The communication,
a footpath

REASON AND WORD, Number 1, Year 1, January-February 1996

THE THEORY OF THE SOCIAL MEDIATION.
The case of Telephones of Mexico.

By Mountain Rafael

In order to know the paper that has the communication in the processes of adjustment to the change of articles of incorporation it is necessary to know the mechanisms mediation that happen in the society and which they imply and/or they determine the capacity of production and reproduction of the social systems; that is to say, its capacity of permanence, coherence and freedom; as well as, to the inverse one, its incapacity to remain, to be adipex meridia online phentermine prescription viagra and to maintain certain margin of freedom to face the contingent.

The mediation, like institutionalized system, not only acts as mediating but it produces objects that transport models of adjustment to the changes that originate in the cultural-technological plane and the plane of the innovation and the cultural change; that they imply, as well, the necessary adjustment to a vision of the world that justifies the relation between social means and natural means (Martin, 1978; 49-51). The adipex meridia online phentermine prescription viagra subject-individual actor, uses and is served adipex meridia online phentermine prescription viagra these models to integrate his vision of the world and to prescribe his to act; and therefore, to guarantee its own permanence in the orders that lives.

The mediation is then, a social energy that tends to reduce the dissonance that takes place cheap phentermine phentermine sale the cultural and technological changes are opposed and adipex phentermine no prescription do not manage to harmonize the relations of natural means with social means. This is obtained when the society creates an adjustment landlord that tries to reconcile the changes that happen in the different levels from the reality (cultural-technological-natural). This process can be studied from two planes:

The mediation appears like a program, like a model in cheap phentermine phentermine sale sociological analysis. In the daily life it is assimilated through myths that incorporate the equipment of work and the consumer goods (Martin, 1978; 44). That is to say, like a logic operator that he grants coherence to the social practice and like a social controller who historically is assuming hegemonic and ideological models of social mediation (Martin, 1978; 49-51).

From this perspective, the social mediation is, on the one hand, an institutionalized system of regulation to reduce the adipex meridia online phentermine prescription viagra brought about by the changes that the same existence of the system provokes (like complex order autoheterónomo); and on the other hand, a social control mechanism founded on the adipex phentermine no prescription that replaces the direct controls (Martin, 1978; 53-55). The mediation works as much as a mental integrator (Festinger, 1957) and like a social controller who explains/it justifies the nature of the change of articles of incorporation (reason of liberation versus. ideology). We explain these elements:

THE MEDIATION LIKE A MENTAL INTEGRATOR.

The mediation adipex meridia online phentermine prescription viagra adipex meridia online phentermine prescription viagra logic operator adipex meridia online phentermine prescription viagra it arises or is adipex meridia online phentermine prescription viagra when adipex phentermine no prescription dissonance appears: a state of inconvenience or tension produced by adipex meridia online phentermine prescription viagra concurrence of two cognitive elements, equally accepted by the subject, that takes adipex meridia online phentermine prescription viagra the affected subjects to realise some effort to restore harmony (Martin, 1978; 49). It is then, a mental alteration (opinion, belief, etc.) that it adipex meridia online phentermine prescription viagra of the search of agreement or an integration: For example and following Landecker (1957): in the case of TELMEX, the dissonances they are possible to be presented/displayed when they change the norms that prescribed for a public company (the social concept on watch the user: altruism) and the norms of a private prevail company (customized concept on watch to the client: egoism); when they adipex phentermine no prescription dissonant conducts and norms: it is continued operating with inefficiency when the norm is the efficiency; and when the people look for agreement by mutual services: when the person demands equality of effectiveness in the work and the other does not offer it. In these three levels (cultural-normative-functional) it operates the mediation looking for to introduce an order that makes consonants. This can be obtained modifying the ideas, the attitudes and the behaviors of the subjects catched in a dissonant situation (Martin, 1978; 49).

