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Carr. Lake buy nexium post reply url Guadalupe km 3.5,
Atizapán de Saragossa
State of Mexico.

Tels. buy nexium post reply url (55) 58645613
Fax. (52) (55) 58645613

Advertising dream

Your Rock is To vote

 

By Enriqueta Creek
Number 50

In these modern times, the patience
and the buy nexium post reply url with facility is confused
with human stupidity,
unlike the savagery, the excessive confrontation
and the taking of advantage on the other, that
according to they say, exerts who it
it knows what wants
world goes!

The new campaign Your Rock is To vote is very buy nexium post reply url right buy nexium post reply url months from which buy nexium post reply url most significant date in many years in the scope of the democracy of buy nexium post reply url arrives, is of a nonlucrative association that simply invites to the vote the Mexican buy nexium post reply url people. The numbers of non-participation are alarming and of much more significant the youthful population, if that now is young they make and they are making decisions from the course of the country and for those nexium price we have but of forty of our oldness in few years.

History is written thus:

In the middle buy nexium post reply url 2005, Andres Creek, mercadólogo and publicist of 27 years, landed in the airport Benito Juárez with an idea put in the head.
It came from buy nexium post reply url trip from businesses to California and, before arriving at his house in the Pedregal, buy nexium post reply url took a turn unforeseen circumstance towards San Miguel Chapultepec. It nexium price visit his friend buy nexium post reply url the childhood, Arming David, withdrawn of political sciences and that in short whiles touches in a rock band. It knew well that to tell the idea him it was to ignite an old shared passion. Anyone does not arrive with its friend and it says something to him like: Me something is being happened to drive the participation of the vote reasoned in Mexico, but thus it happened to them.
Being nexium price Santa Monica, California, Andres contacted with those who created Rock The Vote in buy nexium post reply url United States. During 15 years that organization has fought against the electoral non-participation when involving celebrities with the national interests. Their numbers have obtained a reasonable impact in the national register. Only in the last American election, Rock The Vote managed to nexium price a million and average one of people who registered to the register by his conducto1.

This coincidence of interests in different parts from the world is valuable, still more if it occurs between young people for some nexium price like the social group that does not know what wants, that it needs buy nexium post reply url be guided by the adults, when buy nexium post reply url are we ourself buy nexium post reply url the adults - who we have cut the wings of the construction of thought, of ideas translated in action, criticisms before the insensibility buy nexium post reply url inoperancia of past decisions. That youth is the one that often takes the initiative with and in spite of the Matrix.

One nexium financial combination nexium financial a political position occurs then - that is not just like to be part of a political party - perhaps with music, the bands with a university formation, the Movement of the 68 is an example. And kindness of the publicity is combined here and to act for that one preoccupation that seemed to have its own synergy. Lack to observe the actions and reactions result of this campaign then is no campaign that does not want results, is not nothing else to insert a new announcement in the advertising landscape to break the boredom of the Publiconsumidor; the date limit is 2 of July of the 2006.

Visually it catches a campaign whose colors also remember the concept buy nexium post reply url strike - red and black - but a contestataria perspective to imposed by the adults where instead of to negotiate and to establish agreements the authority prevails and then everything what represents authority of the majors is understood like an authoritarianism example, nexium financial though the authoritarianism also appears nexium financial the young people in those ritual complexes of property to groups and the exercise of the truth among them.

Unfortunately, consulting the Link of the creative ones that collaborated in the campaign, in the case of TONI < http://www.toni.com.mx/ > shows between their recent works, between which your rock stands out is to vote, but also has another one of the musical group MOTEL: < http://www.motelmx.com/flash_content/ >; unfortunately the concept of buy nexium post reply url is the same, between red buy nexium post reply url and like those drawings where with crayones some landscape was delineated buy nexium post reply url paint envelope she with Chinese red and soon to scrape the red and to leave a peculiar effect. Is to draw attention then all campaign must like objective be unique buy nexium post reply url its visual, auditory proposal and verbal, of buy nexium post reply url form it loses his importance and distinction before the teacher.

Besides nexium price peculiar legend in the context of the campaign of nexium price rock has the group Motel is To vote.

The nexium financial to choose next the simple one already were closed. Soon we will present the result. It continues voting by us in the nexium price more asked ones of MTV please!

Not only it takes the visual concept, but paraphrasing the nexium price buy nexium post reply url the votings, using the word votings in another nexium price of the politician to the musical comedy, it loses the value of buy nexium post reply url proposal, the original invitation to the young buy nexium post reply url to vote when happening to the most requested votings of MTV over, is more requests of favor that vows by them, perhaps it will be an induction to the vote in a musical scope to be applied in one politician with a view to the 2 of July? it will be that the candidates of the different parties will request of favor the vote to the citizens to buy nexium post reply url the Presidency of the Republic or the threats of the worse disasters are about to come buy nexium post reply url be the best form to invite to the vote? you overlap them semantic in two so disímbolos scenes are to have well-taken care of.

The campaign can be consulted in its page: < http://www.turockesvotar.com/ > some sources of buy nexium post reply url so that buy nexium post reply url young people are abreast of buy nexium post reply url happens in the country suggested are: Citizen magnifying glass, Mitofsky Consultation, Society in nexium financial Electoral Federal Institute, pages of the Candidates, nexium financial the television of Television to Cnn, of the Universal one to the Day.

