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By Adaena Fernandez ET to Introduction One acyclovir 400 mg tablet these disciplines of the knowledge is without a doubt the Science of the Communication, that in his to happen historical has journeyed from the journalism studies to new interactive means of communication. Projects academic have looked for (we think that without obtaining it) proposal acyclovir 400 mg tablet knowledge, abilities acyclovir 400 mg tablet competitions necessary, that they allow his students acyclovir 400 mg tablet withdrawn to plan, to develop and to evaluate zovirax acyclovir strategies of communication for the diverse zovirax acyclovir scopes that in their development have arisen as a result of, we insisted, advances of sciences and the technologies, but mainly of the human needs of communication. Thus zovirax acyclovir sprouting, consolidation and reconfiguration of mass media from the new technologies; the problematic human relations, more and more complex, that arise in the companies and institutions, are these public or private ones; the problems that nowadays impose the aggressive global commerce in the zovirax acyclovir and circulation of merchandise; the new acyclovir 400 mg tablet scenes, more and more competed, acyclovir 400 mg tablet at the same time more and more questioned by a civil society that tends to organize itself to guard by its elementary interests of social coexistence and, finally, the sprouting of new acyclovir chicken pox of marginalization social, which they have to do with the diversified access, on the one hand, and restricted on the other, of diverse sectors of the society, to knowledge and technologies that generate changes in the level and quality of life, which they impose to the studies of Communication new labor scopes that imply knowledge and abilities that until for ten acyclovir 400 mg tablet was not considered how necessary, is more, not even existed in the imaginary one of the profession. The tendency seems to accelerate itself and the answer acyclovir 400 mg tablet the academy seems not to arrive, which implies a disadvantage for the thousands of young people who at the moment attend the compatible studies of communication and races in all the country, to be able to place in a labor world that requires of very different and much more complex competitions that acyclovir 400 mg tablet that at the moment show curricula of the schools of this field of study. Exposition of the problem In such a way that the student of communication of the diverse Universities acyclovir 400 mg tablet the city of Veracruz, apart from which she does not obtain professional competitions framed in the integration of abilities and knowledge, acyclovir 400 mg tablet the increasing monopolizing of professionals of diverse disciplines that they look for to be located in new work areas. Before this context, he is possible to indicate that within the process of formation of the professionals in communication he would have to be closely tie the academy with the labor acyclovir 400 mg tablet nevertheless the curricula and the profile required in acyclovir 400 mg tablet work areas do not correspond. In this sense, the present test some of the opportunity areas are approached that are considered elementary for the unfolding of the signaller in the market: The Organizational Communication, the Lobbying, the Public Image, the Viable Development, Public Relations and Digital Communication.
Cultural, social, economic and political the events have been decisive so that the signaller questions itself with respect to the paper that carries out in the markets demand that it. General mission The schools of communication zovirax acyclovir the city of Veracruz
As it is reached to appreciate, acyclovir 400 mg tablet for the scholastic UV, the other acyclovir 400 mg tablet they are private, everyone with its particularitities in its training programs and the form in which they glimpse the competitions and profiles that must contain the student of the communication before and after to have attended the degree. Nevertheless, public and prevailed they have the following problematic common:
Neither analogical nor technological It would seem that in Veracruz zovirax acyclovir field of the cibercultura is done only for Graphical Designers, engineer in acyclovir 400 mg tablet systems and until educators. No scholastic center has worried to carry out a digital project, as zovirax acyclovir would be magazines in line, programs of radio or television by Internet, vestibules of integral communication, etc. This is not rare, since still in many classrooms they are continued discussing if it is certain or it hypothesis of the hypodermic syringe or does not attack everything what it is not said by the preferred author of the university professor. The problem is not only the one to train students who can coexist with the realities of the analogical and acyclovir chicken pox world, but the one that they create, has a discussion, promotes and elaborates communication strategies, leaning in these tools. The schools in communication in the port of Veracruz must happen to be centers of formation of communicating to being it of signallers who wish to be comunicólogos. The technology not to memorise itself, is due to take practices to acyclovir 400 mg tablet but everything with a logical process of thought, than analogical or more technological, the work of the degrees in communication in the Port of Veracruz must form from within young that know to acyclovir chicken pox the realities, to generate strategies and to use the technologies in information to carry out them, if this is not thus, will continue having withdrawn in communication without a use in the area which they studied, in addition that the universities will resemble more and more to secondary schools with students of communication of 18 and 19 years. Not only functional, but also digital illiterates and, worse even, of initiative. Communication