By Enriqueta Creek
Number 35

In the previous article an exercise with a referred narration was described to this advertising means, then the analysis of each proposed element and we added here in analysis of the CAMEL publicity, alluding to the Myth of the Trojan horse, lipitor online also part of the exercises to transform to us into Publiconsumidores Intelligent.

1. To cross some daily route of the citizens of the world. In a globalisation process, the ways crossed in each city, town lipitor online ranchería the publicity this present - lipitor online the Coca-Cola is the best remedy to the lack of potable water - day to day the trajectories are lipitor online according to the objectives of the people, or of purchases, to the cinema, of familiar stroll. lipitor muscle pain the cultural anthropology has many contributions lipitor muscle pain these ires and venires of consuming us. lipitor muscle pain route is the opportunity to lipitor muscle pain with other people with diverse perceptions of the reality, objectives, dreams and fear that lipitor online accumulated therefore the history of social practices that reconstruct lipitor online meaning according to their microcosm, to have then a crucible of world visions that in their supply give explanations of the life and condition our routes and consumptions.

2. Of social groups whose characterization is crossed by its habits. These variations lipitor online transit with the other from lipitor muscle pain peripheral to parabus where people and vehicles come together, some etnógrafos lipitor muscle pain to describe so motley landscapes, but in the majority of the occasions they fail in the attempt, doing supposed Literature that although it is very a well received approach, requires the abierta classification, of the facts, people, practices and spaces.

One is in the restlessness in the Mexican Association of Agencies of Investigation of Markets, includes investigation already of market-puts with bases to its habits, thus including/understanding its world vision and the loaded actions of values that own and are never left to him of side. To only organize itself hierarchically according to the objectives that are had in that microcosm will be able to include the level of presence of the publicity. In this way its diversity in layers can be counted on information near the reality and not be clipped that standardize the impossible thing, the human.

Certainly this is a tool of two edges, because if lipitor online habits and cosmovisiones of the people are known near way, majors are lipitor online possibilities of conditioning the consumption, eye is mentioned to condition because of another form it would fall in a simplistic position of the market system.

3. Description appealing to the story. Literature as story (Bruner) allows to describe the glance of itself and the other generated in a fact, I consider that it is an interesting alternative to also insert the advertising analysis that in this column sets out, with support of the experiences of the school of Cultural Studies. These stories educate the glance, can distinguish more elements and after their analysis to identify their possible priority in the scale of the consumers of some social groups. The sum of stories of different routes and habits allows the taking of distance of the own ones and to be able then to construct standardisations that show the diversity, of course, that is lipitor online recommendable on demanding to Literature, that is to say, not to arrive at inferences that in fact do not have referring empiricists (Bourdieu). It is necessary to write and to share the perceptions; the myopia has to do lipitor online the egocentrism.

4. In the light of the moon or in its defect of the lights of infinite number of cars. It is lipitor online as the advertising announcements with the moments lipitor online the day become. Different readings from the announcement from the direction of the light can be done, lipitor online surrealistic images that play with the possible interpretations of a graph. Still by day the light front lipitor muscle pain the users of the Parabúses, or clouds in the lipitor muscle pain until the passage of the minibus; at night where the light guards by the security of the users, by all means in this lipitor online leaving them blind by seconds, with the lipitor online caressing or the enormous pools threatening soaking them completely by the imprudence of somebody incapable one to put itself in the place of the other.

5. - and in a side of the sidewalk a special place is discovered, lipitor online particularly buses pause, minibuses. - The main fast routes of the city are invaded not only by spectacular, that in their majority follow without lipitor muscle pain the corresponding permissions. And now the Parabúses and the present modules with three announcements in the spaces that exist between parabús and parabús, until where are had lipitor online arrive with this saturation, a new interpretation to the right of the free transit could not in this way occur. The place load of meaning with the practices of the users and throughout history we will be able to be observed the construction of lipitor online meaning more or others (Wells, 2000).

6. - After a fast goodbye due to the horns lipitor online back, the ritual of the delay in alert begins, of the suitable route, the less full truck - the level of saturation of information for the survival in a city as this is impressive, stress is not accidental or an pseudo-intellectual situation. In that alert status, the behavior patrons are in truth interesting, the question alert being he implies to ignore the advertising announcement? The publicity is autocomplaciente when spreading the level of impact in the consumer?

7. - meanwhile, it shares the space with other people 20mg lipitor in their inner dialogue have 20mg lipitor same plegaria not very often gives the talk between those who goes religiously to that shutdown, only or perhaps lipitor online days, months or years, words, sensations or the whole life will 20mg lipitor able to be crossed. - What happens to the property networks? , how many relations lipitor muscle pain , until where have arrived those relations? in some lipitor muscle pain comments the advertising announcement? , which is the analysis that a person does before making the decision to go the word. How to continue with the problematización?

8. The ritual to wait is from about ten years to the date less frightful than where God was indeed in the heights, before so high that it did not illuminate the way or almost it was absented but that was before now He illuminates more than ever, as long as herejes does not dare to destroy their House. - Like mass media, parabús is one of the instruments that illuminate to the fall of the dark, elements that sometimes only can notice their presence until they are disturbed and they generated a fear particular; we already observed destroyed announcements. Thus the metaphor between the light of the announcement and the lamp illuminating the street.

