The development of the present societies shows a crucible of perspective on its daily action, at the moment the main preoccupations turn around the war, the advances in medicine, the poverty and the development of science and technology. Always between a loving project like Humanity, and its constant self-destruction, this one last one certainly seemed to reign.

Of there the necessity to contribute to the reflection on the human behavior in the entangled world of systems that condition - and for some they determine - his to act. I consider that in that approach to the human reality, all the paradigms have pending tasks that make of each project an alternative to put within reach of other social groups mirrors of the human being, which sometimes they are extremely violent in more from a sense.

Thus studies have been developed on the consumption of symbolic goods and material with the support of sociology, anthropology, communication, among others sciences that have made of an interchange of raw materials to survive a impregnated ritual complex of meaning which they extend in history, without mattering how developed could consider a nation.

From this interchange of goods, a system arises with force that has a constant presence and that does of the aspirations of the cialis levitra viagra vs vs being, the most beautiful yearning of its own life cialis levitra viagra vs vs being spoken of the commercial publicity.

Basic axis of the system post-capitalist who allows to spread not only a product but no-neutralmente to present/display a system of re cialis levitra viagra vs vs of life which they can be conceptualizar like successful and in this way the reaffirmation of the system of prevailing market in the world.

The commercial publicity, makes of the information a dream that cialis levitra viagra vs vs practices traditions with those result of a cialis levitra viagra vs vs aim, interchanging symbolic goods according to the characteristics of the product and of the market it puts to which it is had like objective. It is in this mixture of creativity and strategy that looks for to seduce the consumer with a promise that can or not to be fulfilled. What it cannot stop being clear is that the commercial publicity has an impressive presence in the urban landscape, affecting of significant way the construction and cialis levitra viagra vs vs of the images of the world.

The images cialis levitra viagra vs vs the world are highly complex in their reproduction and transformation, at first with an oral tradition that allowed to inherit of generation in generation that one valuable cialis levitra viagra vs vs for cialis levitra viagra vs vs set of people who constituted cialis levitra viagra vs vs survival network. More ahead, the impact of the press cheap levitra pharmacy us a conservation system and inheritance of the knowledge, that changed our systems of life completely. The learned world follows the transformation and the virtual information returns to insult a challenge that not yet is reached to apprehend.

The certain thing is that cialis levitra viagra vs vs information that circulates cialis levitra viagra vs vs each particular system, constructs images cialis levitra viagra vs vs the world and promotes, within the market system, ways of life around consumption, as well as the reaffirmation of a aspiracional conception of the world. Each action is impregnated of meaning. Then Hágase of the investigation apoche that allows cialis levitra viagra vs vs take distance from we ourself and of our autopercepción.

It is for this reason, cheap levitra pharmacy us is exciting opportunity to continue with that constant cheap levitra pharmacy us to reality present, from consumption of product that can give interpretation alternatives on the daily practices of the consumer, who stops east project of investigation has to denominate collector-consumer, with the aim of not losing of view that the consumer also does generic it levitra the routine character covering with manifolds meant his interaction with the other.

The levels cialis levitra viagra vs vs dimensions of cialis levitra viagra vs vs reality in which each paradigm strives to have generic it levitra more an image nearer the complexity of the generic it levitra life, allow to recognize practices that in first instance do not have meant major if the action in a pragmatic logic is guided, nevertheless, paradigms like the hermenéutico and within him, the ethnography and the methodology of the ASBI, they could give cialis levitra viagra vs vs of interesting practices from the speech of the Other.

What product could be a good pretext to perhaps include/understand the practices of the collector-consumer generic it levitra at a second moment on its appropriation of the generic it levitra speech, being possible to objetivar to the commercial publicity like an element more of the complex system of market, but from the same glance of the collector-consumer.

How many products are not consumed in every second, with infinity of objectives and results, in an interaction that it changes of scene and whose actors have world visions which they give cialis levitra viagra vs vs sense to the act to consume, beyond the observable and tangible satisfaction, with a symbolic load that can go from a magical understanding of him to the satisfaction of needs of a God posmoderno.

This act of consumption, average the daily interactions and gives a sense him from the act of purchase, its use and the satisfaction of the cialis levitra viagra vs vs Of there the importance of cialis levitra viagra vs vs it from a qualitative perspective, from two basic techniques of investigation: the Ethnography and the semantic Analysis based on images. For its effective application there am the logic of the cut of reality to investigate here:

Social practices and of consumption around the detergent for clothes
Basic cialis levitra viagra vs vs methodologic axes imagine next in three schemes, that represent the cialis levitra viagra vs vs that after the investigation process has cialis levitra viagra vs vs elaborated and by all means they are not the unique ones.

Scheme 1. SOCIAL PRACTICE

Social practice cialis levitra viagra vs vs Clothes cialis levitra viagra vs vs Purchase of a cialis levitra viagra vs vs

In this first scheme, the key words relating the category of cleaning and consumption. First, a practice that has accompanied to the human being by centuries, having changed the norms and customs, as well as has changed the resource to reach the cleaning, from a specific material like can be the stones of the river to the soap that to the present time have gotten to be liquid, is not causal that a commercial one of television of a liquid detergent for clothes expresses: desempólvate, like invitation to modernize itself; and we already are in the area of the consumption, that cialis levitra viagra vs vs present is not only for satisfying cialis levitra viagra vs vs ligatures to the physical survival but cialis levitra viagra vs vs it is related closely to the psychic survival in the present world.

Scheme 2. RITUALS

PERSON cialis levitra viagra vs vs DETERGENT - OBJECT OF CLEANING

Here the reflection goes surroundings generic it levitra the activities generic it levitra a person realises generic it levitra the process to leave to cleaning the clothes, one of the most complex aspects by the diversity of inherited social generic it levitra and of the meaning of generation in generation, for that reason it must like objective interview people who belong to different groups, rescuing their physical speech and spaces where they realise so significant process.

Scheme 3. TRANSFORMATION

This it is the essential scheme for the investigation project, that with a particular rate, has come constructing. Each one of the categories above indicated allow to approach the reality, with the aim of apprehending it, in a cut and never with pretensions to generalize at least. It is clear that we will dedicate other spaces to describe to the shades and meanings that take with social practical himself, apparently without greater necessity of daily reflection or still scientist.

The greater challenge, is without a doubt to remember and to transform into a cialis levitra viagra vs vs practice within investigation process, the commentary of Regginald A. Clifford:

What it is watched how is watched

Sources of intelligence:

Victor M. Vernal Sahún Anatomy of the Publicity in Mexico, ed. Our Time, 9ª.ed., Mexico 1993
Jose Ramon Sanchez Guzmán Theory of the Publicity, ed. Tecnos, 4ta. edition. Spain 1993. pp.524
Raul Eguizábal Maza History of the Publicity, ed. Eresma and Celeste cialis levitra viagra vs vs Madrid 1998. pp. 527.
Jean-Marie Floch Semiotics, marketing and communication. Under the signs, the strategies, ed. Paidós, Spain 1993. pp.226
Pere Soler the qualitative investigation in marketing cialis levitra viagra vs vs publicity. The group generic it levitra discussion and generic it levitra analysis of the data, ed. Paidós, Spain cialis levitra viagra vs vs pp.190.
Oscar Traversa Bodies of Paper, ed. Gedisa, Spain 1997.pp.283