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| By González Navy Beginning of a maridaje Nowadays the inclusion generic xanax ethical subjects in the congresses, valium vs xanax graduates, etc. is generic xanax common fact del generic xanax nobody could object its relevance. Nevertheless it agrees to think about the origin and importance generic xanax the ethical reflection is having in all these scopes. Two are the footpaths that the ethical reflection throughout history has crossed. On the one hand the preoccupation by the fulfillment generic xanax the law, by the establishment generic xanax a right state that allows the obtaining of the generic xanax goods, ethical call of minimums or civic ethics. And, on the other hand, the preoccupation by the generic xanax like personal aims or accomplishments, ethical call of maximums. Although these two scopes of the ethics have possibly been seen like valium vs xanax opposite positions, nowadays bet by the possibility in the heat of of producing spaces been of right that allow the development of personal particular values and public. This preoccupation is realised in different scopes of the society: in the politician, the economic thing, the social thing. Nevertheless, in the economic scope it is where greater force has received through the idea of socially responsible company. Although they do not lack the skeptics who consider that there is no genuine interest in the enterprise scope to be ethical and that this is only a maquillaje; there is another generic xanax of intellectuals who considers that although the approach of the economic scope to the ethics only leaves from a mercadotécnico interest, this one must be profiteer like platform for new generic xanax human conditions of coexistence. Finally, we will analyze generic xanax are the new possibilities that the marriage badly reconciled but indissoluble between the economy is valium vs xanax and the ethics and what new conditions of coexistence are causing. What is dicurso ethical? It generic xanax possible to add that the ethical speech is always in reconfiguration process. If previously the ethical speech were characterized for being a speech of having, the debt and the punishment, as they testify the deontological speech theological and in the history of the thought; nowadays, the ethical speech is characterized by the superiority of the individualistic ideals of immediate happiness, moved away remarkably of the idea of debt, self-denial and sacrifice on the other. What famous French sociologist Gilles Lipovetsky called with reason: painless ethics. At 2 mg xanax moment, the idea generic xanax the return of the philosophy 2 mg xanax heard generic xanax of the return to the values, but in fact this is false, is in any case the panacea of the moralina, of the ethics of SPECTACLE, the search of philosophy light that it tranquilizes to the bad ones you bring back to consciousness loose to exercise a deep reflection on the most pressing and deep dimensions generic xanax the human reality. Our time Lipovetsky generic xanax characterized, affirmed, by a moral without generic xanax nor sanction. An intermittent moral that is pronounced in occasion generic xanax great human afflictions. But this does not mean the death of the moral either, on the contrary, we were against a relative and plural moral that is not just like moral nihilismo; the same history sample that the lovers of holocausto have been mistaken more in one go and than, for example, in the case of the sexual freedom relativity of the values has its limit. Thus, the present individualism does not correspond to the egoism. The new individualism corresponds to the one of a subject responsible for its limits, as condition sine qua non can find the accomplishment of its own freedom. Individualism that it promulgates: Not to maximum duties of obligations, yes to minimum duties of respect of liberties . Indeed 2 mg xanax 2 mg xanax democracy - highly valued in our days it implies 2 mg xanax subject generic xanax the relative moral and its concomitant tolerance, because in the liberal democracy one is not which all then value the same would not be liberal democracy, but to guarantee the minimum values that they try the maintenance of a society with diverse options of morality. Today, the success of the ethics corresponds to the defeat of the great messianic speeches, to the failure of the ideologies of progress and equality. Why the company goes to ethical a? 1. The technological development has demonstrated the limits of the Nature and the same human condition: Nuclear disasters, manipulation of the human valium vs xanax genetic manipulation of the food valium vs xanax environmental contamination, are only some examples. The technological disasters have taken fundamental to the two sprouting of omnipresent feeling and: the fear and the desire of protection in one were in which this same technological power feels like like limitless. 2. The capitalist economic valium vs xanax has become in a new financial valium vs xanax with stock-exchange scandals that are autogoles for the same companies, evidently generic xanax situation for the economy. Thus, the necessity has arisen generic xanax cause ethical deontological that they work like force shirts to prevent the course with nondesirable events, ethical opposite norms to the same logic of the capital, because the foundation of this one is the free circulation. To put limits to Capitalism leaves its generic xanax logic, nevertheless, appears the ethics like a self-regulating speech, computer and creator of identity and continuity again. 3. generic xanax 2 mg xanax ethical marketing. The company no longer only sells a specific service, aggregate to this one, sells ethical identity to a new sector of market, in two 2 mg xanax scopes: Publicity like philanthropic company; and green products or green markets. Both generic xanax as value of mark that adds to its product. generic xanax the individualistic society watches itself as Narcissus catched before its own image, that is to say, asks for the company which generic xanax herself needs: an ethical image. 4. The revaluation of the work as condition sine qua non is managed to accelerate the productivity of the company/signature. Revaluation that aims to grant identity to the motivated worker to be more productive. In the year 2000, a study of 200 executives of 158 great international companies demonstrated that an increasing number of multinational companies realises great reductions of costs and increases their performance after implanting new forms to work that they stimulate the workers to create and to share his knowledge. Thus, for example, BP Motor Amoco and Ford Company have saved each more than 600 million dollars thanks to their programs of administration of the knowledge. < http://www.cemefi.org/index.cfm?page=RSE_QUE_ES 2 mg xanax It is possible to accentuate that valium vs xanax of these causal variables occurs de facto valium vs xanax why is a naivete to think that the ethics of the businesses is not an interested moral. generic xanax it points Lipovetsky:
