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By Martha Carmona, Claudia Garduño and Samanta Number 52
We are always investigating, from knowing until it takes zoloft effects us online zoloft the truck until understanding why we come to the world or why it happens to us what it happens to us and sometimes we resorted to practices online zoloft the divination or the horóscopos. Nevertheless, reduced times we wondered ourselves why we investigated, why we elaborated a problem that almost we do not solve and what we try to obtain in this way; in addition few we know that to investigate it is online zoloft to follow a series of steps, that is to say a method or procedure. The purpose is to construct knowledge.
As Mass media students we remain to the slope than zoloft effects announces, it is prohibited zoloft effects it is consumed. zoloft effects majority of times the commercial ones includes an attractive, conciliadora or persuasive image like the women; which adapt to requests of the society, or in fears or sense of humor. For example: There is no woman who wants to have the appearance of the comedian the Chupitos , because the people would mofarían themselves of so particular aspect: one alcoholic lady, messed up hair, without success, spoken evil and nothing feminine. zoloft medication the majority of the young people tries to have an appearance of online zoloft model: discharge, delgadísima, eyes of online zoloft and blond hair. But what is what causes that the woman adopts and who even feels forced to own zoloft effects qualities?
When igniting the television appeared commercial of mark DOVE announcing a reafirmante cream with real Women, models does not carve five 1
accompanied ones zoloft effects a photographer, lights and reflectors that aim at their thighs, zoloft effects faces and abdomen. Of this zoloft effects group of women in underclothes of white color, the viewer catches the self-esteem of the women: smile is equal to joy, and zoloft medication cream DOVE is equal to a high self-esteem. The women of the commercial one not indeed have measures of 90, 60, 90.
For that reason the question of Investigation is: When the publicity zoloft effects the campaign By the real beauty of Dove differs from the stereotyped image of the present woman what impact generates in the women among 20 and 25 years of age.
The design of this test of investigation corresponds, firstly, to Theoretical Marco. From the communicative model of sociologist Harold Lasswell:
Who says what in what channel to whom and whereupon effect?
We choose this model because our purpose is to discover zoloft effects objective zoloft medication zoloft medication campaign By zoloft effects Real Beauty since it will help us to focus us in the impact on the hearings, that is to say, the one of the analysis of the effects. The type of reaction that is generated in the receiver, as it mentions the comunicólogo Manuel Mountain Martin: executive act (to buy the Dove product) or an act of zoloft effects type (stimulus of acceptance to the real zoloft effects We will be based on a zoloft effects model that consists of trying to influence the other by means of a communicative message from the diverse interpretations of the receiver.
In the commercial zoloft medication that announces the launching of a zoloft medication cream we found the stages of I: the real stage, in campaign DOVE, is the displeasure of the zoloft effects before its figure and even its low self-esteem, zoloft effects arriving at ideal I: models carve 5 (DOVE). And I conclude with social: in which the satisfaction appearances are and shine before the others: the acceptance. These were extracted after a meticulous observation of this campaign, taking into account: commercial, spectacular announcements, products of supply by launching, pamphlets, images; pages of Internet like: www.porlabellezareal.com.mx, www.dove.com.mx, www.unilever.com.mx and www.dove.ar.
Firstly, in the electronic sites one introduces the visitor to respond to a question like You think that the beauty comes in different, forms and sizes? When answering, it is understood that it is a zoloft medication because numbers are included. DOVE responds rightly, according to their page: DOVE thinks that the feminine beauty zoloft effects in different forms and sizes.

We suggest to apply our survey to women of 20 to 25 years because our hypothesis indicates that probably they are most sensible to the publicity and the nutritional problems. The women of the commercial one of DOVE pretend that age or to be university students at least.
The white color, as much zoloft medication the product as of the spot, is united with the purity, the health, La Paz and the tranquillity, which is reiterated from the symbol of the dove of La Paz. It is zoloft medication to remember that DOVE was created in World War II like a soap to heal wounded of the wounded soldiers. Also the woman is seen as housewife, nurse, is like a symbol of health or cleaning, transmits the legend Health is beauty . In addition DOVE does not try to demonstrate tenderness, sensuality or seduction in the group of women because they do not wear to underclothes with embroiders or decolletes, does not show to tiny clothes like tangas or brassieres zoloft medication or tightened.
Perhaps the idea is online zoloft the purity is greaseable in the body of the woman. The images show a woman who is good online zoloft nature, for that reason she is seen almost half-naked, she only wears with himself underclothes (top and pantaleta). zoloft effects far as health, it is observed zoloft effects women who show their body most of because they do not have defect some that to hide. The hygiene is presented/displayed zoloft medication the skin tone, is brown women in the campaign by Internet nor no television.
There are the answers more showy here than they responded survey ours: It would want to return to be born , is nothing no good in me , would increase the bust to Me , Because thus it must be
We consider that online zoloft majority zoloft effects zoloft effects young people centered their interest in the presence online zoloft the women, in the case of the spot, the body of the women. For that reason they consider that the commercial one is promoting the online zoloft of the women, in this case online zoloft body. In addition it continues presenting/displaying girls in underclothes and putting for the camera.
The survey ones remember the exfoliation soap for being a type of radical campaign, that is to say music, the atmosphere and the women who leave seem glad and optimistic (smile, poses of comradeship among them because they appear prisoners and of equality to surround with the arms to women of different appearance); regularly DOVE presented/displayed delicate, serious and formal women (by individual) (gathered hair and its body covered by a white fabric).
The online zoloft of the spot By the Real Beauty are a different stereotype online zoloft she mixes feminine values like solidarity, the support between women and elements like the beauty, appreciation of the body and the zoloft effects for being observed. The Mexican society zoloft effects not ready for this demonstration of llenitas women or of low stature wasting sensuality, because they are including as example of negligence and excess of weight (miraculous product announcements), also is clear to them as ridicule object, zoloft effects they are observed in humorous programs and they even have the paper of graceful women who commit errors, but that for being gorditas they cannot zoloft medication reprimanded and for that reason it treats and pity tenderly to them, whereas the DOVE objective is to raise the self-esteem of the women.
We think that DOVE tries to compete with the miraculous products mentioning that zoloft effects a campaign for the woman for the defense of psychological and emotional problems anywhere in the world. In addition in the Internet site the women answer questions like You think that all the women are beautiful? 2
DOVE try to maintain an interaction with their consumers.
The other side of the DOVE objective, besides selling the new product (reafirmante cream), is to remember the feeling zoloft effects weaker preoccupation of the Mexican present woman: suitable self-esteem and characteristics to be appreciated and to be accepted. DOVE demonstrates that the flácida skin, the extreme thinness, the zoloft effects and the shame for being seen by the zoloft effects he is not fashionable and it is necessary to modify it with new reafirmante cream DOVE To reaffirm real bodies, models does not carve five 3.
Notes:
1
DOVE, Commercial in television zoloft effects announces a reafirmante soap, 2005. 2 Site Internet www.porlabellezareal.com.mx 3 DOVE, commercial and campaign By the real beauty spread from November of the 2005.
Martha Elena Diaz Carmona, Claudia Garduño Juárez, Samanta Arciniega Ramirez Students of the Degree in Communication. Faculty Studies Acatlán Superiors, Independent National University of Mexico, Mexico. |