and viable Development In spite of the great weight that the communication exerts in the viable development, in the city of Veracruz the students of Sciences of the Communication do not know the subject. The Cristóbal universities Columbus, Rich Villa, Unimex, Mexican Hispanic University Center, have common, within their objectives the formation of professionals of the communication with strategies and abilities that help him to evolve in the different labor options from the race, as well as to prepare competent professionals in the analysis of their immediate reality. Therefore, the curricula contemplate to the mass media de between their matters, as well as subjects related to the society and the culture, but a subject does not exist destined to approach the viable development that prepares comunicólogos with the tools necessary to evolve in this area. MEXICAN HISPANIC UNIVERSITY CENTER
This project of entailment arose because acyclovir 400 mg tablet state level an instance does not acyclovir 400 mg tablet that takes care to satisfy the needs with the viable development, that in addition approached the scientific and technical aspect. Still before this agreement of entailment, the Veracruzana University, develops a titled project Arqueoturismo in Veracruz , < http://www.uv.mx/Investigacion/ecoturismo.html > under zovirax acyclovir coordination of the Main directorate of Investigations and the Direction of General Entailment of the Veracruzana University, in which the faculties of Languages, Architecture, Tourism, Mechanical and Electrical Engineering and Anthropology and History participate. This project lacks the participation of the Faculty of Sciences of the Communication at level degree, the workings that could carry out the students, are contributed by the Faculty of Architecture as far as the protection of the environment, development of self-employment, root of the population, fortification of identity and rescues of the local cultural values.
Other projects that the UV realises in the subject of viable development
The Faculty of Communication begins to make formal appearance through the masters and of the doctorate from lines of investigation and of the thesis projects. It must emphasize in the labor field in which withdrawn of our universities they are toiling, the panorama can be little flattering, acyclovir 400 mg tablet why they contribute the analyzed numbers: Analysis of the sample of the withdrawn ones of the race of Sciences of the Communication
In the acyclovir 400 mg tablet of teaching: 4 people. It is observed in this sample that teaching is zovirax acyclovir an area where the signaller tends to exert their profession. The majority is located in institutions of government and private companies; whereas some realise activities that they do not have to do with the communication race. Graph 1. Graph 2. Graph 3. - He is opportune to mention that five people exert activities nonrelated to the communication, and they are developed in areas like the sale of insurances, clothes, and assistants of computer science. According to the obtained data, a great number of pasantes can be observed that the majority of the profesionistas of this one area does not worry to acyclovir 400 mg tablet the degree title, giving like result. Between acyclovir chicken pox activities that realise the acyclovir chicken pox of communication are: average audio-visual forms and the social communication area of different dependencies from the state and federal government. Like conclusion, it is possible to be said that one of the problems of the labor market is the deficiency of the curriculum of the Race of Communication, because matters are not contemplated that allow the withdrawn one to zovirax acyclovir the tools necessary to penetrate in other work areas, of the apathy of the signaller to learn, to acyclovir 400 mg tablet professionally and to be developed there, generating a great number of pasantes that have the difficulty to find a job.
The students of communication in our country, frame their imaginary labor one in the different means companies that can project their image to thousands of users (TV, Radio, Press), thus is as a professional future of the communication forms in Mexico, or at least, thus it happens in the majority of the Universities of our state: Veracruz. We are a country of the Third World, yes, but the academic breach that forms with respect to the use of the new technologies within the same, mainly originates that professionals of public universities, they are in clear disadvantage, and by much, with respect to withdrawn others of private universities; which, are necessary to stress, acyclovir 400 mg tablet pioneering and are today those that takes the baton in technological update. In spite of I leave behind technological of our country, with 8,1% of illiteracy (data to November of the 2002), we lived immersed, in a technological revolution marked by the phenomenon of the acyclovir 400 mg tablet effect that it gives rules to turn us into a generation ciberculturizada in its totality. The fact that we make purchases by Internet, that nowadays exist more than five million vestibules to consult any amount of subjects, and that in this year (2003) the fusion between television and Internet occurs, (Islands, 2000:46) it acyclovir 400 mg tablet modify our way still more to communicate and not only that to us, will modify, like all the technological revolutions that acyclovir 400 mg tablet occurred, our perception of the world, our way of life, the way in which we were related and the way in which we produce and we interacted labor with other the social one and. It is clear, it exists a prevailing necessity to update curricula university, where focused matters to the handling of hardware and software are contemplated, basic firstly, for the efficient professional performance that guarantees to the professional and the contracting organism, the effectiveness that as workers jeopardize we can offer.
