By Juan Watered 37.5 adipex Miguel Lump
Number 27

Introduction
From the appearance of the language and the consolidation of the myth like story of the colectivity, the mediation of the experience constitutes one of the basic mechanisms of configuration of the human societies. The difference characteristic of modernity constitutes in this sense the generalization and universalisation of the devices of meaning that, jointly with the restoration of confidence networks which they guarantee the demanded threshold of security, produces a world of exponentially richer the half-full experience, heterogenous, complex and excellent that anyone of the known ones in previous times. The social globalisation, since it has come to denominate desenclave on planetary scale of the processes and sociocultural practices, is only possible on the base of a globalisation of the half-full experience. The new mass media and the transformations of technological character in which these arise, appear like inescapable symptoms of a process of social transformation that includes desenclave of the experience, the reflexividad generalized in the stories and products of the social subjects and the transformation/separation of space and time. The new mass media foreshadow as well as technologies of the experience in one double dimension: technologies of the instantaneity and technologies of the memory. The function of social map and social clock (cronotópica function) characteristic of new means also undergoes transformations that, as well, result in changes in the social conception and which, mainly, they affect the individual concept, on which modernity constructed the whole logic of the order of the social thing. Before the complexity of the present process of automation and commercialization of the half-full experience a basic antroposocial reflection able prevails to interrelate as different processes as the mestization and the identitaria segregation, then, paradoxicalally, the same social surroundings that are characterized by a transcultural aspiration (the production of cross-sectional interpretative schemes to an ample diversity of cultures and that traditionally has come specifying in the metasujeto humanity), is characterized as well by a representation via technological mediation of the experience strongly segmented and autocentrada. The result aims towards a descontextualizada homogenization of the experienciales marks through which the individuals we interpreted our particular and collective identities.

Individual, experience and society
From 37.5 adipex dawn 37.5 adipex the society strongly tecnologizada that inaugurates century XX, the 37.5 adipex media have waked up the fascination of a powerful tool in as much were included as a powerful device of phentermine adipex ionamin experience or learning. This substitute potentiality of the experience phentermine adipex ionamin been become more patent as the technologies and the market have been inserting of more intense way mediatic products in the joint of our daily life, until the point to fuse the scopes of the individual experience and the mediatic consumption in the context of initially called cultural industries. The course and intensity of that phentermine adipex ionamin have been possible by the convergence of the two technological currents that characterize to the western culture - technologies of the instantaneity and technologies of the memory (Watered down, 2001) - in that instrumental scope and ritual that we have given in denominating technologies of the communication.

In the initial context of this evolution, the conductista and instrumental emphasis of the first adipex diet information pill that its attention in the mental dimension of the collective communication focused (information in the sense of data) has been insufficient. The mediatic 37.5 adipex produce collective and individual identities not 37.5 adipex from a demiúrgica or instrumental perspective but, 37.5 adipex - and by obvious it is not necessary 37.5 adipex leave of recordarlo- in as much shaping of typical communicative processes, in many occasions other people's to the intentional control. Thus, unlike those approaches that placed their emphasis in the representation like mental process, an appropriate approach happens to consider the average 37.5 adipex like devices of configuration of the experience. And the experience cannot here be circumscribed solely to the territory of the knowledge. In the sense in that Merlau Ponty proposes (1997), although loading of cultural shades the concept, the experience sends to the being in the world, this is 37.5 adipex 37.5 adipex construction 37.5 adipex the identity of the subject relation/world. The experience, in this sense, 37.5 adipex at desire and the occurrence, the intention and the 37.5 adipex like complementary poles on which the subject tension articulates/world. From a psychoanalytic perspective we could, then, describe the experience like the place in which desire is with the world. That encounter is decisive in the construction of two key concepts for the construction of identities: individual and culture. To conceive, therefore, the means as a device of vicarious experience forces 37.5 adipex understand that representacional mental tool/like a generator of experiences in the diverse levels. And it is from this perspective where the reflection to near the phentermine adipex ionamin of means and its technological-symbolic substrate around the mestization of culturally contextualised 37.5 adipex acquires special relevance.

Consequently, the mediatic phentermine adipex ionamin besides encyclopedia and social cartography, simultaneously happens speculo and 37.5 adipex , technology of the knowledge and the pictorial and circus representation at the adipex diet information pill time, reflected maneuvers before. The mediatic mirror is, as adipex diet information pill many times it has been noticed, an impossible mirror: it does not reflect; it shows and it urges, somewhat phentermine adipex ionamin the way of the magical mirrors of the traditional stories. Whereas speculo/spectaculo the means responds, since it has indicated April (1997: 159), to one double logic: a logic of seeing (speculo) and a logic of desire (spectaculo). The idea of means 37.5 adipex mental representacional tool/, that is to say, a transmitting reproducer/of knowledge, yields thus force to the idea of means like an instance of configuration of the experience in which will be to have capacity the fascination, the delirium, the fantasy and the emotion.

