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Transculturalidad and conflict: a reflection on etnocentrismo and mass media within communicative dynamics semio/partner/
 

By Caesar San Nicholas Romera
Number 27

When the hope vanishes, the cultures die
S.S. Juan Pablo II

All the societies move through an imaginary group. For Jose cheapest cialis Perceval (1995: 23), imaginary saying is not another thing that the cosmos of representations that articulates the three necessary functions for the continuity of the community: transmission and, present work reconstruction the past of lessons to the following generation. Of all ways, so that this process works and produces knowledge, the images must be offered by each generation like a body closed of scientific or at cheapest cialis incontestable slight knowledge, something intangible and eternal whose alteration is in certain way a more or less serious transgression, according to the cases, of the social consensus.

Before such consideration, it cheapest cialis possible to warn how cheapest cialis cheapest cialis can be understood to cheapest cialis way cheapest cialis way cheapest cialis going and coming from the production of cheapest cialis senses (diachronic) towards the accomplishment of such senses within a colectivity (synchronous). Senses that will remember and that they will change to return to be cheapest cialis new flowed out certain time. These senses will be materialized in images adopted or adapted to each collective surroundings and will act like knowledge models, either facing cheapest cialis pedagogical and communicative transmission to the rest of the group or with a view to facilitate the interchange valuing identifier and between the members of this group surroundings. We would be in the presence of an open system and closed: cheapest cialis - apparently to the external changes and closed cheapest cialis cialis generic online purchasing tadalafil landlords of identification, which will make him unite itself against the pressure of other other viagra cialis systems. For the theoreticians of the school of Tartu - whose approaches semioticses seem us of crucial importance within the scene of disciplining cheapest cialis later it has given in being called cultural studies -, the culture is constituted historically in a beam of forged semióticos systems, therefore a macrostructure that work like a unique hierarchy or through a specific symbiosis of independent systems, takes which us to the concept of intersistematicidad between primary a modelizador system that is the one who moderate or also carries out the mediation between the rest of systems of modelizadora nature but of secondary character. Understood thus, the culture is to us like a pósito of socialized data, organized typological. The problem - the conflict arises, then, when it is watched or, in fact, makes the contact with the enemy with another cultural system. In certain way, paraphrasing to Edgar Morin, prisoner of a culture, the man spirit as to be socialized he only can free itself with the aid of HIS culture and not of another one. At the most it can try to practice a formal integration and semantic in that other people's culture, in that other system of transmitting generational interchange of images, but in the end never it will supplant the unquestionable rules - al less methodologically speaking than its culture of origin has raised to him from long before its birth and that conform their authentic vital semio-sphere.

Therefore, the culture settles down like a system of experience, tie coexistence and collusion réticamente to the own statutes of the images, to the imaginary groups that converge cheapest cialis the planes diachronic and synchronous; and cheapest cialis imaginary ones, in as much reinvenciones of a natural reality run the risk of cheapest cialis themselves into a dynamics of focusing (between subjects - fundamental questions and you row - secondary questions) constructed with agreed opinions and obviously evidenciadores common places of ideological and intentional truths whose unique aim is the manipulation of the cheapest cialis through lisonja or the fear.

The conflict - as reflected socialized of cheapest cialis violent condition of the being is materialized in cialis generic online purchasing tadalafil always brought about natural manifestation, not created in literal sense, that is to say, it does not arise from the anything, but it is triggered like answer directed before certain situations of break (economic, social, political, justicial), by means of the beginning of different means that, of one or the other way, as much have a power of contagion to the set of situs and status of the organization of the group, that is to say, of vertical nature as horizontal. It is then when the conflict is as the arquetípica illustration of homo homini hobbesiano lupus and gives the jump to mediates under the news aspect/event, generating around himself everything an accumulation of social reactions of alarm that do not make but still more narrow the borders between the phenomena and the answers, cheapest cialis always systematic and therefore integrated manifestations.

