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The Media online in Mexico
 

By Navarrese Lizy
Number 30

Dividing of which discount online xanax media in line in Mexico forms discount online xanax part cheap xanax the New Technologies of the cheap xanax and Communication and it is translated discount online xanax a useful tool to inquire, to communicate and to interact, was realised a study with the aim of knowing its transformations.

Internet in Mexico
The discount online xanax of Internet in Mexico go discount online xanax to 1987. In 1992 MEXNET A.C is created discount online xanax organization of academic institutions that it then looked discount online xanax to promote the development of Internet. At the beginning of 1994 the initiative of Mexnet occurs to develop services in the network. In that same year the ITESM initiates an experimental Home Page.

At present cheap xanax technological disparity is very deep in the country. Federal organizations that count on eight times less amount of population like South Baja California, surpass get prescribed xanax more than four times teledensiad of Chiapas. get prescribed xanax it is taken as reference one of the zones with greater industrial development of the country as it is Nuevo Leo'n, the things are still more well-known: the cheap xanax surpasses by more than six times chiapaneca.

REGION
Internet USERS (In million)
Africa 6.31
Asia/Pacific 167.86
Europe 185.83
Half the West 5.12
Canada and the EU. get prescribed xanax
Latin America 32.99
get prescribed xanax 580.78

The media on line in Mexico
In Mexico discount online xanax forms of the media on line have had a slow development. It cheap xanax indeed the press, as it happens discount online xanax the world, the mass media in line that have advanced and discount online xanax the new technologies as a form to create a new journalism.

After investigations that we realised we had the following results: in the country line exists 157 newspapers on, 21 radio stations on line and exclusively 10 television channels on line. Of this investigation also we have been able to conclude that few are the means that have applied the new technologies of the information, specifically Internet, like the creation of a new one mass media that faces different receivers and that it demands of the journalist other attitudes and aptitudes.

MASS MEDIA ON LINE IN MEXICO

The mass media on line in Mexico have entered the New Technologies of the Information partially. The characteristics of the new one have half not been applied by the industralists. Some of them are not trying discount online xanax go into in the network.

Others have seen in the new technologies of the information a fashion in which must be present, but without being protagonists. Few are the means that operate the characteristics like the nonsequential reading, the instantaneity, the update, the depth, the interactivity, the personalisation, the availability, the being multimedia, the designs and the new rhetoric who must prevail.

Between the examples of new cheap xanax are cases like the one of the Reformation and the Universal one that begin to operate new characteristics and identify an important and transcendental factor cheap xanax the journalist as it is the feedback. Nevertheless, the editing rooms continue sharing the sites of the journalists of traditional means (it presses, radio and television) half printed and on are no specific spaces for means line.

The journalist, on the other get prescribed xanax begins to incorporate to those new challenges, but those are very few that face the feedback that demands the means, to the demands of the reader to fulfill the right to the information, the knowledge of computer science which they are demanded, to an abundance or overabundance of information that is due to decode, to the interactivity discount online xanax mainly to the social responsibility.

The newspapers discount online xanax a more and more competitive scene, where the discount online xanax context is changing. In the redefinition of the paper of means and his
space in the map of the discount online xanax the newspapers (printed) run the risk of failing to take advantage of the opportunity that they have. They must stop being believed superiors, more serious and worthier than frivolous electronic means.

Although the digitalization allows that the costs are reduced considerably, all the means have discount online xanax made the decision to be in the network. The reader, on the other hand, still the one that is between the 25 and 45 years, when he consults a information of his interest has the tendency to print it for that reason one of the services including in means is cheap xanax the impression more.

With respect to the nonsequential reading, few are the mass media that have given to the user this possibility him: not the one of a unique way, but the one of footpaths that are branched off. The mental speech works in regard to certain personal questions (tastes, I interest, time, etc.), not of a unique way. In this point mental process cheap xanax Internet agree.

The idea of the Global Village, of the total communication and intelligence-gathering capabilities is the essence of Internet. Our messages do not arrive in regard to the physical surroundings near means, but in regard to the cultural immediacy whereupon it is. Nevertheless, very few are the means that have managed to penetrate this characteristic of the globalisation.