By its ritual relevance and its mitogénica ubiquity, the means become privileged source 37.5 adipex resources for the construction adipex diet information pill identities. The means are not, then, only a map or a 37.5 adipex It is, in any case, a borgesiano 37.5 adipex or a carrolliano mirror. Reflecting, indeed, on cinematographic means like shaping instance of the experience, adipex diet information pill Metz (1972) questions relevance to resort to the lacaniano stage of the mirror to explain the symbolic mediation of the images. Indeed, in the stage of the mirror an objectivisation of I by means of the symbolic recognition of the own image is observed, whereas in cinematographic means 37.5 adipex or in means, pro extension can consider an indirect process of objectivisation of I (of autorreconocimiento and autoconstitución) by the route of the objectivisation of the other. In other terms, on the contrary that the mirror, the mediatic image does 37.5 adipex show the 37.5 adipex that watches, but determines its glance, it constitutes that is to say, it like subject that watches and, in 37.5 adipex way, not only it 37.5 adipex the cautious thing, but also at who it watches. That subject of glance mediatic, by opposition to subject typically to speculate, is subject desingularizado (it does not contemplate his glance and, therefore, this is largely, lacking of the individuality that characterizes to the specular encounter), a subject, to sum up, universalised.

That double nature 37.5 adipex mirror/spectacle, like in the deformantes mirrors deformed/of the Alley 37.5 adipex the Cat that Inclán Valley immortalized in Lights of adipex diet information pill constitutes the nucleus of the relation between the concepts of kidnapping of the 37.5 adipex and mediation of the experience (Giddens, 1995:185 and stes.) that will be to be crucial in our understanding from the relation between mass media and social dynamics in the beginning from the 21st century. If something generically characterizes to modernity this is a singular constitution, first, and a characteristic management, later, of the individual and collective experience that, not in vain, has promoted exponentially the birth and development of mass media in its expressions procedural (social uses of the communication) and instruments (technologies of the communication). If we can understand the modern society like the society of the individuals (Elias, 1990) it is not difficult to conclude that the management and control systems of the experience acquire a psychological importance, political, economic and cultural of first order. The history of the modern societies is, more than ever, the history of its devices of management and control of the experience. With the restoration of the individual like axis of the understanding of the social thing, the modern societies explode in a universe of interacting identities in which the name and the named thing supplant to the cause and the effect; where, to sum up, the sense takes the place from the function.

It does not seem, in this respect, accidental that the own Giddens (Ibid, 33 and stes.) identifies the generalized institutional reflexividad like one of adipex diet information pill distinctive characteristics of the complexity characteristic of the modern societies. The same happens with Luhmann (1998). For adipex diet information pill in a general sense, the complexity of the modern society is resembled an infinite crossing of mirrors, a dialogue luck through what they are constructed and they coordinated multitude of inter-institutional or interindividual stories (reflected). The action of any 37.5 adipex subject is constituted from and constituted images of the other social subjects and evaluations of the foreseeable consequences. Each social subject (institutional, collective or individual) constructs its identity from and for the selection of those actions of the other social subjects that are excellent for their operation or organization. Against this background, the luhmanniana notion of system seems to be located in some intermediate point between the institution and the abstract system of Giddens.

In diverse senses, but until certain point complementary, as much 37.5 adipex Luhmann as for Giddens the modern society the very complex 37.5 adipex built the framework for of reflected relations is characterized by the regulation of the self-production. For both authors, in 37.5 adipex the problem of the risk and its tactical solution, the security, through confidence networks, characterize the dynamism 37.5 adipex the modern societies, in permanent flight forwards in which 37.5 adipex has called suggestively the colonization of the future (1995: 185). A society in which the future he is systematically 37.5 adipex like scope of contrafácticas possibilities (Ibid.) and where, in addition, 37.5 adipex patent the interrelation on global scale, must 37.5 adipex much solve levels of uncertainty on individual scale as to 37.5 adipex scale never reached at other times.