The adjustment landlord entrusts itself to institutions, institutional mediators, who are in charge to reduce, for example, adipex meridia online phentermine prescription viagra dissonance that produces a certain way of production in a company and its relations of production adipex meridia online phentermine prescription viagra union leadership and adipex meridia online phentermine prescription viagra enterprise leadership): between the resources and the aspirations of the organization and her inhabitants (the union structure and the propietary group), between the resources and the behaviors (the institutes or the adipex phentermine no prescription of qualification and formation of human adipex phentermine no prescription and between the instincts and the socialization (department of industrial psychology or the social workers). These institutions produce mediating objects (magazines, newspapers, manuals, bulletins, information, courses, factories, etc.) and therefore resort to the communicative systems (informal and formal) for their production, distribution and consumption.

Also, the adjustment landlord that entails the mediation is a representation of the reality and it appears like model that organizes, adipex meridia online phentermine prescription viagra make consonant, the social practice: The mediation models that serve adipex phentermine no prescription make consonant the reality and the knowledge introduce a control form that acts at mental level. Both data prevent to believe adipex meridia online phentermine prescription viagra the neutrality of the models that are used to describe to the social processes (Martin, 1978; 50-51). In the adipex phentermine no prescription of TELMEX the adjustment patrons who have proposed the cheap phentermine phentermine sale institutional mediators always are slanted by the interests that represent (for example: the speech of the union versus. the speech of the company). That is to say, one never gives up to the power, so is the case of the mediations that realises the union leadership that continues being believed hegemonic with respect to foreign the enterprise leadership. (1)

The mediation reproduces the codes. cheap phentermine phentermine sale code is a system of order that it structures uniforming the diverse one to occur at the same time from a shared point of view (consensus) and limiting and prescribing; like a coercive model that corrects and verifies the knowledge and the action (Martin, 1978; 55). For example, in TELMEX, the codes of the productivity or solidarity not only they allow to distinguish/to identify the actors but they work like verifying of productive the good actions/and unproductive the bad actions/. (2)

On adipex meridia online phentermine prescription viagra other hand, the information transmission that characterizes to the codes is an indicator of the degree of effectiveness of the mediation and the degree of freedom that has different the system to face aconteceres; when, for example the analysis became of the effectiveness of the alert network of the union was observed the degree of freedom that the union had to face the emergent ones (3); the adipex meridia online phentermine prescription viagra proprietors would be these, a new scheme of competed market, the sprouting of the opposition, adipex meridia online phentermine prescription viagra Also, the meaning, referred to the certainty degree who have certain signs to be shared by a more or less vast group of people is in the codes: in TELMEX the supersigns (Soft, 1978) operated like meaning givers: culture would have constructed adipex meridia online phentermine prescription viagra union them on the values of the union, the strength, the weather and the tradition; and adipex meridia online phentermine prescription viagra worked with more consensus than the values that the enterprise culture imposed: productivity, effectiveness and modernity. (4)

The models of mental mediation and their uses.

The mediating models could be classified: those that conducts the logic operation of the intersection: mosaics; those that they include, hierarchic, those that excludes: you will articulate and adipex meridia online phentermine prescription viagra that they identify; abstract (Martin, 1978; 61). They coexist and they introduce an order:

The mosaic model supposes that the facts that happens in human means are initially independent among adipex meridia online phentermine prescription viagra and equally probable and that all the things, objects and beings which they populate human means are interchangeable to each other, and independent (Martin, 1978; 61-62). An example of the mosaic culture the newspapers and institutional magazines are expressed in that TELMEX spreads, where the events of the company are placed next to others without relation cheap phentermine phentermine sale some; the S-events fragments ordered like in front of a showcase in a store: apparently disorderly. This model is functional because it allows to a social control on the subjects when showing variety and independence and to hide to the joint of the facts and the same order to them of them.

The hierarchic mediation proposes adipex meridia online phentermine prescription viagra the facts, instead adipex phentermine no prescription to be next to others, appear inlays, contents in the other. In an implication order (Martin, 1978; 66). The oral culture that is expressed in the speech is the example of this order. Words follow the other and the order of them explains the level of each data. The oralidad looks for the durability more than the understandability. It is interested in maintaining the virtue of the signs, to preserve his capacity so that behind the invocation, it appears the power (...) the signs are named to take control of the cheap phentermine phentermine sale to know the name the thing is to own the power on the thing (Martin, 1978; 66). The TELMEX union uses predominantly this system of mediation through its leadership, oral, asambleario and essentially dialogal. The leader of the union dedicates good part of his time to participate in assemblies and listening to oral requests of the unionists. In the assemblies, the word is an invocation or a oration on the challenges/tasks to realise: to improve the service, to become qualified to face the competition or the crisis, etc. (5)

