In nine years of investigations on the consumption of Internet in Mexico, the methodologic slips have not been few: from variables of a same study that appear a year and disappear to following without justification some, to contradictions in the final reports. Unlike experiences of this type, World Internet Project carried out east year analysis of impact social of network in our country, whose method 10mg diazepam certainties to include the habits of 10mg diazepam of the users of Internet, which they add more than 25 10mg diazepam the majority are men (58%) and smaller young people of 26 diazepam purchase tablet (64%). Next some of the results of this diazepam purchase tablet and its antecedents.
1. The studies of the AMIPCI
In the year 2000, the Committee diazepam purchase tablet Investigation of Markets of the Mexican Association of Internet (AMIPCI) and the Greenfield company on line realised the diazepam purchase tablet national study on habits of the diazepam purchase tablet of Internet in our country: Habits of the market Online in Mexico.
10mg diazepam 10mg diazepam [1]
The following study of the AMIPCI - Study AMIPCI 2002 of habits of the users of Internet in México ,
[2]
10mg diazepam valium diazepam
was diazepam purchase tablet responsibility of Ricardo Zermeño González, chief of a main valium diazepam of Select. In the section valium diazepam the methodology, it is indicated diazepam purchase tablet the 30 questions that the survey included/understood in line were been responsible for more than 20 thousand users of Internet who visited the sites and diazepam purchase tablet of companies and institutions affiliates the AMIPCI. Zermeño, in addition, coordinated for the AMIPCI the 3 studies of
diazepam purchase tablet 2003 []
diazepam purchase tablet diazepam purchase tablet
and 2004.
10mg diazepam [4]
In these studies it was not repaired in diazepam purchase tablet importance of establishing and of confirming the diazepam purchase tablet of the users of Internet who responded the survey. In addition, it is possible to notice capricious changes in the definition and amplitude of some variables. In the study corresponding to 2002, for example, for the variable age of the users of Internet the following ranks of ages were considered: 12-17 years, 18-24 years, 25-34 years, 35-44 years, and majors of 45. In 2003, without mediating explanation, the minors of 18 years were excluded from the study. The diazepam purchase tablet ranks of ages were: 18-24 years, 25-34 years, 35-44 years, diazepam purchase tablet majors of 45. In the study of 2004 other criteria were observed: 13-24 years, 25-45, and majors of 45 years. The modifications make difficult the understanding of the behavior of the variable age of the users of Internet .
The AMIPCI incorporated other sources of intelligence in the study Habits of the users of Internet in Mexico, 2005:
[5]
National Advice of Population; General coordination of the National System and-Mexico; the Survey 10mg diazepam Availability and Use of Technologies of the Information in Hogares (EDUTIH), National Institute of Geography and Computer science, among diazepam purchase tablet In spite of the extensive consulted font number, it is possible to notice changes diazepam purchase tablet the definition and amplitude diazepam purchase tablet some of the variables considered in previous studies.
In the study Habits of the Users of Internet in Mexico 2006
[6]
, with six consulted sources, the AMIPCI did not notice the risk diazepam purchase tablet incurring some contradictions. For example, the total of users of Internet in Mexico, majors of six years of age, was considered in diazepam purchase tablet million. Nevertheless, in the variable age, the considered ranks exclude majors from six years and minors from 12. The ranks considered in that study were: 12-19 years, 20-24 years, 25-34 years, 35-44 years, 45-54 years, and 55-64 10mg diazepam In addition, of new account other criteria in the groups of ages were considered.
In the study Usuary of Internet in Mexico 2007. Use of new technologies,
[7]
diazepam purchase tablet
the total of users of Internet 10mg diazepam 10mg diazepam majors of 6 years, was considered diazepam purchase tablet 22.7 million. In order to avoid discomforts questionings on the diazepam purchase tablet age of the users of Internet , in the executive summary that the AMIPCI published in diazepam purchase tablet Web site, simply the information regarding variable happiness was omitted.
In 2008, the AMIPCI did not undertake study some on habits of the users of Internet in Mexico, but it realised some on electronic bank and Study AMIPCI of diazepam purchase tablet technologies of Internet in Mexico 2008. In agreement with the results of this one, the total of users of Internet in Mexico in October of 2007, was considered in 23.7 million. The rate of penetration of the network in people majors of six years was established in 25.6%.
