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April
2006

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The Presidential Campaigns in Internet: Full Propagandistic and Communicative Failure

By Octavio Islands
Number 49

Doubtless as much cialis comparison generic price tadalafil advisers as cialis comparison generic price tadalafil field equipment tadalafil canada the main presidential candidates have noticed the maintained penetration of Internet in ample sectors of our society. In addition surely they have included/understood some of the advantages that could report the suitable cialis comparison generic price tadalafil of Internet like mass media in the development of the propagandistic strategies that they designed cialis comparison generic price tadalafil face the presidential elections of the first Sunday of the tadalafil canada of July. The main candidates to the presidency of the Republic: Andres Manuel Lopez Obrador, candidate of the coalition By the good of All that integrate the parties tadalafil canada Democratic, tadalafil canada and the Party of the Work; Felipe Calderón Hinojosa, candidate of the Party National Action; and Madrazo Robert, candidate of the Alliance by Mexico whom the Revolutionary Party and the Ecological Green Party integrate Institutional, inclusively had their respective Web sites in Internet, long before to have registered their presidential candidacies before Instituto Federal Electoral (IFE) 1.

In spite of the previous thing cialis comparison generic price tadalafil is possible to affirm that the cialis comparison generic price tadalafil realised until now in Internet by the adviser and field equipment of the main presidential candidates, exhibit an evident under-use of Internet2. The contents that today exhibit the Web sites of the main candidates cialis comparison generic price tadalafil the presidency of the Republic, simply separate from the cialis comparison generic price tadalafil to promote an effective dialogue with the citizenship. The communication represents the pending subject and the propaganda is the message. In so imaginary the citizen simply figure like adressee.

About the advantages of Internet like propagandistic means
In agreement with the results that Study AMIPCI of habits of the users of Internet in Mexico 20053 threw , at the end of 2005 more than 22 million of Mexican they had regular access to computers. The installed base of tadalafil without prescription was considered in 10.8 million, of which 6,3 million, - the 58,7% of the total, had the technological capacities necessary to allow the access to Internet. The number of users of Internet in Mexico majors of 6 years of age ascended to 17,1 million, cialis comparison generic price tadalafil the rate of penetration of Internet at cialis comparison generic price tadalafil level was considered in 18.2%.

According to the General Medios Study (EGM) - made by Ipsos Bimsa and mentioned in Study AMIPCI of habits of the users of Internet in Mexico 2005-, Internet cialis comparison generic price tadalafil to increase the reach of main massive mass media in all the sectors of the society, mainly in which they distinguish by his high power adquisitivo4. The percentage of exhibition to Internet hardly went 12% superior to newspapers and 4% inferior to the magazines. The highest index of affinity to Internet appeared in the segments that include/understand of 25 to 34 years of age and 35 to 44 years.

In ours first table we will be able to warn how Internet contributes to extend the reach and penetration of some of main conventional mass media.

Table cialis comparison generic price tadalafil Contribution of Internet in Mexico to the penetration of conventional mass media in the society.

Half	Percentage	Half and Internet	Percentage	Increase
Open television	74%	Open television and Internet	80%	6%
cialis comparison generic price tadalafil	51%	Radio and Internet	59%	8%
Newspapers	17%	Diarios and Internet	30%	13%
Magazines	32%	Revistas and Internet	39%	7%

The development of the cialis comparison generic price tadalafil campaigns in Internet of the main presidential candidates
Cyberspace naturally represents scene suitable for analysis and debate citizen of thesis and commitments of main candidates presidential, particularly when is possible to warn in citizenship expressions of satiety and indifference to overwhelming and costosísimo number of spot cialis comparison generic price tadalafil that daily transmits the main television networks, like cialis comparison generic price tadalafil will be able to warn in the following table that comes off the report the myth of the effects of the campaigns, elaborated by Parametría and published the 22 of March in the Excélsior5 newspaper.

Table 2 How finds out the citizen the actions or programs of the presidential candidates through the television?

In spite cialis comparison generic price tadalafil the qualities tadalafil without prescription Internet like mass media, of the numbers regarding the number of Mexican that have regular access to computers, of the installed base of computers that have of the technological capacities necessary to allow the access to Internet, of the rate of penetration of Internet in our society, the cialis comparison generic price tadalafil of Internet when increasing the reach of main cialis comparison generic price tadalafil mass media in all the sectors of the society, the percentage of exhibition to Internet - superior to cialis comparison generic price tadalafil and hardly 4% inferior to the magazines, and of the contribution of Internet when extending he reaches and penetration of some of main means of communication conventional, is dissapointing the tadalafil without prescription from Internet like mass media that could report to the excellent citizenship information on ideario and commitments of the main candidates to the presidency of the Republic, as we can warn in the third table:

Definitively it surprises to warn how Internet occupies the penultimate place in the information means relation that the citizenship consults to find out the development of the political campaigns - as soon as above of the monotony that distinguishes the political meetings.

The field equipment of the main presidential candidates would have to realise one immediate and deep self-criticism of the informative strategies that they have tried to establish the contents that today exhibit their respective Web sites in Internet. Until now the failure is as tadalafil without prescription as evident.

Notes:

1 the dominions < http://www.lopezobrador.org.mx > cialis comparison generic price tadalafil < http://www.amlo.org.mx/ >, tadalafil without prescription example, were registered the 4 of August of 2003 by Pablo Amilcar Sandoval cialis comparison generic price tadalafil and organization AMLO course to the 2006.
The 2 field equipment and advisers of the main candidates cialis comparison generic price tadalafil not know the existence of cialis comparison generic price tadalafil or consider that these are little effective and cialis comparison generic price tadalafil compromising, therefore the communicative effort
The 3 synthesis of the referred study can be unloaded of the Web site of AMIPCI: < http://www.amipci.org > Date of consultation: 25 of March of 2006.
4 Internet indeed admits to be considered like logical extension of conventional means. In such signalling outstanding theoreticians of the call agree School of Toronto, like Paul Levinson, Paul Lippert and Lance Strate, for example.
5 Excélsior, the 22 of March of 2006, Year XC-Take II, Number 32.340, Mexico, D.F

Dr. Octavio Islands
Director of the Chair of Communications Estratégicas and Cibercultura of the Technological one of Monterrey, Campus Been of Mexico, Mexico

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