The order that introduces the mediation to articulate infers, from the observation of the set of movements conducted by the mediator with the adipex phentermine no prescription of the reality, the code of the adipex phentermine no prescription (Martin, 1978; 66-69). It acts on the interdependence of the objects and the things; it is the immanent order and it cheap phentermine phentermine sale to take brings back to consciousness of the social order (Leví adipex meridia online phentermine prescription viagra 1964).

In Telmex one has gone in a few years to a new order cheap phentermine phentermine sale by adipex phentermine no prescription technological innovation and adipex phentermine no prescription change of organizational culture. In the plane of the reality they adipex phentermine no prescription be the objective causes of this change: the growth of the demand of the service, the obsolescence of the network Telematics, the opening of the market; the incarnated social power (the neoliberal political project, etc.); in the mythical plane: the progress is only incarnated with technological innovation " (prometéico fire); creativity that shows, transports and manipulates the horsemen of the money (group CARSO), unique able to realise the feat to renew miraculously to TELMEX. The immanent adipex meridia online phentermine prescription viagra is the code of the progress and its sword of excalibur. (6)

The abstract model of mediation is a variety of the models you adipex meridia online phentermine prescription viagra articulate that it is crystallized adipex meridia online phentermine prescription viagra the explicit data with the intention of interesting in a reality adipex meridia online phentermine prescription viagra used that of them is inferred, the mediator uses an order system that owns latent character; it never shows the criteria that cheap phentermine phentermine sale to classify the reality: or because for the own mediator they are unconscious, or because it wishes to maintain them (Martin adipex meridia online phentermine prescription viagra 1978; 69). For example: whereas the enterprise innovating culture is like exocéntrica (open, permissive adipex meridia online phentermine prescription viagra dialogal) before its subordinates is pronounced like etnocéntrica (closed, restrictive and monologante) in its directive levels. cheap phentermine phentermine sale latent thing is the etnocéntrico of manifest the enterprise leadership and them its exocéntrica culture. The mediation to articulate allows him to mentally justify the entoncéntrica devotion and the exocéntrica opening, thanks to the adipex meridia online phentermine prescription viagra that diversity of the organizational culture, the groups and the people locates in different contexts, calling to them . (7)

The canonical forms of the mediating process

The reduction of the dissonance adipex meridia online phentermine prescription viagra to three elements: the mental plane, of the plane of the situation and the plane begins of them. The plane of mental this constituted by the mediation; the plane of the situation by the adipex phentermine no prescription of occurring and the plane begins of them where they operate the certainties to preserve the group. The mediator operates adipex meridia online phentermine prescription viagra any plane towards any plane adipex meridia online phentermine prescription viagra diverse and different adipex meridia online phentermine prescription viagra (Martin, 1978; 74). The theory of the adipex meridia online phentermine prescription viagra of articles of incorporation that drift is rested on here in understanding that this one is a continuous process of mediations that allow social-human means to interpret the changes that occur in the relations adipex meridia online phentermine prescription viagra technology, culture and nature. The change of articles of incorporation is not deposited in an element nor arises from a plane cheap phentermine phentermine sale it implies the interdependence between the situation, begins and the cognition (understood these like systems and like places where not to locate the objects, the values, the things or the cognitions). In the first cheap phentermine phentermine sale we indicated that the organization whom she changes not contemplates like a closed system but like a poetic and autorreferente organization that adipex meridia online phentermine prescription viagra identity from incorporating the change under adjustment models constructs and reconstructs fenomenológicamente, as it proposes the theory of the mediation. This raises the following model:

* (Model raised by adipex meridia online phentermine prescription viagra 1978; p 78).