9. - He listens to with patience each one of the plegarias hopefully and arrives soon how she will be my family? lipitor online my companion still will hope to lipitor online hopefully that does not arrive a friend from the other people's thing as it wanted to sleep to me - What happens in the internal world of the consumer? , why 20mg lipitor smile why they cry or they sigh practical that they occur in a particular space as can be this 20mg lipitor By all means the time is due lipitor muscle pain include in which these practices occur and its resistance with the advertising image that accompanies to him, this will be clear still lipitor muscle pain with the analysis of the month of October.

10. - In low voice, in a tone where God can listen, in that dialogue, lipitor online safe space - at least by a brief time - of the evils is constructed that perhaps waits for in the dark or an enthusiastic kiss of the loved being. - An example lipitor muscle pain the analysis possibilities is the avenue of the Insurgents whose faunas have their territories and practices, this by all means from the cultural anthropology. God is another tempting concept when it has so many rolls and appearances that reflect the desperation before which it can come, of the shout in silence asking aid and lipitor muscle pain to be listened. These surroundings remember the exercise of the onion where each layer represents a level of the reality.

11. 20mg lipitor That light as no other flanks my stay, taking care of to me, with different masks, because it is 20mg lipitor dream of 20mg lipitor that protects your skin of the ultraviolet rays that lipitor muscle pain invites lipitor online the opening of some film with companions of him of Los Angeles. - It goes announcements, with so diverse concepts that they bring about urban accidents between the realities that spread and those that live in that parabús. Almost all they protect to me, the skin, my life, my house, my lungs! they provide to me with everything what I need in exchange for a few weights that although they do not exceed to me I can invest it to satisfy those primary needs. From this situation, how many advertising impacts have the collector here.

12. - Perhaps the face is not excellent, spends seconds to him to the facade but the plegaria continues being the same. - Takes care of Who me is not a Mercedes or an addict puppy to the croquettes more nutritious than the same daily breakfast. The questions are here: lipitor online are the priorities of the consumer? , to what extent the publicity consumer has a level of brings back to consciousness of the message in the announcement? , is excellent to him the announcement? , or simply it is a pretext to lipitor online seconds while the objective is reached that is had as priority number one that continues being an incognito.

13. - who takes care of to me it is that lipitor online that it tranquilizes to me. - It is the light, day one of the myths nearest the daily life. It is the light sign of that one divine thing that is in all place, that sees all it, that it takes care of of the temptations and the evil to the ventured good; nevertheless, that no longer is sufficient said Rossana Reguillo in its investigation on the violence in the cities, when it describes the visual narrative of a photography of a person kidnapped by terrorists, its proposal is: To be there no longer is sufficient. It is not place to infect themselves lipitor muscle pain the paranoias lipitor online the neighbor of the north here, but to reflect lipitor muscle pain these Parabúses acts several lipitor online in the metropolitan zone of the capital of the country, as surely happens in other cities; like lipitor muscle pain one oil lamp in the old streets, or that one linternita when singing the mañanitas. The concepts are lipitor muscle pain but they are prejudices, the interesting thing would be here again to listen the other.

16. - a little and that makes of the anonymous faces of zombis side, simply human beings hungry and thirsty of peace and harmony good of Quality of Life. - Where are inserted the advertising announcements? which could be some from the situations which the consumers of advertising announcements face? , how he has hit the change in the advertising landscape in the people? , already it in the Faculty of Architecture of the Independent National University of Mexico is counted on some investigations exceeds, that refers the depression which they lipitor online generate the spectacular ones; these situations are lipitor online of the concept of Quality of Life that is necessary lipitor online reconstruct.

As they see, the 20mg lipitor dimensions are many and that can be analyzed in 20mg lipitor Parabús, with their particular personages, the advertising announcements and if location in the diverse territories that conform the cities. The task is arduous and only one transformation in the apprehension of the urban and advertising landscapes - that is to say, education of the Glance - can give us the opportunity to approach us that exciting reality, the Publicity.

Well, after to have described parabús and its advertising, anthropological implications and citadinas, here the analysis of advertising announcement CAMEL - Troy.

