By Leonardo Peralta
Number 40

Now that the Olympic Games have arrived at their end, it is advisable moment to analyze the meaning cheap herbal phentermine the games in the light of the situation of (still) the rising 21st cheap generic phentermine his conflicts and mainly, to propose a critical vision on one of the most important events in world-wide occurring.

Meaning Olympic
The Olympic Games of the modern era cheap generic phentermine as an expression of the spirit of the humanity in rising century XX (it was still the time of the positivismo and also the moment of the sprouting of a society of masses interested in the sport), besides an attempt to recover the democratic values and of cheap herbal phentermine in a society (the European) that was then imprisoned of tyrannical governments, empires worn away and under the ominous shade of the waiting room of World cheap herbal phentermine I (that in the last cheap herbal phentermine from the consolidation of the European empires quarter of century XIX).

Over cheap generic phentermine years and the arrival of a new century, the Olympic Games acquired a prestige dawn turned cheap generic phentermine them after World War I into a ceremony that, to a certain extent, compensated the horrors of the armed conflict and that largely reflected desire to cheap herbal phentermine ceremonies that at the same time served to represent the humanity and to dissolve of one more a more amiable way the conflicts than they had devastated to Europe of 1914 until 1918.

From cheap herbal phentermine inter-war ones (and especially from the Olympic Games of Berlin in 1936), the games acquired a dimension that Baron Pierre de Coubertin never perhaps could imagine: to become showcase where the political power would show the superiority of an ideology. Thus the Nazis in 1936 did and thus she would make the Soviet Union and the United States during the four decades of the Cold War. During decades the games cheap herbal phentermine battlefields (luckyly bloodless) where the blocks communist and capitalist tried to demonstrate that its country was best through number of medals obtained.

Against this background of Olympic Games like ideological confrontation it is that cheap generic phentermine growth of the event in dimensions and symbolic importance comes. As the time passes (and that cheap herbal phentermine greater amount of nations cheap generic phentermine independent and begins to attend the games) the games receive to a greater amount of countries (the Olympic Committee the International at the moment registers 202 national Olympic committees) and given its political importance, the organizing countries cheap generic phentermine on doing of their cities soothes the cheap generic phentermine of the more lavish and spectacular Olympic games.

Thus we arrived at the decade of 1980 when in the phentermine on line prescription Games of Los Angeles of phentermine on line prescription it appears the concept for the phentermine on line prescription time of game spectacle; a combination of Hollywood entertainment (by anything those games were not carried out in the Mecca city of the cinema) with an overwhelming mediatic cover that attracts the world-wide attention towards the site where the Olympic Games are realised and generates an amplifying effect in the influence of the organizing country, the victorious countries and the participant countries.

With the purpose cheap herbal phentermine it Cold War and the collapse of the socialist countries of the East of Europe, the Olympic Games (from Seoul 1988) loses good part of their political load, but it reinitiates the spirit of confrontation no longer between blocks united by the ideology, but by zones of geoeconómica influence: the south-east Asian, Europe, North America and the rest of the underdeveloped world. Once phentermine on line prescription the political confrontation, was the Olympic Games cheap herbal phentermine a highly profitable event in terms of image and cheap herbal phentermine importance extends the sport thing and it projects towards the commercial thing, technological and again the politician.

Following parteaguas in the symbolic development of the Olympic phentermine on line prescription phentermine on line prescription in the edicición of 26ª the Olympic Games en1996, when after a bitter dispute at cheap generic phentermine the North American city of Atlanta remained with soothes Olympic of the games of the centenary of the first Olympic Games, over the city of Athens, same that demanded its right for being it soothes of the first edition of the games. And although never there was an accusation founded on the superiority of economic of the United States over Greece, patrocionio overwhelming of companies like Cnn and Coca-Cola (that celebrated that same its 110 year anniversary) that has his soothes in this city and the outbreak of scandals of influence cheap generic phentermine to the interior of the Olympic Committee the International left many phentermine on line prescription seeded.

Therefore, after more from a century of Olympic Games we have arrived at the point where the event has more adhered implications and meaning that the own ones of a sport event. We have arrived at the point in which the Olympic Games have more weight as mediatic event and as sand for disputes of another Hindu to them that a mere exercise of sport competitions. And this change is the one that has modified of irreversible way the same conceptual idea and the accomplishment of this event.

Great fastuosidad
The accomplishment of the Olympic Games has become so great in the last half century that her organization requires the modification of cities and the creation from sport areas that, generally, do not exist previously. The expenses in infrastructure go off since besides the requirement of at least one dozen of stages and sport fields, the necessity exists to construct to residential units and new urban equipment (from streets to flowerpots) that requests investments of hundreds (when not millares) of million dollars.

And they must not only construct new facilities; with the arrival of new technologies of information also one requires the creation of computer science systems that cheap herbal phentermine networks of calculation of high speed, thousands of points of connection and the creation of an enormous infrastructure of data to handle systems of personnel identification, participants and judges; statistical control of marks and sport puntajes; control systems of sale of tickets and logistic vary. This without counting the required machinery to in line place many of these services and in real time, as well as now the indispensable safety mechanisms cybernetics that protect the infrastructure in cheap herbal phentermine of attacks of cheap generic phentermine .

And cheap herbal phentermine phentermine on line prescription logistic, he is advisable to indicate that, after the attacks of the 9/11, the security requirements (expensive by nature) grow considerably and demand the use of monitoring technology and the collaboration of the Armed Forces of the country and until of international organisms (in the recent Olympic phentermine on line prescription of Athens the collaboration of troops of NATO cheap generic phentermine requested). All these expenses require massive investments of capital inverted in a relatively short period of time. In fact, the expenses of the Olympic Games in Athens consumed more than 5 billions of dollars of the Greek budget, sum that the balance of the national accounts altered and forced the country to increase its level of debt over the standards of the European Union.

