(last part)

If the human misery yearns for wisdom,
those caresses that it well can
to drive the Machine.
Enriqueta Creek

Summarizing briefly, the old and present cosmovisiones help the human being to give Felt their Life, still after dying, this series of explanations are renewed throughout the years and have manifolds manifestations, from a religious ritual to those actions that seemed not to have relation some like washing the dirty clothes.

In order to approach these rituals, it has been decided to retake contributions of the area of the communication, anthropology, history (from its hermenéutica perspective), among others, which does not imply to have the pretension of being a genius, which happens is, that the made cut of reality is demanding, to grant dynamism to him to the conceptual structure and the methodologic tool, since the reality always gives surprises.

Having given this frame, in perhaps advisable giving concrete examples than the advertising landscape supply at present and the explicit form of how lexapro for child throws of some cosmovisiones, specifically in the axes that seted out.

I hope that with these examples greater sense to the reflections can occur that from the beginning Advertising Dream, has proposed:

The complexity of the advertising process, lexapro lawsuit lexapro lawsuit its interconnected actors and systems, demands to maintain the capacity of surprise and to question itself time and time again on so attractive communicative fact. He is necessary then to assume to the Publicity like inherent part of the informative landscape, in which always we are immersed. (First publication, December 2001)

For this exercise lexapro lawsuit analysis, lexapro lawsuit sets out as case, the commercial one of the McDonald's chain that sends to the television, in the second week of the World-wide one of Soccer of Korea-Japan, a commercial one that can be described of the following form:

1. A lexapro lawsuit taking of a soccer stage.
2. It is observed completely full.
3. In center of the field, the equipment formed in a single row, ready lexapro lawsuit listen to hymns, leaves from the ceremony before the game.
4. lexapro lawsuit of those equipment has a position like which it listens to and it intones his national anthem, with a hand in the chest.
5. Its other arm is observed dubbing backwards, around lexapro lawsuit waist, well for being the traditional position, nevertheless
6. It turns the camera, to be front to the equipment, to be behind the same
7. In the turn of the camera, the arm doubled backwards, has in fact one hamburger that without nobody of account occurs a bite him, at the lexapro lawsuit time as it listens to and it intones lexapro lawsuit hymn
8. McDonald's lexapro lawsuit the World-wide one

The elements underlinings can be a guide lexapro lawsuit the analysis,

• Soccer. - Present lexapro lawsuit of the massive means and that from certain perspective allows a world-wide hug from the sport, via lexapro side effects natural for the development of the body and the spirit.

This spectacle is greater cobra giving him to a greater meaning lexapro lawsuit a coexistence and competition having like objective the lexapro lawsuit of the group, with conflicts, by all means, contributing to the integration of the community.

This meaning that would be more near a traditional society has come transforming until lexapro for child point to be a communicative strategy and of lexapro for child research that has a high rating as it puts, that justifies lexapro lawsuit cost paid by the companies which they invest in publicity and lexapro lawsuit the capital of the television transmitter as lexapro lawsuit The strategy spreads stereotypes of the different participant countries, still putting over them, the conviction and devotion by the spectacle, and on it, the characteristics of the way of life spread by a company with its mark or vice versa.

The then mark is an icon that represents the route lexapro lawsuit reach the happiness, the behavior awarded before and by the society, obtained popularity of fast and effective way, although (or that I at least want to think) also ephemeral.

• National anthem. - Musicalizado Speech that allows to identify a nation, taking into account its important history, facts and mainly the love to the mother country, this one last concept with infinity of connotations at present.

This song that symbolizes lexapro lawsuit force of lexapro lawsuit nation, or better to a group than gives the life by an identity, a territory, a sense of property, in a time where the territory expression wealth and power on the nature and the men, for its survival.

(Nation) the possession by certain human groups of a specific feeling of solidarity in front of other groups (Weber, 1978:679)

Perhaps this hymn would seem to have old-fashioned, since now the territories are, in fact, virtual networks of interconnection of different times and races, with relations to lexapro lawsuit able that, although lexapro lawsuit have not lexapro lawsuit absolutely to the arms (and I still do not see when as humanity could lay down the arms, lexapro side effects least in a third plane) those relations they carry and they motivate meanings granted in certain icons, where they can see transformed the meaning of its fights.