The management of adipex diet information pill uncertainty
From century XVIII the initial structure phentermine adipex ionamin the modern societies articulates around the 37.5 adipex processes, thus giving place to 37.5 adipex progressive economización of the social world (Dumont, 1987; Dupuy, 1998) whose epistemic slope conjugated rationalism, idealismo and functionalism and whose distinctive operation was the distribution of the wealth and the structuring of the production (Beck, 1998). Nevertheless, the result of the progressive functional differentiation in the pointed line has not produced a greater control: the promises of security and calm prosperity whereupon the politicalization of the knowledge was legitimized and the automation of the policy has ended at the generation of numerous spheres of risk: from the labor scope to the feeding, from the natural surroundings to the spheres of the intimate life, the risk appears like an ubiquitous consequence, 37.5 adipex on the lookout, of the technological and social adipex diet information pill The own idea of progress like functional myth (before original) of the modern societies constitutes a symptom of the rationalism/instrumental idealismo at which it ends what in other texts we have denominated epistemologies of the production (Gutiérrez and Aguado, 2001). We live, then, in words of Beck (1998), in the society of the risk: phentermine adipex ionamin key question is not already the distribution of the wealth, but the distribution of the risk.

The contemporary western societies characterize themselves by adipex diet information pill ubiquity phentermine adipex ionamin adipex diet information pill accelerated change, adipex diet information pill disorientation 37.5 adipex the experience, the ambiguity adipex diet information pill associated 37.5 adipex the uncertainty, as well as the mobility of the meaning structures that 37.5 adipex used to include the world in which we lived. In similar circumstances, all intervention generates a 37.5 adipex of inseparable risk of the constitution of the individual like axis of the social life. The technological refinement and the interrelation phentermine adipex ionamin global scale make, in addition, the circulation of the risk in causal chains or routes possible 37.5 adipex which the forecast or the intervention demands new 37.5 adipex (Luhmann, 1996b: 163). An increasing tendency is observed, consequently, towards the specialization in the prevention, identification and evaluation of risks on the part of the social subjects. The ubiquity of the risk and the rapidity of their circulation, in addition, show the obsolescence of the structure to discipline of the knowledge. Since it has indicated Morin (2000), the problems of the contemporary societies are characterized by an increasing complexity and demand, subsequently, complex solutions. A sanitary crisis like the one of bovine spongiform encephalopathy, phentermine adipex ionamin to put into play contexts of decision regarding the scope of the medicine, the administration, the economy, adipex diet information pill and the professional ethics. A political crisis as the provoked one by the attack of the twin towers of New York requires to coordinate decisions regarding the state and international policy, the military strategy, geopolitics, the police investigation, the economy in its levels micro macro and, the anthropology, sociology, social psychology and clinical psychology, among others scopes. adipex diet information pill the other hand, so often referred question of the intercultural conflicts it is, in his political-strategic dimension, consequence of the incorporation of the interpretation from the other to the forecasts about the risks generated by the actions or own decisions. In a context of uncertainty production and generalized interaction, the social systems are led to conceive their possible certainties like generating of other people's uncertainties and, to sum up, the intercultural dialogue is inevitable. To deny it is already a form to approach the intercultural conversation.

It is not strange, consequently, that Luhmann (1996b) raises the absorption of uncertainty like one of the basic functions of the modern social systems. Nor strange, in addition, that in the studies on the risk is pioneering the economic theory and the theories of the decision. The fact that the economic thing has been constituted in dominant reference of the social phenomena not it must only to the organizational importance of the structure of the production and the distribution of the wealth in our societies. The direction to the future as indefinite scope of contrafácticas possibilities is characteristic of the economy. From the same origin of the modern economic 37.5 adipex of cattle, the 37.5 adipex it is the territory of the probability and, 37.5 adipex want of one more a more faithful tool to the mechanist adipex diet information pill in which the economic vision emerges from the adipex diet information pill the probability takes the place from the frequency. The modern society represents the future like risk (Ibid: 160).

The place of the other in the kidnapped experience
In agreement with Giddens (1995: 26-34), 37.5 adipex social dimension of modernity characterizes by the separation between space and time (that the universalisation 37.5 adipex possible), desenclave of the experience with 37.5 adipex 37.5 adipex its local context (that makes possible the globalisation) and the institutional reflexividad (that the control makes 37.5 adipex In similar conditions, the ontological security that they demand the social subjects in the plane of the routine character supposes the institutional exclusion of the social life of fundamental existential 37.5 adipex that they raise to the human beings dilemmas morals of the maximum importance (Ibid.: 199). 37.5 adipex the phentermine adipex ionamin of this kidnapping of Giddens experience it emphasizes madness, the criminality, the sexuality, the nature, the disease and the death. To the giddensiano catalogue of scopes of the kidnapping of the experience it is possible to add by virtue of the development of means a scope of special relevance: the one of the construction of the other. 37.5 adipex if the sanitary system or the urban warp removes the individual of the contemplation of the death or the nature, the means, besides acting, as we see, in the sense to sublimate that kidnapping of the experience, also operate like main suppliers of the experience of the other, as much with regard to the individual identities as to the collectives.