The ethics of the businesses is a functional utilitarista maquillaje for the company, but it is a maquillaje that there is to generic xanax and on the consuming citizens that use depends. Indeed, in this economic rationality, we were generic xanax the creation of the call Ethical Seal that already quotes in the international bags like Ethical Investment funds. Of what they consist the ethical seal of Socially Responsible Company and the Ethical Investment funds? The enterprise social responsibility is included/understood and it is exerted according to four strategic lines:
With sustenance generic xanax the following principles:
Explicitly Ethical Sello of Socially Responsible Company
(Ethical Seal in Mexico granted by the Mexican Center for philanthropy CEMEFI) it offers great benefits to obtains which it; between that they are the valium vs xanax of his financial performance, the reduction of operative valium vs xanax and, mainly, the improvement of the image of generic xanax and reputation. Obvious, each of these benefits properly documented in associations and international research centers like the Business and Society Review, 2 mg xanax like the DePaul University, the University of Harvard, the Boston College, to mention only some. As it is possible to be observed, this recognition does not deny its enterprise aims in generic xanax long term but a strategic and communicational investment to the generic xanax of the image of mark and the growth from the company to markets. valium vs xanax 2003:71) For being publicly recognized like socially responsible, these generic xanax valium vs xanax frequently are mentioned in mass media valium vs xanax are recommended the investors who look for responsible companies socially, in generic xanax Ethical Investment funds exist already specifically made up of companies that have received east type of recognitions, Investment funds that promise to have a great growth, at least in 2 mg xanax countries like France in which its promotion is 2 mg xanax According to a sounding realised in 2001, 50% of the European managers of bottoms favor to the described companies as socially responsible because the ethics offers a financial insurance to them. If generic xanax consumer of goods and services and also of stock-exchange bonds makes exercise of generic xanax consuming sovereignty as and directs his preferences generic xanax companies with Ethical generic xanax responsible of generic xanax in them labor practices of domination generic xanax not realised unjust and, that generic xanax used materials are of the best quality respecting the environment, that the service posventa respects the dignity of the consumers, who their financial policies are reliable, in short, which they are ethical profitable companies for being, then it will be able to remove started off to him for the doubtful coqueteo from the company for the ethics. Of generic xanax it consists to use the approach of the company to the ethics to make possible better conditions of coexistence. The company demon or God? We do valium vs xanax have to 2 mg xanax that we were against two different types valium vs xanax rationality with different objectives, principles and norms. The specific aim of the economic institutions is not philanthropy, its aim is the generation of wealth through offer of or or a service. The company is not either a valium vs xanax of individuals with the same dialógicas nor material conditions, therefore, although the company goes to the ethics cannot be democratic but authoritarian, cannot persecute distributive justice or fairness (in the distribution of loads and advantages), but conmutativa justice (justice of contracts). The company is not the demon cause of all the evils, nor is the new vindicative God either, because the reality is not one-dimensional nor either unidirectional. For that reason generic xanax is still positive to invite it to the dialogue of the responsibilities, but it is necessary to be conscious of his aims and their limits. Also it is necessary to delimit the dominion of the ethics like philosophical discipline. This one, contrary to which light has generic xanax the philosophy, generic xanax not a generic xanax set of norms or ways that take to the success like a determinist recipe book, but a form of rationality that has its application in the generic xanax of the human freedom. The procedural formulation of an economic organization is not the valium vs xanax of the ethics that it has to do with a personal commitment. Personal commitment that is the decision making of the concrete person at the present moment, and where there is no absolute criterion more than the one of the freedom. It is adjudged to the company which is intransferable decision of the person, because for the question what I must do it does not exist replaced preconceived, is generic xanax to invent it in the uncertainty. (Cfr. Lipovetsky, 2003:89) Nevertheless, yes there is a level in which the ethics generic xanax the company is unconditionally forced to be reconciled: the valium vs xanax that gives possibility him of being and that it is the space of the dignity of the person. The nodal point of the enterprise reality is the human dimension, because the company is a social institution, that is to say, a human institution. We talked about to the respect to the dignity of the people made specific in the protection to the life of all the involved (workers, 2 mg xanax society generally), to the security, and the respect to the given word. Without this respect it cannot have possible interchange, mining the foundation of the organization. Although we established that the company is not an institution of possessing charity of all the responsibilities generic xanax of all the obligations, however, the care and motivation of the human factor is an obligation of the company enrolled in the absolute ethics. 2 mg xanax treats, then, of a ethics located in his own limits, but within them its modesty must be absolute. Thus, the ethics of the businesses is not other than the specification of the ethics of the respect to the dignity of the people. Finally, although we affirmed that the return to the ethics corresponds to the defeat of the messianic ideologies, to the failure of the great representations of the progress and history ; in the scope of the businesses; basic the ethical principles generic xanax be the return of the generic xanax like recipe book of the happiness, like philosophy tranquilizer, menu of a called site: @-tica.com* References: Lipovetsky, Gilles. Metamorphosis of valium vs xanax liberal culture. Ethics, mass media, company. generic xanax Anagram. Barcelona, 2003. Mtra. González navy Martinez Professor of the department of Social Studies and International Relations of the ITESM Campus Been of Mexico, Mexico. |