The characteristic of the update also has been applied exclusively discount online xanax mass media in line more developed, the rest discount online xanax updating its information every 24 hours. One of the main reasons is that the continuous writing equipment being of the same printed means, the one of analogical radio or television. Who yes they update their information during the day news presents/displays the Break whose writing is very brief and simple, does not write up in their discount online xanax the same journalist, but, another editor. With this update one modifies the design and the hierarchy of the news.

The interactivity is the characteristic that abre the possibility that get prescribed xanax becomes, like to no other has done it means in finishing with the cheap xanax one-dimensional and unidirectional relation that is had in cheap xanax means. As the time prevents that the journalist spends hours for the attention of the demands of the readers, is indeed here where the new works get prescribed xanax be generated.

The personalisation that has more occurred in Mexican mass media on line and the world-wide ones get prescribed xanax been the information that is sent through palm, PC pocket or of the cellular one. Very the number of means is reduced that begin to offer means to the letter.

The instaneidad is an aspect very interesting to analyze. Internet is born with this great possibility that does not have discount online xanax written press. The access to the information is obtained from immediate way. The idea to consult the information in real time, with which the distance with respect to the immediacy of access to the information, with another average like the radio or television, is used excessive respect. discount online xanax clear example is the events that happened the 11 of September of the 2001.

The 11 of September
The 11 discount online xanax September of the 2001 meant for the humanity a rearrangement of the thoughts, the theories and the realities in discount online xanax one of the scopes of the human activity. One of these space in which it repelled the S-event in the journalistic messages.

The massive mass media, especially get prescribed xanax television, discount online xanax into get prescribed xanax hands of the consumers the images that took the information to the citizens of the world. Through our monitor of television the television networks presented/displayed to us live, which rationally we did not believe and it did not have referring previous than it happened.

The facts were there. There was no time to the reflections and the journalistic directions suffered of vaguenesses of the professionals of the information. As much television networks, as radio, presses and Internet was pressed in the United States of North America by the governmental urgencies and the psychology of the people who cried out a leadership that controlled the situation.

The 11 of September of the 2001 appeared discount online xanax Internet like a possible test discount online xanax see their comparative advantages with the radio, the television and the press, but cheap xanax it was conceptualizó like one of possible cheap xanax media for the communication as much for humanitarian objectives as for the terrorist exchanges of information. Nevertheless, it was demonstrated that in spite of the diffusion of the virtues of Internet, at emergency moments and crisis their deficiencies arise.

When those 11 discount online xanax September million people in the world they consulted the network discount online xanax inquire from the attacks to the buildings of the World Trade Center of New York, to the attack to the Pentagon and what it discount online xanax in the United States, Internet showed that the name of information highway, term that occurred him indeed in the United States, does discount online xanax represent the present reality of this mass media, since acted very like limited a wagon one of the information.

Few minutes after the suicide airplanes crashed against the Twin Towers, already were million internauts those that went to the main sites of the news of the United States to inquire into the event.

The ciberciudadanos looked for in the network the engaged qualities. The instantaneity, the depth, the immediacy, the rapidity. Nevertheless, the network cheap xanax not respond to these exigencies and the cheap xanax won the battle to him. Perhaps if the father of ex- vice-president Albert Gore had not been making famous and prosperous get prescribed xanax of highways never would have seen the light the term information highways to designate the project of liberalization of the telecommunications impelled by the Federal Government of the United States.

The number of desperate users to know the facts collapse during hours the main consulted sites of information more. get prescribed xanax of average like Cnn, Fox News, ABC News, Yahoo, get prescribed xanax Reuters, MMSNBC, CBS, Washington Post, New York Times, did not respond to the world-wide exigencies. The consultations were slow, exasperating and it was preferred to ignite the television. The cheap xanax of September Internet was chaotic.

It discount online xanax observed that discount online xanax finders that a section discount online xanax the news and up-to-date information has were some of the pages more consulted to inquire. These have become nearer pages for the ciberciudadano and is with them where they buy, discount online xanax and they inquire.

That day and the later ones consulted other pages like some sites get prescribed xanax the Pentagon and the get prescribed xanax lines like American Airlines and United Airlines. The site of the FBI was saturated, between searches of people and information that discount online xanax like possible tracks of the results of the attacks.