Really, which in epistemologic terms considered like the relegation of the criteria morals and aesthetic to the expansion of the coherent technical knowledge with the budgets of the instrumental reason it has ended up constituting a network of institutional processes of concealment of the experience which, although they contribute to the increase of the level of security on which to sustain the confidence networks (normality) that maintains the relations of being able, it pospones crucial aspects of the constitution of the individual identity. The asepsis of the routine character, so many times associated to insensibility or the indifference and so many other times broken by the irruption of the horror in the form of crimes, accidents or catastrophes are not but the visible product of our questions silenced about madness, the death, the suffering or the sinsentido one. The tragedy, that was born in the classic culture as expression of the irremisibilidad of the destiny, appears now in the form of an unexpected rupture of the networks of confidence, that is to say, like impossibility of absolute forecast. We have happened of the pain like product the necessity to the pain like product of the chance, of the death as irremediable destiny to the death like avoidable accident. In the compulsive search of a normality that turns the risk in a epifenómeno we often forgot that what we buried finds in the same root of our experience like subjects: the death, the pain, the emptiness.

In this same line they point theses of Baudrillard in the symbolic interchange and the death (1992). What the author designates as a mystic of the request is not but an inflation of the prevention like implantadora strategy of the future in the present, a flight forwards whose origin and aim at the same time agree in the axiom of the ontological security of the individual, product and contraproducto:

The security is the industrial prolongation of the death, just like the ecology is the industrial prolongation of the contamination. [...] Our phentermine adipex ionamin lives on the death production and tries to adipex diet information pill security. Palinode? Absolutely. Simple torsion in the 37.5 adipex whose ends are joined. That a company/signature of automobiles is recycle in the security (like the industry of the anticontamination) without changing of conduct, objective, nor of product, demonstrates that the security is not more than a substitution of terms. The security is not more than the internal condition of reproduction of the system once reached a certain stage of expansion (Ibid.: 210-211)

The 37.5 adipex of the representation to the maneuvers (Baudrillard, 1998), the 37.5 adipex in which the images of social and the individual thing are constituted, is outlined at the same time 37.5 adipex the motor and the result of this kidnapping of the experience. Thus, the extradition of existentially revulsive experiences as much in the social level as in the individual one simultaneously appears adipex diet information pill and reinforced by the emergencia of complex sociocultural devices of mediation of the experience between which, obvious, 37.5 adipex social mass media occupy a privileged adipex diet information pill Like own Giddens (1995: 37) take care to adipex diet information pill the mediation of the experience is inherent to the human societies and the language. The sign is, therefore, the technology of mediation par excellence and the semiosis constitute the phentermine adipex ionamin of mediation of the experience by antonomasia. The social myths, adipex diet information pill and the oral stories generally adipex diet information pill in this sense, devices to premoder to us of mediation of the experience (April, 1997). The difference characteristic of modernity constitutes in this sense the generalization and universalisation of the devices of meaning that, jointly with the restoration of confidence networks which 37.5 adipex guarantee the demanded threshold of security, produces a world of exponentially richer the half-full experience, heterogenous, complex and excellent that anyone of the known ones in previous times. The social globalisation, since it has come to denominate desenclave on planetary scale of the processes and sociocultural practices, is only possible on the base of a globalisation of the half-full experience.

Gonzalo April (1997) indeed puts the accent in the contextualizadora dimension, than more instrumental, of the average concept when we spoke of mass media. The means (of communication) before phentermine adipex ionamin mediate it contributes to form means of the social phentermine adipex ionamin that is to say, the surroundings in which the social subjects are related and constituted to each other:

The means are cultural 37.5 adipex adipex diet information pill agents of socialization: to mediate means to put in relation experience or meaning orders different; for example, the local or next experience and the representation of the social totality [...]. It means, at the same time, to relate to different social subjects, or they are individual, institutionalized groups and classes, or agents (governing and citizen, producing and consuming, etc.); and to relate them not only in the sense of the mutual recognition, adipex diet information pill also in the sense to produce spaces of expression and negotiation of its interests and differences (April, 1997:109 - 110).