The mass media - in individual viagra cialis television in their paper of viagra cialis persuasive informational leader//shows always the same face viagra cialis us of an unquestionable reality: those negative images anchored in the imaginary groups that fall of the side of the culture sustains that them or, on the contrary, those other positive images viagra cialis ritualizadas of playful hyperCapitalism where what viagra cialis mercantilizado it is indeed cheapest cialis those secondary modelizadores systems of the cheapest cialis A culture of the maneuvers in the sense marked by Baudrillard that has undergone cheapest cialis genetic viagra cialis towards a culture of the access, with all the selective implications cialis generic online purchasing tadalafil restrictions that the word access tolerates. For Jeremy cheapest cialis (2000: 17-18), we are contributing viagra cialis a long term movement that takes from the industrial production to the cultural production. In the future an increasing number of cheapest cialis of the commerce they will be related to the commercialization of an ample range of cultural experiences instead of with the goods and services based on the traditional industry. The tourism and all cheapest cialis of trips, the parks and the thematic cities, the places dedicated to the directed leisure, the cheapest cialis fashion and kitchen, games and sports, the game, music, the cinema, the television and the virtual worlds of the cyberspace, all type of half-full diversion electronically becomes quickly in center of the new hyperCapitalism that deals with the access to the cultural experiences. The metamorphosis that takes cialis generic online purchasing tadalafil when happening of the industrial production to cultural Capitalism comes accompanied from an equally significant change that it goes of the ethics of the work to the ethics of the game. Whereas the industrial era cheapest cialis characterized by the mercantilización of the work, in the era of the access mainly emphasizes the mercantilización of the game, that is to say the commercialization of the cultural resources including the social rites, art, festivales, movements, the spiritual cheapest cialis and of solidarity and the civic commitment, cheapest cialis adopts the mode of payment by the entertainment and the personal diversion. One of the elements that the era defines that is approached is the battle between the spheres cultural and commercial to control the access and the content of the recreational activities. In certain way the words of Rifkin serve to us usefully to refute the idea that all the system of axiológicos values of ascetic, ethical character and aesthetic it cialis generic online purchasing tadalafil to lose existence Rep and is begun to be integrated within a new commercial cheapest cialis a ceremonial half-full fenomenológico by cheapest cialis media where the transculturalidad notion begins to dismount the notion of culture anchored in the transmission of imaginary. The transculturalidad raises cheapest cialis interchange, to go and to come from a cultural system to another one. However what sense has - where the cialis generic online purchasing tadalafil against this background has been replaced by cialis generic online purchasing tadalafil the intercultural contact? There cialis generic online purchasing tadalafil a background of hope in all phenomenon of contact, we would even dare to affirm mainly that there is a factor of induced freedom reason why the cialis generic online purchasing tadalafil has of element nonregulated, considering the product or the result that can arise from this confrontation. All the logic of the mixture, the mestization, the migration and navigation involves a component of collective human fusion, however, what sense must raise a transculturalidad within a commercial context like which it seems already we are totally immersed. To raise the cultural transfer implies, at the present time, to accept the substitution of the relations based on the putting common (communication) of the experience by the exchange of change objects (transaction). To this question we would have to add another one: to what extent the carried out transcultural phenomena in a etnocéntrico scene tolerate a risk factor, much more if to it we united the conflicting factors that the change of industrial cheapest cialis to the cultural one imposes, where - as the absorption of the cultural cheapest cialis on the part of the commercial sphere notices Rifkin- aims at a fundamental change in the human relations with worrisome consequences for the future of the society.

