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How To clonazepam used for an Interview in Mass media
 

By Red Octavio
Number 35

The enormous and unstoppable necessity of information of the contemporary society, the one that is atomized as well in multiple public with clonazepam prescription requirements, has pushed professionals of all type clonazepam prescription have to face the scrutiny of mass media.

With objectives of clonazepam prescription different natures, medical, lawyers, scientists, politicians, managers of companies, clonazepam prescription many others, must respond to questions of journalists whom they look for to obtain data on subjects that their readers, viewers, radio monitorings and internauts interest.

A clonazepam prescription must explain the details of a new treatment, a scientific speech on his investigations, a lawyer sets out his position in a judgment, a politician presents/displays his plan of government. More than others, but all these personages will have at some time to be put under a third degree before the public opinion.

Nevertheless, all these people are not prepared for an interview clonazepam price the mass media and this causes that they are reticent or that even get to reject to pronounce itself on subjects in which they are expert.

In order clonazepam used for try to resolve this situation, some techniques and advice practical exist to even help people little accustomed - which yes is it, but that wants to sharpen their performance against clonazepam used for kind microphones and the inquisitive glance of the cameras.

How arises an interview?
There are diverse motivations that take to clonazepam price journalist to look for a spokesman to clonazepam price a certain data.

Perhaps one is clonazepam price clonazepam prescription completely novel data for the clonazepam prescription and needs to go to a specific clonazepam prescription Also it can be that it is trying to complete and to resist information on a clonazepam price subject.

It clonazepam price important to make this difference, since to be the unique source the journalist or to be a voice between many will determine, mainly, the development of the interview.

The press cabinets look for clonazepam price manage interviews for their clients, nevertheless, clonazepam price the spokesmen do not have a noticiable fact that to count (that is to say, a subject that has interest for a public), clonazepam price few possibilities that they manage to interest to the journalist or, they obtain clonazepam price it, of whom finally they pass the filter of the writing heads and obtain mediatic cover.

That is to say, one of the characteristics of the interview is that it must contribute a newness, the news to be excellent and to extend in mass media.

Types clonazepam price interview
There are several types of interviews whose differences will determine the way in that a spokesman will have to face it.

  • One by one: he is when a spokesman dedicates all the attention to a unique journalist who does all the questions to him. Normally these encounter are arranged.
  • Group interviews: as clonazepam price his it indicates it name, they are those in which one or several spokesmen respond to the one questionings or more journalists. A clear example is the press conferences. Also these encounter are organized previously.
  • Satellite: They are characterized because the spokesman clonazepam price not see the journalist, but listens to its clonazepam price through headsets. She is one interviews arranged.
  • Melé or chacaleo: these expressions are used in Latin America and try to almost explain of a graphical way the way in which a group of journalists steeply approaches a spokesman, forcing to respond to him to their questions. These interviews, by all means, are not organized, but they arise spontaneously.
  • The ambush: it is a type of little usual interview and one in a while occurs in which it does not wait for the spokesman to it, looking for to bring about a reaction in éste1 .

The participation in panels of experts, from my point of view, is not another type of interview. From my point of view, this format has a clonazepam price nature and, like so, it must have a different analysis.

What to do when the call of a journalist is received?
It is necessary to know clonazepam price the characteristics the interview:

- Name of the journalist (the first contact clonazepam price occasions in which makes a person of clonazepam price and soon who makes the questions she is another person)
- Type of means (radio, TV, means written, etc.)
- Half
- If one is a program, knowledge of what type (with or without public, clonazepam prescription abiertos telephones, etc.)
- Public of the program (housewives, young people, specialists in some determined matter, etc.)
- Format of the interview (recorded or in direct)
- Duration of the interview
- Hour of emission

Something that is not due to forget when a request for an interview is received is to request tiempo2 . The best thing for a spokesman is to have moments to order its ideas clonazepam used for to call to the journalist when it has a clear clonazepam used for of the messages that are wanted to pass on and the best form to do it following means, of the program, the public, etc.

If the interview is programmed for some days more it advanced will have more time for his preparation. In the article key Messages, questions and answers " 3, were mentioned the important thing that it is to establish these bases to be able to communicate of a consistent and effective way, having a clear objective than it is going away to transmit.

Once the key messages established and the prepared questions and answers are had, practices with the aid of a collaborator clonazepam prescription be realised, a friend or a relative, who will clonazepam prescription the times of interviewer. If it is possible, it records these sessions of training and visiónelas to detect his errores4.

