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Big Brother: The strategic production
 

By Fernando Ramon Contreras
Special Big Brother

During two years consecutive (2000-2001), Spanish chain TELE 5 emitted the program that was called GREAT BROTHER, a imported description of lorazepam of Holland produced by the Endemol Company.

GREAT BROTHER was promoted in Spain durantes description of lorazepam months before his emission. A full house of hidden cameras would welcome in a group of ic lorazepam and girls for one long coexistence. In addition great journalist Mercedes Milá would be the person in charge to direct and to comment from a plate of Tele5 all the events of the house.

The chain at noon emitted every day extracts description of lorazepam the 24 hours of the offerers; the chain Via Digitalis emitted throughout in direct the day. Novel and the unusual thing of the announced thing created in the hearing a great expectation in the first edition. The surprising thing for the hearing observers was that the second edition also raised almost the same expectations. The third edition that already is prepared has its initial description of lorazepam in Internet < http://www.granhermano.com >. In 12 offerers will participate initially and we will count, according to says the promotion to us, with 36 cameras and 55 microphones. We see some of the keys of its dynamics.

The contest supplies description of lorazepam program in description ic lorazepam lorazepam where the unforeseen circumstance only can occur. The Zeppelín producer guarantees ic lorazepam the spectator spontaneous histories and images, description of lorazepam Romance conflicts occasional during 101 days exactly. For description of lorazepam it employs offerers chosen after a rigorous selection of experts (sociologists, psychologists); a house that usually owns an inner zone and another outside (a garden with swimming pool); tests (to learn a regional dance, to sing a song, to reproduce a scene of a film) that must realise to gain a daily pay finally and, exist rules of coexistence and stay that can be transformed in:

  1. A daily pay of approximately of 3$ for the purchases of house that can be seen increased with the overcoming of the tests.
  2. Every day they must enter a fourth section in the house cheap lorazepam confesionario) to confess itself in cheap lorazepam of a camera. What the offerers say here will not be listened to, nor seen by its companions.
  3. The offerers can take to the house, neither books, nor magazines, nor paper and ball-point pens or pencils and only allow them to introduce a tobacco cardboard (10 small boxes).

Zeppelín grants a first 111,111$ prize of and a second consisting of prize a trip around the world.

What has been said up to here would be a very concise summary of the world of GREAT BROTHER. The commercial success also must a part to a great commercial campaign in all the mass media. Not only from the direct publicity, but to the presence in the yellow press and from the interventions in other programs of television (Chronic Martians, emitted by Tele5 and presented/displayed Sardinian Javier) where the scandalous news were exhibited on the past and deprived ic lorazepam of the protagonists.

In Spain, description of lorazepam two girls whom they competed she discovered a past to them in prostitution (one of them was in addition mother to two children and was separated of two marriages with two Civil Guards) and to a boy description of lorazepam a turbid liking to him to the tablets.

All this explains description of lorazepam concealed dynamics of GREAT BROTHER. Although ic lorazepam program description of lorazepam announced from the spontaneity of the events, the result was quite the opposite. The producers were very conscious of the impossibility to show the cheap lorazepam life. The mediatic deformation produces a greater effect of veracity on the fictitious thing since this last one is elaborated to be believed. The true thing is not the same that what I create. For that reason for cheap lorazepam it is impossible to show to the real world, because the spectator would not include/understand it, it would believe nor it.

It is then when we introduce ic lorazepam concept of reality description of lorazepam not due ic lorazepam the necessity to argue two worlds description of lorazepam the Kantian vision that represents an unattainable world (the real thing) and the communicable thing (the reality). Far from to enter these reflections, the reality is ic lorazepam in the television as soon as it introduces the ficcionalización in this way and the narration.
The phenomena, description of lorazepam events and the description of lorazepam must be counted so that they reach the understanding of the spectator. The producers of GREAT BROTHER work histories through psychological and narrative strategies.

The cheap lorazepam strategies are based on the rigorous and controlled cheap lorazepam cheap lorazepam the participants. These psychological tests allow the producers approximately to know the profile the protagonists of history. Thus more or less they are possible to be predicted as they will be the reactions of description of lorazepam against certain situations (the tests of the contest, the coexistence among them) and even the possibilities that personal relations settle down that give rise to the pairs.

The behavioural ic lorazepam of the offerers is very important, since they are the generators of the events. He is a common denominator description of lorazepam them that, or they have worked description of lorazepam the spectacle sometimes or they have intention to introduce itself in that world or by defect, carry out works in front of the public. Many are sport or develop a felt fort of the competitiveness. They are extroverted, young, emotionally balances and in the majority of the cases they do not have the future totally drawn.