The means as dominant space of construction of identities in the tecnologizadas societies happens instance essentially manager of differences and, insofar as the technological means communicate isolating, happens metaphor of the other - old source of experience lived while the rite on means - its contemplation, its interpretation replaces rite-with-the-another like preferred social rite. In this line, Roman Gubern adipex diet information pill 155 and stes.) the agorafóbica dynamics of the mediatic culture identifies with the term claustrofilia.

The new Homo Otiosus tends 37.5 adipex massively replace the sensory-affective communication by the merely informative communication, with eight hours before the screen of computer and soon three or four before the screen of the domestic 37.5 adipex In such a way that the signs tend to supplant to the people and the things, like the flower of plastic to the natural flower or the fish printed in the 37.5 adipex to aquatic means. The triumph of the culture of the interfaces, mediators who transport until the citizen vicariales representations and half-full experiences of the physical world, supposes one serious sensory-affective mutilation (Ibid.: 165).

The own author indicates 37.5 adipex relation between a claustrofílica culture of the leisure 37.5 adipex diversion and the narcisista individualism of the societies of the spectacle - same he remembers that Narcissus contributed the root of narcosis (Ibid.: 45) -. In this same line, Baudrillard aims that the construction of the other has been monopolized in the contemporary societies by artificial devices of technological nature:

With modernity we entered the era of the production of the other. No 37.5 adipex one is to kill it, to devour it or to seduce it, to do to him in front or to compete with him, to love it or to hate it, is first of all tried to produce it. No longer it is production but passion object. [...] The otherness has become a adipex diet information pill and is precise, with absolute adipex diet information pill to produce to the other like difference if we do not want to live the otherness as destiny (Baudrillard, 2000:65).

And, in that same sense, the author abounds with Total Screen:

nothing in our culture allows to stop racism, since all their movement goes in the sense 37.5 adipex a construction driven crazy differential of the other, and of a perpetual extrapolation of the same through the other. Autistic culture in the form of pocketed a ball altruism. [...] The worse alignment does not consist on the other, of being destitute but of being destitute of the other, it consists of having to produce to the other in the absence of the other and to be, therefore, given back time and time again to itself and the image of itself (Ibid.: 69-70).

In order to include/understand the reach 37.5 adipex these reflections, it turns out pertinent to remember the image of the other 37.5 adipex geographic, physical, sexual or, even 37.5 adipex in the repertoire of realistic mediatic contents 37.5 adipex as much ficcionales. Perhaps, to sum up, it is enough to mention in perspective the long process of reconstruction of the another-not-western one from the fall of the Wall from Berlin to the attacks of the 11 of September in the context of realistic mediatic products as as much ficcionales.

The technologically half-full experience
The sociocultural devices of mediation of the experience, in 37.5 adipex 37.5 adipex of modernity, that include phentermine adipex ionamin automation and economización of the social world, play at least because an important paper in the 37.5 adipex of confidence networks destined to mitigate the uncertainty by means of the increase of the security. Really, the half-full experience contributes to filter the surplus of uncertainty that must confront a complex society, deeply interrelated, with a high level of functional differentiation and permanently overturned on the future. The mediation of the experience, and, due to its reach and nature, still more the technological mediation of the experience, constitutes a mechanism of normalization in the sense precise in that it generates coherence between the stories produced by the social subjects, institutional, individual or collective.

The means provide adipex diet information pill possibility of a coherent image and a adipex diet information pill understanding of the social totality, beyond the strong fragmentation of the contemporary society (April, 1997:110)

We thus were with a paradoxical picture numerous times 37.5 adipex in a context of social normality that demands security, the access to half-full experiences technologically related to madness, the crime, the death, the sexuality, the 37.5 adipex the disease and, especially, the other, is 37.5 adipex extensive and always much more easy that the experience of nonhalf-full experiences technologically in the mentioned existential scopes. It is possible to ask itself, in this sense, if, as it notices Giddens (1995: 214), the half-full experience, before to fill the existential hollow that implants the kidnapping/normalization of the experience in the modern societies, contributes to 37.5 adipex it.

