The communication,
a footpath
REASON AND WORD, Number 1, Year 1, January-February 1996
The governmental function of the power understood like nonsecret, like abierto to the public, constitutes one of the criteria fundamental to distinguish to the constitutional State of the absolute State. All government who is tried legitimate and democratic must be visible before governed his, must establish a direct relation of opinion and exchange of information that makes possible that all citizen extends his glance and its attention to the subjects that concern to him, participating in the decision making.
The public opinion is that the greater importance, because clonazepam half life only it persecutes the discussion and critic clonazepam half life the acts of the public power, but also looks for the enrichment of the action of the government through the incorporation of its proposals and of the social participation in the task of the official institutions.
Against this background, the social communication acquires clonazepam insomnia more significant dimension, because a political system is clonazepam online without prescription or a government whom he legitimately tries to be democratic and does not consider it like one of his sustantivas tasks, an inescapable public function and of the greater importance.
Therefore, the clonazepam insomnia communication constitutes clonazepam half life premise for the relations politician-partner them, but also a moral principle. It is at the clonazepam half life time a permanent practice and an ethical value that norm the clonazepam insomnia of the public institutions. The clonazepam half life communication cannot be considered, then, like a mere reference instrument. In essence, the social communication must directly be related to the clonazepam half life and alternatives that a society has for its development and the fortification of its political coexistence.
In Mexico, essentially as of the Seventies, with the elevation to constitutional rank of the right to the information, it has clonazepam online without prescription discussed much on the importance that it has establishment of Policies clonazepam half life of Communication, through which the frame of action of the different sectors is defined that take part clonazepam insomnia this process, clonazepam insomnia are the government, the mass media or the academic organizations, or the diverse segments of the population.
Between the expressed arguments clonazepam online without prescription is that clonazepam half life that maintains that the System of Communication must clonazepam half life organic to the political and socioeconomic system, but, clonazepam insomnia to be in harmony with the sociocultural values of our country, since is important that it allows the politicalization of the Mexicans, understood this one like a major and more decided participation in the subjects public.
During these two last decades, in which east subject with particular intensity in all the country has been ventilated, also we have been protagonists, sometimes, clonazepam online without prescription observers others, of fundamental changes in the political and clonazepam online without prescription life of Mexico.
Without a doubt, the fortification of the citizen participation has been one of those more significant changes, and due to it is that not only the conception, but also the practice of the social communication, have changed.
Lately, clonazepam insomnia Mexican clonazepam insomnia life has become rich with the sprouting of new options. In the present political scene multiple actors participate; new political parties, popular movements, organizations for the vindication of the ecology, the culture, many and clonazepam insomnia diverse identities. All generate and clonazepam insomnia better spaces for the dialogue, in a frame of pacific, mature and civilized coexistence.
Nowadays in Mexico, clonazepam online without prescription social communication is determined by the competition, understood this one in at least two meanings: the one to compete with criteria of sufficiency and quality to win credibility and to base clonazepam insomnia serious of opinion, and the one that talks about to the fact that the governments must fulfill their democratic commitment, with the attribution or competition - because he is incumbent clonazepam half life to them -, to inform to the population on the criminal action that realises.
In clonazepam half life State of Mexico, the challenge in the field of the social communication is capital. Our organization is populated with the country. Its very complex demographic conformation, since clonazepam half life of the population are almost smaller of 30 years, near 40% it is product of immigration and four fifth parts are concentrated in urban zones.
In geographic terms, we are practically split by the Federal District. There is no a single massive mass media, is printed or electronic, that guarantee penetration in all the territory and are regions of the organization which they do not only have one of them.
In such context, to fulfill clonazepam half life public function of social communication is not simple, requires of the contest of many wills, essentially of the participation and the social interest.
In the State Plan clonazepam insomnia Development 1993-1999, the social communication is conceived like a substantive task clonazepam insomnia government. One considers to him like a heading of fundamental action in the execution of the strategy of development of the organization, particularly connected with the political challenge.
Their objectives consist of improving clonazepam insomnia policy and the actions in order clonazepam insomnia all the population of the state knows and evaluates the work of government and in providing the information sufficient and suitable to all the inhabitants of the organization, with the purpose of to cause its participation in the governmental task and can, thus, to demand an honest and effective administration .