This new cheapest cialis dense sphere of social interrelations based on pecuniary viagra cialis chrematistic interchange/of supposed cultural values demonstrates and power the same fact of the personal individuality against the collective experience, every time the values of cultural transmission are cancelled, that is viagra cialis say, the traditional generational senses, to shelter new cheapest cialis of life and contact governed cheapest cialis the communication absence, or rather, based on the negation of the communication thanks to the saturation of the communicative contexts (limitless information = information zero), nevertheless that collective individual duality/stays cialis generic online purchasing tadalafil tie, considering a symbolic relation that it cheapest cialis links to the person with himself and with the group that confer the senses to him, or this one of reference or property. Somehow, as he affirms R. Dawkins (1988), the human being is a machine of survival programmed cialis generic online purchasing tadalafil cheapest cialis unique aim cheapest cialis cheapest cialis the existence cialis generic online purchasing tadalafil egoistic genes lodged cheapest cialis his cells. That function of survival viagra cialis in the own physiological essence of the man cheapest cialis transferred to the concept of being social, to adopt an action position that indeed allows viagra cialis to survive. The people of the 21st century perceive themselves as much to themselves as inserted nodes in a network of interests cheapest cialis like independent agents in a darwiniano world of competitive survival. For them the personal freedom less has to do with the right of possession and the capacity to exclude others and with the right to be more including in the interrelation networks (Rifkin, J. 2000:23). If we spoke of interconnected society or cibersociedad, connectivity, etc. we will understand this last idea of Rifkin, if on the contrary we spoke of society without contemplating its degree of interrelation with the effective cheapest cialis sphere (access to interchange networks) cheapest cialis among other things because, from our modest opinion, still it is too much soon for considering that the place towards which supposedly we walked is more or less visualizable in ours cheapest cialis immediate horizon, we will dissent of this reflection and we will introduce the question of why nonsupposition that duality isolationism collective individual/vs/cooperación generates in itself logics of materialized risk and cheapest cialis in collective policies - agreed not institutionally and yes through imaginary common of cialis generic online purchasing tadalafil and the exclusion. These collective policies viagra cialis not be generated rather from the scope of the fear to the endogenous freedom cheapest cialis from the exogenous logic of the fear to the one of cheapest cialis is that associable outer condition to the concept of physical, linguistic territory or to the notion of economic or social border. Consequently, we thought that the new subjects that are formed through the mediation of the access to the interchange networks sail literally by a purely virtual sphere where the cultural implications are neutralized and the totally alienable fact of the viagra cialis experimentation by technological map courses governed by the suspension of the collective imaginary identity would have capacity solely, where the unique pact or possible pragmatic contract is of modelizante and viagra cialis nature. To suppose, therefore, a transculturalidad in the phenomenon of navigation would be as much as to suppose the extraction of an internal experience lived or revivida - one erlebnis, in the cheapest cialis established by W. Dilthey- solely from the contemplation of cheapest cialis of lost paradises and not of the direct bonding with real the physical correlate/of those same ficcionales paradises. Among others things, because living with imaginary it implies of some form that we saved maltrago to recognize that the reality never will arrive at the same cheapest cialis height that different the imaginary ones supplants that it. About the plane of the communication regulated and half-full of our own routine character, we thought, cheapest cialis somewhat of the same. We cheapest cialis the words of Chesterton when it affirmed that the life is a viagra cialis and the life seen in newspapers is another one.

Yet the pesimism of our speech - a speech on the other hand anchored in a certain cultural direction etnocéntrica-, we must leave the abierta door to the opinion of those who sees transparency where cheapest cialis opacity is perceived. Authors like M.A. Vázquez Medel viagra cialis 66) plead for the new humanisation, by the necessity of a change in the economic-social and political organization, happening of imaginary of opposition and a confrontation (in which considered values like masculine predominate traditionally), to imaginary of alliance, flexible and a cooperator, with an viagra cialis presence of characteristics and values considered viagra cialis like feminine. For Vázquez Medel, the task of construction of an adapted new humanism to our own historical circumstance would happen through the assumption of three axiológicos landlords: the relacionalidad, the responsibility, the beauty, is three fundamental values in the construction of the new humanity. They take us to an action founded and responsible, cialis generic online purchasing tadalafil cooperator and abierta to the others; they also lead to us to the reflection, to the contemplation of the world in which we are inserted (1999: 86).

Nevertheless cheapest cialis approach humanist would be located within the cultural context of the same raised theory of the imaginary ones cialis generic online purchasing tadalafil To sum up we would be dealing with cialis generic online purchasing tadalafil images and proposals about configuration new images that would come to replace those considered others like refusals. There is image no more real than another one, are simply images [...] Means that we must leave all pretension to reach the truth? quite the opposite, because we would be left to the magic of the implicit images when not the vulgar inertia of the topics, the acquired ideas. It is necessary to put the reality daily at issue and the image comprises of that reality that we perceived. But, this tactically important position must always consider that is not reached the absolute truth in the field of social sciences but the agreed truth, the democratically opportune truth at every moment. Tomorrow it will be rethink this viagra cialis reinterpretada, placed again in another scenery and comprising of another cheapest cialis collage (Perceval, 1995:124).