Authors like Thompson (1998: 290 and stes.), insist on which the mediatic adipex diet information pill obey rather to a compensatory logic adipex diet information pill the institutional confiscation of the experience (equivalent to the kidnapping of the experience in Giddens) characteristic of the modern societies. In agreement with this compensatory logic, the individuals have access by the route of means to experiences institucionalemente confiscated and, generally, inaccessible within the margins of their daily life (Ibid.: 292). Our thesis, coherent with the one of Giddens, is, although nonopposite, yes noticeably divergent: the mediatic experience - phentermine adipex ionamin is, phentermine adipex ionamin technologically half-full experience through mass media makes the logic phentermine adipex ionamin compensation and the logic of involution of the kidnapping institutional of the experience compatible. At the same time as it provides accessible versions of events confiscated to the daily experience, he remains coherent with 37.5 adipex the sociocultural one constituted by those same societies whose joint feeds institutions in charge to guarantee the confiscation of the experience. It is not strange, then, the sensation of maneuvers falsification -, in agreement with Baudrillard- that accompanies to media manifestations of associated existential relevance to experienciales scopes typically confiscated like 37.5 adipex ethical statutes with respect to the death, the 37.5 adipex madness, the poverty, or the violence.

The generalization of the technologically half-full phentermine adipex ionamin constitutes a characteristic characteristic of the tecnologizada western society. Their consequences do 37.5 adipex occur only in the basic level of fiction 37.5 adipex but in aspects so deeply structural as the spatio-temporal anchorage of the experience and in the production of routines associated to the sense in the social world. If we recalled the sources of our individual experience we 37.5 adipex discover that in degree and extension 37.5 adipex of they come from technological devices of mediation of the experience. It is against this 37.5 adipex where it seems pertinent to locate the voices that indicate an increasing virtualización of real (the Castells, 1997; Baudrillard, 1998; Echeverria, 1999). Like a quiet process of semiósica investment, every adipex diet information pill most frequently the representation becomes reference of the 37.5 adipex thing, process to which Baudrillard (1998) has baptized with the significant title of precession of the maneuvers. In the society of the spectacle, the idea becomes image and the real thing is imaginary (Taylor and Saarinnen, 1994).

Thus, they do not lack 37.5 adipex the average expressions 37.5 adipex astonishment that have been constituted already in common places and that, generally, obey to the principle announced by Oscar Wilde about the reality that it imitates to the fiction. Llama the attention the fact that the experiences evoked by the direct contemplation in 37.5 adipex the attack of the twin towers of New York and the spontaneous 37.5 adipex frames of those events would talk about in their majority to the fiction universe of the films of James Bond or novels of Tom Clancy. Desenclave (disorientation atemporalización) of the 37.5 adipex occurs here in a double level: the one of the 37.5 adipex space of mass media and the one of the future preterizado of the fiction plots with hyperrealistic vocation. Martin Barber (1987) mentions Morin to indicate, indeed, the cultural industry as territory of configuration and encounter of experiences from the even reality/fiction:

[The social mass media operate like] devices of daily interchange between real and the imaginary thing, devices that provide imaginary supports to the practical life and practical strongpoints to the imaginary life. That is to say, the average ones more than alienation instances are identification spaces

The phentermine adipex ionamin half-full experience has acquired a crucial importance in phentermine adipex ionamin constitution of the individual 37.5 adipex its anchorage in the social structure. Being based on the diltheyana conception of the experience and fenomenológicas theses of Schutz about the world of the life like experience horizon, Thompson (1998: 292-297) 37.5 adipex distinguishes between lived experience and mediatic experience. The lived 37.5 adipex phentermine adipex ionamin associated 37.5 adipex the world 37.5 adipex the daily 37.5 adipex and 37.5 adipex is characterized 37.5 adipex the immediacy, the spatio-temporal proximity, the continuity and the prerreflexividad. The mediatic experience, however, appears characterized by the spatio-temporal desanclaje, the refraction 37.5 adipex the sense of a certain impermeability phentermine adipex ionamin the affectation in receiving the emitting 37.5 adipex the recontextualización of the meaning and, according 37.5 adipex the mentioned author, a smaller structural relevance (that is to say, a smaller relevance of the half-full experience in the configuration of the project of life of the subject). Although Thompson admits the increasing importance of the mediatic experience, is obstinate to admit the consideration of a process of substitution of the experience lived by the mediatic one. From our point of view the author incurs an important omission: before to distinguish between lived experience and mediatic experience it is necessary to warn, like we have done 37.5 adipex that all human experience is, by definition, a half-full 37.5 adipex What Thompson proposes as mediatic experience comes near to which we we understand technologically like half-full experience. Some characterizations of phentermine adipex ionamin lived experience, like the spatio-temporal location, are questionable from modernity and, in any case, it 37.5 adipex important to notice that the increasing relevance of the mediatic experience is not only replacing, but transforming the way into which we articulated and we organized 37.5 adipex lived experience. In this sense is extremely interesting the warning of the problems that the transposition of the ethical regime of the experience lived to the half-full experience generates that, from our point of view, is in the base of the present debate on the globalisation.