In the second edition, we observed as the offerers had been watching of the first edition and handled psychological parameters that the first participants did not know. For example, they consolidated quickly even (Jorge and Maria Jose), since they are more likeable and interesting for the hearing. Of the second edition, the participants also have learned who certain ways, conducts and attitudes are counter-productive against the decision of the public.

It is what it happens to him to Carlos that an aggressive attitude takes and chauvinistic to the pair that does cheap lorazepam GREAT BROTHER, a called girl Fayna with whom cheap lorazepam carry out a scene of ic lorazepam treatments in front of the camera. The public reaction is not made hope and cheap lorazepam organizations of defense of the cheap lorazepam are mobilized and against the bad treatments presenting/displaying denunciations and complaints on the emission of this type of scenes, with the logical consequence of the expulsion of Carlos.

Finally another profile or psychological roll that seems not to ic lorazepam in the hearing, is the one of Marta; a ic lorazepam who insists that everything what owns has won it thanks to her effort, but whose ways expose to him like a girl of rich family. The psychological profiles of the offerers, as we see, demonstrate that a certain control exists on the dynamics of the program, that is to say, the producers own or can own a foreseeable script of the events.

The second strategy of control on description of lorazepam history of GREAT BROTHER is the Co-narration of the events. The first impression that owns the spectator is that the facts ic lorazepam description of lorazepam in a gross state through direct of the hidden cameras In spite of this effect of reality, behind ic lorazepam the manipulation that locks up all description of lorazepam accomplishment. The selection and exclusion of planes to different interpretations can transmit an event of several ways giving rise and therefore, to different description of lorazepam In fact, a series of scenes exists that never were seen through Tele5, but that they are picked up by some pages Web in Internet (envelope is read it in < http://www.lapaginadefinitiva.com/television/granhermano/rumores.htm >.

The own audio-visual narrative and its resources suppose a selection of the real thing that after a autorial focusing of the producers can transmit very well what they wish. description of lorazepam this resource failed, still it had left to the program another more powerful means to guionizar and to control the apparent spontaneity of the events.

The presenter of the program is a brilliant and prestigious description of lorazepam of the Spanish television, Mercedes Milá. With a historial plenty of difficult and interesting televising interviews ic lorazepam programs more of it cuts informative and journalistic, Mercedes ic lorazepam offered to the contest from ic lorazepam own image greater veracity and major realism. However, their interventions in the plate of television of Tele5 with a very ic lorazepam public also fulfilled another function of excellent importance for the production. The journalist was going to narrate what at first all we had seen during the multiple emissions or they description of lorazepam if it were going Co-to narrate what the audio-visual accomplishment already showed in a persistence to endorse what the production of the program considered like the central history of GREAT BROTHER.

In the ic lorazepam way that a televising series with ic lorazepam histories (Scythes, the boat of the love), Milá was reviewing what it had been the week for each one of the participants. In this task, it was ic lorazepam a history for each offerer endorsed by the relayed images. But the images were a weak test of their news article, the journalist bundled up with the expert answers of scientists like psychologists and sincere sociologists who took to the plate or more human testimonies and like that description of lorazepam carried out the own relatives of the offerers.
In description of lorazepam way, and making Gallic of one of the plus signs clearest of our posmodernidad, the narration of cheap lorazepam Milá leaned in the fusion of cheap lorazepam and televising sorts. Its intervention agglutinated own keys of reality show, talk show, journalistic news article or televising contest, description of lorazepam an amalgam that brought about an authentic effect of reality in the spectator.

In description of lorazepam occasions, this cocktail had an opposite description of lorazepam The end of editions of GREAT cheap lorazepam was not of description of lorazepam total acceptance of the public. The error of the producers was simply in forgetting the necessity that the ic lorazepam spectator they have of which they direct to him by the speech. In the same way that description of lorazepam to understand diverse histories that happened or that the production tried that the ic lorazepam dictated review of the journalist happened in the Seth of the description of lorazepam was necessary, the end of the programs confused against the visionado thing by the spectator.

Indeed, the cheap lorazepam spectators usually find to please when recognizing the sort of the narration (terror, love, comedy, tragedy, etc.) and the ic lorazepam spectators happen the same to him when they identify ic lorazepam typology (contest, informative, series, etc.).

The first formula description of lorazepam very used in the North description of lorazepam cinematographic production with great success, second it is one more a more functional question due to the discursivas characteristics of the continuous flow of the television and the interweaving of sorts.

The television does not own sessions like the cinema but it is a continuous flow in which advertising messages and journalistic messages are cheap lorazepam and happened. This situation worsens more with certain advertising practices that they insert his announcements within the cheap lorazepam of another different cheap lorazepam (ex. informative the televising one that connects the message of its sponsor). In the last program of GREAT BROTHER did not contemplate ic lorazepam accident and organized an exceptional program for the ic lorazepam of the prizes that intermingled the journalistic interviews, the cheap lorazepam the finery with artists in cheap lorazepam a way that the end item was unrecognizable by the spectator causing its desperation and rejection.