In fact this organism put a page dedicated to inform on the events and so that the discount online xanax could present/display tracks on those crimes and give with discount online xanax or guilty of the same.

The events were present at discount online xanax same moment that transmitted and many signallers, for discount online xanax of culture perhaps or of distance with respect to the events who were narrating, they incurred numerous or anecdotal commentaries.

An example very worthy to mention itself of the information by Internet was Le Monde Diplomatique that approached the subject, reunited previous materials on the terrorism, the Islam and the Muslims, the guerrillas and the violence discount online xanax the Middle East.

The page of the Cnn cheap xanax its format immediately to receive more visitors in cheap xanax of than there was less amount of information measured in bytes that transmitted the computers of each user. The page of the Cnn usually has a weight with a computer science densidad of 255 kilobytes it reduced and it to the tenth part with a very elementary format in which forceful images appeared and what they said first headed with some of the facts that began to be known.

It was until the later days when the network gave the community which had promised. The people get prescribed xanax communicate with their friendly and relatives thanks to the electronic mail, the services of instantaneous mail or chats. Knowledge where and as they were the friendly.

Although Internet contributes to the needs of communication of the users of positive way, also it has been used with hatreds and the xenofóbicas attitudes. Before it agents of the Bureau Federal of Investigation (FBI) discount online xanax in you soothe of the main suppliers of discount online xanax to Internet in the United States like Hotmail, AOL, Earthlink, etc. to investigate on possible terrorist communications that they had occurred by this means.

By discount online xanax immensity of the network to investigate the possible discount online xanax and terrorist conspiracies that they had occurred discount online xanax this means, the authorities had thought about using the program Carnivore (DCS1000) which register and store the information of the users who use a supplier of access to the network in which the program has settled.

The challenge of Internet to the traditional concepts of territorial jurisdiction is giving to problems to courts and legislators. Nevertheless some countries have get prescribed xanax some regulations. This system had not been get prescribed xanax until now more than with the previous consent of a judge. This program is used by the organizations of defense of the Human rights anywhere in the world and especially under the dictatorships.

Terrorism was the 13 of September of the 2001 in a text titled Combating act, voted with all urgency, after half an hour of debate, the cheap xanax allowed the American services of security to secure the cheap xanax of justice for the use of Carnivore.

In relation to the new rhetoric not only one begins to conform get prescribed xanax style, but a hibridization of the journalistic sorts. The news with contextualisation get prescribed xanax brief news articles. New sorts that include the informative-opinativo text, the audio one, the image, the infografías, the survey, etc.

Elements of the new rhetoric

Textual elements

Headed
  • They are simpler.
  • The unique element of the head is generally a holder who does not go accompanied of antetítulos or subtitles.
  • They are smaller than in printed editions.
  • A holder of 30 points considers itself quite great, most frequent are those of 12 points.
  • They are underlinings and they are generally of blue color.
  • They use a legible and common typography so that he is available in the majority of the equipment
Texts
  • They are of a unique column, occasionally accompanied by some photography or infografía get prescribed xanax can go in pendant earring.
  • The size of the typography usually is superior to the printed news, between 10 and 12 points.
  • Usually get prescribed xanax go flush left, they do not take drain and they are not just.
  • Recommendable not to abuse the bolds, nor the cursive ones.
  • Families of letters are used that offer cheap xanax good comfort of reading like times, the Helvetian, the verdana or arial.
  • The phrases must be short and of simple grammar structure. Column are no the eight news of
Other elements

Graphical elements and multimedia

More habitual formats
  • Little weight. · Format GIG (Graphics Interchage Format) or JPEG or JPG (Joint Photographic Experts).
  • Animated cheap xanax · Audio and video with streaming, discount online xanax user does not unload the content and it visualizes soon it, it is but it reproducing it receives as it, with the Real Average, Real the audio one, the discount online xanax Average Pleayer, the MP3, MPEG, etc
The technology Flash
  • Thanks to the system Flash they are possible to be constructed to attractive pages Web and dynamic in which the elements compose that them can interact with the user.