When acyclovir chicken pox our history like training of professionals, we found that, from the creation of the race of journalism in the Veracruzana University, generations molded according zovirax acyclovir the theories of classic authors that zovirax acyclovir academically they substantially contributed to base the bases on which the professional task of the people in charge of the communication in our Federal Organization rested, but which they motivated ambiguously to a stagnation. Everything changes, from Heraclitus we know that everything renews and if no, dies; and even so one becomes. Because then, acyclovir chicken pox importance zovirax acyclovir the technological update like fundamental part of the formation of the hacedores futures of the communication is not considered? , because the recalcitrant exigency on the part of institutions with presence in our region is avoided more and more, of comunicólogos with integral formation that collaborate to create a society with majors guarantees and human equality. To grow in this country is not easy, bottled in a professional cannibalism, framed by a useless bureaucracy and depauperante, that does every day to us more perverse, it turns out really rewarding to be with theses and personalities in the academic scope that abren the labor panorama to us and that contribute of equal way to the favorable projection of which we try of real and beside the point professional form, to make communication in serious. Abraham Nosnik comments:
If as important personalities as Nosnik, Islands, Esteinou, Benassini, Soda Silver, etc., mark the way acyclovir 400 mg tablet us, in plain language and moved away of personal egoisms, rather, they front share experiences to us felt in the labor market, then, we acyclovir 400 mg tablet the integral and complete importance of being professional of the communication, worried about the technological convergence that we have at the hand, we take advantage of kindness that offers and we use them like tools indispensable for the daily unfolding of our own existence. Public relations Areas of opportunity
In agreement with Carolina Itoiz the Public Relations look for to insert to the organizations within the community, being acyclovir 400 mg tablet to include/understand, as much by their internal acyclovir 400 mg tablet as external, acyclovir 400 mg tablet their objectives and procedures in order to create beneficial entailments for both parts by means of the agreement of their respective interests. Pursuit of the section of zovirax acyclovir at average forms of circulation in the city of Veracruz (08 to the 21 of July -14 days)
According acyclovir chicken pox the previous thing he questions himself that the employers understand acyclovir 400 mg tablet each of those denominations. That is to say, the comunicólogo, the lawyer in communication or the Lawyer in communication They are professionals who know and do the same acyclovir chicken pox Or they are professional whose abilities are so acyclovir chicken pox that it gives the same to contract one of them. Apart from which ambiguity exists between which he is a signaller, a comunicólogo and a Lic. in Communication, it does not know if acyclovir 400 mg tablet race of Public Relations and Marketing research form part of the formation of the race of Sciences and Techniques of the Communication or are professions that have a delimited work area or on the contrary the communication is the global tool of the marketing research and the public relations. The showy heading but is the one of comunicólogo when they use it to the employers to that professional they are talking about: Lawyer in Publicity; Lawyer in: Public relations, Sciences and Techniques of the Communication, in Mercadotécnica, Communication in Graphical Design or Visual contact. Etymological by comunicólogo it is possible to be understood, acyclovir chicken pox broad strokes: the one zovirax acyclovir studies the acyclovir 400 mg tablet that is a deep connoisseur of the tools and methods to communicate. In that sense, indeed all the professionals zovirax acyclovir in the previous paragraph fulfill that requirement, zovirax acyclovir she is still paradoxical that does not exist the Degree in then Comunicología the question would be Who said to acyclovir chicken pox to the employers of this category? Also Comunicólogo can be appreciated that the following three professions in preference are those of Marketing research, and Licensed in acyclovir 400 mg tablet with two proposals of use each. And last acyclovir 400 mg tablet are the Public races of Graphical Design and acyclovir 400 mg tablet just by a proposal each. It is possible to mention that the category of journalism and publicity do not appear. (annexed graph). The position that is offered like supply of use to these professionals, is: Teaching (7); Public manager of Relations (1); Head of Public Relations (1); Graphical designer (1); Assistant of specific Commercial Area (1) and two cases acyclovir chicken pox which not. (annexed graph). On the other hand, the advertisers are acyclovir 400 mg tablet when paying the spaces acyclovir chicken pox the average forms, because he was well-known that no of those supplies of use deserved an eighth of page less than (annexed graph).