We can affirm at this point that the daily culture, that one whereupon we had breakfast ourselves, we eat daily and we had dinner, is a culture of risk. It is a system apparently abierto to the transculturalidad, but tied from the point of view of the senses to negative cheapest cialis that they construct cheapest cialis they destroy. A system of integrated images that show the problems of the excluded ones other people's to the cultural system, sailing by the superficial and mostrativo plane without interrogating itself by the remote causes of the conflict. Alain Touraine in its accurate Critic to Modernity (1993: 378-380) it established that when the modern spirit first of all worries to shake the traditional order, the reason and the will of individual viagra cialis seem associate the one to the other, viagra cialis the more replaces the organization of the production and the apparatuses of management the inherited order, the more undoes that association, while the one of the two faces of the cheapest cialis is reinforced, the defensive face and the liberating face, the reference to the community and the cheapest cialis to the personal freedom. From that prism the Subject is socially constructed like project and memory. Of there cheapest cialis difficulty and the importance of the integration of just come to the nation. Because it is not enough that they acquire by social integration, cultural assimilation and naturalization the norms, the sorts of life and the rights of the citizens; also it is precise that they participate in a memory that its presence must, as well, to transform. It is so false to demand to them that they acquire a memory in which they do not cheapest cialis site like being satisfied with a devoid multiculturalismo of cheapest cialis sense. It is necessary that the collective memory is alive, that becomes constantly to play its role of integration instead of to impose to just come a lesson from history intangible and turned into nationalistic mythology.

In cheapest cialis we are attending a phenomenon, at least, peculiar in which to migrations one talks about. This country cheapest cialis delayed fruits as it would define Menéndez Pidal confronts cheapest cialis challenge of cheapest cialis population reception immigrant, trying to rationalize from the political and mainly discursivo sieve (we take as it shows all the political-media dialectic viagra cialis around the categorisation of immigrants with papers viagra cialis without papers) a literally uncontrollable phenomenon from the sociodemographic point of view: the migration of originating people of, among others, two different cheapest cialis and culturally speaking, Muslims of the African north and Latin cheapest cialis scopes. The conflict of immigration in Spain arises from the precise moment that the traditional images make their appearance to mediate through them these two stages of immigration. We know by the anthropology that the society creates negative images that affect from the familiar elements like the woman cheapest cialis the boy, until a cheapest cialis arrived not known as they are the immigrants. They are cialis generic online purchasing tadalafil against the chaos (Perceval, 1995:44). The analysis criterion arises from the classic idea that we tend to value to the one of outside through the landlords of our etnocéntrica culture, constructed cheapest cialis generational senses; in that sense the culture is unequivocal and considers to the foreigner submissive categories of inferiority or subjugation, own of the ancestral tradition to consider inferior to the woman, the boy and the animal, as it cheapest cialis adjacent and perfectly identifiable Perceval, archetypes, negative images therefore together cheapest cialis the operation, the necessity of exclusion or elimination of the opposite, by means of its cancellation or the suspension of its cialis generic online purchasing tadalafil of equal. In the relations of the members of a culture and those of another one a cancelador rank settles down universal that discriminates paradigmatically against the other because automatically he is assigned to a category of operative of production that it has to do with the condition of servant, working slave or. Of this luck, the Muslim immigrant - varnished with the euphemistic term/magrebí disguise by Moor (of lat. maurus brown as far as the skin) concretely symbolizes the fear or the phobia to the cultural foreigner - etnocéntricamente speaking and on its image the attempt is applied to aly priori resist its incapacity cialis generic online purchasing tadalafil cultural and religious integration by means of the landlords of slavery; in front of him the Latin American immigrant is felt as a chip of the own culture and the mechanisms of answer xenophobe is applied to him in a cialis generic online purchasing tadalafil degree, the landlords of servitude try to even discriminate to him of the magrebí in an obliging gesture of cultural and even consanguineous recognition, because of the ups and downs of the controverted colonization of the New World. Somehow, in relative terms, to the magrebí one is afraid to him, the Ecuadorian, on the contrary, no; viagra cialis indicates the different categorisation from the problem partly. If to it we added, as well, the double tipologización that we mentioned previously (with papers versus. without papers) we again obtain another formula of conflict on which it is tried to exert a policy of viagra cialis in a heave, of above downwards, whose immediate cheapest cialis will find the reader in the construction of the daily speeches in the social correlate of the public opinion.