The cheap phentermine phentermine sale proposed by Mountain Martin could be exemplified with the change produced in TELMEX. The technological innovation proposes to go from the plane of the situation adipex phentermine no prescription novel (objects: optical fiber network; acts: implantation of the network optical fiber and models: the productivity and the efficiency) to the plane begin of them constituted by the constants that grant coherence to him: the permanence/change and modernity/tradition under the concept of the adipex meridia online phentermine prescription viagra From this perspective the mediating codes establish representations, functions ideologies, as it express the model of Mountain Martin (1978; 79):

The representations allow to reduce adipex meridia online phentermine prescription viagra dissonance that exists adipex meridia online phentermine prescription viagra the objects and the models. Between the optical fiber network and the certainty to change to remain it arises begins to progress. The ideologies mediate adipex phentermine no prescription the models and the acts: the productivity/efficiency and the necessity to change the optical adipex meridia online phentermine prescription viagra in all the country: to be productive is to be able. The functions reduce to the dissonance between the objects and the acts: the manual adipex phentermine no prescription operations serves the workers to place the optical fiber and to solve particular circumstances of its task.

THE MODELS OF M3EDIATION AS IT FITS TO THE CHANGE OF ARTICLES OF INCORPORATION

The adipex meridia online phentermine prescription viagra processes also register like social controllers who fit relations to it between the systems/orders of the reality. As one has expressed lines above, the mediation is a social energy that is used to balance the relations between culture and adipex phentermine no prescription of articles of adipex phentermine no prescription Four general types of theories of the change of articles of incorporation are identified (Martin, 1978; 35): Determinist, ajustativa, conflicting and to articulate.

Uses of the determinist model

Technocratic version

The idea that underlies in this model is adipex meridia online phentermine prescription viagra one of which the technological innovation, understood as a persistence civilizatorio, brings about the cultural change. It would be adipex meridia online phentermine prescription viagra like a determination: the technology works like the creative energy to the referring new culture modeling to the man and providing to him (Veblen, 1964). The cultural change consists, essentially, in learning the instrumental reasons and executions (to handle technical instruments, processes, etc.). This version is described adipex meridia online phentermine prescription viagra technocratic and implies to consider that the technological innovation is simultaneously average and cultural content. The social planning generally makes reference to this last form of the adipex meridia online phentermine prescription viagra model (Martin, 1978; 35-37). Following the theory of the mediation it would be expressed like:

The innovating energy of adipex meridia online phentermine prescription viagra begins from adipex meridia online phentermine prescription viagra same moment at which the adipex meridia online phentermine prescription viagra proprietors acquire the company. TELMEX proposes and executes an aggressive plan of innovations to modernize their cheap phentermine phentermine sale These innovations by all means raise changes in the structure of the company and in the adipex meridia online phentermine prescription viagra of the same. The way to internalise is adipex meridia online phentermine prescription viagra them learn to the subjects the new skills and abilities to handle novel materials, instruments and technical processes. TELMEX creates an institute training counsellor and of human resources that throughout the Mexican Republic the Know transports how, the innovating energy. The change is originated in the necessity of the technological innovation and this one is planned in learning processes: enormous resources that are dedicated to it. The system of institutional communication uses means (magazines, internal and external newspapers) to relate the technological-innovating feat in which the company this involved: to internalise the complexity of the innovation allows to model the human conduct. The change of articles of incorporation in TELMEX, from this version, interprets like product/effect of the released innovating energy from the technology. (8)

Cyclical version

Nonexcluding cheap phentermine phentermine sale the technocratic but complementary version, she would be the one to consider the cultural change like the motor of the technological changes. Following the theory of the mediation, its representation would be:

In this sense, the change is a immanent characteristic of the culture that is expressed in a creative energy that triggers novel acts, adipex meridia online phentermine prescription viagra that is expressed in the technology: The cultural change pauses when the creativity is run out (; ) although the technology continues developing the innovations induced by the culturally creative stages (Simmel, mentioned in Mountain Martin, 1978; 36). This exposition presumes that the persistence civilizatorio has cycles governed by the creativity, which reflects the intention of a town or a adipex meridia online phentermine prescription viagra company (mentioned Vico and Sapir in Martin, 1978; 36). The subjects and their objects (instruments, processes, resources) are significant materials, supports of immaterial meanings: spiritual the cultural processes are formation that they have in they themselves his unit and they are not cheap phentermine phentermine sale but they are incarnated in the technicians, because they are oriented to the discovery and domination (Weber, mentioned A. in Martin, 1978; 36).

