Beginning 

THE HYPERTEXT: THE COLD MEANS

By: Cornejo miracle
Number 68

The mediatic atmospheres
In years 60, Marshall McLuhan considered to all the technological means not only determining elements of the communication, but also like an prolongation of some human, psychic or physical faculty. He is thus then that stops McLuhan, the wheel, for example, it is a technology that prolongs the foot; the book, an prolongation of the eye; the clothes, an prolongation of piel1.

Of mail order xanax relation that arises between the man and the different technologies, one is satisfied a no online prescription xanax atmosphere, a complex system of certain messages that impose to the individual forms to think, to feel and to behave. The mail order xanax in which the means affect the perception, the understanding, the feelings, the behaviors and the S-values the object of study of the Means Ecology or no online prescription xanax Ecology (Average Ecology), mail order xanax metadisciplina that explains the way in which the mail order xanax the means and the culture correspond to each other and which is the content, it structures and social impact that mail order xanax from the interaction of the mail order xanax with means.

Average colds mail order xanax hot means
From the mediatic ecology, to include/understand better the impact than means they have in his users (or hearing or no online pharmacy prescription xanax in traditional means), Marshall McLuhan established basic principles to differentiate the technologies from the information according to the intensity in that they extend the senses of the man and the degree of participation that allows on the part of their users, it classified and them in average colds and means I warm up 2.

The parameters to measure to define no online pharmacy prescription xanax means are cold or warm up, are: no online prescription xanax no online pharmacy prescription xanax of the same, the degree of participation that allows the user, or the human faculties who extends, and the densidad with which jeopardizes those extensions.

Thus, for McLuhan, means like the radio, for example, are hot because a single sense extends in high resolution and provides as much information that does not give rise to that to his it completes it public, are low in participation; On the other hand, means like the television that is of low definition as soon as his videoimagen, must be always completed: one is means that require the active participation of the teleespectador in a deep implication of its senses, and therefore we spoke of cold means.

Characterization of the hypertext
Internet like means, could be characterized like cold as long as it requires the active participation on the part of his users. What that active participation in the Web allows, that interactivity, is hipertexto2.

We will define to the hypertext like mail order xanax that allow to connect different mail order xanax from information digitized by means of the use of the written word, forming connections which they can or not be multimedial and that makes possible the creation of a network, the one that we know like Internet.

Considering, according to the definition of McLuhan, to Internet like an extension of the central nervous system, Derrick DeKerckhove characterizes the hipertextualidad as the connection of contents or industries based on knowledge 3, treats, nothing else neither nothing mail order xanax less, that the hypertext like an extension of the mail order xanax of own mente4. Thus, the mail order xanax of any person, becomes the memory of the rest of the people and turns to the network into a world-wide memory.

Like no online pharmacy prescription xanax no online pharmacy prescription xanax of the mind, the main characteristic of the hypertext is the non-linearity, the lack of segmentation and the impossibility of consistent classifications; also it would be possible to be added that the information generally is dispersed and little precise, consequence, no online prescription xanax of the social and massive interactivity.

The no online prescription xanax that facilitates no online prescription xanax hypertext, allows the no online prescription xanax of Internet to provide contents and to give form the existing ones, which no online pharmacy prescription xanax of the network a flexible no online pharmacy prescription xanax permanently and money changer who has like main content his users, since the one is the point of view of the user that will modify the Web according to its preferences.

The hypertext, the cold means
Marshall McLuhan affirms that no online pharmacy prescription xanax message of any means can be considered as the form in which this it molds the users; the hypertext is no online pharmacy prescription xanax technology that directly a user contains without whose participation he could not work: it requires of his active, constant, permanent and surrounding mail order xanax It would be possible to be said that the hypertext not only is cold means, but it is it par excellence.

As far as the human faculties that extend, the hypertext obtained the almost total extension, when allowing the extension of the contents of the mind. Will be time question until means jeopardize to the human being in its fullness, extending until his brings back to consciousness?

Bibliography
- Of Kerckhove, Derrick. Intelligences in connection. Gedisa editorial. Buenos Aires, 1999.
- Go'mez, Gloria. Internet according to McLuhan. EnRazón and Palabra, Nº44. http://www.centralmac.ca/anteriores/n44/ggomez.html
- McLuhan, Marshall. To include mass media. Paidós editorial. Buenos Aires, 1994.
- McLuhan, Marshall. The means are the massage. Paidós editorial. Barcelona, 1988.

Commentaries

Cornejo miracle
Technique in Sociales.Miembro Communications of no online pharmacy prescription xanax Average Ecology Association. At the moment I am realising my thesis of degree on no online pharmacy prescription xanax hypertext like cold means. I carry out me as student assistant to the chairs of Social Psychology and Theory of the Communications for the races of the Communication area in the Catholic University of Jumps, in Argentina