In conclusion the market of work for the professional of the communication this in teaching and that activities like Public Relations, Marketing research and Journalism, does not count on a significant supply; If this pursuit of 14 days were representative for the decision making in the curricula of the institutions of Education Superior it considers necessary to contemplate to matters focused to the pedagogy and the Didactics so that the withdrawn ones have possibilities of carrying out activities academic. The Communication of the Public Relations Public relations, are activities of an Industry, Association. Corporation, acyclovir 400 mg tablet Government or another organization, to promote acyclovir 400 mg tablet to maintain acyclovir 400 mg tablet and productive relations with consuming people such as, employees or retailers and with the public generally, thus to adapt to the environment to the benefit of the society. Five of these means could not be including in the present analysis, by causes other people's to the authors; the rest, that is to say six means: Notiver, Avanradio, Group Nucleus Gold, Newspaper Az and MVS Radio; they threw the following panorama, acyclovir 400 mg tablet the withdrawn ones of the races of Sciences of Communication and RRPP, concerning jobs. The means that use major number of people are the Group Nucleus Gold with 120 jobs; of these, twenty-one are occupied by acyclovir 400 mg tablet of these races. The second company that but it uses to these withdrawn is newspaper AZ, with fourteen supplies of work. The last place in this category has MVS radio, company that it uses to five of these profesionistas (annexed graph).
In the case of the variable Institution of origin it is the Veracruzana University that contributes the greater number of profesionistas to these companies: of fifty and eight jobs, that altogether are supplied by these six companies, thirty and four are occupied by withdrawn of this one.
· acyclovir 400 mg tablet Univesidad Veracruzana. In the case acyclovir chicken pox the distribution by sorts, it is possible to be appreciated that the balance does not incline in favor of any sex and, rather seems to have a acyclovir chicken pox distribution of the jobs. Of the fifty and eight existing jobs, twenty-six are carried out by women and the rest by men; although the number of men is greater, the difference with respect to the women is of only four units, a little significant number.
The positions occupied by people who did not finish their professional studies (race truncate), are two: one in Notiver and one in Newspaper AZ. In this same order of ideas, the number of titleholders and pasantes this thus: 13 and 24 respectively. And the rest of positions, six, is carried out by professionals with some postgraduate.
Public image and the signallers in Veracruz Victor Gordoa in website of his Institute of Public Image gives 10 reasons zovirax acyclovir study public image: 1. Because to create a Public Image it is necessary to know how to identify and to produce the verbal and nonverbal stimuli that will have to emit the person or the institution and for it acyclovir 400 mg tablet of specialized knowledge. 2. Because the size of the labor market is enormous and it is virgin. 3. acyclovir 400 mg tablet he abre an area of unique opportunity before the shortage of acyclovir 400 mg tablet in Public Image. 4. Because the real possibility exists to be contracted gaining a good pay. 6. Because in the members of the sectors public and prevailed already the necessity arose from specialists in Public Image who help them to reach their objectives. 7. Because a good image is a added value that means the competitive difference between similar companies and products. 8. Because the reputation of the marks and the managers of the companies already are valued in the financial statements. 9. Because the sport sector already included/understood the economic advantage that as much means a good Public Image in the development of individual races like in the one of the institutions. 10. acyclovir chicken pox the sector of the entertainment requires of specialists in Public Image who professionalize the handling of the artistic races of their members. In acyclovir 400 mg tablet case of the city of Veracruz the relevance of this area of opportunity is in the great amount mainly acyclovir 400 mg tablet lenders of services that exists, in acyclovir 400 mg tablet that it has to do with the food, lodging and diversion; services whose quality is evaluated daily by the local consumers - or visitors who never lack when being a recognized tourist center. The managers or managers of these companies need to tell on a good image that allows them to realise successful appearances in massive means of communication, or for the promotion of its companies or, in crisis situations, to acyclovir 400 mg tablet the critics of the detractors and to carry out a suitable control of damages. In the same case is the political atmosphere, since the PRI lost the municipal presidency at the hands of the BREAD, the competition by this important presidency has become very fought and some elections have been decided by reduced margins; that is to say, those aspirings to positions of popular election in Veracruz must have special well-taken care of in the perception that of them has the citizenship and for it they will have to go before true professionals. In acyclovir 400 mg tablet tactical mission zovirax acyclovir professionals who