Diego Creek, the Good Government

Internet
Towards a new communication

REASON AND WORD, Number 3, Year 1, May-July 1996


www.publi.com

Octavio Islands Carmona and Mónica Herrera

The 1 advertising industry in Internet.

In spite of the enormous importance that codeine withdrawl the last years has registered codeine withdrawl as soon as a reduced number of publicity agencies nowadays has its own pages World Wide Web.

Most of the information that exists in Internet on the industry of the publicity finds concentrated in the servants of some of the organisms that group the agencies.

Those servants offer general information on the agencies affiliates, their respective directions, telephones, names of the main managers and accounts that handle.

To the publicity agencies logically is promethazine with codeine cough syrup them much more economic counting on a shared space in the WWW pages of the professional associations to which they belong, that to promethazine with codeine cough syrup its own WWW pages in Internet.

Nevertheless, that situation also presents/displays some disadvantages: the competing agencies surely will have a similar space in the servants of those associations.


The 2 WWW pages of the professional associations of the publicity.

2,1 ABAP-RIO.

ABAP-RIO is an association that represents 28 agencies of publicity in Brazil. In the main page of the ABAP-RIO servant are some leagues, which send towards topics like: general information of this organism, international agencies, projects and agencies associated in Brazil.

Each agency promethazine with codeine cough syrup to the ABAP-RIO counts on its own WWW pages. promethazine with codeine cough syrup these, the agencies provide information on their recent clients, telephones, personnel, works, etc.

You can consult the pages promethazine with codeine cough syrup this association in the following electronic direction: http://www.abap-rio.com.br

2,2 Latin American association of Agencies of Publicidad (ALAP).

The Latin American Association of Agencies of Publicidad (ALAP) also counts codeine online no prescription its own WWW pages, in which codeine online no prescription offer general information on his ideario, activities, codeine withdrawl main news of from Rio de Janeiro advertising codeine withdrawl events and associate agencies.

The relation of institutions affiliates in this listing contemplates Brazilian agencies solely. Its electronic direction is: http://www.procergs.com.br/alap/alap.html

2.3 ChilNet.

The Chilean private incitativa has worried to develop an extensive enterprise directory for Internet. This promethazine with codeine cough syrup takes the title of ChilNet, and it is in the following electronic direction: codeine online no prescription

In ChilNet in addition it is possible promethazine with codeine cough syrup find information on some of the main agencies of publicity of that nation in the following electronic direction: http://www.chilnet.cl/rubros/AGENCI06.HTM

Between the publicity agencies that have placed their information in ChilNet is: Young and Rubincam, McCann Erickson and Walther Thompson. codeine withdrawl is possible to indicate that those codeine withdrawl are announced in Infoseek.

2,4 American promethazine with codeine cough syrup of Advertising Agencies.

Diego Creek, Tehuana Celebration Another organism that counts on its own WWW pages is promethazine with codeine cough syrup American Association of Advertising Agencies. codeine online no prescription the main page of that association an ample explanation is offered on the advantages that to him the power represents the client to contract the professional services of the promethazine with codeine cough syrup agencies which are affiliates to the AAAA.

In addition the benefits are explained that receive their members, the services that offer, the activities that periodically realise, the publications codeine withdrawl on the subject, as well as the relation codeine withdrawl the associate agencies. Its electronic direction is: http://www.commercepark.com/AAAA

2,5 BizInfo

This page is distinguished by codeine withdrawl information that have been able to accumulate on topics related to the publicity and the marketing research, lists of businesses, sites of interest and codeine withdrawl spaces that indicate a fine sense of humor on the daily advertising activity.

You can locate this servant in the following electronic direction: http://www.dnai.com/~sharrow/bizinfo.html

2,6 Advertising Worldwide Information.

One is not an association, but of one it completes data base on the publicity and marketing. This bank of tatos, codeine online no prescription in Spain, serves like useful codeine online no prescription of work for the people who toil in that attractive professional field. The information is available in three languages and the graphical atmosphere is extremely pleasant.

The codeine online no prescription counts on information leagues towards the following headings: audio-visual production, specialized, festivales television channels, publications advertising, legal questions, the creative news, proposals, advertising services, etc. Its electronic direction is: http://www.awi.es/

2,7 Advertising in the Internet.

He is an extensive directory of advertising agencies worldwide that already count on their WWW pages codeine online no prescription Internet, as well as of codeine online no prescription organisms represent that them.

This directory is content in another one: Average Brand, which provides general information on companies and mass media.

It is codeine withdrawl to indicate that the publicity agencies that are interested in appearing in this directory can send their data to the following direction: http://www.brandcom.es/pub/Com.htm


3 the national advertising industry in front of Internet.

3.1 Ciberfobia of our publicists.

In Mexico, apparently promethazine with codeine cough syrup great number of publicists not even has noticed that Internet is in fact a new one mass media. Many professionals of to the publicity continue it considering like a subject that is incumbent on and only interests to the experts in the matter of networks, computers and systems.

Perhaps for that reason, towards end of the month of March of 1996, solely the agency of publicity Mexworld, with soothes in the city of Potosí promethazine with codeine cough syrup Luis, had its own WWW pages in Internet.

The design and the quality of the information contained in the servant of Mexworld sincerely leave much to be desired. Nevertheless, codeine online no prescription to them the merit corresponds to them of to codeine online no prescription been pioneering.

The WWW pages of that agency can be consulted in the following electronic direction: http://www.ciateq.conacyt.mx/mexworld/co.html

3.2 Of when the future it reached to us and codeine withdrawl the necessity to accede to a first generation codeine withdrawl national ciberpublicistas.

At the promethazine with codeine cough syrup for multiple reasons, the national advertising industry is in a deep crisis of imagination and development immersed. Most of the agencies still operate under obsolete models extremely.

In these difficult days of confusion and uncertainty, the publicity agencies must undertake a codeine online no prescription self-criticism. From this one, if she is fecund and propositive, surely it will derive the recognition that it is necessary to realise deep transformations in the way in which they have come operating.

Therefore the publicity agencies will only be able to offer effective integral solutions to the acute problems of communication that face the Mexican companies.

To the publicists codeine online no prescription waits a difficult task codeine online no prescription them: they will have to understand why Internet represents authentic parteaguas in the development of the calls mass average; they will have to know the language codeine online no prescription turns out permissible to mass media guarantee a truly effective persuasive action in this singular one; they will have to develop to techniques and reliable procedures to be able to measure the reach and the penetration of the communication actions that are realised through Internet, etc.

Nowadays, the development of promethazine with codeine cough syrup intelligent strategy of communications - for any institution, or public or deprived, necessarily it must consider to Internet. That already must understand it our publicistsREASON AND WORD


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