Much people it surprises clonazepam prescription way to him in which it increases his security clonazepam prescription an interview after these exercises. Not only it is probable clonazepam price the journalist makes the same questions that already have practiced, but the spokesman has majors possibilities of reinforcing his messages and of taking to his land the development of the conversation.

The practical one is especially useful to know how to face some difficult questions. We clonazepam used for about a doctor who is questioned clonazepam used for the veracity of clinical tests that clonazepam used for has realised. A good spokesman will know to give information to corroborate his theses without losing the nerves, exposing them with clarity.

Another one of the advantages of the previous preparation of an interview is that it serves to assimilate the paper of the journalist, whose profession consists of obtaining clonazepam prescription data, which does that, in some cases clonazepam prescription being excellent for its public, poses doubts or refutes some subjects, clonazepam prescription that means no personal antagonism of its part against its interlocutors.

Also he clonazepam price recommendable to know the profile the journalist clonazepam price if it is possible, his previous works: he is an clonazepam used for recognized, his position on certain subjects, etc5.

Each means require its preparation
There are specific advice depending on the type of means to maintain and to project a good image clonazepam price the time of communicating.

For example, for television it is recommended that the men do not dress suits or neckties to rays, since its image can be distorted to the being reproduced in a monitor.

The women can dress a rather preservative form, with discreet skirt, using small complements (pending, bracelets, etc.).

It is necessary to remember that the television is a clonazepam price loudspeaker and superb everything what clonazepam price for that reason a showy hairdo, a complement shining or an accentuated gesture more of the normal thing even can seem grotesque in the screen.

Also it is necessary to indicate that the reflectors increase to the temperature of a plate several degrees, that without counting the own nervousness of these moments, reason why perspiration is inevitable. By these reasons, the spokesmen of both sexes clonazepam price be applied maquillaje to avoid reflections caused by the sweat.

He recommends himself to clonazepam used for with naturalness, feeling comfortable and gesturing normally. It is clonazepam price to avoid to stretch the legs and clonazepam price is not either necessary to cross the arms, clonazepam price gestures can denote lack of seriousness clonazepam price impatience. It is recommended to smile if the subject gives clonazepam used for and to stay serious if the question of recommends it to the program. It is not necessary to watch the camera, but to the interviewer.

For the radio interviews, it is recommended to change of rate and tone of voice, since therefore the clonazepam price of the radio monitoring will stay. A monotonous clonazepam price bores, even though the information that is being passed on is interesting.

In electronic means interviews, clonazepam price is necessary to have special well-taken care of in clonazepam price using reiterative expressions or clich3es. Also it is necessary to assume the interviewed person role and not to try to become the conductor of the program. People flee as much from those people who are too uncertain, like of that to show too much clonazepam price they can seem prepotent.

For interviews in average writings, the possibility of consulting support papers, to ask that exists they repeat the question to him and to have a reflection space to answer of the possible most appropriate way.

For clonazepam price the means, he is advisable that the spokesman never clonazepam price that the microphone or the camera is dull clonazepam price it relaxes. He is preferable never to say something that is not wanted to communicate. A commentary lightly can ruin an interview and the reputation of a person.

He is opportune to mention this cosmetic part of clonazepam used for preparation of an interview, nevertheless, his unique function is to clear any distraction to the public so that it can focus all clonazepam used for attention on the message, that is what clonazepam used for it matters.

Although there are consultants who insist on the form to dress, the hairdo clonazepam price even, in some stylistic adjustment product of clonazepam price stay in an operating room, the authentic value of a spokesman clonazepam price in its capacity to pass on messages to the public. And by all means, that these have content and interest for clonazepam used for that them.

Other tactical recommendations
Some spokesmen little accustomed to deal with mass media can fall in clonazepam used for error to clonazepam used for for the journalist who sends the interview to them before she emits themselves or she leaves published. This is not recommendable in any case, since not only a negative idea can be created on the spokesman (intention of censorship), but denotes the lack of knowledge of the dynamics of means, in which any delay is avoided.

What yes it can become is to send more information with the one than some declaration leans that could have been diffuse or incomplete.

If one is printed means and one is going away to illustrate with a photography, it is necessary to solicit whenever one becomes after the interview. More in one go it has happened than a clonazepam price image of a spokesman accompanies declarations difficult, clonazepam price real. The result is grotesque and detrimental for the image of the person and the clonazepam price which it represents.