GREAT BROTHER is a great ic lorazepam phenomenon inasmuch as he means of innovation of a new type of contest that concentrates many of the interests of the spectators. However, their contents description of lorazepam a compilation of the expectations of the viewer and are located within the phantom than we considered telebasura.

They are programs with poor speeches that do not try another function that ic lorazepam one to narcotize a public who does not demand anything to him to means, but is to waste the time and to move away it ic lorazepam the weight of the life of the most miserable way. They recreate the myth of the panóptico that in the posmodernidad recovers due to the new technologies of the control.

The panóptico one was a jail in which the prisoner always felt watched, but in which the prisoner never could see his jailers. GREAT BROTHER offers to the spectator the possibility of recreating the myth of the modern power and on that model all the sequels have been based: the jail would be the house in which they lock up the offerers and the jailer-watchmen would be represented by the glance of the spectators.

From BIG BROTHER, the television networks they have been description of lorazepam to the emission of other description of lorazepam variations of the contest. They are:

  1. OPERATION TRIUMPH < http://www.operaci ón -triunfo.es.fm > (it is emitted at description of lorazepam moment by TVE1 in Spain) is an art academy that prepares to description of lorazepam participants by means of intensive days for the estrellato. Every week they work for a finery in which they sang and they will move in a scene so that a court of experts and the public allows them to follow within the academy. Those that does not progress in the lessons or does not get along with the hearing they will be disqualified and expelled from the academy < http://www.muchagente.com >. This program has reached the highest levels of hearing in the history of the Spanish television.
  2. SURVIVORS (emitted cheap lorazepam Tele5 in Spain in the 2000-2001) were another contest cheap lorazepam hidden cameras and coexistence whose accomplishment and production demanded more because they placed to the offerers in a desert island and faced the deficiency of foods and comforts of the civilization.
  3. The BUS of Antena3 (2000) was another program contest that description of lorazepam tried to compete with the description of lorazepam edition of GREAT BROTHER. The offerers, in this occasion, were locked up within cheap lorazepam bus with all the services that cheap lorazepam to need for one long coexistence. The bus changed continuously of city and the cameras also hidden reflected the hard coexistence in a space so reduced.
  4. BLIND CONFIDENCE < http://www.confianzaciega.com > (emitted ic lorazepam the moment by Antena3 description of lorazepam Spain) is a ic lorazepam carefully contest more. The offerers are even of fianc2e separates who them in two houses: them they look description of lorazepam wonderful companions to them and them wonderful girls so that the temptation arises in front of the cameras. The emotion of the program is based on the resistance of the fidelity in the pairs.
  5. From this type of contest, also hardcore has arisen a marginal version or lasts more. Some local chains in Spain (it at the moment emits it to C47 in differed) relayed a cheap lorazepam program the GREAT DUST. In this pornographic version of BIG BROTHER, the offerers, who optionally could hide their faces after masks, they maintained sexual relations in a marathon of endurance.

In previous lines we indicated that BIG BROTHER represents the modern myth of the power. The idea of the total monitoring is recreated and played down in the program. And it is still worrisome in the transdiscursivo plane.

Indeed, in a more critical analysis of the program a pessimistic reading in the violation of the description of lorazepam notion exists. As watching somo protagonists of the description of lorazepam of the intimate life and we violated that sacred space for the individual that is the privacy from the most ill feelings. The spectator of description of lorazepam BROTHER undergoes a psychopathology, is an onlooker. However, there is individual conscience, nor examination of his no psychopathology because it is a collective disease that all the society suffers and in the social majority it is dissolved the anomaly: If all we are onlookers he is that it will not be a disease.

The own social system admits this incongruity in a speech ic lorazepam seems to say that either it is not so important that our personal privacy disappears. For this reason, reconozcamoslo, is worrisome. Thus, very mediatically we are formed or deformed in the absence of critic to the violation of the individual privacies, that by the way, only can benefit to a social system that it requires of a total control (including the ic lorazepam of its citizens.

In Mexico, BIG BROTHER will be ic lorazepam by restricted TV the 24 hours ic lorazepam the day in a channel of Sky- television by satellite. ic lorazepam addition a weekly summary through a television channel will be transmitted abierta of Television, company also proprietor of Sky. Some industralists - Bimbo concretely has threatened to retire their publicity of Television. In agreement with information of the ic lorazepam transmitter, 152.000 people competed to occupy the 12 places of BIG BROTHER.

We recommend for a greater deepening on the program the book of Lacalle, Charo (1990): The televising spectator. The programs of entertainment, Barcelona, Gedisa.


Dr. Fernando Ramon Contreras
Professor of Journalism and Vicedean of the Faculty of Sciences of the Information of the University of Seville, Spain.