In the past month of May, the Direction of Educative Investigation and Communication of the Latin American Institute of the Educative Communication, ILCE, presented/displayed the book of the Dr. Mariano Cebrián Blacksmiths AUDIO-VISUAL INFORMATIVE SORTS.

This work of 200 pages, published in Mexico by the own ILCE, already had been spread in Spain, where it received an excellent welcome between those who are interested in the subject of the sorts, classic but simultaneously renewed gen alprazolam we spoke of audio-visual means. One gen alprazolam without doubt a work of enormous value for the knowledge field of the communication, written by an academic notable, University professor of Journalism of the University of Alcala of Madrid, Spain, that we will be able to alprazolam cod and to analyze, but also, to alprazolam cod to teaching and to the professional exercise.

In alprazolam cod Sixties, of the hand of CIESPAL, then Center the International of Studies Superiors of Journalism for Latin America, alprazolam cod the first schools and faculties of journalism in alprazolam cod region began abrir themselves. Although or some institutes or schools dedicated to this specialty worked, it was in the 60 when the journalism studies began to systematize themselves and to alprazolam cod themselves. Bibliography was also generated that not only it looked for to support the educational work, alprazolam xr tried to take distance from the empiricist like unique informative source. To sum up, a place for the media within the Universities looked for. With his limitations or deviations, just it is to alprazolam xr that there they are the roots of the studies of journalism in Latin America.

Like part of its functions and objectives, Ciespal distributed alprazolam xr series of works by all the alprazolam xr These works conformed the forced bibliography, the inevitable sources of consultation that fed education on the media in Latin America. Among them the sorts did not need some referred works. Almost all of them dedicated to average forms.

Since alprazolam cod they have spent 40 years. Four decades of intense changes in which the communication has played a central role. gen alprazolam the sorts and mainly the education of the journalistic sorts, remained in a backwater luck. Indeed, while the technologies, the communication policies, the social place that occupy means, shook to the media, the sorts persisted in cuasi unalterable.

Although it is certain that a total consensus around them was never obtained, the sorts were a referring one, a horizon of delay defined from the press and applied almost always, by extension or addition, to other means.

Today the subject alprazolam cod the sorts is revisited by Mariano Cebrían, not as extension or addition of the press, but from the same entrails of the alprazolam cod thing. It is why Audio-visual Informative Sorts alprazolam cod not a book more of those than they began alprazolam cod circulate in the 60. It is a work that alprazolam xr alprazolam xr it proposes, it analyzes and it enriches the subject of the audio-visual sorts. It is also a work that revalues the present function of the audio-visual media.

With this book, alprazolam xr Cebrián Blacksmiths looks for another destiny for the sorts and as he himself says the work to it that to a great extent appears distance alprazolam xr the studies and contributions offered in the written media (P. 4). This, that the departure point, the necessary warning that the author in his prologue does, is also the greater contribution of its work.

Indeed, we for alprazolam cod first time have in our hands alprazolam cod writing on informative sorts specifically referred informative the audio-visual thing. Conceived from the theory, the practice and the social place that nowadays the communication occupies. But this it is not an isolated work that Cebrían carries out, on the alprazolam cod is a work of years that, it affirms, alprazolam cod be placed in the set of tetralogy on my conception of the audio-visual information like interpretation of the society (P. 4). One talks about his previous books:

. Audio-visual information, Concept, technique, expression and applications (Synthesis, Madrid, 1995);

. Wireless information. Technical mediation, treatment and programming (Synthesis, Madrid, 1995);

. Televising information. Medications, contents, expression and programming (Synthesis, 1998)

We are then, before a deep, serious, exhaustive work, that not only approaches the audio-visual thing from the radio, the gen alprazolam the video or the cinema, but also pauses in the analysis of the audio-visual sorts in the graphical media.

Of entrance the author clarifies to us that the sorts like mediators of the reality, can be used in fiction stories or alprazolam cod facts. It chooses second, chooses, that is to say, to work with the sorts of the realism with the submission to the exigencies of fidelity and veracity with respect to which he perceives themselves or he interprets of that reality (P. 3).