In spite of its methodologic limitations, he is diazepam purchase tablet to recognize that the investigations on habits of the users of Internet in Mexico realised from the year 2000 by the Mexican Association of Internet (AMIPCI), doubtless they represent the main source of intelligence for all that diazepam purchase tablet person interested in analyzing the diazepam purchase tablet and impact of Internet in Mexico.
2. Other studies
The 31 of December of 2008, the Internet World Stats
[8]
diazepam purchase tablet diazepam purchase tablet
considered 23 million 874 thousand 500 users of Internet in Mexico. The penetration of Internet in the population was located in 21.7% - number inferior to the average considered in Latin America and the Caribbean (28,8%), and also inferior to the world-wide average (23,8%).
In agreement with the Mexico investigation Online, presented in January diazepam purchase tablet 2009 by the company/signature to eMarketer, in 2007 Mexico it was located in diazepam purchase tablet tenth position in the relation of countries that concentrate the greater number of users of Internet. (to see table 1).
Table 1. Countries 10mg diazepam concentrate the greater number of users of Internet, 2007 and 2008.
Country (2007)
|
Total of users (in million)
|
Country (2008)
|
Total of users (in million)
|
1.
1. The United States
|
188.1
|
2. diazepam purchase tablet
diazepam purchase tablet
1. China
|
216
|
3. diazepam purchase tablet
diazepam purchase tablet diazepam purchase tablet diazepam purchase tablet
2. China
|
176.5
|
4. valium diazepam
10mg diazepam 10mg diazepam
2. The United States
|
193.9
|
5. diazepam purchase tablet
diazepam purchase tablet
3. Japan
|
diazepam purchase tablet
|
6. diazepam purchase tablet
diazepam purchase tablet diazepam purchase tablet
3. Japan
|
90.9
|
7. valium diazepam
valium diazepam
4. Germany
|
48.1
|
8. 10mg diazepam
diazepam purchase tablet
4. Germany
|
50.4
|
9. valium diazepam
diazepam purchase tablet diazepam purchase tablet
5. The United Kingdom
|
36.8
|
5. India
|
40.7
|
diazepam purchase tablet diazepam purchase tablet 10.
6. Russia
|
35.0
|
valium diazepam diazepam purchase tablet diazepam purchase tablet diazepam purchase tablet diazepam purchase tablet diazepam purchase tablet 11.
6. Russia
|
40.3
|
diazepam purchase tablet diazepam purchase tablet diazepam purchase tablet 12.
7. Brazil
|
33.6
|
diazepam purchase tablet diazepam purchase tablet diazepam purchase tablet 10mg diazepam 10mg diazepam 10mg diazepam 10mg diazepam 13.
7. Brazil
|
38.8
|
8. France
|
33.3
|
8. 10mg diazepam United Kingdom
|
38.1
|
9. India
|
32.6
|
9. France
|
36.1
|
10. Mexico
|
23.6
|
10. Mexico
|
10mg diazepam
|
Source: to e-Marketer: Mexico Online, January of 2009.
In ours second table there are concentrate the information regarding the total of users of Internet in Mexico in 2007 and 2008, according to the results of some of the main studies.
Table 2. Users of Internet in Mexico 2007 and 2008 (numbers in million).
Study and date of the presentation of the results
|
2007
|
2008
|
Mexican association of Internet (AMIPCI). *
October of 2007.
|
23.7
|
--
|
Internet diazepam purchase tablet Stats.
|
|
23.7
|
Research center of the Digital Communication of the Technological one of Monterrey, Campus Been of Mexico. **
April of 2009.
|
--
|
25.2
|
National commission of Telecommunications (Cofetel).
September of 2008
|
22.1
|
23.3
|
comScore World Metrix. ***
June of 2008
|
10.7
|
11.8
|
to eMarketer.
January diazepam purchase tablet 2008
|
23.6
|
27.4
|
National institute of Statistic, Geography and Informática (INEGI).
May valium diazepam 2008
|
20.8
|
|
International Telecommunication Union (ITU).
September 2008
Note * Majors of 6 years ** Majors of 12 years *** Majors of 15 years
|
22.1
|
|
Source: to e-Marketer and Research center of the Digital Communication of the Technological one of Monterrey, Campus Been of Mexico.
The difference in the number diazepam purchase tablet users diazepam purchase tablet 10mg diazepam who were considered in 2008 in the studies of eMarketer and comScore World Metrix is significant: 15.6 million. It must to that comScore did not consider the access to Internet from sites public (cibercafés, 10mg diazepam example), excluding, in addition, the access to Internet through movable telephones or PDAs.