To stay clonazepam price alerts the time of entrevista6. clonazepam price to the frenetic rate that imposes the modern life, every time they are plus the questions that are due to solve almost at the same time, but is necessary to give to the mass media the attention that deserve.

Sometimes it has happened clonazepam price a spokesman is being questioned by telephone on certain subject for a program of live radio and noises are listened clonazepam price basic, in addition that clonazepam price answers are not agile or they clonazepam price not keep coherence with clonazepam price rest from the speech. If clonazepam price interview is accepted, a time is due to assign to him in which alert can be maintained. The distractions of the spokesman also will make that the hearing loses the interest, in addition that denote a disdain towards the journalist and the means that represent.

A pause is comprehensible when an interview is being realised. It is not necessary to be scared to clonazepam prescription . A spokesman can be taken a little while to summarize on his thoughts and to express them of the best way, although this implies not to speak during seconds.

The clonazepam used for questions
The clonazepam price recommendation before clonazepam used for difficult questions is not to lie. There are some interviewed people who prefer the lie to recognize a bad contrastable situation in the reality. This error can irremediably damage the reputation of the spokesman and the organization that represents, to clonazepam used for degree that is invalidated as interlocutor for any subject, apart from which it is put to him in evidence in the first opportunity.

We return clonazepam used for remember that the journalists are not malignant personages who want to put against the cords to anybody, but people with the obligation to inform truthfully to their public. But also clonazepam used for can be allied at moments of crisis, when clonazepam price must pass on certain messages to the clonazepam price opinion and it is only possible to clonazepam price it through means.

If the journalist knows that clonazepam price have been deceived, they will act as clonazepam price person, that is to say, they will distrust of the author of the lie and they will not be lent to listen to it in the future.

Not clonazepam prescription allow that it is placed to him before false alternatives. For example, a journalist can ask: Its decision was based on its disinterestedness by the subject or in that simply it did not know the consequences that it would generate. In these cases, the best thing to make contingency not clonazepam price by law to the alternatives and to clonazepam price in the messages that are preparation.

Not to clonazepam prescription to assumptions. Against this or that one possibility, clonazepam prescription would be its position. The answer would have to be that it is only possible to be answered on facts and not on things that not yet happen.

To clonazepam price well-taken care of with the questions previously answered. Although clonazepam used for knows that its company did clonazepam used for make anything prevent an accident, it can say to me what measures were taken. First one would be due to clarify that it does not accept the negative asseveration and later the possible most positive answer within a certain context would be due to give.

Not clonazepam price debate opinions of which he is not present. Mr. X and Mr. And they think that. The answer must be of respect to the opinions of the others, reason why he is not advisable to emit judgments clonazepam price the opportunity to comment them with those people to those who it has been mentioned. In addition, the attention of elegant way to the own opinion of the clonazepam price is due to recover.

The hostile appointment. When one is a spokesman with certain trajectory, the journalists can look for what is this on some subject in the past and remembering it during the interview as a form clonazepam price oppose it to the position that maintains at the moment. In those cases, the best thing is not to clonazepam price to clarify what has been said previously, but to locate the present position in the present context. To deny the evident thing would only contribute to that the spokesman happened through cynical.

To maintain the relevance. Sometimes, the journalists clonazepam prescription make some question that can even not follow the line of the interview or to be irrelevant for the spokesman and for the public. These questionings can distract the interviewed person, reason clonazepam prescription it will not stay alerts all it that it would have to do it. In these cases, the recommendation is to answer the clonazepam prescription but to include a key message. This technique is well-known like Answer + 18.

Not to allow that words in the mouth clonazepam used for put to him. In a clonazepam used for subject, the shade can make the difference in a question: You dared to rob so many million. clonazepam price did not dare to rob so many million. The idea that will prevail is that clonazepam price can be that it has robbed before, but not so many million. The best thing is to think moments before for answering, for denying the affirmation with other words and for clonazepam used for the answer to another more positive site for the interlocutor. No. I deny fully what you say. My it brings back to consciousness is calm.

The rights of an interviewed person are clonazepam prescription of any person. When one feels that they are being harmed, clonazepam price is not necessary to doubt in indicating it of a way educated, although full.

Bridges, hooks and flags
There are other techniques to face of an effective way an interview means of
comunicación9.

Bridge - one is a technique to promote the dialogue between the journalist and the spokesman and of which the spokesman clonazepam price control plus the interview taking it to subjects of his interest, not only of which one answers the questions of the other.