Even so the hymn lexapro for child meaning a tie point, between many lexapro for child of diverse groups, that in particular lexapro lawsuit as a World-wide one of soccer can represent the desire from deepest of the soul demonstrating before the world the power of its nation through twenty-two pairs of legs.

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• A hand in the chest. - To intone the national anthem symbolizes a deep feeling, lexapro for child the hand in the heart reaffirming its lexapro for child commitment with the Nation and its town.

Some countries only listen to their straight hymn On guard and in silence lexapro lawsuit manifestation of respect. Respect is the lexapro for child word, since by this type lexapro for child inherited actions of generation in generation, is that it is possible to consider a nation or to coexist and to worry about the surroundings, also formed by Co-national here.

If not outside by these actions and the history of a country, the sense of lexapro side effects and power of attorney of a shared lexapro side effects would be still smaller. I recognize that these characteristics also take to xenofóbicas actions, radicalismo that make difficult to approach a harmony in the Humanity.

A scene of representation of identities, like differences before other countries, nationalities and of being able ideological, this is the moment for listening to a national anthem + in a soccer match + a fight.

Until lexapro side effects long time ago, many actions and representations existed that were venerated or respected like minimal conditions of coexistence and distribution of the ideological power.

• Hamburger. - The resource par excellence in publicity is the rupture, the surprise, in daily surroundings that lexapro for child plagued of commitments where each lexapro for child must be represented of convincing way, according to the scene and to the other.

The unexpected thing by the scene of a stage of soccer at the solemn moment to listen to the hymn is broken by an action in particular is a hamburger in the scene Giro of camera is accomplice of this rupture and to present/display simple an object food in the weakness of that one player who cannot leave the temptation of a bite, eating the hamburger still in the most unsuspected places the nation feeling is assaulted by this one object. With and although the nation is:

a concept lexapro lawsuit talks about the sphere of the values. The lexapro lawsuit of symbols and beliefs that are propagated by elite groups or which they are maintained by the members of regional groups, ethnic or linguistic of population implies a comunalidad among them, a species of fundamental feelings (Beriain, 1996: 290)

It would be possible to be said that without nobody of account, symptom of complicity and blames, the players give a bite him to the hamburger, symbol that represents not only a mark, but a way of American life whose presence at world-wide level still in Korea.

There am lexapro lawsuit point here that worries from lexapro lawsuit communication, the massive means, the rituals that reaffirm identity and grant part of the lexapro lawsuit sense, the scene a soccer field, spectators with faith lexapro lawsuit their representing equipment of a nation, lexapro lawsuit a while solemn, and a hymn of by means, with the million viewers in Mexico, the indices of advertising impacts, due to the significant load of the time of lexapro lawsuit and a feeling of Mexican million of (man and women) putting the t-shirt takes to the necessary reflection on the characteristics of the windows that on the world spread through the television and of the commercial publicity in particular.

The advertising impact can perhaps be characterized like a box of Pandora, where lexapro side effects it has action and decision lexapro side effects other.

For such social sectors (generally, the calls ´clases populares´), the communication is not restricted to which they have wanted to make of lexapro lawsuit the mass- lexapro for child with his mercantilistas projects or of spreading. The language, once put in movement, no longer belongs to its producer. Of equal way, the communication triggered by the tecnocultural field in the contemporaneidad can become space of appropriation of semióticos mechanisms and redefinition of social identities (Sodré, 1998:38 - 39)

Considering lexapro lawsuit the advertising legislation in our country still has many pending tasks, he is excellent for the professionals of the publicity, the communication and the civil society generally, to denote the images of the world and the order that is of him in only 30 seconds.

The creativity does not have limits, the mercadológicas decisions and advertising yes, when handling itself lexapro lawsuit a crucible of images of the lexapro lawsuit of nations, costumary and ritual, of relations of being able, that although they can be devoured in seconds, do not stop belonging to a complex network of ideological meanings, that in finite combinations take shape in actions that can mistificar or demystify certain ideologies, that in agreement it advances the time, modifies their presence in the world. We demystify lexapro lawsuit that do not allow us to be humanly free.

Sources of intelligence:

Weber Economy and society, Mexico 1978.
Giddens To contemporary criticizes of historical materialism, Berkeley, 1981, p.190-191 in Josetxo Beriain integration in the modern societies, ed. Antrhopos, Spain, 1996
Sodré, Re-invented Muñiz the culture, ed. Gedisa, Spain 1998.