TV CINNAMON

Alicia Ramirez Presburger

The globalisation process that is carried out as a result of order phentermine line sprouting of mass media, presents/displays like one of its concecuencias, that the popular cultures order phentermine line the not so popular ones occur to know all order phentermine line the planet, is thus, that the buddhism enters America with great force and that in Japan forms groups of supports for the Zapatista Army, pos to mention some extreme examples. Ironically this is not reflected in the Mexican TV, which remains being especially caucasian means, being that in no phentermine prescription prior strong bows between race, culture and socioeconomic layer exist.

The mass media, transmitters of cultural order phentermine line and standards of life, are order phentermine line by the best off classes economically speaking order phentermine line white minority), so, the popular classes (the brown majority), with their culture, are not seen or order phentermine line reflected in the messages transmitted by this means.

In the case of the USA, until before the years sesentas or setentas, people of color rarely it was view no phentermine prescription prior the televising programming, nevertheless, the programmers no phentermine prescription prior of which in this segment was order phentermine line great mercantile force and of consumption, thus, nowadays we found numerous order phentermine line net black (Fresh Prince of Bell-Air, In order phentermine line Color, The Cosby Show, Apollo Comedy Hour, etc.). The same could be applied to Mexico, without I engage the clutch, we followed like in ciencuentas, being that rarely we see mestizos, and indigenous in no phentermine prescription prior much less televising.

As we can buy diet phentermine pill in Mexico strong racial stereotypes related to the socioeconomic layers exist. This note more markedly in the soap operas (where stereotypes are used to accentuate personalities), all the heroins of this sort that prevail, happening of the poverty to the order phentermine line is white (Tahlía, Rufo Victory, Star, Veronica I castrate, etc.), as if this ethnic characteristic was justificadora of the change of socioeconomic sphere. There are exceptions, in which order phentermine line we see brown people in representacions dramatic in TV, but in the cases that to try to shape popular, that is to say, poor social layers, crew members, but never a protagonist is racially mixed or indigenous (it only is strange to me that in the historical soap operas it does not appear Juárez of güero).

But? order phentermine line what it must order phentermine line lack of ethnic order phentermine line and therefore cultural, in our TV? it seems that partly it must to the idea that the television is no phentermine prescription prior selling dreams, and unfortunately, due to the almost inherent poverty of our town, the wealth is an no phentermine prescription prior of many Mexicans. Nevertheless, the idea that exists being no phentermine prescription prior it is order phentermine line possible to be rich or beautiful, and therefore, the rich ones are white and colored people are poor in almost all the progrmas dramatic, as well, the white race is considered like more aesthetically acceptable order phentermine line the producers of the Mexican TV, and for this same reason, not only the actors, but also conductors, reporters and cronistas belong to this ethnic group.

Due to the necessity of a whole infrastructure it regular televising transmission, and still more in the one of cable, the masses has found very difficult to accede to them. The call Global Village, described by McLuhan, is not possible that it is carried out by means of the TV, due to the previous thing, nevertheless, new technologies like Internet, that are more accessible to the public generally, are much more near being able to realise this global community. Average more interactive and accessible, they would allow a real presence of sectors that at present are represented in means on the basis of stereotypes, product of a cultural ignorance.

BIBLIOGRAPHY:

LULL, James. Average, Communication, Culture, to global aproach. Columbia University Press, 1995. order phentermine line Britain

PASQUALI, Antonio.Intermedios, Global Welcome Village, order phentermine line 8, August-October of 1993. Mexico. REASON AND WORD

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