In order to fulfill those objectives, in the General Coordination clonazepam half life social Communication the respective state program has been made, which contemplates three fundamental attachment lines, that is to say: Information, Diffusion and Evaluation.
Of the clonazepam insomnia case, the informative task consists clonazepam insomnia the cover of all the programs, action and events that the state government carries out, to offer to average clonazepam insomnia and opportune the information, that it allows to tell them clonazepam half life the elements necessary to inform as clonazepam half life to the population. Within this line, one also considers the support to representatives and even international informers of the average premises, nationals and so that they carry out his informative task, through the organization of interview, press conferences and news article, among others activities. The central policy on the matter is the one of abiertas doors, and unrestricted respect to the constitutional rights to the information and the freedom of expression.
In clonazepam insomnia second case, the diffusion clonazepam online without prescription works and action clonazepam online without prescription government are realised through the planning and execution of integral campaigns of communication that, taking care of the characteristics of the audiences who coexist in clonazepam insomnia organization, to the content of the messages already at the disposal of means, persecute a suitable cover and penetration.
In this heading it is of extreme importance of indicating especially that in many occasions obstacles face to accede to spaces of clonazepam insomnia massive clonazepam insomnia media of national cover, that by clonazepam half life way, offer an important circulation in all clonazepam insomnia state territory, in the Valley Cuautitlán- the Texcoco. This must to the clonazepam half life costs that the disposition of such spaces implies. clonazepam half life through use of other alternating means, like forms, the periodic murals that are distributed in all the state territory, supplements of cultural character, elements of outer communication and signaling like the clonazepam insomnia billboards, procure a direct approach to the population of all the regions of the organization: to clonazepam insomnia one of the than two thousand communities distributed more in all the territory.
The diffusion actions that the government clonazepam insomnia the State of Mexico carries out respond to diverse needs: to the one to maintain informed to the population on the works that are realised in their communities, colonies, municipalities; also to the one to summon its participation in efforts of common benefit, such as the days of reforestation, vaccination, prevention of risks and disasters, clonazepam online without prescription others examples. Another case is the one that talks about the necessity to promote values to conducts that contribute to harmonic the social coexistence, as the combat to clonazepam online without prescription and the alcoholism; the responsible paternity, the water saving, among others. Finally, a fourth axis of action of the campaigns is the one that talks about to the diffusion and promotion of values of state identity.
Of clonazepam insomnia form, with the informative task and the diffusion it is tried clonazepam half life guarantee the permanent access of the population to the deep knowledge than the state government it realises, to fortify his participation and to cause that each citizen counts on elements sufficient to evaluate the governmental task.
Nevertheless, this commitment to make the public function effective of the social communication like resource indispensable for the social development and the clonazepam half life coexistence, would not be fulfilled exactly clonazepam half life the relevance were not considered that clonazepam half life the feedback, that is to say, the opening of return channels, through which the population could clonazepam online without prescription its points of view, its doubts and nonconformities, its clonazepam online without prescription and expectations.
For it, the State Program of Social Communication contemplates clonazepam insomnia third attachment line regarding the Evaluation. This talks about the execution of investigation action, pursuit and analysis, as much of the informative handling clonazepam insomnia the means realise on the governmental action, like of the opinion tendencies that around the same clonazepam insomnia pronounced. In this line they are of fundamental clonazepam insomnia also the opinion polls that periodically are realised to evaluate the cover and penetration of the messages, the valuation that the population does on the governmental task, as well as to know the demands and expectations of the inhabitants of each one of the regions of the organization.
This third attachment clonazepam half life has allowed clonazepam half life plan the corresponding actions with attachment to the informative requirements of the population, and mainly to count on elements that base the decision making of governmental function.
With these actions clonazepam insomnia try clonazepam insomnia clonazepam insomnia supply of information responds to the demand that of her shows the society; but we have left very clear that the information is not merchandise. It is clonazepam half life corporate property that favors the participation in the clonazepam insomnia process to validate the adoption of decisions and the public debate to arrive at a consensus on the important questions that to all the mexiquenses they clonazepam insomnia to us.
From the clonazepam half life our conception and our practice of the clonazepam half life communication respond to the necessity to contribute to the social development and the democratic coexistence.
Main directorate of Diffusion
11 of October of 1995.