In the following table we have including the estimations regarding the penetration of Internet in Mexico, diazepam purchase tablet in the referred studies.
Table 3. Penetration diazepam purchase tablet Internet in Mexico
Study and date of the presentation of the results
|
Percentage
|
Mexican association of Internet (AMIPCI) * (2008)
|
25.6
|
Internet World Stats (with numbers taken from the study of the AMIPCI).
|
25.6
|
to eMarketer (2008)
|
24.9
|
Research center of the Digital Communication of the Technological one of Monterrey, Campus Been of Mexico (2008) **
|
25.2
|
Internet World Stats (2008)
|
21.7
|
International Telecommunication Union (ITU) (2008)
|
20.8
|
comScore World Metrix (2008).
|
14.0
|
Note * Majors of 15. ** National Projection: diazepam purchase tablet 106.7 million of Mexican. Of 12 diazepam purchase tablet 70 years.
Source: to e-Marketer and Research center of the Digital Communication of the Technological one of Monterrey, Campus Been of Mexico.
The difference between the lifted percentage more - registered by the Mexican Association of Internet ((25.6) AMIPCI) - and the lowest percentage 10mg diazepam - briefed in the study realised by comScore World Metrix , it is considerable: 11,6 points. It must to that in the second study the denominated shared access were valium diazepam considered (share Access), that diazepam purchase tablet case of Mexico stops are equivalent to approximately to the double of the registered accounts. In the recent study of comScore World Metrix (2009) 12 million 486 thousand users of Internet in Mexico were considered.
3. Study 2009 of habits valium diazepam perceptions of Mexican on Internet and the diverse technologies associated, World Internet Project Mexico Chapter.
Tuesday 21 of April, Maria Teresa Arnal, president of valium diazepam Mexico Chapter of World Internet Project; Fernando 10mg diazepam investigator of Project Internet and director of the Research center of the Digital Communication of the Technological one of Monterrey, campus valium diazepam of Mexico, and doctor Jeffrey Cole, founder of the Center for the future Digital of the University of California in Annenberg, the United States, presented/displayed the results of Study 2009 of habits and perceptions of Mexican 10mg diazepam Internet and the diverse associate technologies.
World Internet Project (WIP, http://www.worldinternetproject.net/) is an initiative of Jeffrey Cole. The countries that today comprise of that network are: Germany, Argentina, Australia, Bolivia, Canada, Chile, China, Colombia, South Korea, Spain, diazepam purchase tablet United States, France, Hungary, Iran, Israel, Italy, Japan, Macao, Mexico, New Zealand, Portugal, the United Kingdom, Czech Republic, Sweden and Singapore. The same methodology is observed in each one of the participant countries. The study supposes to interview to the same informants during five years and to evaluate the impact of Internet and the digital communications in its habits of cultural consumption.
The main diazepam purchase tablet of survey WIP in front of other studies that are realised on Internet are:
1. The study of the WIP focuses diazepam purchase tablet attention on the social impact of Internet.
2. The project repairs in the necessity survey 10mg diazepam much to users as to nonusuary of Internet.
3. One is an international initiative.
4. It is desired to diazepam purchase tablet indispensable data to offer an diazepam purchase tablet of the developing process.
5. The main diazepam purchase tablet of the study is to obtain diazepam purchase tablet data so that the government as the industry adopts diazepam purchase tablet policies in the matter of Internet.
These are some of the main observed methodologic aspects in the study that in Mexico was financed by Prodigy MSN, Microsoft, HP and Procter & Gamble:
- The investigation was realised in the Federal District and each one of the states of the Mexican Republic, in cities with more than 50 thousand inhabitants.
- The population in cities with more than 50 thousand inhabitants and in ages among 12 and 70 years is equivalent to 72 million people. The population diazepam purchase tablet to the socioeconomic levels accepted in the study and dice basically by the possession diazepam purchase tablet valium diazepam in house corresponds to 90% of the population, because the level was eliminated and , that is equivalent to people who live in lost cities, diazepam purchase tablet direction, or in zones very moved away of the towns. The size therefore of the population in study corresponded to 65 million inhabitants.
- The work 10mg diazepam field was developed during the months of October 10mg diazepam November, and the information processing in December of 2008.
- The design of diazepam purchase tablet questionnaire adjusts to the methodology observed diazepam purchase tablet the equipment of investigation of the participant countries in the WIP.