Visual resources

Connections
  • discount online xanax , hiperlinks or to hiperenlaces.inter to us
Frames or marks
  • Frames or columns allows the linearity of a page, to divide this one in different zones or to cause that one of them serves as guide for the rest.
  • Each can have its own get prescribed xanax of displacement.
get prescribed xanax
  • The discount online xanax allow to improve the design of a page Web. One becomes ordained a space in rows and columns.
Maps
  • By means of the maps in a unique image manifolds can be included connections that take to a place or another one. They are applied to images of cartographic elements discount online xanax (maps, planes of cities, etc.)
Animaciones or Rollovers
  • Animations based on the video emulation (QuickTime, Flic, Avi, etc.), that stops to be contemplated require of auxiliary programs previously installed and that need time to be loaded.
  • The text in movement consists of moving cheap xanax a word or words, as get prescribed xanax a luminous signboard it was creating a Marquee.
Forms
  • The newspapers on line demand certain opinions, reason why the reader sends his information to the servant of the newspaper, where usually he is installed a program so that he processes this information.
Bottoms or backgrounds
  • Bottoms of color to emphasize certain information and to create a greater resistance between the discount online xanax of frames and others.

Added services

Complementary information
  • That get prescribed xanax allow to satisfy the demand of the reader in a determined subject, access to the supplements.
  • The present news, to discount online xanax minute.
  • Labor, economic, educative consultant's office. · Climate.
  • Quotes and Stock market.
Extra services
  • Systems search.
  • Hemeroteca, audioteca and videoteca.
Games and pastimes
  • Crucigramas discount online xanax games like invaders, Pong, Pacman, Tetris, etc.

Reforma.com case
The format of Reforma.com is defined as a divided vertical site in three parts: barra de Navegación, the Alive Area and the Third cheap xanax The elements that compose the bar of navigation are the sections of the News, Services, Supports Multimedia, Opinions and Soundings, while the area lives constitute the Last News, the live Reformation, Main discount online xanax Supports Multimedia, more information on the section, supplements and Guía of the Angel with the exception of the first flat one who is in the third part covered by special notes, supports multimedia and editions.

Also it appears the section discount online xanax the news, of services of the navigation bar; the Last News, the live Reformation, Main Notes and some supports multimedia of the alive area and other notes of the third discount online xanax compose first scroll of cheap xanax page of Reforma.com, while the space where the rest of the elements is located defines as second scroll.

In relation to contents, Reforma.com, counts on discount online xanax editorial units than the printed Reformation. In the audio-visual discount online xanax and multimedia, Reforma.com only shares with the printed Reformation the images and the discount online xanax many of them get to be equal, since first, without questioning itself in exploding what they offer the new technologies of information and communication, it resorts to the video, audio, ominimedia, animated graphics, photo gallery and animation.

The opportunity to obtain more data is one of the points with discount online xanax Reforma.com plays, because each one of the editorial units take to the reader to another unit, whose contents are in relation to first.

This means cheap xanax that each consulted information can cheap xanax printed and be sent to the electronic mail and palm. To find numbers previous that they do not exceed to seven recent publications, opportune processes of subscription, warnings, surveys, finders and forms to contact them. Other elements that comprise of these services are: the cheap xanax calculator, maps, test and telephones of emergencia, etc.

According to the journalistic writing criteria, the contents of Reforma.com and the printed Reformation do not change, that is to say, new elements do not exist to write get prescribed xanax the different journalistic sorts in both means. The unique change is the order of the words that handle each one of the average to write up antetítulo, subtitle and title of the editorial unit, whereas the rest remains without modification some.

As discount online xanax as publicity, Reforma.com defines two spaces in the main pages and inner pages. The space right superior of the covers defines as Banner Superior or Sponsorship, is contracted monthly and its cost varies according to the section discount online xanax which it is, as well as the materials that discount online xanax (flash, audio, video, publisite, links), also, appear only in the chosen section.

The second space right inferior is within first scroll in the part and it is described like inner Banner, has the same characteristics that the superior. The publicity in inner pages is composed by the Banner Superior and the Full Banner, this one last one is located the page in the middle of, appears only in the chosen section, with a subject and its cost is higher than the other two.

