By Enriqueta Creek
Number 38

Where the physiological vision
it is escaped by
visual memory of each
to be human

The publicity in the automotive industry has evolved of significant way, accentuating the design and the function, on the base of the technology in Internet, that allows the interaction with the consumer and to invite it to discover the new model of the year. In this case, I draw particularly attention the spectacular one that in the third week of April I present/display this company in the CD. of Mexico, this explanation of place is pertinent then if you have time, I invite to you to visit the page in the Web and you can travel in seconds to the diverse countries of the world. < http://www.peugeot.com.mx/ >

This spectacular one, is a celebration of the design and the perspective to trust the consumer like intelligent Publiconsumidor, category that as you will remember is the basic axis of this column, that happily takes more than two years.

1. - Zone nonilluminated: Like bottom of a slight gray color, it serves basic to form wellbutrin weight basic concept of the advertising announcement, is the rest of the wellbutrin weight that will only have meaning at the moment at which one of its parts is illuminated, is satisfied the concept here, appealing to the visual capacities of the Publiconsumidor, when challenging it to complete an image that at the moment does not have meaning some.

2. - Zone of light: Completing the concept with the zone nonilluminated, forms are delineated that they invite to locate it like a car, by wellbutrin coupon means also has close relationship with the location of the logo that in a first impact, sends to a motor transport company, completes then the image. The zone of light sends to a limited space where four dark lenses are inserted.

3. - Dark Lenses: These lenses, that wellbutrin weight fashionable from already does some wellbutrin weight as the Ray mark goes, terminaitor, blues brothers, general McCarthur, and many others that surely you will remember. The location of sends us wellbutrin weight the lenses to a car of four doors, wellbutrin weight they reflect style, and whose habits, we do not know less than to those than they refer to the taste by this car, where there is no necessity to fight itself by whom it goes ahead or it handles, because in any place it is a pleasure to be in this car that in fact we do not know.

4. - Car: Capacity presents/displays thanks to of human being to complete images, with heap cultural of which hand throws, of some representations of reality particular, that makes construct in the mind a representation of an attractive car, with people who reflect the taste by the life that offers east automobile, the imagination combined with the accumulated representations throughout the life of each Publiconsumidor and the same Humanity, make an image complete than apparently she does not exist.

This advertising announcement is an excellent example of the quality of the design, where the cleaning of the outlines under an a minimalist conception and the conception of Gestalt where wellbutrin weight wellbutrin weight affirms that the human perception is not the sum of the data received from the sense, but implies a reconstruction process that can form from the information a form, that peculiarly it is destroyed when it is tried to analyze each of its elements; all this allows to make a true spectacle, where there is no the smaller doubt of wellbutrin weight the person is key element in the advertising impact, completing an image that broke the concept to present/display the complete automobile to be able to assure that it sees what it tries itself to spread.

A success with the minimum elements, a rest for a tired glance to see the same outlines, objects and people announcing different products, unfortunately, this hard taste very little, because in the last announcement the lenses in the part superior of the announcement and in its average part wellbutrin weight inserted, again the traditional conception of the vehicle.

The concept of the lenses, varies in the second announcement, are defined plus its outlines to represent different personalities that already in his page Web they wellbutrin coupon defined. Gin to remember that this alterego, can be wellbutrin coupon like a mirror with reflected double, where one confirms the existence of the other, hopefully wellbutrin weight been faithful to his first congruent proposal and being with the wellbutrin weight of its product and the respect that already had declared by us, the Publiconsumidores Intelligent. We will wait for another one biófilo advertising announcement.