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Advertising dream

The truth of the tangible thing?

 
By Enriqueta Creek
Number 25

all lorazepam vs valium life of those societies in which the modern conditions of production prevail novo lorazepam to itself like an immense accumulation of spectacles. Everything what was lived on direct form novo lorazepam displaced towards the representation the novo lorazepam has become a spectacle the novo lorazepam becomes real and the spectacle is the image of the capitalist production
Guy lorazepam online no prescription 1970.

In that world of lorazepam vs valium spectacle in which still we lived, it recreates it to novo lorazepam publicity with individual to please, with apparent self-assurance, like traveller who only lorazepam online no prescription his own one to walk, between streets without name and people without face; the then challenge to describe part of this one spectacle from a reality true, and therefore tangible.

There am novo lorazepam methodologic approach to the reason here that makes novo lorazepam agree, since previously some basic categories have considered and the fundamental preoccupations; in this way it is necessary to identify elements that appear in the Mexican reality that occupies to us and that little by little can give account of the so impressive presence of the commercial publicity in the urban panorama. Including/understanding impressive, as much quantitatively as its meanings as its intentionalities, in the glance of the collector-consumer.

A first step, will refer elements of form, some massive means of communication describing its rating, or number of units that are distributed, analyzing the space dedicated to the publicity, throwing hand of referring that they describe to mass media at issue, like the lines agate, columns, the flat ones, among others many aspects.

It will allow to be identifying an approach to the number of impacts to which a collector-consumer in his daily one could be subject to novo lorazepam between the assumed institutions, rolls and the constant aspiration to the happiness, or that is at least what it is created, thinks or feels.

In the constant problematización we will continue posing questions exceeds how it is that the publicity has tal o cual presence, which are the spaces dedicated to her; by all means this also will allow to identify, at least in a cut of reality, the certainty of certain marks, products or services, either of the private or public sector, taking into account the context of the proposal, its strategic presence in an ample frame the more of the simple insertion of an announcement.

The magazines specialized like novo lorazepam Mexican Magazine of Creative Communication and to mention only some, will allow to lorazepam vs valium novo lorazepam glance that the professionals of the publicity spread the interested ones in the advertising world, where the publicity agencies have presence, the marketing research agencies, the production houses, among others. The objective, to present/display different perspective from the same advertising fact selected, from the information available, without for that reason it is tried to novo lorazepam an precise and objective explanation of the advertising elements, communicative and social that appear in certain campaign.

The way is long, but like in novo lorazepam life, the investigation can be developed in different rates, simulating dances from danzón or sauce, between vals and the MGP. The important thing is novo lorazepam initiate and to continue driving the machine of the ideas and the sensations, to contribute with the others to generate more realities, within the framework of human projects. In the eternal invitation of a work altogether.

The key question is what happens in the advertising landscape, from some mass media?

  1. How it is that the mass media are made up, between the information that it has like objective to spread and the inserted commercial publicity in him?
  2. What spaces are dedicated to the publicity?
  3. What percentage of mass media is dedicated to her?

Later, after the approach to different mass media dedicated to the publicity, where different actors appear and systems could pose the following questions:

  1. What includes the collector-consumer by means of communication?
  2. What paper assigns to him to mass media in the daily taking of decisions?
  3. What includes/understands by publicity?
  4. It can identify that publicity it likes or displeases to him?

They are only some questions from approach to a vast field, and this space of analysis and reflection is as soon as a sand grain in most beautiful of the beaches that are the given reality and that one that is in process of objetivar itself.

An approach implies to recognize mass media, the publicity and the collector-consumer novo lorazepam a glance that of account of its prejudices, novo lorazepam before disqualifying it is necessary to discover, without considering to the novo lorazepam a magical phenomenon, or of technology novo lorazepam that gives immediate and unquestionable results.

The investigation novo lorazepam pot express only devaluates novo lorazepam activities realised inside and outside the universities, institutes of investigation and professional centers of work. The investigation in equipment is indispensable as well as the establishment of a dialógica lorazepam online no prescription with the problematizado field, without trying the establishment of standards outside context.

The certain thing is, that in as much it has more lorazepam online no prescription diverse perspective, will be able affirms that an objective lorazepam online no prescription is realised, as soon as more approaches lorazepam online no prescription facts and it does not make them with absolutist pretensions, since little we know the publicity in our country and lorazepam online no prescription altogether of a effort, that goes from the description of the advertising landscape to a re-reading of the great publicists of the present world.


Mtra. Enriqueta Creek
University professor of the ITESM, Campus Been of Mexico and the UNAM, Mexico

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