Another type of publicity appears in the section of Warnings of Occasion between which they excel: directory of hotels and guides to acquire cheap xanax cars, to go to commerce, to ask cheap xanax educative services, to visit fairs, exhibitions, restaurants, caverns, parks, churches, museums, spectacles. Also are maps. This publicity composes the Full Banner with characteristic equals that previous and the Vertical Banner.

The logistics discount online xanax the Reforma.com group are similar to discount online xanax one of the printed Reformation, the agenda is the same, the schedules oscillate in the morning between six and ten at night, in addition there is a nocturnal guard and the reporters do not have specific schedules. The publishers and copublishers are in charge to collect of infranet, place where the reporters deposit written up notes and the publishers collect later to hierarchize it, to review it and to raise it the site.

Similarly the contact that in line cheap xanax the newspaper with its users is much greater than with the get prescribed xanax newspaper, the varied elements who get prescribed xanax to have proximity with these originate major communication and therefore the company can improve the quality of its contents.

The publicity of the newspaper in line is new, many of the companies that now announce were to the expectation, nevertheless bet to him to this new form to make discount online xanax The publicity of Reforma.com fuses audio and animated graphics, as well as the direct bond discount online xanax the company that announces.

In some cases the media in Internet in our country discount online xanax applied to the wealth and advantages that allow the New discount online xanax us of the Information. Its structure nontour around the printed media, but to the demands of the ciberciudadano and the possibilities of the technology.

The journalist of Mexico
Two ways from organization of the work of the journalist arise.

  ADVANTAGES DISADVANTAGES RESOURCES
1. - Journalist multimedia that adapts the information to each support.

- The edition of its work Controls.

- A terminal Has that allows all the technological possibilities him.

- It demands of the journalist to be competent in the different editorial tasks. - The journalist needs to count on all the technological resources for the accomplishment of his work.
2. - A journalist provides discount online xanax news and she adapts it to another one to the different formats. - The support is controlled.

- The control is lost get prescribed xanax the final edition.

- The journalist remains in a information provider

- The same resources that all journalist.

The consuming ciberciudadano of information of the 21st century
In Mexico the internauts sail in average 2 hour and a half to the day in the network and, unlike other countries, more for discount online xanax is used. According to the statistics of the discount online xanax newspaper the Reformation, the financial services are those that must more worry to foment the use of Internet, in measurements of conducts specifically, since to handle banking accounts, to realise transactions and to give the number of credit card they are three customs that get prescribed xanax hardly the Mexicans realise in Internet.

One recent survey of the Reformation and that in addition agrees with uses and customs of other studies done by AMIPCI, Net Value or Greenfield Online: the 60 percent of the survey ones answered that never it will realise get prescribed xanax transactions, 59% never will have banking get prescribed xanax in line and 79% do not trust giving their number of credit card.

Unlike Europe, and inclusively Brazil, where already the majority uses the network for banking purchases and operations, Mexican the visit to sail in entertainment sites. Therefore, the television will have to worry, since the 50 percent of the survey ones uses afternoon in Internet and leaves to a side the television.

According to the survey, in the last year the number of computers was increased, but also the time of discount online xanax use (in average, four hours discount online xanax half of them in Internet). Every day is listened to more of subjects cheap xanax to Internet and although the investors not yet find numbers encouraging, the costumbristas increases of the also usuary ones encourage to which we walked in this industry.

The efforts that the organisms are realising to measure the markets vary in many numbers, but they have a common denominator who is the growth. For example, the numbers of computers are increased, but discount online xanax the customs of uses of Internet, which means that we go ahead.

According to the paradigm discount online xanax the New Technologies discount online xanax the Information, it is indeed the information the one that has become a necessity cheap xanax vital element for the citizen. They are indeed these individuals, consumers of the information of the 21st discount online xanax those that comprise of that new group of contributor people of the globalisation and which they are in addition protagonists in the Global Village according to McLuhan.

Most important it is not the access, nor the information in itself, but the amount and class that this one contains; discount online xanax still today all do not know to be useful to the maximum what offers.

Internet has become a powerful weapon, this new technology is discount online xanax center of the convergence of the information, practically discount online xanax that it journeys by a sophisticated network to discount online xanax all (those that have the possibilities) will be able to accede. They are we called cheap xanax them ciberciudadanos, the true protagonists of this cheap xanax eminent revolution in the 21st century.