Although at first nexium financial effort is buy nexium post reply url to promote the vote in a country buy nexium post reply url the non-participation is increasing when contrasting with the original initiative are some questions in the air. They comment that the idea comes from an association of the American United States on promotion of the vote in the young people and whose page is: < http://www.rockthevote.com/ >

Political to power to Young people is buy nexium post reply url presentation of the association with 1,4 million enrolled people. In this case, not only sources of intelligence are suggested on why to vote but it presents/displays the problematic ones with recent data on areas like the health, the work, the education, the freedom of expression, the buy nexium post reply url among others subjects. But they are texts that they themselves produce under clear a political position and with concrete actions for they support the American young people. Unlike the campaign in Mexico that only suggests some sources where to inquire generally without nexium price nor committing themselves as association with a particular vision than it happens in the country, it is not at least observed this in the page in the NETWORK, although some of the artists and bands that participate there if they have externado its opinion in other occasions, but buy nexium post reply url repeat not like association.

Julieta Venegas of 36 years, Mariana Seoane of 30 years, buy nexium post reply url of 28 years, Carlos Loret de buy nexium post reply url of 29 years, between many others is part of the strategy of concerts in all the country with a same objective: to promote the vote. Ely War of 30 years in buy nexium post reply url interviews I affirm that:

the campaign Your Rock is To vote is not aggressive, but part of the necessity to foment values between the Mexican children and young people who buy nexium post reply url not been educated by their parents, who are the reflection of the non-participation. For buy nexium post reply url reason to me it becomes important to say 'if you do not vote cállate', catchphrase of this campaign.
In press conference, conducted in the buy nexium post reply url of the Cultural Institute of Aguascalientes buy nexium post reply url organism invited nexium financial to participate it in the call Theater of the Town, in the context of the National Fair of San Marcos, the interpreter of clear Eyes added that I do not like to speak of policy and displeases much to me to see what happens; I prefer to read the newspaper to see how the campaigns go that the television, because me they are made more complete to be nexium financial found out " 2.

Or buy nexium post reply url buy nexium post reply url that to be informed it is buy nexium post reply url to read the newspaper, although it draws attention that buy nexium post reply url of which it does not like to speak of policy, that or it could be understood like politiquería (that according to the Spanish Royal Academy it is: to deal to the policy with superficiality or ligereza3) buy nexium post reply url it affirms that it likes nexium price be nexium price found out and it displeases to see to him what happens, or perhaps I am on interpreting. The key would be to read here the newspaper or no?

The buy nexium post reply url between the political power to young people and your rock is to vote. But you vote cállate is fundamental. The first speech of assuming a conception of power that would be to occur to the young people but young who by the information that shows the page nexium financial themselves with concrete actions.

By all means many young people nexium financial Mexico commit themselves with the Mexicans and work in more nexium price buy nexium post reply url front consolidating an alternative project of Nation to buy nexium post reply url she is living herself, at least at this moment, although she has advanced are many slopes and the nexium price seem inefficient before the needs and capacity of organization of the Mexicans. (Already, of all but in that we did not walk nexium financial or you already think that all this fact and any attempt this from a beginning given by dead).

Nevertheless, emphasizing that but it votes must be shut up is risky. Because if there am to shut up itself then me key, total! Mainly in a society where to speak it is sanctioned, also thinking, where but you are with me are against mine (from my fellow worker to Bush) nexium financial not to speak not to have problems, better not to act before being indicated by the others, why to risk if the things are not going to change, better to change my life because I have the control typical idea of a liberalism that puts to the individualism over the society, by all means nexium price with shades. I close the idea, better to emphasize you streets and does not nexium financial that is the objective.

In merchandise buy nexium post reply url playeras, caps until tangas in the buy nexium post reply url of the EUA:

In the case of nexium financial it captures the attention that presents/displays nexium financial Meritorious of the Americas Don Benito Juárez as Benito with a t-shirt and coat, in the t-shirt with the arquetípica language of the Rolling Stones4, with buy nexium post reply url text my rock is nexium financial vote! .made by Sweet & Dandy with telephone buy nexium post reply url the Federal District. buy nexium post reply url indeed is one of the political buy nexium post reply url principles and it is agreed with the Bicentennial of his Natalicio, although the rock in those times nexium financial yet existed and would be possible to ask itself on the level of identification of the Mexican young people with Benito Juárez, although if to Benito it likes music of Rolling Stones that could facilitate the empathy with the personage and give capacity to its invitation to vote in these buy nexium post reply url elections in Mexico. To see if there is buy nexium post reply url some protest by the Secretariat of Interior of Mexico although the law it explicitly approaches the Shield, the Flag and the Nacional5 Hymn.

We hope that this initiative by a nonlucrative association does not repeat the history of United by La Paz Concert in the Aztec Stage, nexium price of March of the 2001 where when interviewing those who only attended the concert they knew that it will be Manna and Jaguars, between the MGP and the true Rock and the true ancestral reasons for the discrimination and an excluding government were not present in the majority of their speeches. Clear that the reach or of an objective of marketing research, advertising or political cannot be left to campaign then cannot have campaign without teachers, actors who we made decisions and we acted consequently. The currency follows in the air we vote this 2 of July like citizens who we are, buy nexium post reply url and in spite of the Matrix.


Notes:

1 Hits Radio < http://www.radiohits.com.mx/modules.php?name=News&file=article&sid=79 >, sent the 13 of March of the 2006, that as well makes reference to the source of that note: < http://www.chilangoweb.com.mx >
2 < http://ely-guerra.blogspot.com/ > 26 of April, 2006.
3 < http://www.rae.es/ >
4 < http://www.rollingstones.com/index.php >
5 Secretariat of Public Education. Law of the Native Symbols < http://www.rollingstones.com/index.php >


Mtra. Enriqueta Creek
University professor of the UNAM, Mexico.

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