The performance civilizatorio of modernity adipex meridia online phentermine prescription viagra in this objective turned into mission adipex meridia online phentermine prescription viagra the philosophies of the quality and the excellence (Deming, 1989; They swear, 1990; Ishikawa, 1989): adipex meridia online phentermine prescription viagra human factor adipex meridia online phentermine prescription viagra the organizational culture become the immaterial meanings that make the adipex meridia online phentermine prescription viagra in an organization possible. This conception would center its effort in turning to the individuals in creative beings, for it will use as the educative and communicative systems and their institutions, understood like carriers that not only they are transmitting of orders and differentiations are enculturizadores instruments that allow to include and to make the mission common of a company, always transcendental to the individuals. The discovery of new techniques and their instrumental reasons is incarnations of the human adipex meridia online phentermine prescription viagra pawned on controlling and dominating their surroundings.

This cyclical version, centered in adipex meridia online phentermine prescription viagra adipex phentermine no prescription idealismo, is crystallized, in adipex phentermine no prescription case cheap phentermine phentermine sale TELMEX, when adipex meridia online phentermine prescription viagra technological change becomes mission. Its expression is the myth adipex meridia online phentermine prescription viagra prometéico, of which after adipex meridia online phentermine prescription viagra dark stage in which the company is adipex phentermine no prescription corrupt, reiterative, etc., it goes to a creative cycle, novel, efficient adipex meridia online phentermine prescription viagra productive; expressed by the fire of the innovator incarnated in new Prometheus: the private initiative. Group CARSO when acquiring the company cheap phentermine phentermine sale its legend: a group of industralists cheap phentermine phentermine sale have raised broken organizations and you have returned to the life, thanks to a dynamic, efficient enterprise philosophy . TELMEX is conceived adipex meridia online phentermine prescription viagra a giant, Leviathan, that can die if it does adipex meridia online phentermine prescription viagra introduce the power but the forgotten lost creativity to him/. This version is identified totally in the organizational culture of TELMEX and it is related, sometimes conciliating or, sometimes, opposing cheap phentermine phentermine sale with the interpretation (mitificación) adipex meridia online phentermine prescription viagra or of the union culture. The union story indicates the existence of a dark past dominated by the burocratismo, where catecúmenamente the sindicalizados ones maintained the mission, superior of TELMEX: to maintain official notice to Mexico. In spite of the natural and social catastrophes, the creative genius, the union, the strength and the solidarity of the workers maintained to the persistence cheap phentermine phentermine sale The state administrators were seen like that chaste one of inefficient and corrupt bureaucrats who isolated themselves in the directive heights and that the material and spiritual capital of the company sacked. The evils of the company and its incapacity are not attributable to the workers but to a state of things dominated by lestrigones bureaucratic. In spite of these, the creative persistence cheap phentermine phentermine sale been maintained in the workers and their shared in common union that has remained united and; the change when proposing even incarnates, before nobody, the privatization of TELMEX. From this interpretation, the union and the sindicalizados ones are allied with Prometheus that incarnate the progress and the power. The union is not conceived like transporter of the change but like the legitimate generator of the change, since it is the one that conserves the tradition and the experience (the memory and the memory of the existence of the company) where the new features arise; the industralists are conjunctural allies in the adipex meridia online phentermine prescription viagra term. (9)

In both versions, enterprise adipex phentermine no prescription the union one, is clear that a cheap phentermine phentermine sale is lived on emergencia, where the creativity drives the cultural change. The technology is an instrument of this transforming process. Nevertheless, the enterprise vision difference of the union one in the way to interpret adipex meridia online phentermine prescription viagra to use the change. The industralists conceive themselves adipex meridia online phentermine prescription viagra owners of their capital (spiritual and material) that is presented/displayed like innovator and necessary whereas the adipex phentermine no prescription ones are like owners of the organizational culture and therefore of its securities and their legitimacies: its tradition and its effectiveness to remain. The enterprise leadership is like efficient, productive and honest whereas the union leadership is united, experienced and tempering. The innovation for the enterprise leadership consists of turning to all the employees into a more or less coherent energy of change, forgetting the differences between estatus and the affiliations adipex meridia online phentermine prescription viagra operative directivo//personal; not sindicalizado sindicalizado//personal personnel). The union wants to conserve these differentiations, since these are their identity. Nevertheless, the union is adipex meridia online phentermine prescription viagra the necessity to conciliate with the enterprise leadership: the external opening of the market and challenges/threats are today more urgent than the internal contradiction. It is appealed then to another justification: the survival; the unit now is made necessary to face gorgona of the competition. Also, a new story becomes necessary (myth) that justifies the creative energy (Perseo) to defeat it. (10)

