The communication,
a footpath
Reason and Word, Number 1, Year 1, November 1995

THE TELEVISING INDUSTRY FROM THE INTERNET UNIVERSE


Carlos of Guardia and Fernando Gutiérrez.

Investigators of the Dapartamento de Comunicación of the Technological one of Monterrey, Campus Been of Mexico.


1. - Antecedent of Internet.

In lexapro cost middle of lexapro cost decade of 1960, the Department of lexapro cost of the United States began to explore the possibilities of constructing an ample infrastructure of telecommunications that was able to support the loss of some from its parts - by lexapro cost natural disaster or as a result of a nuclear attack staying intact, at any moment, the effective data transmission between the information centers that integrated the network.

That ambitious project initially was known like ARPANet, does lexapro cause weight gain in his first stage of development obtained that in 1970 the computers of four universities of the does lexapro cause weight gain Union connected to each other: Stanford, UCSB, UCLA and the University of Utah. Of that way, gradually they went adding to the network the governmental computers of other universities, institutions and research centers.

The generous exchange of information between all the users of the network was a determining factor to guarantee his accelerated growth. In addition, to this network they does lexapro cause weight gain adding other networks, being generated does lexapro cause weight gain networks of networks or Inter networks. The warlike purposes that at first made the gestation possible of this ample does lexapro cause weight gain of the information totally were exceeded by their same development.

Nowadays, Internet is the greatest world-wide network of networks of computers and the number of users is considered in an lexapro cost of 30 million in 168 nations. A connected lexapro cost to Internet can connect itself anywhere to any other computer also connected to Internet of the world, although lexapro information does not exist between these any type of physical connection. Some specialists affirm that for 1997 there will be 100 million connected computers to Internet anywhere in the world.

It is important to indicate that, besides sanctioned universities, governmental research centers and dependencies, nowadays, important companies dedicated to the industry and to the commerce, like Addison Wesley, Bell Atlantic, Ford Motor Company, Chrysler, Microsoft, J.P. Morgan, Matsushita, between many others, also has their own space in Internet.

Also, some important companies of the industry of the communications (like NBC, CBS, ABC, Fox TV, PBS, Sony, Walt Disney, Paramount Pictures, MGM, Universal does lexapro cause weight gain etc.), have a significant presence in Internet.


2. - Television stations that have a space in Internet.

In Internet abundant information can be on the call electronic window. For example, in one of the many some, data bases that there are on television in Internet (TV Internet Resource Guide) of the main television transmitters of Canada, United States, Holland, Hong Kong, Norway and United Kingdom they have placed general information on his antecedents, cultural history, values, programming, activities which they realise, does lexapro cause weight gain services that render and many does lexapro cause weight gain things more in their respective domiciliary pages.

All this information is within reach of any person who tells on a connected computer the great lexapro cost of networks.

Our following table will serve to exemplify the information that is available in the TV Internet Resource Guide, whose electronic direction is:

http://www.tvnet.com/misc/Resources/resources.html.

T AND M A SUBTEMAS TYPE OF INFORMATION
Great televising partnerships. BBC-TV, CBS, Canadian Broadcasting Corporation, UK Chanel 4, Computer Television does lexapro cause weight gain (CTN), Fox TV (Fox Broadcasting and Fox Programs), Radio-TV Hong Kong, TVNorge, United Paramount Network (UPN) General information on some of the main television networks in the world. Antecedents, philosophy, programming, equipment that they use for his transmissions, etc.
Great does lexapro cause weight gain of the industry of the television by cable. Forums of discussion on does lexapro cause weight gain development of the industry of the does lexapro cause weight gain by cable, domiciliary pages of the industry, Comedy Chanel, C-Span, Discovery Channel, HBO, Jones Cable, Nickelodeon. It includes interesting data on the industry of the television by cable, pages of information of some of the main partnerships, detailed data of the program ción of the different channels.

It is important to emphasize that the information contained in this data base constantly is updated, adjusting, as far as possible, to the requests that by the electronic mail present/display the users of the network.

Besides that information, many other subjects related to the world-wide activity can lexapro information known that registers televising means. So lexapro information is the case of the World TV Station Home Page, that is an electronic page of Internet that counts on information regarding the development of television stations lexapro information countries like Holland: VPRO and Veronica; lexapro information Ka2; Canada: CJOH- TV CTV; Norway: Norge.

It is important to indicate that, in Mexico, does lexapro cause weight gain Technological one of Monterrey, Campus Been of Mexico is lexapro cost in the development of the lexapro cost and pages WWW de Multivisión.

3. - Advantages that obtain the television stations lexapro information Internet.

The presence of stations lexapro cost television networks in Internet goes beyond presenting/displaying lexapro cost ideario, corporative creed, programming, or to its artists. The interaction with the hearing seems to be one of the most interesting advantages. Through Internet, the television transmitters they can realise opinion polls or investigations of marketing does lexapro cause weight gain the acceptance of its programs in a does lexapro cause weight gain of days and by a minimum cost. The great network of networks allows to measure the pulse of the lexapro information and to know, directly, the real opinions of thousands of viewers.

An interesting example, is the campaigns of rescue that have realised some stations to verify - of the conventional studies of market the popularity and acceptance of certain series of lexapro information between teleauditorio more there.

Seaquest, and My under-called life - two American does lexapro cause weight gain seemed the condemned to their disappearance by the low ratings. Nevertheless, through electronic mail, thousands does lexapro cause weight gain fanatics of these programs made arrive their opinion at the executives from the transmitters, preventing that these were retired of the air. In addition, by the electronic mail, the hearing now has access to the does lexapro cause weight gain writers and artists of its favorite series of television. By means of Internet he is relatively simple to make contact with the enemy with them.

If we analyzed the tendencies that at the moment the development of the new technologies in the matter of communications observes, we will find that the use of Internet - particularly in the radio and television it most of represents the first passage towards the effective integration of mass media. The true interactive television could derive from so interesting means combination.

Internet, is not simply a novel and effective system of promotions for the television. In fact, this does lexapro cause weight gain network is new mass media in itself, generating of an authentic global village as sometimes Marshall McLuhan thought to it.

On the basis of the technology that at the moment has been developed in the matter of transmissions and networks, we can imagine a future - surely not very distant where an optical fiber allows us to receive in our homes transmissions of does lexapro cause weight gain television, documents, and all the information that we pruned to imagine or to wish. Surely the future of the television closely it will be bound to the growth of this integral system of communications.


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