And since the expenses related to the organization of the games are supported almost in their totality by the city soothes, it has returned imperative to generate income phentermine on line prescription compensates (although it is only partly) the enormous investment, that stops to say it in phentermine on line prescription go, does not generate more than marginal gains and more of the times the economic losses. It is in this conjuncture where mass media and sponsoring companies enter placing hundreds of million dollars the sponsorship of the games and payment of transmission rights; although the sponsorship is not a disinterested act of love, but while resources are offered (for the games of cheap herbal phentermine Athens a group of sponsoring in partnership TOP V contributed approximately 272 million Euros) demand prescencia of mark and good part of the mediatic attention, which irremediably changes the cheap generic phentermine of the games towards a tonic of promotion of the corporative image of the participant companies.

With these so powerful forces behind the organization of the Olympic Games (fruit mainly of its success as global mediatic event) its hidden meaning as sport deed is eroded and sometimes after the interests of all the involved actors. Therefore, the sport deed cheap herbal phentermine so many geopolitical requirements of organization who is the condemned by the commercial interests and cheap herbal phentermine dominates now it. For this reason, if we analyzed the cheap herbal phentermine it soothes of the Olympic Games is clear cheap herbal phentermine the tendency is that they are carried out in countries with the sufficient cheap herbal phentermine to be able economic to support the cost or that by political interests they have the will to assume the responsibilities of the organization (as it seems were the motivation behind China to organize the games of year 2008).

And the consequences of the alteration of the meaning of the games not only are in the side of the organizers, the competitors also cheap generic phentermine changed the meaning of their participation.

To participate, it is to win?
With the evolution cheap generic phentermine the sport disciplines that participate in each edition cheap generic phentermine the Olympic Games, the competitiveness level has been increased to the point in which now the winners in disciplines as athletics emphasizes by hardly thousandth cheap herbal phentermine second. this drives the athletes to obtain to advantages throwing hand of all the resources to its reach: from the use of the last technology to improve the sport performance (as it is the case of the swimmers who resort to studies of dynamics of flowed to improve their movements in the pond) to the doping to increase of artificial way the physical capacities of the athletes.

All this cheap herbal phentermine an enormous monetary cost in investigation and scientific cheap herbal phentermine of several scientific disciplines that go of the physics of materials until the medicine and the genetic engeneering. Only countries with high economic development cheap herbal phentermine sport organizations supported by prepared companies cheap herbal phentermine invest million dollars in the development of sport cheap generic phentermine can take to the athletes to the top. This leaves to the side from the way the countries that do not own the economic resources to invest in their sportsmen, reason why the medals and recognitions are concentrated in a few countries (tendency observed from the beginning of the Cold War) whereas in others, simply the victories are reduced to which another miracle of the human persistence.

In countries with limited economic resources (as it is the case phentermine on line prescription Mexico and the rest of Latin America) the situation is made more it jeopardize since consistently the athletes (with all the will, cheap herbal phentermine without supports of any type or with rickety cheap herbal phentermine in comparison of the million dollars inverted in athletes of high performance in the developed countries) are remote of the medals and exhibited cheap generic phentermine phentermine on line prescription a public opinion that protests that the limited economic resources of a country are reversed in training athletes that do not arrive at the top and that it blames to realise what sport tourism is denominated.

In addition, due to the interference of the spectacle like influential element in the development of the Olympic Games and the deficient covers phentermine on line prescription spite of its overwhelming prescencia), only some sports attract the attention of the public whereas others are outside the attention of means and a contextualisation on the previous efforts realised by the athletes and who it finishes in an unbalanced opinion and generally negative before the practice of the sportsmen who did not arrive at the podium.

Before this situation, the sport practice is affected and the sport like positive activity contierte in advertising slogan to be sold more sport wearing, to stimulate the consumption of some refreshing drink or the exhibition of the public image of some company like sponsoring of the best feelings of humanity. Before this situation, the sport through the Olympic Games deserves to seriously reframe its intentions and objectives.

In the light of the torch: glimpsing the Olympic phenomenon

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• Monetary games: cheap herbal phentermine the increasing needs of the Olympic Games, the cheap herbal phentermine media and paper sponsoring will be accentuated, arriving at the point (as already it considers nowadays) where sport disciplines are cheap herbal phentermine of the games and others including after greater mediatic cheap herbal phentermine and commercial sponsorships.
• Perennial Doping: The technology of the doping has arrived at unsuspected levels, clearing even the edges of science fiction (already is spoken of the possibility of modifying the genetic structure of the athletes, inserting genes altered in its bodies), cheap herbal phentermine why the sport authorities perhaps have in next the cheap herbal phentermine years that to make a definitive decision on the doping: to prohibit it of sharp way abiertamente (and eliminating therefore the spectacularity of the sports and slowing down the obtaining of records) or allowing it including a sport drugged in the competitions or creating a special edition of games for those who have improved artificially their bodies.
• Reduced spirit: It is a fact, the Olympic spirit cheap herbal phentermine happened to be simple and simple an cheap herbal phentermine to a demand of triumph and an exigency so that the participants arrive at the limit of their capacities after a medal that assures the following level of sponsorships and economic exemptions to them by its mercadotécnica exhibition.
• Only for powerful: The money conditions everything; before the overwhelming prescencia of the developed countries more, it is possible that at the end of first half of the 21st century we are with games where the majority of the countries only has a symbolic prescencia (the amount of medals that Latin America desire in each Olympic Games disminuy constantly), whereas the most powerful countries are what really they compete and compete with phentermine on line prescription aspirations against their resemblances.