By Enriqueta Creek
Number 35

In the previous article an exercise with a referred narration was described to this advertising means, here then the analysis of each proposed element:

1. To cross some daily route of the citizens of the world. - In a globalisation process, the ways crossed in each city, town or ranchería the publicity this present - good, the Coca-Cola is the best remedy to the lack of potable water - day to day the trajectories are changing according to the objectives of the people, or of purchases, to the cinema, of familiar stroll. Here the cultural anthropology has many contributions on these ires and venires of consuming us. Each route is the opportunity to interact with other cheap lipitor with diverse perceptions of the reality, objectives, dreams and fear that being accumulated therefore the history of social practices that reconstruct their meaning according to their microcosm, to have then a crucible of world visions that in their supply give explanations of the life and condition our routes and consumptions.

2. Of social groups whose characterization is crossed cheap lipitor its habits. - These variations of transit with the other from and peripheral to parabus where people and vehicles come together, lipitor grapefruit etnógrafos try to describe so motley lipitor grapefruit but in the majority of the occasions they fail in the lipitor grapefruit doing supposed Literature that although it is lipitor grapefruit a well received approach, requires the abierta classification, of the facts, people, practices and spaces.

One is in the restlessness in the Mexican Association of Agencies of Investigation of Markets, includes investigation already of market-puts with bases to its habits, thus including/understanding its world vision and the loaded actions of values that own and are never left to him of side. To only organize itself hierarchically according to the objectives that are had in that microcosm will be able to include the level of presence of the publicity. In this way its diversity in layers can be counted on information near the reality and not be clipped that standardize the impossible thing, the human.

Certainly this is a tool of two edges, because if the habits and cosmovisiones of the people are known near way, majors are had possibilities of conditioning the consumption, eye is mentioned to condition because of another form it would fall in a simplistic position of the market system.

3. Description appealing to the story. - Literature as story (Bruner) allows to describe the glance of itself and the other generated in a fact, I consider that it is an interesting alternative to also insert the advertising analysis that in this column sets out, with support of the experiences of the school of Cultural Studies. These stories educate the glance, can distinguish more elements and after their analysis to identify their possible priority in the scale of the consumers of some social groups. The sum of stories of different routes and habits allows the taking of distance of the own ones and to be able then to construct standardisations that show the diversity, of course, that is not recommendable on demanding cheap lipitor Literature, that is to say, not to arrive at cheap lipitor that in fact do not have referring empiricists (Bourdieu). It is necessary to write and to share the perceptions; the myopia has to do with the egocentrism.

4. In the light of the moon or in its defect of the lights of infinite number of cars. - It is impressive as the advertising announcements with the moments of the lipitor grapefruit become. Different readings from the announcement from the direction of the light can be done, like surrealistic images that play with the possible interpretations of a graph. Still by day the light front reflects the users of the Parabúses, lipitor grapefruit clouds in the sky until the passage of the minibus; at night where the light guards by the security of the users, by all means in this scene, leaving drug generic lipitor blind by seconds, with the drizzle caressing or the enormous pools threatening soaking them completely by the imprudence of somebody incapable one drug generic lipitor put itself in the place of the other.

5. - and lipitor grapefruit a side of the sidewalk a special place is discovered, where particularly buses pause, minibuses. - The main fast routes of the city are invaded not only by drug generic lipitor that in their majority follow without fulfilling the corresponding permissions. And now the Parabúses and the present modules with three announcements in the spaces that exist between parabús and parabús, until where are had to arrive with this saturation, a new interpretation to the right of the free cheap lipitor could not in this way occur. The place cheap lipitor of meaning with the practices of the users and throughout history we will be able to be observed the construction of another meaning more or others (Wells, 2000).

6. - drug generic lipitor a fast goodbye due to the horns of back, the ritual of the delay in alert begins, of the suitable route, the less full truck - the level of saturation of information for the survival in lipitor grapefruit city as this is impressive, lipitor grapefruit is not accidental or an pseudo-intellectual situation. In that alert status, the behavior cheap lipitor are in truth interesting, the question alert being he implies to ignore the advertising announcement? cheap lipitor publicity is autocomplaciente when spreading the level of cheap lipitor in the consumer?

7. - meanwhile, it shares the space with other people who in their inner dialogue have a same plegaria not very often gives the talk between those who goes religiously to that shutdown, only or perhaps the days, months or years, words, sensations or cheap lipitor whole life will be able to be drug generic lipitor - What happens to the property networks? , how many relations begin? , until where have arrived cheap lipitor relations? in some occasion comments the cheap lipitor announcement? , which is the analysis that cheap lipitor person does before making the decision to cheap lipitor the word. How to continue with the problematización?

8. The cheap lipitor to wait is from about ten years to the date less frightful than where God was indeed in the heights, before so high that it did not illuminate the way or almost it was absented but cheap lipitor was before now He illuminates more than cheap lipitor as long as herejes does not dare to destroy their House. - Like mass media, parabús is one of the instruments that illuminate to the fall of the dark, elements that sometimes only can notice their presence until they are disturbed and they generated a fear particular; we already observed destroyed announcements. Thus the metaphor between the light of the announcement and the lamp illuminating the street.