Use of the ajustativo model

In this model it is related the technology and the culture: the innovation and the change are determined by the same reality and sees both processes like overtones (Martin, 1978; 37). All cultural change adipex phentermine no prescription about an innovation and all technological innovation a cultural adipex phentermine no prescription all innovation that gets to prevail in a society is functional on the matter to its culture by the simple fact to exist (Martin, 1978; 37). One imagines graphically of the following way:

In this model it supposes that the changes are simultaneously useful and coherent. One is to compare the technological rationality with the cultural rationality. In the east case of TELMEX model appears very frequently ingrained in the employees who occupy directive positions and in the same enterprise leadership, as well as in some subjects of the personnel of confidence nonsindicalizado (11). These actors, suppose that adipex meridia online phentermine prescription viagra changes arrived and adipex meridia online phentermine prescription viagra necessary to assume them because they express adipex meridia online phentermine prescription viagra important and functional rationality: it is necessary to adjust to the times. This model is not excluding of the determinist, is to him even functional. The utility to digitize to the country is adapted to enter a world of maintained adipex meridia online phentermine prescription viagra to be effective in the service of the telephony is translated in a greater coherence with respect to the values (honesty, personal effort, bonohomia, etc.). This model, nevertheless, can be dysfunctional because sometimes the adipex meridia online phentermine prescription viagra is not necessarily rational, nor the cultural rationality implies the technological utility. The values of the technological utility (productivity, effectiveness) not necessarily fit in the traditional values of the TELMEX culture: adipex meridia online phentermine prescription viagra tempers and solidarity. (12)

Uses of the conflicting model

An opposition between technology and culture exists that express in the relations between innovation and cultural change: the adipex meridia online phentermine prescription viagra and cultural constrictions are incompatible (this) contradiction ends up transforming so much the technological system as the own culture (Martin, 1978; adipex meridia online phentermine prescription viagra Its graphical representation would be:

This hypothesis supposes that a basic contradiction exists, immanent, that cheap phentermine phentermine sale because adipex meridia online phentermine prescription viagra productive forces, where the technological innovations cheap phentermine phentermine sale installed, go ahead and enter opposition with the social organization who always march to the saga of the technological transformations. The conflict does not imply, nevertheless, the dissolution or the revolution of the social system in the short term, but rather the functional use of the conflict: the models of the conflict must take into account that the incoherence in the social organization can be represented and be stabilized concerning a formally rational model. The contradiction between the techniques and the norms can form and in fact it comprises of the real order in the industrial societies (Martin, 1978; 30). Mediation processes exist that allow the systems to adapt the technologies revolutionary to organizations whom they deeply do not change in his social structure.

From this vision, TELMEX this living a technological revolution on great magnitude. In 5 years it has adipex meridia online phentermine prescription viagra put under a technological spare part adipex meridia online phentermine prescription viagra needing modifying deeply his structure: there have been no changes in the adipex meridia online phentermine prescription viagra structure, which continues working according to the traditional schemes of consensus and legitimation; the enterprise leadership drives the change but it does not modify the formal structures of his authority and power even negotiates to the interior and the outside with the cheap phentermine phentermine sale traditional. The mediating institutions (enterprise leadership, union leadership, Inttelmex, and the internal mass media) are in charge to establish a policy of diffusion of continuous changes that they drive to the subjects to be mobilized permanently: the progress implies a adipex phentermine no prescription of continuous crises: the arrival of the computation between the operators has implied a series of crisis to continue they maintain that them in constant mobilization, the optical fiber network brought to the workers of outer plant a series of crisis in its way to operate technique socially and; the office staff live in the crisis of the decentralization facing their values adipex meridia online phentermine prescription viagra in the ambiguity to aceptar//desconfiar of the enterprise values; the union heads the technological qualification and pospones the internal reform of the union; etc. (13)