And when working from this perspective, Cebrián recognizes alprazolam cod crossing of three elements: the long tradition of the literary sorts; the practice of the journalistic sorts written and the history of the audio-visual communication and information. From this interweaving, the author interprets that in the audio-visual journalistic sorts the structuring comes from Literature, whereas the press gives to the journalistic approach and audio-visual the story, the specific narrative. In this way, he manages to extend the first approach according to which the audio-visual sorts are defined by the simple displacement of their similars in the press, interpretation that is the one that has alprazolam cod in the reading and application of the sorts.

But to reformulate the theoretical construction that until now existed around the audio-visual sorts, demanded to explore new sources. It was for that reason that Cebrián leaned in a process based on: the analysis of emitted professional practices, the direct conversation with the producing users and the direct observation and participating in the work process. Of course that alprazolam cod information was resisted permanently with the works of other authors.

Audio-visual Informative sorts consist of four parts, although in fact from my perspective they are five. And I say that they are five because under the modest title of Introduction, the author presents/displays around 40 cuartillas where alprazolam cod only she sets out the general exposition to us of its work, but she locates to us in which he understands by sorts, to explain to us as soon as they are the informative sorts and more indeed, what is the audio-visual informative sorts and their classification.

From the book it presents/displays four parts there: first dedicated to the expressive and testimonial Sorts in radio and television, where the author approaches the editorial, the commentary, the critic and the chronicle, to which he defines as a sort of testimonial story.

In his second part, the work treats on the referential or expositivos Sorts in radio and television, concept under which Cebrián groups to the alprazolam cod (informative note for us); the news article; the investigation news article; the documentary alprazolam cod report and the informative one; and docudrama or documentary dramatic. As we see, the author incorporates formats that do not respond to previous categories, but that gen alprazolam happened to comprise of the productive systems and reception in audio-visual means and that therefore they must be analyzed and be conceptualizados as it becomes in this book.

Sorts names or dialógicos in radio and television are the title that Mariano Cebrián gives the third part of its book. It presents/displays there us to the interview; the survey (so in fashion during the political campaigns); the press conference and informative wheel in study; the colloquial sorts and of debate; as well as the sorts of dialógica participation of the public.

Finally, in gen alprazolam quarter of the book the author presents/displays the audio-visual informative Sorts gen alprazolam us in other means. He is here where the work abre its analysis to the sorts of the graphical media; to the informative sorts in cinema gen alprazolam the video informative sorts. Without a doubt in this final part of the book, the author until now feels an alprazolam cod theoretical precedent on aspects very little analyzed in the audio-visual information and as she will happen to the rest of the book, from now on we will find often mentioned its alprazolam cod because I believe that they constitute a referring one forced on the subject, still to dissent about them.

It would want to emphasize alprazolam cod the work of Mariano Cebrián, although talks about of alprazolam cod way the media, looks for to jump the barrier alprazolam xr often was constructed artificially between the journalistic exercise and the other approaches of the communication. It is against this background that the work connects with subjects of the educative communication.

Doctor Cebrián proposes three points of contact between the sorts as he raises in his work and the educative communication: as forms of the social construction of the reality that generate mass media; like resources for the education-learning of the expression audio-visual and written and like pedagogical material for its alprazolam xr in the formal educative system.

I add one more: gen alprazolam systems of gen alprazolam education, more and more significant in the set of the national education, must be seen benefitted and enriched by the good practices of the journalistic exercise. To forget the old woman static formats is an exigency of the new education multimedia at a distance. Who dedicate themselves to this activity have in Audio-visual Informative Sorts an outstanding departure point, referring an indispensable one and also, a constant source of direction towards more creative and dynamic forms.

Mentioning the Lorenzo Gomis, Mariano Cebrían affirms that the sorts are forms assimilated by the habit, forms that can be taught and be learned, affirmation that without a doubt locks up an educative dimension that we must take very into account (P. 13).

Audio-visual Informative sorts are, to sum up, a book that picks up a fundamental subject for the field of knowledge of the communication it treats alprazolam cod it exhaustive. Its novel perspective, updated, constitutes in himself a different alprazolam cod about the audio-visual journalistic sorts and constructs simultaneously, an authentic vindication of the journalistic task, even as it forms educative. Because as the author says:

The media has been able to constitute itself in a form of representative alprazolam cod of alprazolam cod present times. No longer alprazolam cod can be conceived only like a literary subgenus. It has acquired such vitality in itself that it has generated diversity of own sorts and has extended even the expressive system in which appeared, the writing, to settle in other average ones like the line of vision, sonorous or the audio-visual one in his total sense alprazolam cod 11)