This real situation evidence, then, the construction of degrees of integration cheapest cialis exclusion within the cialis generic online purchasing tadalafil endogenous manifestation of extranjería, nevertheless is an integration always pretends and submitted at levels of countersignature of popular character, which implies that viagra cialis social consensus exists and also anxious cialis generic online purchasing tadalafil to categorise the different degrees cialis generic online purchasing tadalafil immigration although their manifestation is of tacit nature, since to recognize it viagra cialis the explicit verbalización would be to suppose a species of latent to-democratic discrimination within the communication of this reality. Since the being and to seem dissociates in the cheapest cialis assets of the social and cultural relations, even in the political relations, he is right to think that in the practical plane of the consensus there is an obvious conflict between the ethical and viagra cialis components of recognition of the identity problems, problems that descend almost always to the sphere of the defense of the cultural tradition like protective circle that does not cheapest cialis to be modified, but by definition she is valid - historical and legally to welcome under his mantle the cultural and social phenomenon of immigration and all implications. cheapest cialis this optics, we subscribed the words of A. Touraine when cheapest cialis that this defense of a cultural tradition is more far possible of the affirmation of an identity that would only define by the opposition to a foreign threat and the fidelity to a social order. Similar affirmation more often is between the dominated ones that enter the dominant ones, inclined on the contrary to identify cheapest cialis with the universal thing. Those that feel threatened, those that have failed in their individual cheapest cialis collective effort of ascent, those that they feel invaded by a culture or I interest economic arrived from outside, pay attention to the defense of a transmitted identity of which they are creative deposit takers before. But this affirmation of identity is artificial. Dominated they are attracted by world dominant, just like the workers of the poor countries even emigrate towards the rich countries that can try uses and rents to them superiors, although they must accept to become, the society which they enter, uprooted, cheapest cialis exploded and often rejected (1993: 385).

Which is cheapest cialis paper cialis generic online purchasing tadalafil mass media like active part in cheapest cialis visualization of all these images, in its way towards the preparation of the reality. As it affirmed E. Morin (1992: 249), we continued needing cheapest cialis resort cialis generic online purchasing tadalafil the real thing, but what is cheapest cialis the real thing, but what the idea designates cialis generic online purchasing tadalafil us like so. In the summary that it heads east work cheapest cialis had interrogated ourselves about if our cheapest cialis of social experiences is not indeed to live with imaginary. We have been able to appreciate how the imaginary ones constitute the nexuses of entailment with the real thing. More than of nexuses we like to speak of isthmuses, to use referring the metaphorical cialis generic online purchasing tadalafil of the portion of earth connected with two continental territories ampler than they give to life and sense him, and with this term we are wanted to indeed refer those common imaginary places that they have the capacity to be certificates of playful cheapest cialis informative load//, portions of decanted generational senses to images that serve to identify and to structure positions, ideas or organizativas structures of social consensuses. The recursividad of the isthmus concept or common imaginary place allows to each other to structure the social weave in graticules of interconnected crossroads of sense, because all of them participate in basic principles of common joint, as much of reference as of property, fight like of cooperation, that unite of one or the other form conflicting the harmonic joint/of the set. All those common imaginary concentrations of tie to each other will finish by vertere in unum: the society as cultural system - we have already come it indicating from experience, coexistence and collusion. Indeed those are those same isthmuses that we vindicated to identify the social phenomena that the mass media us make visible through the informative standardisation within the scope viagra cialis the daily conflict; to sum up daily phenomenology of a culture of risk incorporated to information means, persuasion and entertainment interconnected to each other (and susceptible to bring about an effect it dominated in the propagation of the consensuses), whose cultural anchorage is based on the presentation of excluded and integrated dynamics between, always from the side of the integrated ones, through jucio and prejudice of a series of incontestable and viagra cialis axiomatic social values.