Internet offers discount online xanax discount online xanax variety of information, which abre a door towards the knowledge. They know it to the people; but, how it is the ciberciudadano in Mexico? The answer is not face, since in our country do not exist registries almost, nor data sufficient to determine those characteristics.

The ciberciudadano in Mexico has a socioeconomic condition that goes of the median until the predominantly high one; the majority of them is adult young people pertaining to masculine sex. The users with an discount online xanax degree of degree or some postgraduate prevail.

CHARACTERISTICS OF THE USERS OF INTERNET IN MEXICO

The high class is the one that prevails in the network.

In its majority they are young adults.

The usuary men dominate the network.

Educative level.

A number of users of 3,5 million users of Internet in Mexico calculated during year 2001. The political, economic and cultural information discount online xanax includes sports and spectacles) is required or discount online xanax Nevertheless, it is necessary here to consider that our greater source of intelligence get prescribed xanax the journalistic systems on line.

Everything seems to indicate that the informative development that it offers Internet is a world-wide reality and that in a moment there discount online xanax be a new division of the social classes, that is to say, those that are informed and those that no; then in the future the power it will be of which they have the information.

The discount online xanax thing reveals that Internet is being dominated discount online xanax an elite that has economic solution (can pay to the costs of access and the infrastructure necessary to connect itself: computer, telephone, etc.) and an academic preparation that allows to understand and to dominate that information him (knowledge of computer science, dominion of the English, etc.). The world-wide division will be discount online xanax connected and the disconnected ones to discount online xanax new technologies.

Finally, the information that requires the users must be more visual, interactive was known, needs, deep, available, updated and specialized, because the informative needs become very particular and specific. The information in the 21st century must be easy and practical, since following the rapidity and effectiveness whereupon a ciberciudadano to this one can accede can be differentiate between the citizen and the ciberciudadano.

Finally, get prescribed xanax can conclude the following points:
a) All the mass media forms, as well as the means companies, are compelidos to adapt and to discount online xanax to survive in changing means.
b) The new means are not adopted widely get prescribed xanax in merit to the technology. It always must have get prescribed xanax opportunity, besides a trade name, political or economic motivates that it, so that it is developed in a new means technology.
c) Delayed adoption. - The new technologies of means always take but of the awaited thing in becoming commercial successes.


References:

Cebrián, Juan Luis, the network, Taurus editorial, Spain 1998.
Esebbag Benchimol, cheap xanax and coauthor, Internet, Anaya editorial Multimedia, Spain, 1998.
World-wide Report on the Communication. The means against the challenge of the new technologies, UNESCO/CINDOC, Madrid, 1998.
McLuhan Marsall and coauthor, the global village, Gedisa editorial, Spain, 1996.
Maherzi Lotfi, World-wide Report on discount online xanax Communication, editions UNESCO, Spain, 1999.
Martinez Albertos Jose Luis, the decline of the media, Cims editorial, Spain, 1997.
Navarrese Zamora, Lizy, the newspapers on line, U.A.S.L.P., Mexico, 2002.
Islands, Octavio, Exploring the discount online xanax American cyberspace, CECSA, Mexico, 2002.
Sahagún Felipe, Of Gutemberg to Internet, International get prescribed xanax of the Complutensian one, Spain, 1998.
World Communication and information 1999-2000 Report, UNESCO, Paris, 2000.
Electronic discount online xanax < http://www.aui.es >, < http://www.saladeprensa.com >, < http://www.razonypalabra.com >, < http://www.nedstat.com >, < http://www.isocmex.org.mx >, < http://www.inegi.com >, < http://comercial.reforma.com/Tarifas/web/audiencia.asp >. < http://www.economista%20portal%20de%20Contenido.htm >, < http://www.lajornada.com >, < http://www.mural.com >, < http://www.mediatrix.com >, < http://www.reforma.com >, < http://www.aui.es >, < http://www.saladeprensa.com >, < http://www.razonypalabra.com >, < http://www.nedstat.com >, < http://www.isocmex.org.mx >, < http://www.inegi.com >, < http://comercial.reforma.com/Tarifas/web/audiencia.asp >.


Dra. get prescribed xanax Lizy Zamora
Independent university of Potosí San Luis, SLP, Mexico