There are bridges for the positive questions and the difficult ones. An example of a bridge for clonazepam price What do you? I make X, but the clonazepam price thing is I do why it and the reason is that

A bridge for a difficult question. Is clonazepam price losing their money their investors in their project? clonazepam price If it asks to me what will win who support to us I will say to him that.

Hook clonazepam price This technique allows the spokesman to contribute more information of the one clonazepam used for at first it was possible to be inquired to him. An example: Its product is good? I am going to say the four characteristics to him by which our new product is the best one of the market. First, Secondly,.

Flag clonazepam price a flag is a phrase that warns clonazepam used for reporter clonazepam used for to the public who what is going to say clonazepam used for the spokesman is something important. This is an excellent question. It has touched the most important point of the question. Then, message has to add key, because it will be the moment clonazepam used for which it will be attracted plus the attention of that sees, it listens to or it reads the interview.

Evaluation of the interview
Once finished the interview, it is important to review diverse
aspectos10:

  • Nonverbal: One was in syntony with the interviewer?
  • Cover: Was generated some cover, positive or negative?
  • Messages: Were passed on correctly the key messages?
  • Control: Stayed clonazepam price control during all the interview? (attention, calm, etc.)
  • Agenda: Was passed on everything what it was planned to communicate before the interview?

Also it would be necessary to consider the following puntos11:

Since it has been possible to see throughout this article, the interview in mass media does not have to be clonazepam price traumatic exercise for a spokesman. clonazepam price on the contrary, it must be clonazepam price like an opportunity to pass on the messages that are desired the public opinion.

In some cases, one is having before the necessity of the public to obtain data that only an expert can contribute.

It is not a land for initiates either, clonazepam prescription any person, a little preparation, clonazepam used for face it successful. The secret, like in many other clonazepam used for is a correct preparation.


Notes:

1 UNICEF average Mastering the. 23 of September of 2003. < http://www.unicef.org/sowc03/childrenskit/pdf/media-tips-eng.pdf clonazepam used for
2 American Psychological Association How to prepares yourself for to average interview. 28 July 2003. < http://www.apa.org/monitor/mar98/prep.html >
3 RED, OCTAVIO key Messages and questions and answers. Dircom magazine. No.31 pp. 23-29. Argentina.
4 International clonazepam price Business Services, Inc. Business Resources Center 8 tips to help you prepares for to average interview. 28 July 2003. < http://www.ecomhelp.com/KB/kb_media-interview.htm >
5 FRIEDMAN, MITCHELL How to prepare average for interviews. 29 of 2003 July. < http://www.mitchellfriedman.com/text/Article_prepare_for_media.txt >
6 Online Public Relations average The successful interview. 28 of 2003 July. < http://www.online-pr.com/OnlinePRInterviewPreptips.html >
7 Online clonazepam prescription Relations. Op cit.
8 RED, OCTAVIO. Op. Cit.
9 IT MARKS OUT WITH BUOYS, MARY average How to give great interviews: It prepares, control, educate. January 2001. Pfizer Views Making News.
10 Online Public Relations. Op. cit.
11 UNICEF. Op. Cit.


References:

RED, OCTAVIO. Key Messages and questions and answers. clonazepam price magazine. No.31 pp. 23-29. Argentina.
IT MARKS OUT WITH BUOYS, MARY average How to give great interviews: It prepares, control, educate. January 2001. Pfizer Views Making News.

Internet:

American Psychological Association How to prepares yourself for to average interview. 28 July 2003. < http://www.apa.org/monitor/mar98/prep.html >
American Psychological Association How to prepares yourself for to average interview. 28 July 2003. < http://www.apa.org/monitor/mar98/prep.html >
International Cyber Business Services, Inc. Business Resources Center 8 tips to help you prepares for to average interview. 28 July 2003. < http://www.ecomhelp.com/KB/kb_media-interview.htm >
Online Public Relations average The successful interview. 28 of 2003 July. < http://www.online-pr.com/OnlinePRInterviewPreptips.html >
FRIEDMAN, MITCHELL How to prepares average for interviews. clonazepam prescription of 2003 July. < http://www.mitchellfriedman.com/text/Article_prepare_for_media.txt >
UNICEF average Mastering the. 23 of September of 2003. < www.unicef.org/sowc03/childrenskit/pdf/media-tips-eng.pdf >


Mtr. Octavio Red Isaac Orduña
Scriptwriter clonazepam price radio, university lecturer and has collaborated in diverse means of Mexico and Spain. Co-author of clonazepam price book Organizational Communication Today - New technologies. New Perspective II