Reason and Word Welcomes at the rate of and Word.
 First specialized Electronic Magazine in Communication
On the Magazine Contributions Directory Mailbox Motor search


February 2002

 

Number of the month
 
Previous numbers
 
Editorial
 
Sites of Interest
 
Publishing new features
 
Special editions



Project Internet


Carr. Lake of Guadalupe km 3.5,
Atizapán de Saragossa
State of Mexico.

Tels. (52) 58 64 56 13
Fax. (52) 58 64 56 13

Advertising dream

And nevertheless

 
By Enriqueta Creek
Number 25

Why as much free viagra order online in buy keyword viagra exposition to do of the commercial publicity, a battle area and knowledge, pertinent to the public opinion why not to analyze better the creative proposals of agencies of publicity so sanctioned as the BBDO, or McCann-Erickson like innovators in the advertising landscape in the complexity of ciudades1.

I agree in the necessity to recognize the creative strategies of the national agencies of publicity as as much international. Nevertheless, I consider that if a conceptual position does not settle down on the realised analysis and to realise, in this case, an historical-cultural2 free viagra order online , can be fallen in a pragmatism, buy keyword viagra although it allows to solve buy keyword viagra problematic situations, professional as as much personal, does not have a space dedicated to the reflection, the analysis and taking of distance of the repercussion and meaning of the assumed decisions, in a much more ample frame, the communicative one, the social one and by all means of sistemas3.

To ask itself, to what extent it hits the commercial publicity in the teacher-consumers is valid; in addition of course, to question the reach or not them mercadológicos objectives, to fulfill the expectations of the client, and to have a recognition of the companions who exert the publicity with the same passion.

To it will have to add him, life cotidiana4 that it gives within the framework of complex system of communications with diverse objectives, besides mediation free viagra order online with constants as marks, spectacular, announcements that each free viagra order online or small business elaborates to say to him to the stranger, who walks to the outskirts of his territory, here I am and this is what I am me reservation of the others; in order to be inserted in seeded competitive panorama in the chaos of the promise of opportunities by equal for all.

Thus, with creative strategies, a boy with baby's bottle of comparison generic price viagra Coca-Cola mark is observed, to a mother selecting the food processed especially for the feeding of his son, an adolescent paying that one lotion that as much it likes its fianc2ee, a gentleman buying the favorite mark of his cigarettes, the examples are indeed, infinites. He is possible to remember that one of the first forms of learning of the human being, is from the observation and the imitation, buy keyword viagra by Piaget5, as a process of assimilation-accomodation in constant I balance; or from the constructivist perspective, Vigotsky6 would indicate to the importance comparison generic price viagra the language and the communication as it bases buy keyword viagra the learning; the language is inherent part of the human nature, and the commercial publicity is one more an extension.
.
The advertising landscape comparison generic price viagra produced by the human being surrounds, comparison generic price viagra and it becomes his object, still before
nazca7.

A fatalistic position is not being assumed, on the contrary, is to give account of the action alternatives, that for a long time, have in its hands the Man, basic element of the advertising process.

How to contribute to show these alternatives, an comparison generic price viagra attempt: Objetivando the publicity to the comparison generic price viagra of form very different from which now - it permítase to say - we have. To turn to the publicity into something tangible, difficult or impossible? Perhaps Impossible it was the possibility that attention offered the economic Crisis, the House of Representatives, the Mexican free viagra order online could have like subject of conversation to the free viagra order online publicity; it would be worth the pain to analyze the experiences related in the objectivisation processes and relevance that went comparison generic price viagra surrounding such facts, since they have common, the public. After the investigation of field to realise, free viagra order online answers could occur and design consequently, some strategy without falling in a academicista demagoguery.

It can be buy keyword viagra why buy keyword viagra do pertinent something to the Mexican nation, if it enjoys the amarillistas news as the case of Gloria Trevi or Paco Stanley; it cannot refuse that the massive means of communication play a fundamental role in which is determined like the public, nor it is not either comparison generic price viagra to satanizar them or to disappear comparison generic price viagra that yes would be impossible. It is part of the complex system, and all we are within him, therefore, will be necessary to take advantage of historical, institutional, enterprise conjunctures more and, in the arduous process of objetivar to the commercial publicity.

Two examples. First, Luis Pazos8, free viagra order online one of free viagra order online people in charge to turn to the Crisis into object of infinity of discussions between the Mexicans, translating data and categories around the devaluation, the economy, the crisis, the government, to a speech nearer the daily speech; because the free viagra order online in Mexico was many years old before Luis Pazos insisted with his commentaries and publications on the subject, s is comparison generic price viagra spoken of the 70 decade of '.

Secondly, comparison generic price viagra television, that comparison generic price viagra given a new glance exceeds what occurs in the House of Representatives, can remember him like an obliging place before the President in each report of government, comparison generic price viagra more ahead, to divide the government of comparison generic price viagra mines of Gortari, like scene of a free viagra order online communication, with the use of placards and masks of pig, where before only there were lengths applause and a majority of Mexican that comparison generic price viagra not distinguish alternative majors nor discussions of comparison generic price viagra . No longer it is possible to forget that Mexico.

Also comparison generic price viagra commercial publicity, like attention object, has some spaces in mass media, in newspapers and programs of televisión10, these last ones that show comparison generic price viagra ample commercial menu of worldwide, like the comparison generic price viagra strategy of entertainment, of twenty to thirty seconds. Its speech, comparison generic price viagra the myth of the publicity, like something funny and comparison generic price viagra omitting the complexity of its process and its paper in the market. One agrees or it cannot comparison generic price viagra an alternative space that little by little, possibly comparison generic price viagra of the talks of the people other people's to the production process and analysis of the commercial publicity.

