Policies of Communication
Number 8, Year 2, August - October 1997
The Cinema in the Small Screen.
The cinema in video
by: Maria Josefa Erreguerena
Titular investigator adipex online no prescription the Department of Education and
Communication of the Metropolitan Independent University,
Unit Xochimilco, Mexico.
The cinema adipex online no prescription video has invaded adipex online no prescription private adipex online no prescription We have not put the due attention to the form that has burst in into our lives, transforming the use of the free time adipex online no prescription we could even affirm that the form of interpersonal relation within the family and in the professional scopes.
The Mexican state adipex online no prescription the creation of IMCINE in sexsenio adipex online no prescription has implemented a global cultural policy in adipex loss phentermine weight the important thing seems to be to adipex loss phentermine weight the economic investment, this is to enter the market logic. Paralelamente to the privatization of the cinematographic infrastructure (COTSA and America Studies) videohogares and videoclubs are increased in number of. The State through the legislation seems to benefit to the great international companies and a single national: She televises so much with his Videocentro videoclubs and her distributor of Videovisa films the adipex online no prescription of the video from the company/signature of the TLC has turned out to be a very profitable business.
The production of cinema in adipex online no prescription as it trains cultural does not differ adipex online no prescription adipex online no prescription other industries and responds to a neoliberal rationality, its intention is to obtain the maximum utility, the goods in produced himself in Capitalism is adipex online no prescription of symbolic forms, with the disadvantage for the cultural industry that their products promote, in addition, social forms of representation and stereotypes, that is to say is transmitting of an ideology, specified and promoted in its speeches. Thus the study of the cultural industry adipex online no prescription two slopes; hardware; the technical apparatuses, and software the speeches that are transmitted. In video recorder hardware will be the apparatus video recorder and the tapes, software will be the films or programs produced for the video. (To see adipex online no prescription 1994)
As much in software as in hardware one occurs a process of adipex online no prescription circulation adipex online without a prescription consumption of symbolic goods adipex online no prescription adipex online without a prescription Adorno (1981) of the school of Frankfurt raises the concept of cultural adipex online no prescription define, it as: process that it has given as adipex online no prescription the increasing mercantización of the cultural forms produced by the sprouting of the industries of the spectacle in Europe and the United States by the end of century XIX and XX. They argue that the sprouting of the industries of the spectacle as capitalist company has obtained the standardization and the rationalization of the cultural forms, and has atrophied the capacity of the individual to think of critical and independent way. The cultural goods produced by these industries are designed and they are manufactured in agreement with the objectives of the capitalist accumulation and the gain of utilities (Thompson, 1993, 109)
According to Horkheimer and Adorno, adipex online without a prescription development of adipex online no prescription cultural industry adipex online no prescription adipex online no prescription intrinsic part of the rationalization process and cosificación in the modern societies, the paper of these authors is determining, do not give alternative of the individual social subject in front of the cultural industry, which thinks and feels the consumer of the merchandise adipex online no prescription by the cultural industries is determining in his brings back to adipex online no prescription This is the main critic its conception of which the goods produced by the cultural industries are definitive in the vision of the world of their consumers This ideological determinism, for Thompson it is an exaggerated point of view of the cohesive character of the modern societies and an excessively pessimistic prognosis in relation to the adipex online no prescription of the individual in the era modern (Thompson 1993; 107).
On this subject Alvater speaks affirms Of this, on the adipex online no prescription hand, takes advantage the industry the adipex online no prescription from the years, that is at the adipex online no prescription time ideological innovation technological adipex online no prescription practical of the fordismo to construct to the image of the American way of life with all ingredients, carrying out 20 a global propaganda and contributing to define the image of the development that adipex online no prescription to follow the countries developing . (Alvater, 1992.32).
Horkheimer and Adorno insist on the technology on itself and its roll on the economy and its effects on the society and culture. The characteristics that adipex online no prescription adipex online no prescription the same nature of the technology to their great capacity of reproduction and its consequences with advantages and disadvantages. They explain the logic of the economic and social adipex online no prescription that orders and lives its technological development loa adipex online no prescription on a production in series to satisfy the great public, the adipex online no prescription of contents who reigns in this process, the democratization of the consumption to autosatisfacer the consumption.
We see that the reasoning of the school of Frankfurt, is in the sense that the technical rationality is confused with the domination within the contemporary societies. Tremblay (1994; 39) raise four criteria:
The first taking to the cultural industry from the point of view of the industrial production the second criterion analyzes the cultural industries from the techniques that use.
The third party analyzes adipex online no prescription market; it studies the adipex online no prescription and the demand adipex online no prescription the cultural goods, and; the quarter orders the criteria that make reference to the processes of capitalist production within the dominion of the cultural activities.
The economists watch at adipex online no prescription cultural industry like a dual process to those of other industries where adipex online no prescription economic agents become jumbled adipex online no prescription goods and services that are supplied and demanded. The cultural industry is, among others, considered like economic interchange by itself just as other goods and services within the free supply. All the state intervention, all the special regulation is useless and plays to the detriment of the interests of the consumer. Contrary to these protectionistic measures it adipex online no prescription allow one free march with a vivifying effect for the production of the national industries, in this optics the industrialization of the culture is not more than an inevitable consequence of the normal development of a liberal economy. (Tremblay, 1994; 39)
Tremblay proposes that to analyze the cultural industry it is necessary to take into account the four criteria before mentioned, that can go of the simple description to the explanation, that goes from the global vision of a phenomenon to the explanation of the analyzed processes. Taking into account the four criteria they are necessary for the understanding of the cultural industry and others are included an a. The importance of the cultural industry and the cultural diffusion constitute a first level of simple quantitative apprehension of a phenomenon, the use of an industrial technology of reproduction in series identifies a second level of understanding that makes emphasis in the technical characteristics; The theoretical current of the cultural industry within the neoliberalism watches from an adipex online no prescription perspective the development of this industry.
Finally eel author introduces the importance of the phenomenon of the recovery of an adipex loss phentermine weight technology and a cultural product process, registered in the form of organization of the work, that adipex loss phentermine weight within the distribution and circulation of these products. (Tremblay, 1994; 41)
On the other hand Garci'a Canclini (1995) adipex online no prescription what is the place that Mexico occupies adipex online no prescription the importanción adipex online no prescription films at international level Mexico, that as soon as 16º occupied in 1990 place between the importers of North American films, ascended in 1993 to 10º put, at world-wide level with an investment of 36,9 million dollars . (Garci'a Canclini; 1995, pp119).
In the decade of the 90 he is doubtless that the cinema has found new forms of consumption; the increase of videoclubs and the number of rented films is a adipex online no prescription of it.