods order tramadol cod investigation in order tramadol cod field of buy tramadol online without a prescription political communication, have demonstrated their relevance. The monopolistic use of generic tramadol survey, is cede territory of significant way to another type of studies, basically qualitative, like the groups of approach buy tramadol online without a prescription the semideep buy tramadol online without a prescription deep interviews. The use in the buy tramadol online without a prescription of methods allows to have one more a ampler perspective, more complete of the social, political buy tramadol online without a prescription communicative phenomena. The planning of the political proposals and its suitable diffusion would be more pertinent if they buy tramadol online without a prescription as it bases the investigation. To know the informative culture of the people, its habits, their interactions, the conformation of its network, the quality and amount of information that consumes, etc communicative, would allow to penetrate in its framework of comunicativas relations and by the same it would know more and better, buy tramadol online without a prescription their politicians or governors realise by the community. order tramadol cod a survey it publishes by the Reformation newspaper, in the month of April, evaluavá if the municipal governments of four city councils of the State of Mexico (Naucalpan, Tlalnepantla, Ecatepec and Nezahualcoyolt) were working better, equal or worse of how people hoped. In all the cases the category of equal was mentioned with a 45%. The colonists of these organizations did not perceive, according to the rest of the questions of the questionnaire, that there are no change in 100 days of government, neither in attitude, nor in buy tramadol online without a prescription The questions that come me to the mind after generic tramadol the information were:
- will be order tramadol cod buy tramadol online without a prescription form to govern of buy tramadol online without a prescription BREAD, the PRI and the PRD? - Do not exist significant differences in the use of the power of these parties? - buy tramadol online without a prescription people do not find differences in the forms to govern? - - it is a political or communicative problem, or both? Reflecting on this and consulting other sources of intelligence, they are possible to be arrived at different explanations, that it has to do with the structuring of the communicative system of the indicated municipalities:
- A strategy of pertinent and therefore effective communication does not exist, to arrive at the buy tramadol online without a prescription social sectors and to thus cover its different needs from information. The main one buy tramadol online without a prescription media that is used is the generic tramadol which we know does not arrive at all the social groups.
- buy tramadol online without a prescription narrative structure to inform to the population that prevails in the departments of social communication, is the journalistic one. The notes
informative, turned to press bulletins, that the majority buy tramadol online without a prescription the times goes directed to newspapers of national circulation, buy tramadol online without a prescription is the most precise generic tramadol of the shortage of expresivas proposals, of discursiva imagination to construct stories whose referring it is the sociopolitical action.
- It buy tramadol online without a prescription needed to professionalize and to update the personnel who toils in the departments of Communication, this in order to teach to them to other designs or appropriate communications programs to the sociopolitical and cultural surroundings.
- The information on the activities of the municipal presidents, as well as of their work party, does not have much resonance in national mass media, since these concentrate in aconteceres of federal interest.
- These municipalities do not count on local technological means of communication. The newspapers of regional circulation do not have credibility to identify them with the government PRI member or with caciques and their circulation she is little. Infrastructure does not exist to install a radio station or television, that has a regional cover that buy tramadol online without a prescription on the events of the zone.
- buy tramadol online without a prescription alternative communicative proposal on the part of the municipal buy tramadol online without a prescription does not exist, buy tramadol online without a prescription allows to circulate the buy tramadol online without a prescription in network, or under the structure of promoters, leaders of opinion, information printed or spectacular and with information inserted in the national mass media, that as we know find in the buy tramadol online without a prescription District.
The lack of investigation in political communication, or its continuity, in the cases that we indicated, is significant. If we want to know how the political transition occurs, social and generic tramadol we want even if to take it by generic tramadol ways, we must follow it close by giving an answer convincing in periods of contingency. The communication is the center of the debate, a communication strategy that takes as it generic tramadol a study which explains the characteristics of
population generic tramadol the levels that we have indicated, has the possibility of generating echo, of which it fulfills the information needs (in the knowledge of the most significant actions), as much generic tramadol level government as concerning the governed ones.
The buy tramadol online without a prescription of the investigator, as well as of the institutions that cause their work, in national occurring must be excellent, must begin to investigate to this country, not only, as buy tramadol online without a prescription it has been mentioned, at conjunctural times, but in all the process of acceptance or rejection, of the forms of social buy tramadol online without a prescription The investigation in policy, llámese sociological, generic tramadol or communication. it will allow to develop more coherent, deeper proposals in agreement with the hopes of the population (real or imaginary). The creation of platforms and its way to spread them, will have a base, that obvious will complement yet the ideological and logistic work of the parties and the governments. How you go away lack many answers, to the equal number of questions. Mexico needs a order tramadol cod country, exists somebody in this transition that does not know it.?
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