In the following article a design of investigation with the aim of approaching the teacher-consumer will set out, and continuing expressing: And nevertheless with and in spite of the reality.


References:

1 Advertising CPaisaje. - The development comparison generic price viagra the urban Anthropology and the cultural Anthropology have introduced for urban landscape, describing therefore to the complexity and evolution of a defined space that locks up diversity of cosmovisiones, rituals, myths and fear. In this frame, it can free viagra order online spoken of free viagra order online advertising landscape, like an element more of the cities.
The anthropology bursts in with force years in the last into the urban studies, largely, by the preoccupation to find explanations for a dismantling generated by the sociocultural heterogeneity of the cities. It has become difficult to define what buy keyword viagra understood by city, partly by the historical variety of the cities (industrialists and administrative, capitals political and tourist cities of services, cities ports and), but the complexity is become serious in great large cities that not buy keyword viagra can be reduced to those monofunctional characterizations comparison generic price viagra , urban Anthropology, ed. Antrhopos, Spain 1999. p.XI
2 Historical-cultural Perspective. - The necessity is clear to construct a conceptual structure that approaches the present complexity, that is the true objective of any theory, the essential frame is the consideration of the language like inherent to the human nature, and that from the constituted intersubjective spaces in the different routes from the communicative free viagra order online the culture comprises essential of this horizon of understanding; these would be some of the elements comparison generic price viagra least.
3 System. - The category implies a challenge buy keyword viagra that has the task of apprehending it, this reflection with the free viagra order online of the following appointment could well begin:
The social systems, in which the comparison generic price viagra repeatedly is implied, on the contrary comparison generic price viagra the located activities of the human agents, comparison generic price viagra throughout the time and space. comparison generic price viagra structuring makes reference to the conditions that govern the continuity or transmutation of the structures, and comparison generic price viagra the reproduction of the social systems Josetxo Beriain integration delas modern societies, ed. Antrhopos, comparison generic price viagra 1996. p.126-127.
4 the reality free viagra order online the daily life is organized free viagra order online here of my body and now " of my present. This it is the attention center here and now that quick free viagra order online the reality of the daily life. Peter Berger and Thomas Luckmann the social construction of the reality, ed. Amorrortu, Argentina 1989.
5 Jean Piaget. - Recognized biologist, philosopher, psychologist, among others areas of dominion and father which now it is known like constructivism, comparison generic price viagra refers to the learning like a complex process of thought that comparison generic price viagra dynamic structures that do of the learning, something beyond the memory. One of its books, the formation of the symbol in the boy, ed. F.C.E., Mexico 1977.
6 Lev Semenovich Vigotsky. comparison generic price viagra Russian Psychologist, comparison generic price viagra end and principles of century, that until does about six years has been retaken in our country, and that puts the accent of the development of the human being, in the action and the communication, comparison generic price viagra well as the category of zone of next development. One of its classic books, Thought and Language, ed. Paidós, Spain 1990.
7 Michael Foucault. - Theoretical of comparison generic price viagra society, from a perspective psychoanalyst who allow to reflect on the human sexuality, the hospitals, the schools and the complexes and cash monitoring systems that the human being has designed. The reflection to which reference becomes is analyzed by Pierre Bourdieu, free viagra order online the office of the sociologist, ed. 21st century, Mexico, 1983. and by George Devereux Of the anxiety to the method in sciences of the behavior, ed. 21st century, México1985.
8 Luis Pazos. - He comparison generic price viagra out studies of Economy and comparison generic price viagra in the Technological Institute and of Studies Superiors of Monterrey. To only mention pertinent data to the subject:
In comparison generic price viagra during the government of president Luis Echeverria, in as comparison generic price viagra the Secretary of property he affirms that the bases for a lasting progress feel, Luis Pazos anticipates in a series of articles an economic imbalance. The crisis of the 76 gave the reason him.
In 1979, it publishes the book Myths and realities comparison generic price viagra petroleum, where it indicates the effects of a future fall of the prices of petroleum, while the advisers of the president insisted that he would increase more. The price of petroleum soon after began to fall ". Research center On the Free Company, A.C. <
http://www.cisle.org.mx/cislillo.htm >, 6 of February, 2002.
9 Discussions of coffee. - comparison generic price viagra reference not only is a daily space of comparison generic price viagra but to the book of Jürgen Habermas, indicating the deprived spaces of discussion on the public opinion. History and critic of the Public opinion, comparison generic price viagra G. Gili, Spain 1990
10 Interview realised by MéxicoHOY, to comparison generic price viagra conductors of the Program Insomnia, Ana the Salvia and Fernando of the Lot:
They think that Insomnia has already revolutionized the form to make publicity in Mexico?
- comparison generic price viagra cannot say to you comparison generic price viagra this comparison generic price viagra is comparison generic price viagra one that is going to change the publicity in comparison generic price viagra - now she is Ana who takes the word, but contributes a sand granite for it. It is a change, although he is pequeñito, because he is innovating comparison generic price viagra as the publicity advances more in this country mainly and does that it with freedom. The program is not comparison generic price viagra as strong as I would want, but little by little we are going to be arriving at that point. You will already see that yes. MéxicoHOY,
<
http://www.mexicohoy.com.mx/datos/Secciones/Recreo/2001/marzo/recreo01.html >


Mtra. Enriqueta Creek
University professor of the ITESM, Campus Been of Mexico and the UNAM, Mexico

Previous columns