Often, cheapest cialis cheapest cialis eagerness to establish categories of cultural interpretation we executed the average task of initiating our prospection in head of cattle, that is to say, fitting our vision to the manifestations of the images and not to the manifestation of the realities that sustain these viagra cialis When we spoke of mediasferas and we used like criteria the transmission techniques from homo sapiens to homo noeticus or homo oeconomicus, almost never we realize that behind each age of the glance there is everything an cheapest cialis of cubicles of senses, integrated cheapest cialis excluded representations and identities that cheapest cialis glimpse the human incapacity to extend their selective anxiety and to include in their eagerness of projection to the set of the other men. Thus, with the classic division of Régis Debray (1994: 178-179) between logosfera cialis generic online purchasing tadalafil grafosfera (art) and videosfera (simulation) cialis generic online purchasing tadalafil is tried to symbolize each one of cialis generic online purchasing tadalafil etnocéntricos ecosystems [] of cheapest cialis western vision. Each of these cialis generic online purchasing tadalafil draws means of life and cialis generic online purchasing tadalafil with close internal connections, an cialis generic online purchasing tadalafil of the vision and, therefore, a horizon of expectations of the glance (that does not wait for the same of a Pantocrator, a self-portrait and a paper clip). We already know that no mediasfera dismisses the cheapest cialis abruptly cheapest cialis they are superposed and they are overlapped. Situations of successive dominion by relief of the hegemony take place; and more than you cialis generic online purchasing tadalafil would be necessary to outline borders to the old one, like which they existed before the State-nation. Zones cork, strips of contact, ample chronological courses that included centuries yesterday, today decades. As the stamp has not erased of our culture the medieval proverbs and proverbs, those own mnemotécnicos procedures of the oral societies, the television does not prevent us to go to the Louvre - but all the opposite and the department of Egyptian cheapest cialis are not closed to the eye formed by screen (1994: 176). We find certain concomitant questions between the simultaneous formulation of the mediasferas of Debray and viagra cialis notion viagra cialis semiosfera of Lotman: we imagine a room of museum in which objects pertaining to diverse centuries, inscriptions in languages notes and ignotas are exhibited, instructions to decipher them, an explanatory text written up by cheapest cialis organizers, the schemes of itineraries for the visit of the exhibition, the rules of behavior for the visitors. If we also placed to the visitors with its semióticos worlds, we will have something will remember the picture of the semiosfera (mentioned by J. Lozano, 1998). If a process of hegemony by relief between the different ages from the glance exists, what it happens when those ages are neutralized within the scope of the semiosfera. The key in certain way offers Debray at the time of raising the videosfera notion. For Strap, Guzmán and Aguaded (2000: 46-47), in the crest of the wave of the videosfera, the new cheapest cialis of the information and the communication have revolutionized the image concept, cialis generic online purchasing tadalafil production and manipulation, distribution and rights of author. The virtual image is an image that, by definition does not exist. In the history of the image, the passage of the analogical codes to digitalises abre a qualitative breach like which it supposed the application of the nuclear power for the armament or the possibilities of genetic manipulation for the biological experimentation. The computerized image becomes immaterial, algorithm, matrix of a modifiable number voluntarily and what catches the view is not the reproduction of a model of the reality but an cialis generic online purchasing tadalafil logico-mathematical model to the software of the computer. Released cheapest cialis cheapest cialis referring one, the image of the computer cheapest cialis to visit a city that not yet cheapest cialis been constructed, circular in a prototype of airplane that still does not exist has not been designed by the aircraft engineers or circular in a car that does not exist. We recognize, then, in the extension of the dimensions of the cialis generic online purchasing tadalafil a new scope of representation that cialis generic online purchasing tadalafil agreed in denominating tecnosfera, whose immediate cause would be the digitalization of the spheres of the knowledge and the reality in its new way of creation of cheapest cialis As it affirms Fernando R. Contreras, the digitalization of the life is an effect of brought about sense to cheapest cialis on the generative possibilities of the technology our vital experience. Before that crossroads we were, and arises under this attitude the question from the confrontation from the man with an enormous number of possibilities of cheapest cialis of images and therefore of imaginary. For Strap, Guzmán and Aguaded, to this would face us exposition a series of cultural, social and political problems: cheapest cialis the idea that re-floats what is not seen in means, it does not cheapest cialis existence in the logic of a global market that has made of the information its main fuel (2000: 47).

We have avoided deliberately in our reflection to incorporate cheapest cialis critical nuclear debate on the phenomenon cheapest cialis the globalisation, accepting in major or measured minor who this one raises a certain explicit controversy viagra cialis present, supplanted by the theses that conciliate the cheapest cialis scenes with the activities in cheapest cialis cheapest cialis However, from a cultural point of view, certainly the global conciliation considers complicated local/if it is not deriving the approach towards the notion from conflict or disorder derived from the globalisation, against tie order and cooperation to a policy of social cohesion of local action. In any case, the logics of the risk stipulate a glocal exposition where it would have sense to draw up to a methodologic border between the notion of global transculturalidad and local etnocentrismo. The culture, once again, is not other people's to the planetary and zonal chaos of dialectic supposing of integration against the exclusion.


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Dr. Caesar San Nicholas Romera
Catholic university San Antonio of Murcia (UCAM), Spain