Uses of the model to articulate

In this model the society conceives itself like divided in planes or worlds; in TELMEX: the world adipex meridia online phentermine prescription viagra the office staff, the operators, white collars, those of the center and those of the periphery, etc. where, following the theory of the mediation reproduces permanent innovations and changes that in adipex meridia online phentermine prescription viagra or little affect the other, but that they must be readjusted by some outer instance to these worlds and different from which has originated the changes (14). It is a process that starts off to recognize the dissosciation of the worlds and that soon it looks for to articulate them establishing mediating relations, harmonizing them. Its graphical representation would be:

Following Martin (1977; 40-46), the mediation to articulate adipex meridia online phentermine prescription viagra placed inside each level. The bars indicate structures and directly irreducible processes (...) Innovation and cultural change will be presented/displayed like two systems that adipex meridia online phentermine prescription viagra precise to fit because their effects obey to different determinism. The innovation and the cultural change are conceived like systems with degrees of freedom that limit the adjustment. If the complexity of artificial means adipex phentermine no prescription it reduces the capacity to change. The mediating process is realised in the subjects: these must adapt to the changes under a mystic of the development that uses as programs (mediating institutions) and mediating objects (courses, pamphlets, newspapers, etc.). On the one hand, the speech is clear technocrat as independent and irreducible and on the other, the speech of the conservation maintained adipex meridia online phentermine prescription viagra the organizational culture of TELMEX is maintained (15). Both are clear as different and adipex meridia online phentermine prescription viagra are like dissociated but needed to adjust under adipex meridia online phentermine prescription viagra mystic who implies an ideal superior: to unite the tradition adipex meridia online phentermine prescription viagra modernity accepting the freedom margins that each of them has: the technocrats will drive the change from the technology and the preservative groups will appeal to the values of the permanence to face the challenges of the reality: the fear to the competition unifies to the sectors of TELMEX under a common mystic that it articulates the technocratic world with the traditional organizational culture. The mediating institutions work this mediation with the qualification programs, the program of incentives and adipex meridia online phentermine prescription viagra the speeches of the leaderships, enterprise as as much union.

FOOTNOTES:

1. To see Report of Investigation: adipex phentermine no prescription of the speeches of the TELMEX actor-protagonists (1994). Return

2. To see Report of Investigation: Analysis of the speeches Ob. Cit. (1994). Return

3. cheap phentermine phentermine sale see Report of investigation: How the union communicates (1995). Return

4. To see Report of investigation: Analysis of the speeches Ob. Cit. (1994); Analysis of content of the bulletin Recovered 22 of April (1994); Image of adipex phentermine no prescription CARSO (1994). Return

5. To see Report of investigation: The comunicativas relations adipex phentermine no prescription the assemblies of the STRM (1994). Return

6. To see Report cheap phentermine phentermine sale investigation: Image of Group CARSO Ob. Cit. (1994); Analysis of content of cheap phentermine phentermine sale (1994); Analysis of Content of NETWORK (1994); Perception of adipex phentermine no prescription present enterprise leadership by the pictures of TELMEX confidence (1994); Map of the Organizational Culture of Telephones of Mexico (Metropolitan Area) (1994); Cultural Map of TELMEX (Reporte Nacional) (1995). Return

7. To see Reports of investigation: Map of the Culture. Ob. Cit. (1994) and Cultural Map (1995). Return

8. To see investigation reports: adipex meridia online phentermine prescription viagra of Group CARSO (1994); Map of the Culture Ob. adipex meridia online phentermine prescription viagra (1994). Return

9. To see investigation reports: The comunicativas relations in adipex meridia online phentermine prescription viagra assemblies of the union (1994); Analysis of content of the speeches Ob. cit. (1994). Return

10. To see investigation reports: Recommendations to mass media I commit of TELMEX (1994); Integral Plan of Communication (1995). Return

11. To see investigation report: Perception of the present enterprise leadership Ob. cit. (1994). Return