want to dedicate to questions image, newspapers acyclovir 400 mg tablet great circulation in the port: Notiver, zovirax acyclovir AZ and Newspaper of Xalapa (this last one published in Xalapa, but of great weight in the public opinion of the port), offer use acyclovir 400 mg tablet since, like any massive mass media, with worrisome regularity they are implied in controversies acyclovir 400 mg tablet turn around their quality of interlocutors of the civil society or the own government; quality that needs to acyclovir 400 mg tablet if they want to conserve his portfolio of clients. It is the same case of the television transmitters installed in this city zovirax acyclovir Telever and Aztec Televisión, that count on a plant of personnel of the communication acyclovir 400 mg tablet - whose number oscillates between 20 and 30 people. In this case the necessity acquires special relevance that has these companies to position to their speakers and reporters before the public opinion; that is to say, to place them in the showcase that represents its emissions implies to generate a good image to them, before its massive hearing, that responds to the potential question why have I who to believe to this one fulano to him everything what she says to me? In order to grant credibility to them, these companies launch campaigns destined to turn into acyclovir 400 mg tablet the image of the reporter or speaker. In the case of the city of Xalapa for example - to illustrate the majority of this tendency -, TV-But, places photographies, of great size, its conductors in the flanks of motor transport acyclovir chicken pox And also it places photographies in spectacular throughout the most important avenues of that one city. Practice that is emulated, looking for the same aims, by wireless companies. In the zovirax acyclovir of the broadcasters the panorama is more interesting still, exist 20 radio stations in the city of Veracruz; and it is clear zovirax acyclovir the written down thing, lines above, acyclovir 400 mg tablet newspapers and television transmitters also operates for the wireless industry. In this case the particularitity is in the high number of options that zovirax acyclovir Because in the case of newspapers zovirax acyclovir number does not exceed the 6, and in the case of the television transmitters already we saw that they are two. Thus the diversity of options in broadcasting entails the necessity to take care of zovirax acyclovir impressive mosaic of tastes, tendencies and needs, as much of advertisers as of radio monitorings. Here the work of the adviser in acyclovir 400 mg tablet would have to focus in looking for the best relation cost-I benefit, that is to say to acyclovir 400 mg tablet its hearing without turning it into excluding.
Conclusions: acyclovir 400 mg tablet necessity that the professionals, students and teachers acyclovir 400 mg tablet communication they are sensitized before the emergencia of new fields of development and with an acyclovir 400 mg tablet market is urgent; to such necessity acyclovir 400 mg tablet is due to respond with the inclusion of university matters that revitalize curriculas acyclovir 400 mg tablet permeadas generally by an inoperative teoricismo.
Veracruzana university To develop to new theoretical conceptions around the acyclovir 400 mg tablet study object To know, acyclovir chicken pox explain and to interpret of objective and integral acyclovir chicken pox the reality in which one is immersed To argue acyclovir 400 mg tablet to defend in form oral and written its position before the phenomenon of the communication, as well as to establish interpersonal and group relations. Cristóbal university Columbus Mexican university To train enabled professionals acyclovir 400 mg tablet suitably detect, to anticipate and to solve to inherent problems to the acyclovir 400 mg tablet in its diverse types and modalities acyclovir 400 mg tablet our time, acyclovir 400 mg tablet the knowledge theoretical-practical to obtain, to analyze and to transmit journalistic, wireless, televising, video, audiographic, verbal, written and documentary data generally. To offer a professional information that it allows the withdrawn one to suitably acyclovir 400 mg tablet to include/understand the thematic one and to implement the suitable forms and means for the transmission and reception of acyclovir 400 mg tablet designing technical and strategies of communication that offer innovating solutions to the contemporary needs. To base the objective and rational opinion of the withdrawn one to issue and to receive information with critical acyclovir 400 mg tablet guaranteeing by a solid conscious formation scientist-humanist of its commitment and social responsibility. Rich university Villa Training signallers zovirax acyclovir high critical and participating sense, our institution is it jeopardize with the development of people of success, creative professors, enabled acyclovir 400 mg tablet the change and the innovation, preparations to acyclovir 400 mg tablet the development of its productive and human surroundings. In conclusion, with respect to the acyclovir 400 mg tablet missions of each one of the acyclovir 400 mg tablet universities, all has the intention to train signallers, noncomunicólogos, enabled in the diffusion area of mass media. The profiles that are handled for the withdrawn one more are related towards the operativity and not to the development of the investigation and strategies in communication.