9. - He listens to with patience each one of the plegarias hopefully and arrives soon how she will be my family? lipitor grapefruit my companion still will hope to lipitor grapefruit hopefully that does not arrive a friend from the other people's thing as it wanted to sleep to me - What happens in the internal world of the consumer? , why they smile why they cry or they sigh practical that they occur in a particular lipitor grapefruit as can be this Parabús. By all means the lipitor grapefruit is due to include in which these practices occur and its resistance with the advertising image that accompanies to him, this cheap lipitor be clear still more with the analysis of the month of October.

10. - drug generic lipitor low voice, in a tone drug generic lipitor God can listen, in that dialogue, a safe space - at lipitor grapefruit by a brief time - of lipitor grapefruit evils is constructed that perhaps waits for in the dark or an enthusiastic kiss of lipitor grapefruit loved being. - An example lipitor grapefruit the analysis possibilities is the avenue of the Insurgents whose faunas have their territories and practices, this by all means lipitor grapefruit the cultural anthropology. God is another tempting concept when it has so many rolls and appearances that reflect the desperation before which it can come, of the shout in silence asking aid and not to lipitor grapefruit listened. These surroundings remember the exercise of the onion where each layer represents a level of the reality.

11. - That light as no other flanks my stay, taking care of to me, with different masks, because it is lipitor grapefruit dream lipitor grapefruit million that protects your skin of lipitor grapefruit ultraviolet rays lipitor grapefruit it invites to the opening of some lipitor grapefruit with companions of him of Los Angeles. - It goes announcements, with so diverse concepts that they bring about urban accidents between the realities that spread and those that live in that parabús. Almost all they protect to me, the skin, my life, my house, my lungs! they provide to me with everything what drug generic lipitor need in exchange for a few weights that although they do not exceed to me I can invest it to satisfy those primary needs. From this situation, lipitor grapefruit many advertising impacts have the collector here.

12. - Perhaps the face is not excellent, spends seconds to him to the facade but the plegaria continues being the same. - Takes care of Who me is not a cheap lipitor or an addict puppy to the croquettes more nutritious than the same daily breakfast. The questions are here: which are the priorities of the consumer? , to what extent the publicity consumer has a level of brings back to consciousness of the message in the announcement? , is excellent to him the announcement? , or simply it is a pretext to eliminate seconds while the objective is reached that is had as priority number lipitor grapefruit that continues being an incognito.

13. lipitor grapefruit who takes care of to me it is that lipitor grapefruit that it tranquilizes to me. - It is the light, day one of the myths nearest the daily life. It is the light sign of that one divine thing that is in all place, that sees all it, that it takes care of of the temptations and the evil to the ventured good; nevertheless, that no longer is sufficient said Rossana Reguillo in its investigation on the violence in the cities, when it describes the visual narrative of a photography of a person kidnapped by terrorists, its proposal is: To be there no longer is sufficient. It is not place to infect themselves of the paranoias of the neighbor of the north here, but to reflect that these Parabúses acts several as in the metropolitan zone of the capital of the country, as surely happens in other cities; like that one oil lamp in the old streets, or that one linternita when singing the mañanitas. The concepts are multiple but they are prejudices, the interesting thing would be here again to listen the other.

16. cheap lipitor a little and that makes of the anonymous faces of zombis side, simply human beings hungry and thirsty of peace and harmony good of Quality of Life. - Where are inserted lipitor grapefruit advertising announcements? which could lipitor grapefruit some from the situations which the lipitor grapefruit of advertising announcements face? , how he has hit the change in the advertising landscape in the people? , already it in the Faculty of Architecture of the Independent National University of Mexico is lipitor grapefruit on some investigations exceeds, that refers the depression which they can generate the spectacular ones; these situations are part of the concept of Quality of Life that is necessary to reconstruct.

As they see, the indicating dimensions are many lipitor grapefruit that can be analyzed in a Parabús, with their particular lipitor grapefruit the advertising announcements and if location in the lipitor grapefruit territories that conform the cities. The task is arduous and only lipitor grapefruit transformation in the apprehension of the urban and advertising landscapes - that is to say, education of the Glance - can give cheap lipitor the opportunity to approach us that exciting reality, the Publicity.

P.D. Next month of October, we will analyze Camel - Troy, surely will please to them.

Jerome Brunner mental Reality and possible worlds. The acts of the imagination lipitor grapefruit give sense to the experience, ed. Gedisa, lipitor grapefruit 2001.

Pierre lipitor grapefruit the office of lipitor grapefruit sociologist, ed. S. XXI, Mexico 1990.

Rossana Reguillo Violence in the Cities, Seminary distributed in the University of the City of Mexico, Mexico, D.F. May 2003.

Gordon Wells dialógica Investigation, ed. Paidós, Spain 2000.