1. The located Parabús this in the North zone of the metropolitan area, in front of the commercial place Place Satellite, center inaugurated in setentas by recognized group of lipitor online whose presence in the city is not the unique lipitor online distinguishing in the majority of its constructions in color orange.
2. The function of parabús is identified perfectly, issuing certain order to lipitor online chaos generated by the public transport, and supporting the security and rest of the passers-by.
3. The risk dynamics lipitor online we are ourselves exposed has close relationship with lipitor online traffic, the economic crisis and the difficulties by the climatic disorder that we have created.
4. This constant risk implies to expose itself to the physical and psychological damage, to expose itself to the 20mg lipitor when in the majority of the cases 20mg lipitor is persecuted in the Life, whatever they are his characteristics.
5. Parabús implies defense, security and contradictoriamente the death feels with me to wait for the suitable route or the nearest destiny.
6. The death represented in an advertising announcement that appeals to a pleasure smoking, with and in spite of the self-destruction that this generates well can ask that of our daily actions it does not promote the self-destruction.
7. The name of Trojan horse has its origin in the Greek myth 20mg lipitor in the Odyssey in which the Greek army left a giant wood horse like gift to the Troyanos, lipitor online several soldiers within the horse. When the troyanos were 20mg lipitor guard, the Greeks jumped outside 20mg lipitor captured the city of Troy
8. But also we observed that lipitor muscle pain idea of Trojan lipitor muscle pain is applied the same to the soccer that to a system in the computers.
9. He contains two basic statements, one fulfilling the legislation that marks the obligatory nature of SMOKING IS CANCER CAUSE, questionable by all the arguments lipitor online within the advertising system or outside lipitor online is handled on the pleasure to smoke and the high index of death by cancer related to smoking:

The holder 20mg lipitor 20mg lipitor CONADIC indicated that the consumption of the cigarette, which contains 62 20mg lipitor substances, brings about 4,9 million annual deaths in the world, and the worrisome thing is that the third part of them in developing countries, corresponding 740 thousands to the American continent.
It emphasized lipitor online fact that they are the own young people of the lipitor online who take central part in the preventive tasks from tobacco addiction, because the advertising campaigns of the tobacco companies indeed focus them in order to recruit new 20mg lipitor faithful consumers. For this reason, it said, the OMS/OPS 20mg lipitor recommended to affect the cinematographic scopes, of the fashion and generally of the popular culture of youth (SSA, 2003).

10. A statement is categorical and congruent with others of its advertising announcements, like that one of the ants that form in 20mg lipitor which although they lipitor online be identified like ants, also they can be marabunta, recognized lipitor online its devastating passage by towns more and ample territories, taking with himself the destruction. The statement then, the IMPORTANT thing TAKES On the inside stood out in blue yellow and.
11. If the passage of the Trojan horse remembers, which is within him are welded which they give death to the lipitor muscle pain then what is what lipitor online takes inside? the death. What so far is it than it is a cigarette? , hoping that in the purchase act the consumer grants to him a symbolic load like east taste becomes an attack against its lipitor online health.
12. If the announcement is observed in detail, they are possible to be identified as wood pieces in the ground after to have constructed in horse, in this case a dromedario is a first impact and without intention to see beyond the evident thing (it is a game with the speech), still seemed to be bones of human being scattered in the field before entering the strength, they will be these sample than it was and it can be?
13. Low in dictionary of the University of Oviedo, when looking for in the English translator of word CAMEL, we found that, in English it is two as well camel and this meaning has to mention:

a) m. and f. Ruminant original of central Asia, of great size, that it has the long neck, the proportionally small head and two humps in the back, formed by fatty weave accumulation. It can store water in his body, for that reason one lipitor online to the life in desert zones.
b) M. jargon Person who sells drug or deals with her in small amounts: last night there was a cast and stopped to three of the camels that distribute drug 20mg lipitor this zone.

14. Which, we could affirm that it does not agree with the drawing of the small box that in fact represents a dromedario, to mention:

a) m. own Rumiante of the Arabic and North African zones, seemed to the camel, but with a single hump, and that is used like means of transport or animal of load: the dromedarios, like the camels, can hold several days without drinking water.

15. In case still it was doubt, 20mg lipitor image 20mg lipitor a small box of Camel cigarettes to the right end seeing front, where it seemed to take of the hand the signboard to us of the important thing lipitor online on the inside.
16. What could be 20mg lipitor impressive then? an announcement that spreads the death under a myth positioned 20mg lipitor the history of the humanity, in Camel or cowboy - the meaning selects that the more accommodates to him like analyst - mentioning dictionary:

1. adj. Own of the shepherds of cattle.

2. M.s and f. Shepherd or shepherd of bovine head of cattle: he hates the films of Indians and cattle tenders.

3. to amer. 20mg lipitor whom class needs.

4. to amer. whip.

This cowboy of skillful form uses lipitor online reata to capture lipitor online consuming innocent part of the mass, or the image of Camel, in one of his representations the more spread in the metropolitan zone now the death it walks with me it accompanies and me in the delay by the bus never the more 20mg lipitor will be single. I hope to be able to lipitor online the dialogue and luck in his to never walk in territories shortages like now.

References:

Jerome Brunner. Mental reality and possible worlds. The lipitor online of the imagination that give sense to the experience, ed. Gedisa, Spain 2001.
Pierre Bourdieu the office of the sociologist, ed. S. XXI, Mexico 1990.
Rossana Reguillo Violence in the Cities, Seminary distributed in the University of the City of Mexico, Mexico, D.F. May 2003.
Secretariat of Young Salubrity and Attendance among 18 and 29 years register the lipitor online prevalence of tobacco addiction < http://www.salud.gob.mx/ssa_app/noticias/datos/2003-05-26_587.html >
Gordon 20mg lipitor dialógica Investigation, ed. Paidós, Spain 2000.
Dictionary lipitor muscle pain the University of Oviedo, Asturias, Spain. < http://www.uniovi.es >