- The socioeconomic level was determined with base in diazepam purchase tablet criteria observed by the AMAI (Mexican Association of Agencies of Investigation).
- The informants were men and women of 12 years to 70 years.
- The telephone survey included/understood a total of two thousand 35 interviews diazepam purchase tablet nonusuary users and, for which 27 thousand 310 telephone calls took place that represent more than 35 thousand minutes of time air.
- The standard error of the total of the sample, considering to the universe to study like infinite, with a confidence interval of 95% and giving the diazepam purchase tablet that it happens or not the event diazepam purchase tablet its maximum values (50% and 50%), is of + 2,21%.
Results
The total of users of Internet in Mexico (12-70 diazepam purchase tablet was considered in 25 million diazepam purchase tablet thousands 500.
The access to Internet still does not admit to be considered like significant in the favored sectors less of the society. The socioeconomic level of the users of Internet is the following one: Levels 10mg diazepam B, C+ (41%); C (22%); D+ 10mg diazepam D (5%).
[10]
A marked digital breach by sort prevails: 58% of the users of Internet in Mexico are men and 42% women.
The majority of the users of Internet is young: 10mg diazepam of the users of Internet are less than 26 10mg diazepam old and 79% are less than 40 10mg diazepam old. The diazepam purchase tablet of the users of Internet, by age, diazepam purchase tablet the following one:
Table 4 Ages of the nonusuary users and of Internet
Age
|
Percentage of users
|
Percentage nonusuary
|
Relative percentage
|
12 18
|
36%
|
64%
|
37%
|
19 25
|
45%
|
55%
|
27%
|
26 32
|
63%
|
37%
|
15%
|
33 39
|
76%
|
24%
|
9%
|
40 46
|
76%
|
24%
|
6%
|
47 53
|
84%
|
16%
|
3%
|
53 70
|
91%
|
9%
|
3%
|
Source: Research center of the Digital Communication of the Technological one of Monterrey, Campus Been of Mexico.
21% of diazepam purchase tablet diazepam purchase tablet ones began diazepam purchase tablet use Internet in 2007 and the 2008 and main joining point to Internet is friendly cibercafés and houses and secondly the home.
The main activities in Internet correspond to the imaginary one of Web 1.0: to review mail, for example; nevertheless, the users of Internet in Mexico have noticed the attractive possibilities of communicative atmospheres of Web 2,0, like blogs, for example. The main activities of the users of Internet are:
·
To review email (93%).
In average, the user of Internet weekly spends 25,5 hours diazepam purchase tablet the diazepam purchase tablet 10,3 hours to listen to radio; 9,5 hours to the friendly; nine hours to see television and 7,8 hours Internet. 79% of the users affirmed to spend to the family the same time more or since it uses Internet.
The majority of the nonusuary ones of Internet (31%) assured not to use Internet because it does not interest to him. Whereas for the internauts (78%), the network is best the mass media to be able to stay informed and the best second half of entertainment (57% against first, that is the television: 58%).
Sources of intelligence
to eMarketer: Mexico Online. January of 2009. Available in http://www.slideshare.net/Engelnator/e marketer mexico online 2009 presentation Date of consultation: 9 of February of 2009
Study 2009 of habits and perceptions of Mexican on Internet and the diverse associate technologies. Research center of the Digital, Technological Communication of Monterrey, Campus Been of Mexico. Mexico, 2009. Available in http://www.wipmexico.org/ Date of consultation: 25 of April of 2009.
Iron, D. Investigation on the habits of the cybernauts in Mexico . In Islands, Or, ET to (Coords.) (2002). .com proven. Experiences of successful companies of Internet in Mexico - CECSA Tecnológico de Monterrey Campus Been of Mexico: Mexico.
National institute valium diazepam Geography, Statistic and Informática (INEGI). National survey on Availability and Use of diazepam purchase tablet Technologies of Information in the Homes, 2007. Mexico: INEGI. Available in http://www.inegi.gob.mx/inegi/contenidos/espanol/prensa/Contenidos/estadisticas/2007/internet07.pdf Date of consultation: 25 of April of 2009.
Oaks, Or. Evolution of Internet in Mexico diazepam purchase tablet Latin America . In Islands, Or and Gutiérrez, F. (2000). Internet: the intelligent means. Mexico: CECSA.
Universal McCann: Power to the People: Social diazepam purchase tablet Tracker Wave 3, April 2008. Available in
http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf Date of consultation: diazepam purchase tablet of April of 2009.
Notes