In the Veracruzana University the curriculum focuses more to the audio-visual means area, leaving of side the area of average forms, where greater emphasis in the new technologies and the digital media makes lack. The area of public relations and communication handle organizational it acyclovir 400 mg tablet quarter and fifth semester, the area of lobbying, public image and viable tourism does not contemplate in his currícula to it. There are design matters and multimagen, thus also like of the Mexican political system and the Latin American thought. In the Cristóbal university Columbus, acyclovir 400 mg tablet matter of relations contemplates public it until the seventh semester. In the area of new technologies, only there is a matter of computation for the design in the fourth semester and computation multimedia. With respect to the development of the social and world-wide surroundings, it is acyclovir 400 mg tablet a subject of Seminary of the contemporary reality of Mexico, and another one of Analysis of the world-wide reality. There is a matter of marketing research in zovirax acyclovir semester and the sixth semester the zovirax acyclovir of organizational communication In the Rich university Villa, the curriculum is divided in two specialties, production and publicity, Matters acyclovir 400 mg tablet public relations and organizational communication, but of public opinion are not contemplated and propaganda. With respect to matters related to the present reality, it has matters like contemporary History and processes of communication, and is the unique acyclovir chicken pox that has in its plan a matter of Globalisation of the communication and its social impact. University Hispanic in center Mexican, the communication race goes of the hand with the one of publicity, for that reason it contemplates subjects of both acyclovir chicken pox The curriculum has matters related to the new acyclovir chicken pox the design and the information, also the public relations, publicity and production The curriculum widely takes to the matters related to the computation and the design. Until the seventh semester they contemplate to the matter of organizational communication zovirax acyclovir therefore the one of publicity that zovirax acyclovir from the third semester. In this university also they offer the marketing research race, where also publicity matters are distributed, means, public relations and organizational communication. The Mexican University is acyclovir 400 mg tablet unique one where the race is attended in 10 semesters has in its curriculum a diversity of matters, related to the communication, the production, the publicity and the organization. From the first semester it is contemplated acyclovir 400 mg tablet the matter acyclovir 400 mg tablet design and computation for average lines of vision. Thus also it takes propaganda matters and publicity, from the first semesters, in the seventh semester, takes to the matter of organizational communication and public opinion. For the ninth semester they are contemplated the matter of international communication that is related to the one of contemporary world-wide situation analysis. The matter of public acyclovir chicken pox is contemplated until the eighth acyclovir chicken pox and in the tenth semester matters of marketing research and publicity. In conclusion we have all the curricula acyclovir 400 mg tablet the mentioned universities no has relation, each faculty contemplates matters acyclovir chicken pox could be equal but with acyclovir chicken pox name. Similarly, no currícula develops the investigation, and in acyclovir 400 mg tablet interest for being innovating, they present/display matters acyclovir 400 mg tablet will not contribute withdrawn to the necessary bases so that it faces the labor land. Notes: 1< http://www.rrppnet.com.ar/intrrpp.htm > References: Negroponte, Nicholas, digital Being, the Ocean, 1996, Mexico. Pages of Internet < http://www.fao.org/sd/SPdirect/CDre0056.htm > Adaena Fernandez Creek, Arriaga Robert, Ma. Of Red Jesus E., Sergio U.I mount E., Ma. Patricia Garci'a Perez, Mónica Ramirez Lopez, Gustavo De Hoyos Ramon, Pedro Beautiful Reducindo, Sheyla Lara Forts, Sergio White Lara, Manuel Mora Pineda, Paulina A. Leija and Andrea E. Alfonso Aldama University Veracruzana, Verazcurz, Mexico |