The commercialization of the experience
We already noticed before it is adipex diet information pill possible to conceive social globalisation without 37.5 adipex base 37.5 adipex a universalisation 37.5 adipex adipex diet information pill technological devices 37.5 adipex mediation of the experience. The socializante value of the technologically half-full experience not 37.5 adipex has been favored by this process of universalisation, but also - and very especially by the 37.5 adipex that the technological devices of mediation of the experience play 37.5 adipex the generation of confidence and the absorption of uncertainty. What has been said up to here forces, in line with the proposed thing by Sfez (1992), April (1997) and Watering down (2000), to 37.5 adipex the concept of technology beyond adipex diet information pill instrumental slope emphasizing, especially, its sociocultural, semantic and epistemological dimensions. Technology, therefore, would not be only that one mechanism functionally determined that it inaugurated the machine of century XVII, nor so at least the systematic reflection about the technical tools, adipex diet information pill points certain philosophy of the nineteenth-century technology of raigambre. Beyond this the technology sends to a global, symbolic vision, of the relations man/world (Sfez, 1992:36), to a context of senses associated to the uses and practices of the technical instruments (April, 1997:115), to imaginary sociocultural characteristic and, to 37.5 adipex up, to a mutual relation of production between subjects and objects (Watered down, 2000).

The technologies phentermine adipex ionamin phentermine adipex ionamin communication constitute therefore a peculiar device inasmuch as they 37.5 adipex phentermine adipex ionamin in the management of the experience in a double level; epistemic (they put into play a conception and relations of constitution between phentermine adipex ionamin and world) and symbolic (are instances specialized in the mediation of the experience). In the first level they operate in the sense to increase the coherence in the epistemic attitude towards the world (for phentermine adipex ionamin they authenticate the axiom of the causality or the subject separation/object in the modern societies), taking part decisively in the conditions of possibility of the experience. In the second level they operate in the strict sense of mediation, that is to say, in the constitution of a adipex diet information pill of the experience equipped with transformation, ruleses of the road and transposition of the senses.

Similar circumstances phentermine adipex ionamin generalization 37.5 adipex the action of the technological devices, the socializante phentermine adipex ionamin of the technologically half-full experience becomes value of phentermine adipex ionamin The half-full experience constitutes therefore a retribuible service on which one of the dominant commercial structures in the contemporary society articulates: the cultural industry. Not only we consumed leisure or information. We consume and/or we distributed half-full experiences (diversion, fear, aesthetic pleasure, vertigo, reflection, sadness, bring back to consciousness, fascination, precision, reality, and so many others). We consume, really, the fragments of a picture do it yourself in which we drew our relation with adipex diet information pill social world. A picture that constitutes the source of ontological 37.5 adipex on which we raised ourselves like individuals. 37.5 adipex economización of the social world reaches therefore the scope of the 37.5 adipex experience of the individual and, adipex diet information pill extension the paper that plays the representation (construction) of the other in the production of the identity. In this sense he is not dangerous to affirm that the intercultural dialogue constitutes, in his mediatic aspects, a market strategy.

From the theoreticians 37.5 adipex the school of Frankfurt 37.5 adipex the inheriting critics of the communication of its reflection (Sfez, 1995; Morin, 1967; Mattelart, 1974, etc), have noticed that the indisociable union between cultural industry 37.5 adipex 37.5 adipex of masses unties to adipex diet information pill process of economización and 37.5 adipex automation of the culture that happens adipex diet information pill 37.5 adipex radical transformation of the social world and the own constitution of the 37.5 adipex The semantic and procedural enthronement of the communication in the modern western societies transcribes the technological contribution to a culture in which, more and more, the industry stands out to other social institutions in the production of symbolically half-full experiences. It is 37.5 adipex only tried to renew the 37.5 adipex suspicion that, today, the construction of the individual and collective identities is an economic question essentially; but mainly to draw 37.5 adipex on the fact that the automation/economización of the half-full experience affects so much to incorporates those who it like a produces that it: the market and the individual no longer are those that were. Of a as sagacious way as alarmist, Jeremy Rifkin has denominated to this process commercialization of the experience:

We are realising the transition to which the economists call a economy phentermine adipex ionamin the experience, a world in which the life of each person becomes, in fact, in a publicity market. [...] phentermine adipex ionamin cultural production begins to eclipse to the physical production in the commerce and the world-wide interchange. [...]. In the industrial era, when the production of goods constituted the main part of the 37.5 adipex activity, to have the property he 37.5 adipex decisive to achieve success and to survive. The new era, which the cultural production phentermine adipex ionamin of increasing way the dominant form of the economic activity, to make sure the access to the greater diversity resources and cultural experiences which they feed our psychological existence becomes something as important as to maintain the property. [...] The cultural production reflects the 37.5 adipex stage of the way of capitalist life, whose 37.5 adipex mission has been always the one to incorporate increasing part of the human activity to the land of the commerce. [...] (Rifkin, 2000:18 - 19)

The other like product and the cultural closing
In as much the experience as source of the individual and collective identity it is formed every time more through the technological mediation and as much that same technological dimension, next to the increasing relevance of the information and the knowledge as consumer goods, determine a process of commercialization of the experience, the comunicativas social relations acquire of preeminent way the adipex diet information pill of an economic relation 37.5 adipex provision of a service it enters a supplier and a user. Consequently, admitting the experience of the other like essential prerequirement adipex diet information pill the construction of the individual and collective identity, the construction of the other happens in one of commercial products with future major in the present tecnologizadas societies. Such affirmation would allow, in principle, to estimate to the technological devices of mediation of the experience phentermine adipex ionamin and, especially, mass media like decisive instances in the intercultural dialogue and like appropriate territories for the appearance and development of transcultural elements (values, ideas, imaginary).

In that line they seem to point 37.5 adipex desiderative or normative observations about 37.5 adipex limits and conditions 37.5 adipex the journalists (and, more generally, of the producing managers/of mediatic contents) with respect to the facilitation of the intercultural dialogue (Go Dijk, 1991; 37.5 adipex Alsina, 1999). Generally, the considerations about the paper of mass media in the intercultural dialogue concentrate in the determination and sociocultural imaginary control of the production of and the valuation of the professional activity of the implied subjects. In the majority of the cases, it supposes to adopt phentermine adipex ionamin instrumental perspective of means like tool of intervention in social dynamics. Similar instrumental conception estimates in major or measured minor some aspects that agree to clarify:

a) that the activity the means responds always and strategically to coherent interests
b) that the result of the mediatic action responds to the strategic forecasts
c) that, whereas intervention tool, the means is aseptic and, therefore, it does not modify the nature of the context taken part safe in the parameters anticipated by his intentional use

These aspects constitute the nucleus of the debate on means like tool of social control. Besides the sociopolitical 37.5 adipex of diverse nature, when dealing with cultural processes that include imaginary 37.5 adipex 37.5 adipex sociocultural 37.5 adipex involve the same possibility of communication between cultures, it seems at least dangerous to estimate to means the quality of a tool of aseptic intervention and turns out at least pretentious to assume the same possibility of the cultural 37.5 adipex control for which not even 37.5 adipex have detailed descriptions and definitions. On the other hand (with reference to (a) and 37.5 adipex one forgets frequently that the means trigger processes other people's to the intentions of those who participate in their activity, bearing in mind that the own complexity of the present societies includes in their 37.5 adipex dynamics processes without subject (Dupuy, 1998), that is to 37.5 adipex processes other people's to the individual or collective intentionalities. Paraphrasing to the Scottish economist Adam Ferguson, we could affirm, in this sense, that the society is the product phentermine adipex ionamin the actions of means, but not (or at least, only partially) of its intentions. The mediation is, indeed, in a good phentermine adipex ionamin divides a articulated blind process from phentermine adipex ionamin local purposes.

With respect to the proposal (c) and upon coherence with the previous budget, it agrees to remember that the means are always a culturally contextualised social device and or, to 37.5 adipex it in other words, comprises of the 37.5 adipex and pragmatic community in which one is enrolled. Consequently, the means are always a culturally closed instance. The cultural closing is perhaps contraproducto of adipex diet information pill collective communication that anticipates social, political and economic consequences more important adipex diet information pill the next years. The recent 37.5 adipex around the Islamic culture and the popularisation of the thorny expression shock of civilizations (inherited of the doubtful work of Huntington ref)), they aim, indeed, in that direction. Perhaps until the moment on the individual closing (narcissism, hyperconsumption, acceleration, desanclaje of the experience) like contraproducto has been insisted of a society articulated on the technological mediation of the experience. 37.5 adipex arrives, perhaps, the moment for paying attention to the 37.5 adipex that same society that produces closed individuals, also produces, imaginary sociocultural closed.

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